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Google Search Ranking Update, Google Ads Trademark Policy Change, SGE 2X Faster & Tons Of SEO Topics

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Google Search Ranking Update, Google Ads Trademark Policy Change, SGE 2X Faster & Tons Of SEO Topics


For the original iTunes version, click here.

This week we had yet another unconfirmed Google search ranking update in the middle of the week. The Google Search Generative Experience AI snapshot answers are now twice as fast. Most SEOs seem unimpressed by the new Google Search Generative Experience. Google News Showcase is coming to the US, finally. Plus, the Google News app has a new follow tab, and Reader Revenue Manager is adding a survey option. Google said videos do not need to be in the first element, but they do need to be in the user’s face for it to get video thumbnails in the search results. Google said don’t pick cheap domains on TLDs overrun by spam. Google said there is no such thing as index bloat. Google said having multiple navigations has no impact on your SEO performance. Google said you might want to consolidate pages that are shown as host groups in search,. Google Ads had a major outage this week for a few hours. Google Ads trademark policy is changing, and now they will only do specific advertiser requests, not industry-wide. Google Ads can now sync columns and segments across MCC accounts. Google Ads API version 14 is out. Bing is testing side labels in the search results. Google Business Profiles can now display longer-form video. Google Bard is better at math and coding logic, plus you can export tables to Google Sheets. Bing Chat increased limits, added more visuals for travel, and expanded Bing Image Creator but had to temporarily disable sharing chats. Google is working on bringing an AdSense connector to GA4. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by Rank Ranger, the all-in-one- professional SEO software. Rank Ranger is a comprehensive SEO platform that allows you to grow your business with data and analytics. It offers valuable insights through advanced rank tracking, including above-the-fold tracking, Organic Share of Voice reporting, actionable SERP feature data, and SERP analysis tools.

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Search Topics of Discussion:

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Daily Search Forum Recap: April 16, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google will fight the site reputation abuse spam both algorithmically and with manual actions. Google is testing thumbs-up and down in product carousels. Google Ads similar product carousel is being tested. Google Search updated its image documentation. Google AdSense has a new ad format named ad intents.


Search Engine Roundtable Stories:


  • Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms


    Google’s new spam algorithm update also introduced new spam policies including the upcoming site reputation abuse policy that won’t go into effect until May 2024. Google has confirmed it will fight site reputation abuse spam using both manual actions (humans) and algorithms (machines).

  • Google Search Tests Thumbs Up/Down Buttons In Product Grid Results


    Google launched the style recommendations with thumbs up and down buttons not long ago after testing it in January. Now Google is showing this thumbs up and down buttons in the product grid search results, so Google can see what you like or dislike and then show you more products that you do like.

  • Google Ads “Similar Product” Carousel


    Google has a similar products section and carousel for Google Ads sponsored listings. We have seen similar products and similar shopping related results from the organic / free listings but now I am seeing examples of a search ad carousel for “similar products.”



  • Clarification: Google Search Supports Images Referenced From src Attribute


    Google has clarified in its image search help documentation that images are only extracted from the src attribute of img tags in Google Search. This is not new, but Google decided to update its documentation based on some questions it received about the topic.



  • Google AdSense New Ad Intents Formats – Links & Anchors In Content


    Google AdSense announced a new auto ads format named “Ad intents.” Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your content. Yea, it takes your content, and hyperlinks it to the Google search results.



  • 3-Wheel Tricycle At Google


    Google’s Ann Arbor office has this 3-wheel tricycle that some Googlers have used over the years to get around the office. This one looks like the hot pink Huffy brand. I spotted this recently on Instagram but the photo is from 2016.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

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Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

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Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: April 15, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


There was more Google core update volatility over the weekend. Google defended its statements about forums ranking for almost everything. Google responded to The Verge’s printer article mocking its search results. Google AdSense publishers are seeing really big earnings drops. Google crawl budget is allocated on the hostname level. Google threatened California over its new proposed link tax bill with pulling investments and its news results from the state.


Search Engine Roundtable Stories:


  • Weekend Google Core Ranking Volatility Taxing Site Owners


    As I mentioned briefly in my Friday video recap, I was starting to see renewed chatter on Friday morning around more Google search ranking volatility. I spotted some renewed chatter that lead through Friday, into Saturday and today. So I figured I’d cover it and share some of what SEOs are saying over the weekend.

  • Google Responds To The Verge Mocking Its Search Rankings For Best Printer


    Nilay Patel, editor-in-chief of the Verge posted a new article with the intent to both rank for [best printer] in Google Search, as well as mock Google for how he can game Google’s search rankings using AI-generated content, while throwing in some affiliate links. Google’s John Mueller responded saying, “People seem to really enjoy it.”

  • Google Goes On Defensive On Its Search Quality & Forum Results Statements


    Recently, we covered some of Google’s rationale for ranking forums like Reddit and Quora so well in the Discussion and Forums box for many queries. Just a few days ago, we covered how I was sad to see Google ranking some dangerous and potentially harmful forum threads for health-related queries.

  • Google Threatens California: Tests Removing Links To Publishers & Pauses Investments


    On Friday, Google responded to a pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), that would require Google to pay a link tax to publishers by testing removing links to California based publishers and pausing investments in news publishers within the state.



