Connect with us

SEARCHENGINES

Keyword Research in SERPed.net πŸ”

Published

on

keyword-research-in-serped.net-

Keyword research is one of the main pillars of SEO. It is usually the first step when it comes to on-page SEO, and it guides the way content is created.

SERPed.net is a very comprehensive tool suite that includes keyword research as part of the toolbox. βš™οΈ

In this article, we’ll go through the tools included in SERPed that allow you to perform keyword research and analysis.

1. Ultimate Research

Ultimate Research is the main keyword research tool in our toolbox. You can find it here in the Tools menu:

ultimate research

Once you’ve entered the tool, you’ll see it’s quite simple to use. To search for new keywords, just click the βž• button. Previously searched source keywords stay on the initial page so you can go back to them anytime you need stats or to go through previous keyword lists.

ultimate research

Once you click the βž• button, a popup window will appear in which you can enter your main target keyword to find similar keywords and phrases. For now, ignore the Advanced Search option – we’ll get to it in a second.

ultimate research

So, just type in your main keyword to get suggestions and you’ll get a list of hundreds of related keywords.

ultimate research

You can see plenty of data on this screen, including the search volume, trends, CPC (cost per click if you were to run a paid search campaign), the whole traffic value (estimated through Google Ads’ API), and PPC (pay per click) competition.

This display includes all the data that you could get from Google Keyword Planner plus a few extras.

If you click one of the keywords, you’ll get more details:

ultimate research

The URL list contains your main competitor websites for the keywords in the list. You also get averages for those websites, including SERPed Rank which is our own metric.

You also get Trust Flow and Average Page Authority. These two measures come from different sources: Trust Flow is a Majestic metric and Average Page Authority comes from Moz.

This is another reason why SERPed is such a cost-effective tool: you can get all the metrics you need without having to purchase any other software packs.

On the right-hand side of the table, you also get your Alexa score, social mentions, MozRank, Domain Authority, Page Authority, Links, Referrals, the number of .gov and .edu sites containing that keyword, Majestic’s Citation Flow and, as previously mentioned, Trust Flow for each of the websites ranking for that keyword. πŸ”‘

At the top left, right next to the keyword, you can see a small circle that can be green (low competition), yellow (average competition), and red (high competition). This color code indicates how hard it is to rank for that keyword.

If you click the three dots on the right of each keyword, you’ll get the following options:

ultimate research

We’ll go through Keyword Analyzer later, which is another very useful tool for your keyword research. We’ll also discuss Long Tail keywords at the end of this article.

You can view a yearly graph for the search volume trend of each keyword, go to Google search using Search Broad, or even calculate your possible revenue for each keyword using the Revenue Calculator.

You can also search for keyword ideas in a specific location using Advanced Search.

ultimate research

All you have to do is click on Advanced Search in the popup, and new options show:

ultimate research

You can pick the country, and drill down to the county or city. The result page is exactly the same as for Simple Search, and you can export the results on any kind of search in this tool using the three-dot menu at the top right.

keyword tool

We offer the option to export the results to .pdf, .txt, .csv, .xls (for Excel) or even .ods (Open Office). Remember your previous searches will stay on your SERPed account if you ever need to go back to them.

This tool is:

➑️  Great for finding new keyword ideas 

➑️  Perfect to get keyword stats so you can plan your SEO content strategy

Ultimate Research – Tutorial Video

Ultimate Research – Tutorial Video

2. What Ranks Where

This tool shows you which keywords your website (or a competitor) ranks for. To add a new website to your account, you just need to click the βž• button:

what ranks where

Once you have clicked that button, a popup appears. It requires you to fill in the website name (that is going to show in the History), the URL, the country you want to search for, and the number of keywords found.

There are also three options at the bottom that allow you to pick the search type (organic or PPC) whether you want to check the whole site or just a specific URL, and the order in which results appear (position or traffic percentage). β†ͺ️

what ranks where

The results show on the next page:

what ranks where

In the results page, you can see the estimated traffic for the top keywords (in this case we’re only showing 20 results).

