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Google Search Ranking Volatile Super Heated Over Weekend & More

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Google Update Steam Heat

On June 14th we reported on a Google Search ranking algorithm update and since then the Google search results have not stopped with its larger than normal volatility. It is like they put the pot of water on the stove and never turned it off, at least not for the past several days now.

Since the 14th, the Google search tracking tools have been way hotter than normal and the chatter has not died down in the SEO community. I don’t think I’ve seen a period thing long with such heated volatility, with no confirmed update.

As a reminder, we had reported on four previous unconfirmed Google Search ranking updates; one around June 14th and ongoing, then June 6th then around May 22/23rd, then around May 17t, then on May 10th and the other around early May. There were some other signs of an update between but honestly, I did not cover it because not all the marks I track hit on those.

Google Tracking Tools

Just look at these charts from these tools, most are super hot for several days now:

RankRanger (this should heat up in a couple of hours):

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Semrush:

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SERPmetrics:

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Advanced Web Rankings:

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Accuranker:

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Mozcast:

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Cognitive SEO:

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Algoroo:

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SERPstat:

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What a wild time!

SEO Chatter

Like I said, the chatter is still ongoing and heated, in fact, we have close to a hundred comments just in my last post about a Google update from June 14th. Plus the chatter at WebmasterWorld and Black Hat World is all super active.

Here are some selected quotes from these sources:

My site had been doing well and all of a sudden, it’s a barren wasteland with traffic having dried up. So frustrating how often this is happening now. Feels like Google are experimenting and updating the algorithms so regularly that people writing quality content are getting screwed big time.

My site that got wiped out and recovered 24-hours later… just got wiped out again.

Rankings are the best we have seen them for our sites, yet traffic has
dropped, and the worse thing is conversions have disappeared ???

Bullsh*t Google. It’s about time you were put out to pasture.

Update 6/17/2023: My traffic is back where it was 5 days ago. It was a gradual increase every day over the last 4 days.

Also, yesterday’s Google Search Console showed some of the decline.

I had the same increase on my sites. Today reverted to how it was 7 days ago exactly. Hopefully, this is just a reflection of the update and passes. Would hate to see this growth stop. Have you checked your site on Semrush or Ahrefs? Have you gotten a lot of new keywords in the last few days? I’d hate to think these will just vanish. I’d be pissed.

I wouldn’t have known there was an update judging by Google’s traffic which has been flat-lined dead for months. Nothing but ads above the fold had and continues to have that effect.

In our case, and for many other USA based ecommerce sites, I think Google ran out of nails for the coffin and used screws instead. Google already put us in the ground and has been tossing shovels full of dirt on us for months. Next up is for Google to place the headstone. Trying to be optimistic, we’re still here and our sales continue to rise from other sources.

Huge drop today

I am also seeing a big drop today. USA is -28% at -6pm. Australia and UAE have been -48% for two days. Search is -11%

Different niches, but the impacts of updates are very similar. USA is my biggest audience, here too -30% drop.

USA traffic -46% at noon…nice! UAE is the other big drop at -42%. Germany -33%

Really wild ups and downs this past week, low to high 281% on weekdays!

I am in working in UAE, from Tuesday to Thursday, traffic was dead. Today I am seeing getting back to normal now don’t know about the afternoon.

Finance/blockchain news – terrible few days after a very good first two weeks in June. Reminds me of the kind of destroying updates that punishes mid-tier sites and give advantage to top tier sites like Forbes

What is going on folks? I hope some of you are seeing positive changes.

Forum discussion at WebmasterWorld and Black Hat World.

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SEARCHENGINES

Daily Search Forum Recap: June 13, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google is testing description overlays on local photos in the Google local pack. Microsoft Bing is testing black review stars. Google said we should not let Googlebot crawl action URLs. Google is testing larger fonts for the snippet title link and smaller fonts for the site links. Google updated GA4 attribution models to associate conversions better to paid search campaigns. Reminder, I am offline today and this newsletter was pre-written and scheduled.

Search Engine Roundtable Stories:


  • Google Fixes GA4 Attribution Models To Better Associate Conversions To Paid Search


    Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the “attribution models in GA4 over the next two weeks to improve the accuracy of conversion credit for paid search campaigns.”

  • Google Tests Larger Fonts For Main Snippet Title Link & Smaller Font For Sitelinks


    Google is testing a larger font size for the main search result title link, followed by smaller fonts for that same snippet’s sitelinks. This was spotted a few days ago by both Umair Khan on X and Lily Ray on X.

