SEO
14 Universal Digital Marketing Skills You Can’t Ignore
Social media marketing, search engine optimization, email marketing, marketing automation… the list of digital marketing specializations goes on and on. Of course, they are all different. Yet when you do enough of them in your career, as I have for the past 14 years, you start to identify certain skills that are fundamental to all of those specializations.
The sooner you start to learn those “universal” skills, the better—because those skills act as investments. They will pay off nicely when you work your way toward becoming an expert in a given field or when you switch to another marketing specialization that’s currently trending.
So let me tell you a bit about these universal skills:
- Data literacy
- Understanding different marketing channels
- Copywriting
- Getting around essential digital marketing tools
- Basic design skills
- Assertiveness
- Social intelligence
- Critical thinking
- Curiosity (constant learning)
- Adaptability
- Strong work ethic
- Performing experiments
- Coping with pressure
- Understanding code
Digital marketers swim in a pool of data all of the time. Insights come from data, decisions are based on data, results are in the form of data, and your reports will be filled with data too.
I’m talking about metrics, graphs, trends, and statistics, not to mention the more advanced stuff like predictive analytics. It’s important to develop an appreciation of these things because marketers are required to do these four things really well:
- Report on the past – Example: calculate the conversion rate from trial signups to paid subscriptions
- Analyze the present – Example: calculate the lifetime value of customers
- Predict the future – Example: what type of message can increase your chances of converting the user
- Compare with competitors – Example: what keywords your competitors target that you do not
And all of those four things are impossible to do without knowing where to look for data and how to work with it.
But let’s make it clear: You don’t need to be a data scientist in this role. You have to be data literate. You must learn how to collect, read, and communicate data.
A good example of the level of data literacy you’ll need is shown in this article on creating SEO reports. This is especially recommended if SEO is the specialization you wish to excel in.
Or take this article on 10 Google Sheets Formulas Every SEO Should Know. Stuff like this is your friend in the digital marketing world. It helps you work more efficiently. It makes your work possible in the first place.
How to get better at it
Certifications and courses. You should work on those even if your future employer doesn’t require you to do so. Despite what other people may say, these don’t help you get your next job. But the true reason for doing these courses is to boost your skills and confidence.
Just think about it. To hone the data skills, you need to practice. And to make your skills actionable (not like learning a new language on totally abstract sentences Duolingo-style), you need to practice on real problems. And then you need to be guided on what to learn. Because how can you know this, right?
Here are a couple of courses to get you started:
Even if you don’t specialize in a particular marketing channel, you still need to understand how all of them work and what to use them for. That’s because:
- There is a high probability you will need to work on the intersection of various digital channels (e.g., in a startup or in a small team).
- Your target audience will most likely hang out on different websites and platforms.
- You can improve communication with other people on your team.
- You will make a better decision on what to specialize in.
Let’s face it. Brands today need to embrace something called omnichannel marketing. It’s when a brand is present on, ideally, all marketing channels a prospect is likely to use. Plus, the company should ensure all of those channels work together to create a seamless experience for the prospects.
What this means for digital marketers is that they need to become experts at some of those and understand all of them.
For example, when trying to reach potential customers through search engines, you’re going to think in terms of SEO: search volume, ranking difficulty, SEO content, link building, etc.
But since that same content can be repurposed on other channels, you may want to turn, say, an article into a Twitter thread. Then you’re thinking in terms of short, zero-click content, post engagements, etc.
In a small team, you do that all alone or with somebody who helps you with some deliverables.
As a manager, you may not have direct contact with any of these channels. But it sure does help you understand what your team is doing.
How to get better at it
Try to develop a new kind of “inquisitive” perspective for what you see every day on the internet. So not only consume content from your favorite creators on the web. Try to analyze how they did what you like so much or what made thousands of people engage.
Some creators directly share the secrets of their workshops. At Ahrefs, we do this quite often. In fact, you can learn from our blog and YouTube channel everything that we do for digital marketing. For example, here’s our very own Sam Oh explaining how to overcome some struggles with video creation:
https://youtu.be/QCgDIhvFkCM?t=547
From that point, it’s all about applying what you have learned and analyzing the results.
Only video marketing and podcast marketing don’t utilize text as the main medium. However, even videos and podcasts start as text.