Then, for each keyword, you have the position it ranks on SERPs (search engine result pages), the previous position, the position difference (if it has gotten higher or lower in organic search), the monthly search volume, estimated traffic, cost per click, traffic value (in percentage), the pay per click competition, number of results for that exact same keyword, and lastly, a small graph on the right showing the search volume trend.

All this data can help you understand for which keywords you’re currently ranking and perform a competitor analysis to find out new keywords you should be ranking for. Just like Ultimate Research, all your previous searches can be found in the history screen, which shows when you open the tool.

This tool is:

➑️  Ideal for finding out the keywords you rank for

➑️ Great to find keywords your competitors rank for so you can add them to your plan

What Ranks Where – Tutorial Video

3. Keyword Analyzer

Keyword Analyzer gives you insights into a specific keyword, showing you data about it and the websites that rank for it. It can help you define whether the keywords you found on Ultimate Research will be truly useful for your own website. The β€œHistory” section shows your previous searches and can be useful if you want to compare different keywords.

keyword analysis tool

Once you enter the tool, you just need to click the βž• button to add a new keyword. This popup will then appear:

keyword analyzer

Then just enter the keyword you want to get stats for and pick the database. If it’s a general search, you can leave it on Google.com; if it’s local, you can find the different databases for certain countries. You can also enter a specific URL if you want to limit your search, but this is optional.

keyword analyzer

On the results page, you’ll get the same data as if you click on a specific keyword on Ultimate Research results: competition, difficulty, search volume, Alexa Rank, Moz Rank, DA (Domain Authority), PA (Page Authority), and more. πŸ”Ž

This tool allows you to get a history of your most important keywords so they won’t get lost among the results from Ultimate Research. If you don’t use this tool, it’s easy to lose focus on long keyword suggestion lists. Great for:

➑️ Comparing keyword stats

➑️ Getting data on your keyword ideas

Keyword Analyzer – Tutorial Video

4. Long Tail Keywords

When it comes to keyword competition, the best way to make sure you rank for the right keywords is using long tail keywords. These are keywords that are longer and more specific than your source keyword, making it easier for you to rank for relevant terms without having to compete with older, highly optimized websites.

Long tail keywords help you rank higher for specific searches. The way it works is that specific, longer keywords have less competition, so if you use longer keywords, you have more chances of ranking higher for those terms. These keywords usually include your source keyword or some variation, which helps you rank for those as well.

Our long tail keyword tool gives you suggestions for this type of keyword, helping you develop your SEO strategy further.

long tail keywords

As is the case with all the tools mentioned in this article, all you need to do to start a new long tail keyword research is to click the βž• button on the right-hand side of the tool screen. The following popup will appear:

long tail keywords

You just have to fill in your source keyword (in this case, we used β€œkeyword tools”), pick your database and the country, and click on β€œGet Keyword Ideas”.

long tail keywords

You’ll get a list of long tail keywords that match your source keyword. Each of them has details about its source volume, trend, CPC, traffic value, PPC competition, and related searches.

You can also drill down each keyword to get another list of related long tail keywords, making it possible to find thousands of keywords for each search.

long tail keywords

You just have to pick between adding the new keywords to the same project or creating a new one.

long tail keywords

When you get the new list as a result of drilling down, you can go on drilling down as long as you want to find the right long tail keyword.

For each keyword, you can click on the three dots on the right to access other tools, such as running keyword analyzer (which we already covered) viewing the trends graph, related searches, or related domains.

long tail keywords

If you pick the trends graph, you’ll get this popup:

long tail keywords

This gives you data for a whole year so you can analyze the evolution of each keyword, which is quite useful when picking your target keywords. You can also see related searches to get more keyword ideas.

long tail keyword

long tail keywords

In this case, no data shows for the keywords at the time of writing, but you can always run them through Keyword Analyzer to get all the data you need. This tool is:

➑️ Ideal for finding specific keywords with less competition

Long Tail Keywords – Tutorial Video

Wrapping Up

With these four tools, you can do all your keyword research tasks using SERPed. All of the tools are interconnected with each other so it’s easy to go from one to the other, getting a 360ΒΊ view of any keyword idea.

