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Google Ads Search Ads Automation Guide & Keyword Matching System Guide

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Google Ads Search Ads Automation Guide & Keyword Matching System Guide

Google’s Ginny Marvin shared two new resources and guides around Google Ads that the company just announced. One is the Search Ads Automation Guide and the other is a guide around the Google Ads keyword matching systems.

Ginny said on Twitter “The shift to ads automation is seismic & dovetails with the evolving privacy landscape and more complex customer journeys. Automation is now vital to both performance & measurement for businesses of all sizes. We’ve got 2 new resources to help you navigate these changes.”

Google Ads Guides For Search Ads Automation

Google created this new Search Ads Automation guide “to help provide a fuller picture and more transparency around how search ads automation works and how to steer it,” Ginny wrote. Google combined the Google Ads Help center explainers and best practices on Smart Bidding, broad match and RSAs to make this guide.

This guide covers three features of Search ads automation, including Smart Bidding, broad match and RSAs. It helps you better understand how they work, what are the bidding signals, the best practices, how to gauge performance and more.

Keyword Matching System Guide

Google also created this new keyword matching guide help resource to help explain Google’s keyword matching systems. It dives into more information (with new details) on how keyword matching works, what this means for account structure and much more, Ginny said. She said this was done because keyword matching has evolved significantly over the years. Automation advancements have enabled Google to completely retool broad match and re-imagine how it works when paired with Smart Bidding, Ginny added.

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Forum discussion at Twitter.

Source: www.seroundtable.com

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New Google Rich Results Guidelines Prevent Prohibited, Regulated Or Harmful Products

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New Google Rich Results Guidelines Prevent Prohibited, Regulated Or Harmful Products

Google Search has added new content guidelines to the rich results help document. These new guidelines directly disallow you to markup product or content that are widely prohibited or regulated, or that can facilitate serious harm to self or others. Google said it will simply not show rich results on such products.

Product examples include firearms & weapons, recreational drugs, tobacco, vaping products, gambling-related products and other products that can pose acute threats of physical harm.

The new guidelines were posted over here and read:

Don’t mark up content that promotes widely prohibited or regulated goods, services, or information that may facilitate serious and/or immediate or long term harm to self or others. This includes content related to firearms & weapons, recreational drugs, tobacco & vaping products and gambling-related products.

This new policy is effective already and I assume you will soon, if not already, not see rich results in Google Search for these types of products. This includes Google not showing star ratings, prices, or availability information and so on.

Google told me “this policy change will align the rich snippets feature with other Search surfaces that display product information from merchants, to help provide consistency and clarity.”

Google will not issue manual actions in Google Search Console for violation of this guidelines, Google will simply will just not show the rich results in Google Search.

Here is a screenshot from Glenn Gabe of it already going missing for sites:

Forum discussion at Twitter.



Source: www.seroundtable.com

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