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Google March 2023 Core Update Is Live

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Google Core Update

Google Search has started to roll out the first broad core update of the 2023 year, and this one is named the March 2023 broad core update. It began on March 15, 2023, at about 10:30 am ET and can take about two weeks to roll out, Google wrote. This update touched down fast and hard – it is a big one…

As a reminder, the Google February 2023 product reviews update finished rolling out on March 7th, 8-days afterward, Google began to roll out this broad core update.

So far, this update seems to have started off with a big bang, and I am seeing a ton of movement based both on the SEO chatter within the SEO community and the tracking tools are showing massive volatility. Honestly, this one seemed to have a more significant impact on more of the black-hat SEO community than the white-hat but that might be too premature to say.

Remember, these updates can take about two weeks to roll out, and sometimes, the changes you see within the first few days are not where things stick. So be patient and wait for the roll-out to complete before panicking.

Either way, this broad core update is starting off very strong, very quickly, and it is less than 24 hours since it started to roll out.

Google March 2023 Core Update

Here are the most important things that we know right now in short form:

  • Name: Google March 2023 Broad Core Update
  • Launched: March 15, 2023 at around 10:30 am ET
  • Rollout: It will take about one to two weeks to roll out 2022
  • Targets: It looks at all types of content
  • Penalty: It is not a penalty, it promotes or rewards great web pages
  • Global: This is a global update impacting all regions, in all languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update but so far, this seems to be a typical core update that reaches wide and the impact is fast.
  • Discover: Core updates impact Google Discover and other features, also feature snippets and more.
  • Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s core update advice.
  • Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Here is the tweet announcing:

Previous Broad Core Updates

This will take a couple of weeks to roll out, and it has been just over six months since the last update, which was last the Septmeber 2022 core update which was on September 12, 2022. Then the May 2022 core update on May 25, 2022. Prior to that was the November 2021 core update on November 17th through November 30th. The previous core updates prior to the November update were the July 2021 and then a month prior to that with the June core update. The one before that was six months before the June update, on December 3, 2020, named the December 2020 core update. Before that was a 7-month gap where on May 4, 2020, the May 2020 core update. The one prior to that was on January 13, 2020, the January 2020 core update and the one before that was on September 24, 2019, the September 2019 core update. Oh, before that was on June 3, 2019, the June 2019 core update and I can go on and on.

SEO Chatter On March 2023 Core Update

There is some chatter at the WebmasterWorld forums, Black Hat World and in the comments here; some of the chatter started a day or so before the update officially rolled out. Here are some quotes from the threads:

I think might be a new update is on its ways.

Again, something is brewing right now. I feel google is about to push another update !

So far today 90% single page views are direct to selected widget page, country sources as normal.

I think these non-stop updates are designed to make us focus on something other than all the ads. To keep us chasing our tails so to speak.

I see no movement and no change in Google’s depressed traffic. And with all the ads, I don’t expect this core update to even be noticeable from our side, regardless of the outcome.

I’m not seeing a big reduction in overall traffic, but big drops to some landing pages with more competitive terms. The one-hit wonder page visits to lower-level single content pages continue, but that kind of traffic rarely converts like the more determined searchers looking through lots of content in one genre.

Displeased. Traffic was finally recovering from the last update. I was wondering why we were struggling again today. Our rankings are all over the place.

One of my blogs, released like three weeks ago, with original content, plagiarism 0, etc, was penalized by Google today… So yes, good luck making new websites these days.

I can confirm something is going on; our site for the main keyword dropped from position 1 to the 3rd page overnight. I hope it’s Google dance and will check later where it stays…

My white hat site has moved up above my black hat site.

I know it means nothing right now, but things are shaking up….

My website has just been doing SEO for three months, and the rankings have increased steadily every month, and many of keywords have entered the top 20. However, due to the impact of the update, a large number of my keywords have disappeared. In the next few days, I will Is there any chance of the website being restored?

Ugh, one of my sites seems to have gotten hit pretty badly. Any idea what it is about? Can’t find any info in the link you posted; maybe it’s coming.

Fish market in Poland today, SERPS are mixed. My one website already dropped from 1st to 2nd page 🙁

Once I woke up this morning, then checked the SERP… It looks like a fish market…

It’s not started till now to full shuffle, and my one website already dropped from 2nd to 9th, one website 1 to 4th, marketplace taking over the top position. what will happen, I don’t know hope for the best.

Pretty pissed off with this update this morning.

I’ve had a look for some of my keywords and they’ve taken a pounding. Instead, companies that own multiple websites have posted identical listicles (with the same photos) and just a few words changed and they’re sitting in the top spots.

What’s the point in writing quality content when they’re going to be pushing rubbish like that to the top spots?

That’s exactly what’s happening in my niche.

Sites from the same parent company writing the same content, targeting the same keyword, and having the same author, are taking the first page on Google.

More worrying is that these sites are exchanging links very very aggressively. Like they give links to each other with the same anchor text. Saw people are complaining about this on Reddit too.

It’s a real concern and shows how unethical Google is and why it needs to be replaced.

I also asked early this morning what folks are seeing on Twitter, here are some responses, to see them all, click through to my tweet:

Tracking Tools On March 2023 Core Update

Most of the tracking tools are showing massive movement within the Google search results, and they are showing some significant volatility. Not all the tools are updated yet, so I will update the charts below throughout the day. So check back later for updated charts.

Semrush:

click for full size

RankRanger:

click for full size

Accuranker:

click for full size

Advanced Web Rankings:

click for full size


SERPmetrics:

click for full size

Cognitive SEO:

click for full size

SERPwoo:

click for full size

Algoroo:

click for full size

Mozcast:

click for full size

What have you all noticed so far?

Forum discussion at Twitter, Black Hat World and WebmasterWorld.



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Daily Search Forum Recap: May 22, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Marketing Live was yesterday and we covered all of the search ad announcements including that ads are coming to AI Overviews. I am seeing a possible Google ranking update, unconfirmed of course. Google and Bing both recommend you upgrade to WordPress 6.5 because it supports native lastmod elements in the sitemap files. There is this weird surge in Google Search Console performance reports for product snippets. Bing is testing search tag filters. Apple Maps may mark a business closed due to missing an address and/or business hours.


Search Engine Roundtable Stories:


  • Google Search Ranking Volatility Spike Around May 22


    After a few days of calm Google weather, we are now seeing a spike in volatility, fluctuations and SEO chatter around Google search ranking movement. It is somewhat early on but I am seeing both a spike in SEOs noticing ranking movement and many of the tools are showing a spike in volatility.

  • Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools


    Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The big items for me are ads in AI Overviews, new AI Shopping Ads, Brand Profile ads, and more AI tools to help you create your ads.

  • Unusual Surge In Google Search Console Product Snippets Search Performance


    Google Search Console may have another data bug, maybe, this time with product snippets. If you look at your Search Performance report, then filter by search appearance for product snippets, you will likely see a surge in impressions and clicks over the past few days.

  • Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support


    Google and Bing are recommending that those on WordPress to upgrade to version 6.5 because 6.5 now supports lastmod dates in the sitemap files natively. In fact, Fabrice Canel from Bing says this is a “game-changer.”

  • Bing Search Testing Tag Filters


    Microsoft is testing a way to filter your Bing Search results based on tags. The tag filter is showing up for some searchers via a tab that you can click on via the right side of the page that will expand and show you tag filter options.

  • Apple Maps Listing Permanently Closed Over Missing Business Hours & Address


    Did you know that Apple can mark a business listing within Appel Maps / Apple Business Connect, as permanently closed if that business listing is missing the business hours and business address and/or if the business hours and address do not match what is on the business’s website or other local listings (like on Yelp, Google Maps, etc)?

  • Google Golf Clubs


    Here is a photo from a Google event named “Grow with Google” where there are Google branded gold clubs in this backdrop. You can see them in the golf bag on the right of the photo.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: May 21, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s CEO, Sunda Pichai, spoke about AI Overviews killing the web, small publishers dying and not giving us Search Console data (well, kinda). The Google site reputation abuse policy also applies to Google Discover. Google AI Overview colors have nothing to do with the confidence of the answer. Google about source knowledge panels get graphical. Google also is rolling out a more graphical and richer search results interface. Google Marketing Live was this afternoon, more on that tomorrow… I am going to try publishing the newsletter earlier in the day (see how you like it).


Search Engine Roundtable Stories:


  • Google’s Sundar Pichai On AI Overviews Killing Web, Smaller Publishers & Search Console Data


    Nilay Patel, Editor-In-Chief of The Verge interviewed Sunday Pichai, CEO of Google, at Google I/O and the 40 minute interview released yesterday dug into a lot of the concerns we have been covering here. This includes how AI Overviews may kill the web, how smaller/indepdent publishers are dying and if we can get data in Search Console.

  • Google Rolling Out More Graphical & Richer Search Results


    Rajan Patel, the VP of Engineering at Google leading the Search experiences, wrote that Google is rolling out a more graphical results interface that go “beyond visual matches to include things like more links and facts from Knowledge Graph as well as AI Overviews.”


  • PSA: Site Reputation Abuse Policy Also Applies To Google Discover


    Just a PSA – the newish Google site reputation abuse policy not only applies to Google Search but also applies to Google Discover. Google updated the Discover content policies a while back to add a line that reads, “Publishers should be aware of the new site reputation abuse policy that becomes effective as of May 5, 2024.”


  • Google Adds Visuals To About Source Knowledge Panels


    December 2022, Google began showing “About this” site under some search result snippets, when the intent of the query was to learn more about that brand. It was a pretty sparse textual box that has more details about the source. Now, Google is testing showing this information in a more graphical user interface.



  • Google AI Overviews Colors Do Not Indicate Confidence Of Response


    Google’s John Mueller said the colors that Google selects for the AI Overviews has no indication of the confidence of the response. Back when SGE (old name for AI Overviews), Google told me the color had more to do with the journey but they were just fun.





  • Android Shrubbery Statue


    Here is an Android statue at the Google London office that is covered in shrubbery. This is a super green and plant-like Android figurine.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: May 20, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google said it is working on surfacing more heartful helpful content, after no sites seemed to have recovered from the last helpful content update. Danny Sullivan said he speaks directly to engineers working on Google Search. Google doesn’t let you turn off AI Overviews, but Bing lets you turn off its AI responses. Google Notes says it is ending the labs feature soon but Google may bring comments to notes.


Search Engine Roundtable Stories:


  • Google Working On Surfacing More Content That Comes From The Heart


    Last week we reported how Danny Sullivan, Google’s Search Liaison, said how they are looking for ways to better promote sites that were hit by that helpful content update in September. Now, over the weekend, John Mueller from Google added, “the team working on this is explictly evaluating how sites can / will improve in Search for the next update.”

  • Bing Lets You Turn Off AI Responses But Google Doesn’t Let You Turn Off AI Overviews


    Google has been rolling out AI Overviews in its search results since last week and more and more searchers are super unhappy that there is no way to turn off the AI Overviews. Michael Schechter, a Vice President at Microsoft, shared a screenshot in Bing, on how you can turn off Copilot responses in Bing Search with the click of a button.

  • Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems


    Google was asked where Google’s Danny Sullivan and John Mueller get their information from when responding to search and ranking-related questions. Sullivan responded directly to the engineers who code those ranking systems at Google.


  • Google Says Notes On Search Now Ends Soon


    Google has updated the Google Search Labs to say that Notes on Search now “ends soon.” As a reminder, last November Google rolled out as a labs the Notes feature in Google Search and Google Discover.

  • Comments To Notes In Google Search?


    Google may be bringing comments to the Notes on Google Search (and Discover) feature. Notes on Search came last November as a labs feature in Google Search and Google Discover. Google recently tested a new button for the notes feature in Search. Now Google may be testing comments on Notes.

  • NYC Bring Your Child To Work Day At Google NYC


    Google held its annual bring your child to work day at the Google New York City office. This was back in late April and I found some cute photos of kids at Google doing face painting, gaming, balloons and more.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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