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Google Ads Search Ads Automation Guide & Keyword Matching System Guide

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Google Ads Search Ads Automation Guide & Keyword Matching System Guide

Google’s Ginny Marvin shared two new resources and guides around Google Ads that the company just announced. One is the Search Ads Automation Guide and the other is a guide around the Google Ads keyword matching systems.

Ginny said on Twitter “The shift to ads automation is seismic & dovetails with the evolving privacy landscape and more complex customer journeys. Automation is now vital to both performance & measurement for businesses of all sizes. We’ve got 2 new resources to help you navigate these changes.”

Google Ads Guides For Search Ads Automation

Google created this new Search Ads Automation guide “to help provide a fuller picture and more transparency around how search ads automation works and how to steer it,” Ginny wrote. Google combined the Google Ads Help center explainers and best practices on Smart Bidding, broad match and RSAs to make this guide.

This guide covers three features of Search ads automation, including Smart Bidding, broad match and RSAs. It helps you better understand how they work, what are the bidding signals, the best practices, how to gauge performance and more.

Keyword Matching System Guide

Google also created this new keyword matching guide help resource to help explain Google’s keyword matching systems. It dives into more information (with new details) on how keyword matching works, what this means for account structure and much more, Ginny said. She said this was done because keyword matching has evolved significantly over the years. Automation advancements have enabled Google to completely retool broad match and re-imagine how it works when paired with Smart Bidding, Ginny added.

Forum discussion at Twitter.

Source: www.seroundtable.com

SEARCHENGINES

Google Search Console Verification Does Not Impact Your Ranking In Google Search

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Woman looking at phone with Google logo

Gary Illyes of Google said in the Google SEO office-hours from yesterday that verifying your website in Google Search Console won’t impact your Google Search indexing or ranking whatsoever.

Gary said, “Having your site verified in Search Console or changing the verification code and method has no effect on indexing or ranking whatsoever.”

John Mueller of Google previously said that Search Console verification doesn’t help with crawling either.

Gary added later that Search Console gives you data and analytics that can help you make improvements to your site to help you rank better in Google Search potentially. “You can use the data that Search Console gives you to improve your site and thus potentially do better in Search with your site, but otherwise has no effect on search whatsoever,” he added.

Here is the video embed at the 15:27 mark:

Forum discussion at Twitter.



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Google Say Most Common Reason For Blocking Googlebot Are Firewalls or CDNs Issues

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Google Fire Wall

Gary Illyes from Google posted a new PSA on LinkedIn saying that the most common reason a site unexpectedly blocks Googlebot from crawling is due to a misconfiguration of a firewall or CDN.

Gary wrote, “check what traffic your firewalls and CDN are blocking.” “By far the most common issue in my inbox is related to firewalls or CDNs blocking googlebot traffic. If I reach out to the blocking site, in the vast majority of the cases the blockage is unintended.”

So what can you do? Gary said, “I’ve said this before, but want to emphasize it again: make a habit of checking your block rules. We publish our IP ranges so it should be very easy to run an automation that checks the block rules against the googlebot subnets.”

Gary linked to this help document for more details.

In short, do what you can to test to see if your site is accessible to Googlebot. You can use the URL inspection tool in Google Search Console, as one method. Also, confirm with your CDN or firewall company that they are allowing Googlebot and ask them to prove it.

Forum discussion at on LinkedIn.

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Google Search Testing More Card Box Like Buttons In Search

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Google Wood Texture

Google is testing more card and box-like elements in the search results. We covered this with the product results interface a few weeks back but now we are seeing them for other elements.

Here are screenshots shared with me of these designs:

Via @b4k_khushal:

Google Box Card Search Element Recipe

Via @mblumenthal via @b4k_khushal:

Google Box Card Search Element Products

I kind of like them but I might be wrong. 🙂

Forum discussion at Twitter.



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