  • Google: Disallow Crawling Of Action URLs (Buy Now, Sign Up, etc)


    Google posted a public service announcement saying you should disallow Googlebot from crawling your action URLs. Gary Illyes from Google posted on LinkedIn, “You should really disallow crawling of your action URLs. Crawlers will not buy that organic non-GMO scented candle, nor do they care for a wishlist.”

  • Bing Tests Black Review Stars In Search Results


    Microsoft is testing using black-colored review stars in its Bing Search results. This is instead of the yellow or orange review stars. I am not sure why they are testing it in black, but they are.

  • Google Local Pack Photos With Labels


    Google seems to be testing adding labels and descriptions on the photos within the local business profile listings. These are on both the carousel of images and on the detailed business profile page.

  • I’m Feeling Lucky Notebooks At Google


    Here are some colorful notebooks that say “I’m Feeling Lucky” that were spotted at the GooglePlex, the Google office in Mountain View.

  • Programming Note: Offline For Shavuot On Wednesday & Thursday


    This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Tuesday night, June 11th, through late Thursday night, June 13th – I return Friday, June 14th. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.


Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.



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Daily Search Forum Recap: June 12, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Yesterday I interviewed Google’s Elizabeth Tucker about the core update, the old helpful content update, Reddit, AI Overviews and the Google Search leak. Google now supports return policy markup at the organization level. Google Maps is testing QR codes in Business Profile listings. Google Ads will ad a new optional verification method. Google is testing shaded site names and favicons in the search results. Google has drop the home activities cards from its search results. As a reminder, I am offline today, this newsletter was pre-written and scheduled.

Search Engine Roundtable Stories:


  • I Interviewed Elizabeth Tucker, Googler Responsible For The March Core Update


    Yesterday at SMX Advanced, I interviewed the Google executive who announced the March 2024 core update on the main Google blog. I asked Elizabeth Tucker a boatload of questions around SEO, the core update, the helpful content update, the search data leak and of course AI Overviews. Heck, I even made a comment about Reddit ruling the Google Search results.

  • Google Adds Return Policy Structured Data Support To Organization Level


    Google has expanded its support for return policy structured data to allow you to add the return policy to the organization level, and not have to specify that policy on each and every product detail level. Last year Google began supporting return policies in structured data but at the individual product level – now it is also supported at the organization level.

  • Google Home Activity Removed From Search


    Google Search no longer shows home activities after launching the feature just under four years ago. Google has pulled down the home activities structured data from its search developer documents last night and wrote, “The home activity feature no longer appears in Google Search results.”

  • Google Maps Tests QR Codes On Business Profiles


    Google is testing QR codes on the Google Business Profile listings within Google Maps. The QR code shows on the right side of the action buttons (i.e. directions, save, share, etc).

  • Google Ads Adding New Optional Verification This Month


    Google Ads announced it will add a new optional verification to verify the affiliation of the advertiser/individual with the organization they are verifying. This starts sometime this month, June 2024, but it is not clear to me what the new verification is exactly.

  • Google Tests Shaded Site Name & Favicon For Search Results


    Google is testing shading the background color in gray behind the favicon and site name and URL for the mobile search results. It brings a little bit more of a design flair to the ten blue links, don’t you think?

  • Giant Spinning Rock At Google


    At the Google visitor center they have this giant spinning rock. This rock is mounted on this device that slowly spins it in circles.

  • Programming Note: Offline For Shavuot On Wednesday & Thursday


    This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Tuesday night, June 11th, through late Thursday night, June 13th – I return Friday, June 14th. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.


Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.



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Programming Note: Offline For Shavuot 5784

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Synagogue Green Flowers

This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Tuesday night, June 11th, through late Thursday night, June 13th – I return Friday, June 14th. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours.

I will be completely offline, so any social media posts, tweets, or anything coming from this site, or my social channels are all scheduled beforehand.

I won’t be able to reply to comments, remove spam or break any stories on those days. I will catch up when I get back online. If a core update happens, I will also catch up on that when I get back. There also won’t be the It’s New daily podcast on those days.

Feel free to check out the archives or catch up with the weekly videos or just browse the search pics. Oh, and if you have nothing to do, feel free to subscribe to my YouTube channel.

For more on this holiday, check out Wikipedia.

For all those celebrating the holiday – have a good one and I’ll be back late Thursday night.

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