If you like writing, that’s great. This is because you will have a chance to get better at it, as there’s a lot of that in digital marketing. If you don’t like to write but are still serious about digital marketing, try some writing courses—maybe they’ll change your mind.


Believe it or not, we have debated what our tagline should be like for quite some time. How to convey what an all-in-one tool does in one short sentence?
How to get better at it
First, we need to reiterate something: Everyone can learn to write well. Sure, some people may possess a “natural talent” for writing, but this job isn’t about creating the next blockbuster novel or film script. It’s about developing a workshop on writing clearly and convincingly.
On top of that, the web is quite specific when it comes to marketing communications because:
- You can write with the help of writing assistants, so grammar is not so scary anymore.
- Things don’t need to be perfect, as the web is used to imperfection. Plus, you will often have that “edit” button.
- Utility trumps creativity.
To get you started, here’s a great, free guide on writing by Julian Shapiro.
Marketing technology, or martech, is what makes the job of digital marketing possible in the first place.
Moreover, better tools can make you a more effective marketer. Some tools just allow you to work faster, share your work easier, and get better results.
Try this: skim through some job boards in a specialization that’s interesting to you. You will start to see the expectations employers have of digital marketers are connected with certain tools.


For example, last time I checked, Ahrefs is a required tool for some 900 jobs in the U.S. (jobs posted on LinkedIn).
How to get better at it
A lot of the essential marketing tools have free trials or even free versions. On top of that, they often have certification programs and other types of educational materials.
For example, if you want to start doing SEO with zero budget, you can get Ahrefs Webmaster Tools for free and hone your skills using educational materials on our site (as I said, you can literally learn everything we do from there).
One path you can take is to start with this introduction to AWT and learn more about Ahrefs and SEO for free in the Ahrefs Academy.
In some instances, you won’t even need a website. For example, Google Analytics has a demo account with prefilled data. On top of that, it has a free certification program.
Generally, there are a ton of different marketing tools out there. But if there’s one tool you definitely need to be acquainted with, it’s Google Sheets (or Excel, if you prefer). But eventually, all roads lead to Sheets. Just browse through Sheets for Marketers to see what kinds of reports you can build with this free tool.
If some tools you want to train with are out of reach, it’s still a good idea to start with the free ones. First off, tools in their respective categories are fairly similar when it comes to structure and core functionality. Second, it’s still a valid way to develop skills relevant to your specialization.
If you think that design is about colors and pretty pictures, digital marketing will challenge that belief time and again.
Design is a language.
With design, you can show the user where to click. With design, you can convey what your brand is about.
In smaller teams, you will need to design stuff on your own. In bigger teams, you will need to communicate with your design team through wireframing and design terminology.
Also, having an eye for detail and a taste for this craft really helps. This is because, as a digital marketer, you’re going to decide on that stuff a lot.
How to get better at it
You should:
- Understand the basic web design principles.
- Learn how you can create better experiences for your users with UX design.
- Follow web design trends.
- Start experimenting with design software. What do marketers design? Usually, those are graphics for content, ads, infographics, presentations, wireframes and, sometimes, entire landing pages. The general rule is that you will be able to design almost anything using professional tools for graphic designers (Photoshop, Illustrator, Gimp). But there’s a steep learning curve, and the process may take some time. I believe marketers generally prefer streamlined tools (Canva, Genially) and tools dedicated to creating digital products (UXPin, Figma, Webflow).
Assertiveness is the ability to express your opinions and stand up for your own beliefs without being hostile or aggressive.
It’s the art of saying “no” in the workplace. It’s the art of firmly admitting to a mistake in the workplace. And it’s the art of confidently expressing appreciation for others in an environment that is competitive by design.
How to get better at it
Practice saying “no” and saying what you really want to say.
Now I’m no psychologist, but I agree with this article from Healthline. It’s a good idea to start practicing assertiveness in some typical, everyday life situations. You can try to:
- Speak up when you’d rather watch a movie at home instead of going out.
- Let your partner know you won’t be able to do a specific errand; don’t be tempted to offer a full backstory.
- Visit a new restaurant and ask for a table that’s in a quieter area or near a window.
