SEARCHENGINES
Google Tag – A New Version

Google announced a new Google Tag that Google says will “unlock new capabilities to help you do more, improve data quality and adopt new features – without requiring more code.” Google Tag Manager is not changing today but it sounds like it will change in the future.
Google explained that “the Google tag (gtag.js) is a single tag you can add to your website to use a variety of Google products and services. Instead of managing multiple tags for different Google product accounts, you can use the Google tag across your entire website and connect the tag to multiple destinations.”
Google said with the previous tag you had to set up a global site tag (gtag.js). The global site tag “has evolved into the Google tag,” Google wrote. Your Google tag (gtag.js) has a single tag ID you can add to your website to use a variety of Google products and services. Instead of managing multiple tags for different Google product accounts, you can use a single Google tag across your entire website and connect the tag ID to multiple destinations, Google added.
A new “Google tag” screen will replace the existing global site tag screens in Google Ads and Google Analytics, letting you access measurement features without adding code after the initial set-up. Changing settings in your Google tag will affect all associated destinations.
You can learn a lot more in this help document or on Search Engine Land or via Ginny Marvin’s tweets:
1. The new Google tag is built on top of existing gstag.js implementations, so no need to add new code. Your existing installations automatically become the Google tag.
— AdsLiaison (@adsliaison) August 2, 2022
3. You can easily combine & manage your Google tag settings from the new Google tag screen in both Google Ads & Google Analytics. The one code works across both products. pic.twitter.com/i5Wel8oi1N
— AdsLiaison (@adsliaison) August 2, 2022
And SEL has a helpful article on the Google tag as well: https://t.co/uDWSs32oWr
— AdsLiaison (@adsliaison) August 2, 2022
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Most SEOs Believe Google’s November Core & Reviews Updates Will Complete In December

The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out. Both are well past their estimated two-week rollout period. I ran a poll yesterday asking SEOs when they think it will be done, and most said in December and not in the next few days left of November.
The poll had just under 600 votes in 24-hours and 79% said the update will be completed in December and 21% said in the last days remaining in November. I posted the poll on X – here it is:
Will the Google core and reviews update finish in November or December?
— Barry Schwartz (@rustybrick) November 27, 2023
Personally, I thought it would be done by now and I still think it will be done in the next day or so – but I am wrong a lot. 🙂
I do hope it is done today so they can roll out the Christmas holiday update (kidding…).
Forum discussion at X.
Update: I’ll have a story tomorrow but at least one of the updates is done in November:
The roll-out of the November core update is now complete.https://t.co/geIJA2Bg8g
— Google Search Central (@googlesearchc) November 28, 2023
SEARCHENGINES
Google Search Console Was Down Today

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.
Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.
Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.
Here is what it looked like when you tried to access it while it was down:
Search Console went down at about 8 am ET and returned at 8:52 am ET.
Here are the posts on X from Daniel Waisberg of Google on this issue:
I was looking for a plug to charge my phone, so I had to unplug the server 🤷♂️
— Daniel Waisberg (@danielwaisberg) November 27, 2023
Joking aside, we’re working on it! 👨💻
— Daniel Waisberg (@danielwaisberg) November 27, 2023
Who knows, maybe we will have a new Search Console feature when it returns?
Here are some of the complaints:
Search Console its down atm.
— Juanan Carapapa (@Carapapeando) November 27, 2023
@rustybrick search console is down pic.twitter.com/Nm6P84WJld
— Daramel (@Daramel29) November 27, 2023
Is Google Search Console currently experiencing issues? It’s not functioning on my device.
Cc:- @JohnMu @searchliaison @googlesearchc @rustybrick pic.twitter.com/YHjXfSVn30
— Vijay Chauhan 📈 – SEO for Enterprise Businesses (@VijayChauhanSEO) November 27, 2023
In Spain too pic.twitter.com/d1Yiwef72k
— Rafa Martin 👽🖖 (@rafainatica) November 27, 2023
Someone kick the server in the corner @googlesearchc @JohnMu @danielwaisberg https://t.co/79IFVVFdTM
— Pedro Dias (@pedrodias) November 27, 2023
Anyone facing google search console 500 error 🤨🤨#DigitalMarketing #google #searchconsoleerror #500error #trend #news # pic.twitter.com/jWDscWcz1f
— Pankaj besarwal (@Iampankaj10) November 27, 2023
GSC this morning… talk about a case of the Mondays pic.twitter.com/6H3KUG2sd4
— Lily Ray 😏 (@lilyraynyc) November 27, 2023
Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.
Should be all good now.
— Daniel Waisberg (@danielwaisberg) November 27, 2023
SEARCHENGINES
Google Testing New Flight Prices Rich Result?

Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price.
This was spotted by Antoine Eripret who was able to trigger this numerous times, over numerous days, while in Spain. Here is his screenshot he posted on X:
He also posted this video of this in action for me:
Recently Google told us not to put flight prices in titles because those prices change too quickly. Maybe Google is testing updating those prices in more real time through the use of structured data and is thus more confident to show them as rich results and not title elements?
I don’t think Google officially supports flight schema but maybe they will soon?
Forum discussion at X.
-
FACEBOOK4 days ago
Indian Government Warns Facebook, YouTube About Deepfakes, Misinformation Violations
-
MARKETING3 days ago
Whiteboard Friday Recap 2023: AI Edition
-
MARKETING6 days ago
“Undercover” Case Studies: Why the Future of Marketing Is Proving Yourself in the Field
-
SEARCHENGINES6 days ago
Follower Count Is Not A Google Search Ranking Factor
-
MARKETING7 days ago
Sam’s Club Member Access Platform (MAP) Advertiser’s Guide
-
SOCIAL6 days ago
17-Year-Old Claims To Make 6 Figures A Year
-
SOCIAL5 days ago
Meta Stock: Still Room For Upside In A Maturing Market (NASDAQ:META)
-
SOCIAL6 days ago
X Withdraws From MRC Brand Safety Accreditation
You must be logged in to post a comment Login