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Google Search Ranking Algorithm Update – Unconfirmed

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Google Search Algorithm Update

It has been a full nine days since I last reported about a Google Search ranking algorithm update and now I am seeing signs of another one starting yesterday, August 3rd through today, August 4th.

Both the chatter within the SEO industry spiked and we saw some of the third-party Google tracking tools show a spike in volatility yesterday.

Now, while we are all expecting a confirmed update soon, right now, we have not received one – yet.

We’ve had very heated volatility since the last confirmed update, which was the April 2023 reviews update. The last core update was the March 2023 core update. So we are due some updates, and many suspect we will see the helpful content update, which we didn’t have since the December 2022 helpful content update.

Just to catch you up, we last reported about an unconfirmed Google update July 26th, July 17th/18th and then again July 12th/13th, then around July 6th or 8th and then on June 28th and 29th and then again June 23rd then on June 19th we reported about ongoing heated volatility with Google Search. We also reported on an update on June 14th, one around June 14th and ongoing, then June 6th then around May 22/23rd, then around May 17t, then on May 10th and the other around early May.

SEO Chatter

Here is some of the SEO chatter I see both at WebmasterWorld and in the comments area on this site:

After a few days of high traffic, apparently the drop will be big today.

Had a good week of good traffic like you guys and the deep started yesterday.

Lots of testing and rotation going on every day with the SERPs. Today I am -67% in USA traffic and -70% to my home page. Main landing pages are -60% one day this week and then up the next. UK traffic disappears one day, strong the next. UAE -50% the entire week.

My ranking went down, it’s a downward trend, but if I can ride of zombie traffic why not.

Search traffic is -30% today at 1:30pm. Most of that is just lower USA traffic. UAE has also been down by half for almost a week.

Completely dead across all sites for me this morning, in fact that dead I had to check my server was up and running, our hotel venue site had a 6 hour peiod with zero traffic … Xmas Day looks posiitively busy compared to this!

Massive drop on clicks and impressions on Google search console reports of Search results, discover and Google news after 26th July onwards. This drop has been seen on desktop view while in mobile domain its has been increased. Anyone facing this issue?

Big drops for me after months of going back and updating older content and making some ground on competitors. Now been replaced with sites that haven’t updated thin content pages for months, and of course, the serial link buyers.

So that is some of the chatter.

Google Tracking Tools

Here is what the tracking tools are now showing:

RankRanger:

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Semrush:

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SERPmetrics:

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Advanced Web Rankings:

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Accuranker:

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Mozcast:

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Cognitive SEO:

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Algoroo:

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SERPstat:

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Wincher:

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Some of the tools have yet to update today, so I will come back later and refresh these charts.

What are you all seeing?

Forum discussion at WebmasterWorld.

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Google November 2023 Core Update Fully Rolled Out

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Google Core Update

After just under 26 days, the Google November 2023 core update is finally done rolling out. It took almost two weeks longer to roll out than the average core update and rolled out during the huge shopping days on Black Friday and Cyber Monday, also overlapping the November 2023 reviews update. So it was a big deal.

Google posted the update was done at 11:32 am ET on November 28, 2023, after it started rolling out on November 2, 2023 at 3:09 PM ET.

This is the longest documented core update rollout, the previous longest core update rollout went to the August 2023 core update took 16 days, this one was 10 days longer. It wasn’t as long as most SEOs thought it would take, but it was the longest rollout of a core update. It was not the longest update in general, the December 2022 helpful content update took 38 days to roll out but it was the longest core update roll out in history.

As a reminder, the October 2023 core update started on October 5, 2023 and completed on October 19, 2023, completing two weeks prior to this November core update rolled out.

Google November 2023 Core Update Post

Here are the posts on the release times:

Documented Volatility For November 2023 Core Update

This update kicked off quickly and was super volatile early on. The chatter within the SEO community was pretty heated throughout – even during the Thanksgiving holiday break. The tools themselves seemed to calm down, even with the reviews update rolling out the following week.

There was some additional chatter in the past 24 hours about massive volatility but the tools are not picking that up and the chatter was not that insane.

The tools themselves shows volatility from November 2nd through November 17th or so. More on that later.

Google November 2023 Core Update Quick Facts:

Here are the most important things that we know right now in short form:

  • Name: Google November 2023 Broad Core Update
  • Launched: November 2, 2023 at around 3 pm ET
  • Rollout: Finished on November 28, 2023 at around 11:30 am ET
  • Targets: It looks at all types of content
  • Penalty: It is not a penalty, it promotes or rewards great web pages
  • Global: This is a global update impacting all regions, in all languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update but so far, this seems to be a typical core update that reaches wide and the impact is fast.
  • Discover: Core updates impact Google Discover and other features, also feature snippets and more.
  • Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s core update advice.
  • Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Overlapping Updates: November Core & November Reviews Updates

Unlike with the October core update, we had the October 2023 spam update roll out, where Google said if you are not spamming then you weren’t hit by the spam update, you were hit by the core update.

With a reviews update and a core update, that is a bit harder for Google to say. They are similar updates that can impact similar sites. So there was for sure some confusion between the two. It would be hard to know for sure if your site was hit by the November core update versus the November reviews update unless your site got hit in the first batch of the core update volatility before the reviews update touched down.

Google Tracking Tools On November 2023 Core Update:

Here is what the tools showed over the past month or so with this core and reviews update rollout:

Semrush:

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SERPmetrics:

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Advanced Web Rankings:

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Accuranker:

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Mozcast:

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Cognitive SEO (seems stalled):

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Algoroo:

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SimilarWeb:

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SERPstat:

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Wincher:

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Mangools:

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Previous Broad Core Updates

Here is a list of the most recent core updates we’ve seen since Google started to confirm them. Previously we nicknamed them Phantom updates or unconfirmed updates.

How did you all do? Hope it wasn’t too bad?

Forum discussion at X and WebmasterWorld.



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Bing Chat / Microsoft Copilot Balanced Mode Used 70% Of The Time With Creative & Precise Mode At 15% Each

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Bing Robot Doing Math

Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly known as Bing Chat, are used. There is Balanced mode, creative mode and precise mode. Balanced mode gets 60-70% of the usages, whereas the other two modes get about 15% each.

Mikhail wrote on X, “Balanced is the most popular, maybe 60-70% of the people (it is the fastest and the default). Creative and Precise are 15%-ish each.”

Bing Chat Copilot Modes

Here are those posts:

Bing Chat Usage Post

I thought creative mode would get more usage than precise mode because of the image generation aspect but I guess I was wrong.

To learn more about these chat modes, read this story.

Forum discussion at X.



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Most SEOs Believe Google’s November Core & Reviews Updates Will Complete In December

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Google Robot Waiting By Computer

The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out. Both are well past their estimated two-week rollout period. I ran a poll yesterday asking SEOs when they think it will be done, and most said in December and not in the next few days left of November.

The poll had just under 600 votes in 24-hours and 79% said the update will be completed in December and 21% said in the last days remaining in November. I posted the poll on X – here it is:

Personally, I thought it would be done by now and I still think it will be done in the next day or so – but I am wrong a lot. 🙂

I do hope it is done today so they can roll out the Christmas holiday update (kidding…).

Forum discussion at X.

Update: I’ll have a story tomorrow but at least one of the updates is done in November:



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