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Google May 1st Algorithm Update, Moz Removed From Google Search, Google Ads Safety Report, New In Microsoft Advertising & More

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Google May 1st Algorithm Update, Moz Removed From Google Search, Google Ads Safety Report, New In Microsoft Advertising & More

This week in search, we had another unconfirmed Google search ranking algorithm update that touched down in a big way on May 1st with a lot of weirdness the week prior. Moz’s home page was removed from Google Search for a 12 hour period after a fraudulent DMCA takedown request. Google is dropping support for some sitemap extensions to make things easier? Some are saying they saw a spike in crawl activity after Google removed the URL parameter tool. Bing gave some SEO advice on subscription based and paywall content. Do you think Google is doing away with web stories and replacing them with short videos? Google is offering digital marketing certification, where SEO is part of the curriculum. Google blocked a ton ads and suspected millions of advertisers in 2021. Google had a reporting issue wit h the Google Ads API, Google AdWords API and Google Ads Scripts. Google Ads customer match list will work with smart bidding and optimized targeting. Google Ads rolled out a slightly updated add new ad screen. Microsoft Advertising extended the RSA deadline, released auto-generated marketing lists and so much more. Microsoft Advertising also revamped its certification program and learning lab. Google is testing continuous or infinite scroll again in the desktop results. Google Maps added “this business does not exist” to the Business redressal complaint form. Google launched a slew of new travel search features. 67% of SEOs have university degrees, a poll says. And John Mueller of Google changed how he records the SEO office hours YouTube videos. That was this past week in search at the Search Engine Roundtable. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

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Source: www.seroundtable.com

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Google’s Interesting Finds SERP Feature Goes Missing From The Search Results

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Google's Interesting Finds SERP Feature Goes Missing From The Search Results

It seems that Google’s Interesting Finds feature has been removed from the mobile search results. I’m not sure when it was removed exactly, but the removal could have happened a while ago. I realized this while analyzing the SERPs for several clients that once had a number of listings ranking in the Interesting Finds feature. After noticing the removal of the module, it hit me that I haven’t seen Interesting Finds in some time…

To refresh your memory, Interesting Finds was a powerful mobile SERP feature that provided a three-pack of listings. You could also click to reveal up to twenty additional listings from the default Interesting Finds module. It could even sometimes rank number one in the mobile search results and could enable sites to double dip in the SERPs by yielding the same listing multiple times for a query (once in the module and once outside the module). I covered Interesting Finds heavily in my Search Engine Land post about the feature.

This is important to understand since it could be impacting traffic from Google for sites that used to rank well in Interesting Finds. Again, sites could double dip when a url ranked in the Interesting Finds module (ranking in the module and outside the module in the top 10). Just a heads-up to check your reporting for queries that yielded Interesting Finds to see the impact.

What Took Its Place?
While analyzing the SERPs for the queries that previously yielded Interesting Finds, I’m seeing several other SERP features instead. For example, Visual Stories (Web Stories), Short Videos, Google’s new grid layout (which combines linking to Google images and third-party sites), organic product listings, “Found on the web“, etc.

Here are some examples of what Interesting Finds looked like in the past and then some of the features I see now:

Before:

After Interesting Finds was removed:

Before:

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After Interesting Finds was removed:

Before:

After Interesting Finds was removed:

I will ping Google to see if they can provide more information about why the feature isn’t showing up in the mobile SERPs anymore. I’ll update this post with any information I receive.

Forum discussion at Twitter.

This is a rare contributed article by Glenn Gabe, an SEO Consultant at G-Squared Interactive focused on major Google algorithm updates and other disturbances in the SEO force.



Source: www.seroundtable.com

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