Want to become a manager? Start with social intelligence skills. Want to work more efficiently with various contractors? Start with social intelligence skills.
Once you understand how little you differ from other people, you’ll start to speak their language and get work done together more efficiently—without hating your workplace.
How to get better at it
Work on these skills:
- Active listening – This involves being open-minded and empathetic toward others and recognizing their intentions (not everyone is a skilled communicator).
- Fostering positive feelings – A number of studies have shown that this is crucial to effective leadership.
- Observe managers in your workplace and try to identify how their actions and words affected others (if possible) – Did they inspire people to do better work? Do people feel comfortable sharing opinions around them? Or maybe they do things that cause totally unexpected reactions? What would you do differently?
The world of digital marketing is flooded with advice. Some good, and some not so good.
The thing is that you won’t know the difference if you don’t apply critical thinking to what you read, hear, or watch. Including this article.
Sometimes, critical thinking can be the very thing that saves you and your brand from bad marketing ideas. Experimentation is one thing, but some ideas are bad right off the gate:


How to get better at it
You can think of critical thinking as healthy skepticism. I’m not saying, “Don’t trust anyone.” I’m talking about not accepting things at face value, especially when they lead to important decisions.
This requires you to question ideas to uncover two things: a) the kind of argument or evidence that supports an idea and b) what a given idea leads to.
Based on that, you can develop your own objective, independent opinion.
There’s always something new to learn in digital marketing. New technologies, new tactics, new philosophies, Google’s algorithm updates, industry regulations, etc. You’d want to stay on top of that.
If you like to learn new things on a day-to-day basis, digital marketing is definitely for you.
How to get better at it
Well, I guess things related to digital marketing will either be interesting to you or not. I doubt there is some “hack” to make uninteresting things suddenly interesting without fooling yourself.
What you can consider is optimizing information gathering. Trying to read every interesting article or book on all things digital marketing will make you frustrated, as you likely won’t find enough time to consume all of that information.
Solution: try following content curations, e.g., newsletters curated by industry pros like SEOFOMO.
The market and your goals—those things frequently change in marketing.
One day, you may be working on a blog post; on another, you may be doing some conversion optimization experiments.
On Friday, your company may be the leader in your niche; but after the weekend, some other company may start fighting for the same customers.
How to get better at it
I think it’s all about mindset. You need to acknowledge the fact things can change quite fast in this type of work. And this is not necessarily anyone’s “fault.”
Reacting to change is part of the game. If you’re a perfectionist, this may be tough to deal with. When you start in digital marketing, you may be extrapolating your experience from other areas of life. You may have taught yourself to “finish what you started” each and every time. But when conditions change rapidly, there is no virtue in perfection.
If you’re not reliable, honest, and respectful of others, no one will want to work with you. Seriously.
You may get away with some things every now and then, but this shouldn’t be your norm because this “tendency” will only hinder your capability to work in smarter organizations.
How to get better at it
I believe ethics is an area where a person should make conscious decisions. There’s not much advice I can/should give you here.
But if you ask me, one thing that really matters is understanding what consequences your actions will bring in the long term. Ethics is a marathon:
Plenty of news about Fast, the startup which allegedly generated $600K revenue in 2021, burning through most of their ~$100M funding.
I got a reach out to interview in 2020 but immediately passed. It’s because I did my research on the founder CEO. Real shady actions in the past:
— Gergely Orosz (@GergelyOrosz) April 1, 2022
And don’t forget about critical thinking when seeking advice on the matter of work ethic.


This involves devising hypotheses and designing experiments to validate them. It’s important because, oftentimes, it’s the only way to get an objective answer.
Here’s another reason: the recent popularity of growth marketing. It’s a type of marketing that is characterized mainly by prioritizing data over opinions. And as you may have already guessed, the source of that data is often experimentation.
