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Google Ads Performance Max Campaigns Gains New Features

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Smart Shopping & Local Campaigns Being Replaced By Performance Max : New Tools

Google announced several new features for your Performance Max campaigns in Google Ads. Some we covered before, like the new location targeting controls and diagnostic insights, and others like seasonality adjustments, optimization scores, data exclusions, and new explanations we have not covered yet.

Seasonality Adjustments

Seasonality adjustments are now available and are designed to help you stay informed on your Performance Max bid strategy. It shows you the changes that you are anticipating in conversion rates for future events like promotions or sales. Google said you should “keep in mind that Smart Bidding already accounts for predicted seasonal events.” Google said you should only use seasonality adjustments if you foresee major changes to conversion rates that are sudden or atypical. Use seasonality adjustments for short periods and events, usually ranging from 1-7 days, such as a week-long promotion or sale.

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Optimization Score

Optimization score can help you find new ways to improve performance and is now fully launched for Performance Max campaigns. Using optimization score, you can see where your campaign has room to grow and find recommendations that help you take quick action to drive better results. For example, apply recommendations to optimize for new customer acquisition or to apply a ROAS target. Google said it will continue to add new recommendations over time.

Data Exclusions

You can now use data exclusions to prevent unintended issues with conversion tracking from affecting your Performance Max bid strategy. This new tool tells Smart Bidding to ignore data from dates where you encountered issues with your conversion tracking that impacted the accuracy of your reported conversions or conversion value, such as tagging issues or website outages.

Explanations

Explanations are coming to all Performance Max campaigns in the coming weeks, Google said. Explanations make it easier to identify performance fluctuations and diagnose issues. These explanations can even provide recommendations to help you improve your performance going forward. In Performance Max campaigns for online sales with a product feed, you will see explanations that offer analysis of your product status and your top-moving products, listing groups, and product types. You can use Explanations “to save time, better understand performance changes, and troubleshoot any challenges without having to spend hours manually cross-referencing reports and spreadsheets,” Google added.

1657729580 5 Google Ads Performance Max Campaigns Gains New Features

Here are Ginny Marvin’s tweets summing up these announcements:

Forum discussion at Twitter.



Source: www.seroundtable.com

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Google Search Console Was Down Today

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Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



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Google Testing New Flight Prices Rich Result?

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Woman Booking Flight Airport Google Logo

Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price.

This was spotted by Antoine Eripret who was able to trigger this numerous times, over numerous days, while in Spain. Here is his screenshot he posted on X:

Google Flight Prices Rich Result Test

He also posted this video of this in action for me:

Google Flight Prices Rich Result Test

Recently Google told us not to put flight prices in titles because those prices change too quickly. Maybe Google is testing updating those prices in more real time through the use of structured data and is thus more confident to show them as rich results and not title elements?

I don’t think Google officially supports flight schema but maybe they will soon?

Forum discussion at X.



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Google Merchant Center Automatically Creating Promotions

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Google Robot Clothing Store

Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for some time, but more are noticing this now because there are a lot of discounts going around this season.

In fact, the new Merchant Center does a lot of things for you, automatically.

Rachel Lowell posted about this on X and shared this screenshot that shows “Your promotions are live on Google.” “Google found promotions on your website. You can remove this connection at any time,” Google added.

Google Merchant Center Auto Promotions

Greg Finn suggested, “If you’ve got BFCM sales setup – double, triple check those promos.”

Forum discussion at X.



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