As promised, Google has released the desktop version of the page experience report in Google Search Console. The desktop version is pretty similar to the mobile version, as you’d expect. With the page experience update algorithm coming to desktop next month with a February 2022 launch, you now have a report you can use to see how well you are performing on that front.
Google wrote on Twitter “to support the upcoming rollout of page experience ranking to desktop, Search Console now has a dedicated desktop section in its Page Experience report to help site owners understand Google’s ‘good page experience’ criteria.”
To support the upcoming rollout of page experience ranking to desktop, Search Console now has a dedicated desktop section in its Page Experience report to help site owners understand Google’s ‘good page experience’ criteria. Read more about the rollout https://t.co/FQvMx3Ymaf
— Google Search Central (@googlesearchc) January 17, 2022
Here is what the report looks for my corporate site, click to enlarge):
You can access the report over here in Google Search Console – not all sites will have enough data to show but if you have somewhat decent traffic, you should see the report there.
Now, when you filter by good page experience in your performance report in Google Search Console, this now also includes desktop data. Google wrote “The Page Experience report now includes desktop data in addition to mobile data (yay!). As a result, if you filter your search performance results to Good page experience you might see an increase in impressions with all that additional desktop data.”
Here is an example of a site that saw a huge spike when the filter was added to the performance report:
The original page experience report launched in Search Console in April 2021 and was designed for just mobile pages. Google added a desktop version with the imminent launch of the desktop version of the algorithm
Here is a chart of the factors included in this update compared side by side with desktop to mobile:
For the desktop page experience update this includes:
- Largest Contentful Paint (LCP)
- Cumulative Layout Shift (CLS)
- First Input Delay (FID)
- HTTPS Security
- Absence of intrusive interstitials
Forum discussion at Twitter.
Google Says They Have Algorithms To Detect & Demote AI Plagiarized Content
Duy Nguyen from Google’s search quality team said in the Google office hours video that Google has “algorithms to go after” those who post AI plagiarized content, then the algorithms can “demote site scraping content from other sites.”
The question was asked at the 9:19 mark which was “How should content creators respond to sites that use AI to plagiarize the content, modify it, and then outrank them in search results?”
Duy Nguyen said, “Scraping content, even with some modification, is against our spam policy.” Duy added that Google has “many algorithms to go after such behaviors and demote site scraping content from other sites.”
If Google messes up, and “if you come across sites that repeatedly scrape content, that perform well on Search, please feel free to report them to us, with our spam report form so that we can further improve our systems, both in detecting the spam and also ranking overall,” he added.
Here is the video embed:
Later on in the video, at 17:05 mark a similar question was asked and answered by Duy:
Kunal asked why Google is not taking action on copy or spun web stories? Can you check on Discover?
Thank you for the report. We are aware of these attempts and we are looking into them. In general, sites with spammy scraped content violate our spam policy, and our algorithms do a pretty good job of demoting them in search results.
Forum discussion at Twitter.