Experiments will come in all shapes and sizes. Here’s an example where we devised an experiment to find out if it’s possible to build links with Google Ads:
https://www.youtube.com/watch?v=Uz2bGhdnJN0&list=PLvJ_dXFSpd2u_ABxIRO6RVK3ucKyzn96Y
How to get better at it
Here’s a framework you can use to perform your marketing experiments:


- Analyze – Uncover areas of growth opportunities, e.g., look at the events or pages that cause a user to churn or leave the product
- Ideate – Generate ideas on how to improve the focus area and turn them into an idea pipeline
- Prioritize – Prioritize ideas by using the ICE scoring model (impact, confidence, and ease of execution)
- Test – Conduct the experiment and analyze the results
But before you do, you can dip your toes in growth marketing by seeing the video below—years of growth experiments at HubSpot distilled into a beginner-friendly presentation spanning just ~30 minutes.
https://www.youtube.com/watch?v=luNpm9ueFDA&t=672s
Results. This is what digital marketers are hired for.
In marketing, there is always pressure to get results. Because to a lot of companies, there is no such thing as “enough traffic” or “enough sales.”
Having a bad year? Work harder. Having a great year? Great, let’s double that. That’s what you’re going to hear all of the time.
Speaking about time… marketers are always racing against time. Planning ahead and well really helps, but you won’t always be the one in charge of planning.
Every type of organization has its own race against time:
- In agencies, clients demand results ASAP and like to add things at the eleventh hour.
- In startups (especially VC-backed) and small businesses, the hunger for growth and revenue is legendary. There is a reason why most popular growth metrics have time embedded in them (“monthly growth rate,” “annual recurring revenue,” etc.).
- Bigger companies and corporations want to be the best. This means achieving better results in a shorter time than the competition. Also, they like to “squeeze” results before the end of a billing cycle.
How to get better at it
Pressure in digital marketing is normal. Since this is an issue directly related to health and psychology, I will only go as far as telling you what worked for me:
- Assertiveness (point #6 of this article)
- Learning to recognize and enjoy other things in life
- Healthy diet
- Realizing that perfect is not always better (this helps me move faster)
Too much pressure in digital marketing is normal too. (Or should I say “common”?) But there’s a point where pressure stops being your problem and starts to be the problem of the person putting pressure on you.
Sometimes, the only way to cope with it is to find another job. I know. It’s easier said than done. Just remember that your environment has a tremendous impact on shaping your beliefs and attitude. You may thank yourself later for leaving a toxic environment.
Sooner or later, you will be exposed to some form of programming or markup language. How exposed? It really depends.
Your job may require something basic like inserting a tracking tag or editing some lines in your WordPress template. Other times, it may require you to do data analysis for customer databases with SQL or Python.
Learning this skill can save you a lot of time on redundant tasks, especially when you need to perform them at scale. Check out the video below to see an example of how understanding code can make you super efficient at work:
https://www.youtube.com/watch?v=QMk2iaJGpSA
That said, I feel that the no-code movement will make us marketers less reliant on coding and more reliant on martech. But there’s no point in waiting for that moment.
Last but not least, learning code really exercises your problem-solving muscles.
Recommended reading: Excel to SQL: Why You Should Make the Switch
How to get better at it
As with data literacy, it’s best to acquire knowledge by completing courses. Here are some good ones:
Final thoughts
As you may have noticed, I chose not to include creativity as one of the main skills. So what about all those famous marketing campaigns that permeated popular culture? What about Mad Men?
I think that creativity has its role in digital marketing, but it’s just not as much of a fundamental skill. And I’m talking about outstanding creativity here, not the “typical” connect-the-dots creativity that any human being is capable of.
The former can help your ads or any type of content to stand out in the crowd, but it does not guarantee efficiency. And it seems that this quality matters the most in digital marketing.
In my opinion, digital marketing is more of a craft than an art form. It’s about being able to discover what works and repeating it until it works. Though, you may often repeat someone else’s work (and that’s not very creative).
So I’d say that, however grim this may sound, don’t strive for creativity in digital marketing at all costs. Don’t make it your #1 priority, as it can hinder your ability to perform effectively.
Got questions or comments? Ping me on Twitter.
SEO
How SEOs Make the Web Better

SEOs catch flak for ruining the web, but they play a crucial role in the search ecosystem, and actually make the internet better for everyone.
Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There are still scams and snake oil, posers and plagiarists. Many parts of the web have become extremely commercialized, with paid advertising and big brands displacing organic and user-generated content.
But while there are situations where SEOs have made things worse, to fixate on them is to ignore the colossal elephant in the room: in the ways that really matter, the web is the best it’s ever been:
- It’s the easiest it has ever been to find information on the internet. Searchers have a staggering array of tutorials, teardowns, and tips at their fingertips, containing information that is generally accurate and helpful—and this was not always the case.
- Bad actors have a smaller influence over search. Search is less of a Wild West than it used to be. Once-scam-ridden topics are subject to significant scrutiny, and the problems and loopholes in search that need fixing today—like big brands and generic content receiving undue prominence—are smaller and less painful than the problems of the past.
- More people use search to their benefit. Online content is the most accessible it has ever been, and it’s easier than ever to grow a local business or expand into international markets on the back of search.
SEOs have played a crucial role in these improvements, poking and prodding, building and—sometimes—breaking. They are Google power users: the people who push the system to extremes, but in doing so, catalyze the change needed to make search better for everyone.
Let’s explore how.
SEOs are much-needed intermediaries between Google and the rest of the world, helping non-technical people acquire and benefit from search engine traffic.
There is a huge amount of valuable information locked up in the heads of people who have no idea how to build a website or index a blog post. A carpet fitter with a bricks-and-mortar business might have decades of experience solving costly problems with uneven subfloors or poor moisture management, but no understanding of how to share that information online.
SEOs provide little nudges towards topics that people care about and writing that’s accessible to people and robots. They help solve technical problems that would hinder or completely block a site from appearing in search results. They identify opportunities for companies to be rewarded for creating great content.
It’s a win-win: businesses are rewarded with traffic, searchers have their intent satisfied, and the world is made a little richer for the newfound knowledge it contains.
SEOs do many things to actively make the web a better place, tending to their own plot of the Google garden to make sure it flourishes.
Take, for example, the myriad standards and guidelines designed to make the web a more accessible place for users. The implementation of these standards—turning theoretical guidelines into real, concrete parts of the web—often happens because of the SEO team.
Technical SEOs play a big part in adhering to the Web Content Accessibility Guidelines, a set of principles designed to ensure online content is “perceivable, operable, understandable, and robust” for every user. Every SEO’s fixation with Core Web Vitals fuels a faster, more efficient web. Content teams translate Google’s helpful content guidelines into useful words and images on a page.
(Case in point: check out Aleyda Solis’ Content Helpfulness Analyzer.)


There is a lot of overlap between “things that help users” and “things that improve search performance.” Even if the motive behind these changes is as simple as generating more traffic, a well-optimized website is, generally speaking, one that is also great for real human beings trying to engage with it.
The biggest criticism leveled at SEOs is that they break things. And they do! But that breakage acts as a type of pressure testing that strengthens the system as a whole.
Abuse of spintax and keyword stuffing forced Google to develop a better understanding of on-page content. Today, that loophole is closed, but more importantly, Google is much better at understanding the contents of a page and its relationship to a website as a whole.
Hacks like hiding keywords with white text on a white background (or moving them beyond the visible bounds of the screen) forced Google to expand its understanding of page styling and CSS, and how on-page information interacts with the environment that contains it.
Even today’s deluge of borderline-plagiarised AI content is not without benefit: it creates a very clear incentive for Google to get better at rewarding information gain and prioritizing publishers with solid EEAT credentials. These improvements will make tomorrow’s version of search much better.
This isn’t just Google fixing what SEOs broke: these changes usually leave lasting benefits that extend beyond any single spam tactic and make search better for all of its users.


This is not to argue that blackhat SEO is desirable. It would be better to make these improvements without incurring pain along the way. But Search is huge and complicated, and Google has little incentive to spend money proactively fixing problems and loopholes.
If we can’t solve every issue before it causes pain, we should be grateful for a correction mechanism that prevents it—and more extreme abuse—from happening in the future. SEOs break the system, and in doing so, make future breakages a lot less severe.
Some SEOs take advantage of the loopholes they discover—but many don’t. They choose to raise these issues in public spaces, encourage discussion, and seek out a fix, acting like a proxy quality assurance team.
At the small end of the spectrum, SEOs often flag bugs with Google systems, like a recent error in Search Console reporting flagged independently by three separate people, or Tom Anthony famously catching an oversight in Google’s Manual Actions database. While these types of problems don’t always impact the average user’s experience using Google, they help keep search systems working as intended.