With this article, we have tried to show all that you can do with each of the four tools, from Ultimate Research to Long Tail Keywords. However, the best way to discover all the tricks is by subscribing and testing it out yourself – if you don’t use SERPed already, of course. We offer a 30-day money-back guarantee that ensures you have absolutely nothing to lose if you subscribe.

➑️ Not a member yet? Click here to sign up now…

➑️ Already a member? Log in now and start doing some keyword research

For our power users, these tools might be well known, but we’re constantly updating and improving each tool in our suite. If you have any questions, feel free to use the comment box below, and remember you can always find us on Facebook, Twitter, and LinkedIn.

Source: Vanessa Marcos

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEARCHENGINES

Daily Search Forum Recap: June 19, 2024

Published

on

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google posted its FAQs on AI Overviews, asking why you can’t disable then. Google may be showing fewer Reddit links. Google explains when it is not a good thing when Googlebot is crawling you more. Google is testing 6 people also ask by default. Google launched menu buttons in the Google Maps results. Google AdSense has a new privacy and messaging feature for privacy rules.


Search Engine Roundtable Stories:


  • Google AI Overviews FAQs Including Why You Can’t Disable AI Overviews


    Google has posted a new document in its forums named frequently asked questions about AI Overviews. In this document it has a section named “why can’t I disable AI Overviews?” The answer is that Google’s “goal is to help people find the information they’re looking for quickly and reliably.”

  • Report On If Google Showing Fewer Reddit Links In Search?


    Some in the SEO industry have been asking if Google has been showing fewer links in its search results to Reddit over the past several weeks. So Mordy Obserstein pulled some Semrush data that showed a slight downtick in Reddit results in Google’s Discussion and Forums section.

  • Google: Two Common Reasons When A Spike In Crawling Is Bad


    Google’s Gary Illyes posted on LinkedIn with two common examples of when a spike in Googlebot activity, crawling, is a bad thing. The short answer is when Googlebot gets to crawling an infinite section of your site (like calendar pages that goes on forever) and when your site is hacked with a ton of new hacked pages.

  • Google Tests Two More People Also Ask Results (6 PPA)


    Google is testing showing two more people also ask results, by default, which is a total of six people also ask, instead of the typical four people also ask that Google would show in its search results.



  • Google Local Panels Gains Menu Button


    Google seems to be adding a “menu” button to the Google Business Profiles, the local panels, in the web search results. I think Google has tested this one and off over the years, but as Marcin Karwowski noted, it seems to be rolling out now to some businesses.



  • New Google AdSense Privacy & Messaging For Users To Opt Out


    Google has begun rolling out a new privacy and messaging feature for AdSense ads in some US states. This is to comply with California, Colorado, Connecticut, Virginia, and Utah privacy laws. The feature allows the site to communicate to the user about opting out of the sale or sharing of their personal information.



  • Google Japanese Circular Keyboard


    Here is a photo from Daniel Waisberg’s trip to the Google Japan office, and it shows these circular Japanese keyboards on display. There are other items on display.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Daily Search Forum Recap: June 18, 2024

Published

on

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Search Console reports with # signs in them are not related to canonicalization in Google Search, it is related to Google Sitelinks. Bing Webmaster Tools can show clickthrough rates of over 100%, no joke. Google is testing black sitelinks. Google Maps added an edit and post button to the main buttons for Google Business Profiles. And no, Google Search does not always show the original source in its search results.


Search Engine Roundtable Stories:


  • Google: #s In Google Search Console Reports Are Unrelated To Canonicalization


    There is a lot of talk in the wider SEO community around pound signs, #, in the Google Search Console reports, meaning something about canonicalization. John Mueller from Google, along with a number of SEOs, said it has nothing to do with canonicalization. Instead, it has to do with Google tracking on-page sitelinks from the Google Search results.

  • Google: Our Search Results Do Not Always Show Original Source


    Google’s John Mueller said in the last SEO Google Office Hours video that Google’s “search results are not an indication of what Google’s systems consider to be the original source.” This means that just because Google ranks a piece of content, it does not necessarily mean that the content is the original source.



  • Bing Webmaster Tools Clickthrough Rate Over 100%


    Did you ever sort the Bing Webmaster Tools clickthrough-rate column from highest to lowest and notice that you can see a CTR higher than 100%, I even see 300%. Well, Fabrice Canel from Microsoft said this is possible when a searcher clicks on your listing more than once from the same search result set.


  • Google Maps Adds Edit & Post Button To Business Profile Listing


    Google has added an “edit” and “post” button more prominently as big buttons to Google Business Profiles within the Google Maps interface. Previously, these buttons were not as accessible in the Google Maps interface.

  • Google Search Tests Black Sitelinks


    Google is testing another variation of its sitelinks design, this one uses black font colors for the sitelinks. Of course, Google generally uses blue for those links, because links are generally in blue underlined font.



  • Google Japan Zashiki Seating


    Daniel Waisberg was at the Google Japan office and he snapped some photos, shared them on LinkedIn. Here is one of one of the cafe areas that has the Japanese floor seating, also called Zashiki /Tatami seating.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Daily Search Forum Recap: June 17, 2024

Published

on

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


We had another possible Google search ranking update this weekend. Google Ads is forcing some advertisers off credit card payments. Apple updated its Applebot documentation in a big way. Google Maps updated its fake engagement policy. Google updated its hreflang documentation. Google Ads now allows for some opioid painkiller ads. And a special piece from Glenn Gabe on tracking AI Overviews in Google Search Console – well, kinda.


Search Engine Roundtable Stories:


  • Google Father’s Day Weekend Search Ranking Volatility


    Happy Father’s Day – it looks like we are seeing some pretty significant ranking fluctuations and volatility within the Google Search results over the past day or so. Yep, yet another big Google weekend update of sorts – of course – not confirmed by Google.

  • The Maddening Adventure Of Tracking AI Overviews In Google Search Console




    Google launched AI overviews in the SERPs in the United States officially on May 14th at I/O. This follows the launch of Google’s Search Generative Experience (SGE) in May of 2023…



  • Google Ads Forcing Some Advertisers Off Credit Card Payments


    Google Ads is forcing many of its advertisers off the credit card option for paying for their ad accounts and onto bank-based payment methods, such as ACH, wire, or paper check. If you do not comply by July 31, 2024, your account can be suspended.



  • Apple Updates Applebot Docs With Applebot-Extended, Reverse DNS & More


    Apple has made some really big changes to the Applebot documentation after the Apple WWDC event, where Apple announced Apple Intelligence. Apple added more about Applebot, reverse DNS details, Applebot-Extended and much more.



  • Google Maps Updates Fake Engagement Policy With More Detail


    Google has updated its Google Maps contributor fake engagement policy to flesh out in more detail how the policy works. The new text is like 40% longer and seems to have received a nice refresh.



  • Google Updates hreflang Documentation While I Was Offline


    Google has tweaked its hreflang search developer documentation to clarify that link tags for denoting alternate versions of a page must not be combined in a single link tag. Google said it wanted to document this “quirk” in its documentation.



  • Google Now Allow Some Opioid Painkillers Ads


    Google Ads will update its Healthcare and medicines policy this month to allow advertisers to discuss opioid painkillers without promoting or selling them. The example given is that you can have ads to discuss public policy solutions for opioid painkiller abuse.



  • Googler In Training Jacket


    Here is Mike Ryan’s kid wearing a Googler in Training red rain / wind jacket. He posted about the Google merch a year ago and I guess now his kid is old enough to wear it and shared this photo of his kid wearing it.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending