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New Google Search Console Page Experience Report For Desktop

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New Google Search Console Page Experience Report For Desktop


As promised, Google has released the desktop version of the page experience report in Google Search Console. The desktop version is pretty similar to the mobile version, as you’d expect. With the page experience update algorithm coming to desktop next month with a February 2022 launch, you now have a report you can use to see how well you are performing on that front.

Google wrote on Twitter “to support the upcoming rollout of page experience ranking to desktop, Search Console now has a dedicated desktop section in its Page Experience report to help site owners understand Google’s ‘good page experience’ criteria.”

Here is what the report looks for my corporate site, click to enlarge):

click for full size

You can access the report over here in Google Search Console – not all sites will have enough data to show but if you have somewhat decent traffic, you should see the report there.

Now, when you filter by good page experience in your performance report in Google Search Console, this now also includes desktop data. Google wrote “The Page Experience report now includes desktop data in addition to mobile data (yay!). As a result, if you filter your search performance results to Good page experience you might see an increase in impressions with all that additional desktop data.”

Here is an example of a site that saw a huge spike when the filter was added to the performance report:

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The original page experience report launched in Search Console in April 2021 and was designed for just mobile pages. Google added a desktop version with the imminent launch of the desktop version of the algorithm

Here is a chart of the factors included in this update compared side by side with desktop to mobile:

For the desktop page experience update this includes:

  • Largest Contentful Paint (LCP)
  • Cumulative Layout Shift (CLS)
  • First Input Delay (FID)
  • HTTPS Security
  • Absence of intrusive interstitials

Forum discussion at Twitter.





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Google Dedicated Local Ad Pack

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Google Dedicated Local Ad Pack

Google seems to be testing adding a local pack for ads along with a normal organic local pack, I believe. Here is a screenshot showing a local pack labeled as “Ads” that show a list of stores that have shoes near you.

You can click “more places” that will load more local ads. Below that is the local pack map, showing you organic nearby stores that have that product nearby.

Here is a screenshot I took from a Twitter video from Saad AK:

Here are more examples of this in action from Saad AK:

I think this is new but I can be wrong?

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Forum discussion at Twitter.

Update: Supposedly this is not a new thing, according to Google.

Source: www.seroundtable.com

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