  • Google Crawl Budget Is Allocated By Hostname


    Google gives every hostname its own allocated crawl budget. So that means each domain, subdomain, etc has its own unique crawl budget.



  • Google AdSense Publishers Reporting Huge RPM Earnings Drops


    Many Google AdSense publishers have been reporting massive declines in their earnings and RPMs (page revenue per thousand impressions) since late February. This comes a couple of weeks after we reported the switch from CPC to CPM bidding in AdSense did not have a negative revenue result for publishers.



  • Google Android Figurine Display Case


    At the Google Chicago office they have dozens of Android figurines on display in this glass display case. I guess they all have a name and are labeled with details. I found this image on Instagram.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Advertisement

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Advertisement

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Weekend Google Core Ranking Volatility

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Google Core Update Explode

As I mentioned briefly in my Friday video recap, I was starting to see renewed chatter on Friday morning around more Google search ranking volatility likely related to the ongoing Google March 2024 core update. I spotted some renewed chatter that lead through Friday, into Saturday and today. So I figured I’d cover it and share some of what SEOs are saying over the weekend.

We reported on volatility last Wedneday, on April 10th, and now we are seeing more of it. As a reminder, some sites got hit super hard by this update and no, it is not done yet. We have still not seen any real recoveries for sites hit by the September 2023 helpful content update recovery yet with this core update.

We are now 40 days and almost 40 nights since the update started rolling out and Passover is just around the corner. (sorry, had to…)

Both the Google ranking tracking tools and SEO chatter spiked over the past 48 hours.

SEO Chatter

Here is some of the chatter on social media, WebmasterWorld and comments here on this site over the past couple of days:

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Glenn Gabe has been tracking the movement closely, comparing previously hit sites by previous core and helpful content updates. I find his shares very insightful. Here is his latest post this morning:

He wrote:

Google Morning Google Land! This is the April 14 edition of “Core Update Notes”. I shared yesterday how the tools were all spiking and I picked up serious volatility across several sites I’m helping and tracking. Just wanted to share more about that this morning. Whatever Google updated, it’s definitely having a big effect on some sites. I have several documented that reversed course (and some reversing course for the *second time* during the update). For example, I shared rank tracking yesterday for one of those sites, which is even clearer today (see first screenshot). That site surged with the March core update, then reversed course half way through losing all gains. And it just surged completely back yesterday. The site owner is on a roller coaster. And yep, he’s ready to get off the coaster and hoping this surge sticks. :)

In addition, I’ve included several other screenshots of sites reversing course over the weekend. Remember, Google explained they would be updating several systems with the March core update that would reinforce each other. They also said to expect more volatility with this update. I’m definitely seeing that as I’m tracking many sites over time.

And for those interested in sites impacted heavily by the September HCU(X), I have still not seen any bounce back. 0. I checked the visibility numbers for 373 sites heavily impacted by the Sep HCU(X) this morning and all are down heavily over time (and most more with the March core update). I’ll keep checking… and we’ll see if the old HCU classifier gets dropped at some point while Google’s systems for assessing the helpfulness of content take over. Stay tuned.

He shared some of eye-popping charts, here is one of them:

Chart

Here are more:

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Slowly it’s not fun anymore. Since Friday, Google’s traffic has dropped considerably on my site and all the other sites I monitor. Many keywords have disappeared without a trace, even for the main keyword my site no longer ranks, in first place is now a cleaning company that has nothing to do with the topic, but well, people certainly want a cleaning when they google for the keyword.

Result since Friday -56 per cent, unfortunately the trend is still downwards. As I am also currently monitoring my friend’s online shop: it’s exactly the same for him, -56 per cent since Friday, we no longer need to talk about sales, although his ranking is stable.

Again, same same since Friday. No let up and remaining sites heading to zero. I thought I had it figured. Not so unfortunately.

Yes, they are rolling out something awful since Friday. Sensors confirm that too.

Traffic totally dead today here in Germany

Here too in Czech

My rankings had a little wobble yesterday. It always tends to happen on the back end of an update.

Traffic and conversions absolutely nonexistent today.

Weekends were the best days of the week. Currently I’m getting like 3-5 Visitors every 30 Min. That’s really a Joke.

Same, and as compared to all the previous weeks ,this one is the WORSE.

I fear it will just keep getting worse and we should get used to this as it will be the norm.

Google Tracking Tools

Many, not all, but many of the tools showed spikes over the past 24 hours or so. These are not insane spikes in volatility, well, Algoroo and Advanced Web Rankings show massive spikes but the others are not as heated.

SimilarWeb:

Similarweb

Semrush:

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Semrush

Advanced Web Rankings:

Advancedwebranking

Mozcast:

Mozcast

SERPmetrics:

Serpmetrics

Accuranker:

Accuranker

Mangools:

Mangools

Wincher:

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Wincher

SERPstat:

Serpstat

Algoroo:

Algoroo

Cognitive SEO:

Cognitiveseo

More Google Update Stories

Here are our previous stories on these updates:

What are you all seeing? Think we are just about done after 40 days of this rolling out?

Forum discussion at WebmasterWorld.

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