At the other end of the scale, this feedback can extend as far as the overarching quality of the search experience, like AJ Kohn writing about Google’s propensity to reward big brands over small brands, or Lily Ray calling out an uptick in spam content in Google Discover.
SEOs are Google’s most passionate users. They interact with it at a scale far beyond the average user, and they can identify trends and changes at a macroscopic level. As a result, they are usually the first to discover problems—but also the people who hold Google to the highest standard. They are a crucial part of the feedback loop that fuels improvements.
Lastly, SEOs act as a check-and-balance, gathering firsthand evidence of how search systems operate, letting us differentiate between useful advice, snake oil, and Google’s PR bluster.
Google shares lots of useful guidance, but it’s important to recognize the limits of their advice. They are a profit-seeking company, and Search requires opacity to work—if everyone understood how it worked, everyone would game it, and it would stop working. Mixed in with the good advice is a healthy portion of omission and misdirection.
Google Search plays a vital role in controlling the flow of the web’s information—it is simply too important for us to leave its mechanics, biases, and imperfections unexplored. We need people who can interrogate the systems just enough to separate fact from fiction and understand how the pieces fit together.
We need people like Mic King, and his insanely detailed write-up of SGE and RAG; Britney Muller and her demystification of LLMs; the late Bill Slawki’s unfaltering patent analysis; or our own Patrick Stox’s efforts in piecing together how search works.


Final thoughts
The web has problems. We can and should expect more from Google Search. But the problems we need to solve today are far less severe and painful than the problems that needed solving in the past; and the people who have the highest expectations, and will be most vocal in shaping that positive future, are—you guessed it—SEOs.
To SEOs: the cause of (and solution to) all of the web’s problems.
SEO
12 Creative Lead Magnet Ideas For Law Firms

Lead magnets have long been an effective tactic for generating more leads and growing an email list.
Popular in the marketing industry, lead magnets can also be used by independent business owners to attract more clients and build online authority.
This is also true for law firms, which often rely on their content to build trust, increase traffic, and generate more leads.
However, law firms face unique challenges given the complexity of their subject matter and the restrictions regarding soliciting new clients.
That’s why we are sharing some of the most creative (and effective) lead magnet ideas law firms can use to grow their email lists and get more leads.
1. Educational Ebooks
The legal process can be confusing for many clients. They might venture to Google in search of resources, information, services, and tips for their case.
What better way to build your authority and draw in potential clients than to share educational content via ebooks?
Ebooks are generally in-depth guides or reports that cover a particular topic in detail. For law firms, ebooks can provide beginner-friendly insights, case studies, and/or step-by-step guidance regarding legal issues.
Not a designer? No problem! There are tons of free tools you can use to create ebooks. One of the most popular options is Canva.
Here’s how to create an ebook using Canva:
- Select a template: Canva offers a variety of ebook templates for different styles and themes. You can view and decide which pages to keep, discard, or edit to suit your needs.
- Customize the design: Use Canva’s stock photos, illustrations, icons, and graphics, or upload your own images to personalize your ebook. Experiment with colors, backgrounds, fonts, and photo effects.
- Add content: Fill in your design with helpful content. Add a descriptive title. Consider linking to supporting resources, including eye-catching images, adding “bonus tips,” and more to make your ebook engaging.
- Publish and share: Once the ebook is finalized, you can download and save it as a JPEG or PNG. Then, you can upload it to your website and put it behind a subscription wall.
2. Free Legal Templates
Templates are predesigned forms that make it easy for users to create, edit, and save their own documents. Templates can be used to create wills, lease agreements, contracts, non-disclosure agreements, parenting plans, and more.
As an attorney, you have the legal know-how to help clients create detailed and accurate legal documents.
While there are limitations – you should recommend users get their documents reviewed by an attorney – providing templates can help people head in the right direction.
When clients download the template, they can provide their email addresses, allowing your firm to follow up and offer to assist them in completing or reviewing the document.
Some other legal template ideas include:
- Power of attorney.
- Advance healthcare directives.
- Employment contracts.
- Business formation documents.
- Partnership agreements.
- Service agreements.
- Release or waiver forms.
