SEARCHENGINES

Google Says Keyword Stuffing Isn’t About The Number Of Times A Word Is Repeated On The Page

Published

1 month ago

November 3, 2023

While Google has a clear definition of what keyword stuffing is on its spam policies page, Danny Sullivan, Google’s Search Liaison, explained that it is not about the number of times a word is repeated on a page. Rather, it is about how the words on the page read, he explained.

Danny Sullivan wrote on X, “As to the repetition, yes, I see that phrase used a lot. Keyword stuffing is actual spam and tends to be repeating a term in non-sensical patterns over and over. Not always, but people also shouldn’t be paranoid that if they use a term number times then they’ve tipped over into keyword stuffing.” “It doesn’t really work that way,” he said.

How does it work? Sullivan wrote, “Instead, it just tends to be not helpful writing. “Welcome to our article about THIS THING. Many peopl wonder if THIS THING is the best of THIS THING. We’re here to explain why THIS THING is indeed the best of THIS THINGS you could get.”

“That’s just not how people typically write and explain things. That’s repetition more likely because something thinks “I need to say this in full often so that Google really gets it.” No, we don’t need things that often. We have pretty good ways to analyze language and understand meaning and concepts. The best way to align with that is just write like you would for people,” Sullivan explained.

The definition from the spam policies page reads, “Keyword stuffing refers to the practice of filling a web page with keywords or numbers in an attempt to manipulate rankings in Google Search results. Often these keywords appear in a list or group, unnaturally, or out of context. Examples of keyword stuffing include:”

Lists of phone numbers without substantial added value

Blocks of text that list cities and regions that a web page is trying to rank for

Repeating the same words or phrases so often that it sounds unnatural. For example: “Unlimited app store credit. There are so many sites that claim to offer app store credit for $0 but they’re all fake and always mess up with users looking for unlimited app store credits. You can get limitless credits for app store right here on this website. Visit our unlimited app store credit page and get it today!”

Again, this is all about how people like to consume your content.

Here is that tweet, click to read the full message:

You don’t get penalized for making helpful updates to a page. Anyone can update their pages any time if they are doing that because the update is designed to help people. If you’re removing stuff you did because you though “this was primarily to help my Google rankings,” that’s…

— Google SearchLiaison (@searchliaison) October 31, 2023

Forum discussion at X.

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SEARCHENGINES

Google Hanukkah Decorations Are Live For 2023

Published

2 days ago

December 3, 2023

Entireweb News Bot

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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SEARCHENGINES

Google Pay Accepted Icons In Google Search Results

Published

3 days ago

December 3, 2023

Entireweb News Bot

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

Here are some more screenshots:

Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro

— Khushal Bherwani (@b4k_khushal) October 20, 2023

Brodie Clark also posted some screenshots after on X:

In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO

— SERPs Up 🌊 (@SERPalerts) November 30, 2023

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.

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SEARCHENGINES

Google Discover Showing Older Content Since Follow Feature Arrived

Published

3 days ago

December 2, 2023

Entireweb News Bot

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow