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Google Tag – A New Version

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Google Tag - A New Version

Google announced a new Google Tag that Google says will “unlock new capabilities to help you do more, improve data quality and adopt new features – without requiring more code.” Google Tag Manager is not changing today but it sounds like it will change in the future.

Google explained that “the Google tag (gtag.js) is a single tag you can add to your website to use a variety of Google products and services. Instead of managing multiple tags for different Google product accounts, you can use the Google tag across your entire website and connect the tag to multiple destinations.”

Google said with the previous tag you had to set up a global site tag (gtag.js). The global site tag “has evolved into the Google tag,” Google wrote. Your Google tag (gtag.js) has a single tag ID you can add to your website to use a variety of Google products and services. Instead of managing multiple tags for different Google product accounts, you can use a single Google tag across your entire website and connect the tag ID to multiple destinations, Google added.

A new “Google tag” screen will replace the existing global site tag screens in Google Ads and Google Analytics, letting you access measurement features without adding code after the initial set-up. Changing settings in your Google tag will affect all associated destinations.

You can learn a lot more in this help document or on Search Engine Land or via Ginny Marvin’s tweets:

Forum discussion at Twitter.



Source: www.seroundtable.com

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Google NYC Yellow Hallway

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Google NYC Yellow Hallway

Here is a photo of one of the typical hallways you’d find in the Google New York City office. This one is very yellow, with a G super logo in black on the door. It makes me think of the yellow submarine…

I found this recently on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source: www.seroundtable.com

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