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Google Business Profiles Dropping Follow & Welcome Offer

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Google Business Profiles Dropping Follow & Welcome Offer


Kara a Google Community Manager announced that Google is doing away with the Google Business profile feature to follow a local listing in Google Maps or Google Search and also dropping the welcome offer feature. There is no date on when this is happening, so it might be happening now or already happened depending on the roll out timing.

Kara said in the Google Business Profile Help Forums “Soon, customers will no longer be able to follow businesses on Google Search or the Google Maps app. You will not be able to send new welcome offers. If you already sent customers a welcome offer, that offer will work until it expires.”

I am not sure when “soon” exactly is, but it is soon.

Here is a GIF of these featured from a 2019 blog post from Google:

The follow feature was live in 2018. So I guess it is not getting enough traction and Google is ditching it.

Kara said if you still want to engage with customers you can:

  • Share promotions, events, and announcements.
  • Get feedback and build trust.
  • Hold conversations with your customers.

Forum discussion at Google Business Profile Help Forums.

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Google Ads Testing Replacing Ad Label With Sponsored Label

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Google Ads Testing Replacing Ad Label With Sponsored Label

Google Ads is testing replacing the “ads” label with a “sponsored” label again. And just so you know, Google in 2010 replaced the “sponsored” label with an “ad” label until this day. Yea, sometimes we do see “sponsored” labels in Google Search but not for the normal search ads – those have been labeled “ads” for the UK and US regions for a long time now.

I personally cannot replicate this but Bastiir posted some screenshots of this on Twitter:

Test: Sponsored label in Google Search:

Normal: Ads label in Google Search:

Here is another full size screenshot you can click on to see the “sponsored” label:

Here are more tests:

I personally like the “sponsored” label, makes it feel more luxury. 🙂

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Forum discussion at Twitter.

Update: Google has now confirmed this as a test and sent Search Engine Land this statement:

This is part of a series of experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query. We are always testing news ways to improve the experience for users on the search results page, but we don’t have anything specific to announce right now.

Source: www.seroundtable.com

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