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Google Volatility, People Also Ask Drop, Search Console Hidden Queries, Google Ads Features & Much More

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Google Volatility, People Also Ask Drop, Search Console Hidden Queries, Google Ads Features & Much More

We had more volatility from Google Search on July 10th. Google shows half the number of people also ask boxes in the search results. Google Search Console anonymizes many queries, so it is not very rare. Google Search Console is rolling out the video indexing report slowly. Google Search Console has a bug with desktop videos in the performance report. Google Search is testing a new rich cards layout for celebrities and new get there weather, and map cars on mobile. Google is testing a top-ranked search feature. Google is testing larger images in search ads. Google has a destination-based Discover section with a story format. Bing is testing “answered by Bing experts.” Bing image search has a “shop for” box. Google Ads Performance Max campaigns gain a bunch of features. Google AdsBot mobile web crawler gets a new user agent. Google My Business app is no longer available. Google Business Profiles added a neat toggle to turn on or off your address in Google Search or Maps. Google Business Profile manager has a bug that hides details. Google Posts now expire after 6 months. Google Analytics 4 now supports more metrics and dimensions. Google interviewed me on their Search Off The Record podcast, it was fun. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: Wix has been doing a lot of cool things for SEO. Definitely check out what they’ve been doing.

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Source: www.seroundtable.com

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SEARCHENGINES

Google Says Dynamic Rendering Is A Workaround and Not A Long-Term Solution

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Google Says Dynamic Rendering Is A Workaround and Not A Long-Term Solution

Google has updated its help documentation on dynamic rendering to say “dynamic rendering is a workaround and not a long-term solution for problems with JavaScript-generated content in search engines. “Instead, we recommend that you use server-side rendering, static rendering, or hydration as a solution,” Google added.

Google announced dynamic rendering in 2018 as a way to help Google to crawl and index your JavaScript content. For the past few years, Googlers have been saying you should likely not go the dynamic rendering route because Google is much more capable of rendering JavaScript these days. Note, Google has always said this was a workaround but made large adjustments to the docs to urge this now.

In any event, Google made some significant changes to the help documentation on dynamic rendering, specifically at the top of the page. The page has a red disclaimer that reads:

Dynamic rendering is a workaround and not a long-term solution for problems with JavaScript-generated content in search engines. Instead, we recommend that you use server-side rendering, static rendering, or hydration as a solution.

The first section of the page was also updated to explain “Dynamic rendering is a workaround for websites where JavaScript-generated content is not available to search engines. A dynamic rendering server detects bots that may have problems with JavaScript-generated content and serves a server-rendered version without JavaScript to these bots while showing the client-side rendered version of the content to users.”

“Dynamic rendering is a workaround and not a recommended solution, because it creates additional complexities and resource requirements,” Google added.

Here is what the page looks like now (click to enlarge):

click for full size

Here is what the page looked like previously (click to enlarge):

click for full size

Forum discussion at Twitter.

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Source: www.seroundtable.com

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