- Prenuptial agreements.
- Intellectual property assignments.
- Demand letters.
- Cease and desist letters.
- Settlement agreements.
- Complaints or petitions.
- Loan agreements.
- Promissory notes.
3. Exclusive Webinars And Interviews
Live or pre-recorded webinars are another great way to offer value to potential clients. People love the interactive nature of live webinars and the ability to re-watch informational videos.
You can host online seminars, interviews, or sessions regarding important legal topics, helping your audience know what steps to take during the legal process.
For example, you can talk about how to navigate the divorce process, how to get started with a will, or what to know about real estate law.
Here are a few examples of titles you can use for your webinar:
- “Understanding Your Rights: [Legal Topic] Explained.”
- “Navigating [Legal Issue]: Your Step-by-Step Guide.”
- “Legal Essentials: How to Protect Your [Assets/Business/Family].”
- “How to Avoid Legal Pitfalls in [Scenario/Situation].”
- “[Legal Topic]: A Lawyer’s Tips for Success.”
- “Legal Questions Answered: [Topic] Q&A Session.”
- “What Every [Entrepreneur/Parent/Homeowner] Should Know About [Legal Topic].”
- “What Every [Person/Business Owner] Should Know About [Legal Topic].”
Once you have your idea for your webinar or interview, you can promote your session on social media, your website, or via your email list.
Then, people can register for the webinar by providing their contact information and expressing their interest in the topic.
This will allow you to follow up with them after the session, opening the door to them becoming new clients.
4. Downloadable Checklists
Simplify complex legal topics and processes with easy-to-follow checklists.
Checklists help prospective clients organize their tasks, prepare for their cases, and remember important details regarding legal proceedings.
Checklists provide a ton of value, making them a smart pick for a potential lead magnet.
Say, for example, that you’re a will and probate attorney. You could create a checklist titled “X-Step Checklist for Estate Planning.”
You could design this document to include helpful resources, tasks, and graphics that support people navigating the estate planning process.
Some steps on this type of checklist might include:
- Download our free Estate Plan Template.
- Create a list of your family members and other beneficiaries.
- Take inventory of your assets, such as real estate, bank accounts, and investments.
- Take inventory of your liabilities, such as debts, mortgages, and loans.
- Record the information from your insurance policies (life, health, and property).
- Choose your power of attorney designation.
- Hire a will and probate attorney to help you draft your last will and testament.
- Schedule for reviewing and updating the estate plan.
You can offer checklists as downloadable content in exchange for contact information, which will help you build a database of potential clients.
Plus, a necessary step in the checklist could be for someone to contact an attorney (i.e., you) for more support; you can then provide your direct contact information.
5. Actionable Worksheets
Similar to checklists, worksheets are interactive tools that help potential clients understand the legal process, assess their situation, prepare for a legal consultation, and even calculate estimated attorney costs.
Worksheets can be particularly helpful if you are used to getting new clients who don’t yet have their information or documents in order.
People can opt into using the worksheet, which provides value to them and makes them a better client for you!
You could even have people fill out the worksheets in exchange for personalized feedback or consultation offers, creating an opportunity for you to engage with them directly.
6. Tools And Resource Lists
If you have the technical skills to create web applications (or the resources to hire someone to do this for you), digital tools are a great way to garner user interest and generate leads.
Resource lists are perhaps the simplest version of this. You can design and publish a list of relevant resources someone might need and then host this list on your website.
For example, some resources might include document templates, links to government websites, links to case studies, and links to helpful videos.
Another approach is to create online tools such as calculators or apps. Some ideas include:
- As an interactive “checkup” tool that evaluates users’ legal needs.
- A cost calculator that estimates the costs for certain proceedings (like starting a business, filing for divorce, hiring an attorney, etc.) based on the user’s specifications.
- An e-document generator, which creates basic legal documents like non-disclosure agreements or letters of intent.
- Visual timeline “maps” that show the typical timeline of various legal processes.
- Case studies, where users can input different variables to see the possible legal outcomes for their situation.
There may be many more ideas that we haven’t been able to think of here, so get creative and consider what might be most relevant to your audience!
Remember that the key is to capture users’ information so you can follow up with them later as a possible lead.
7. Video Tutorials
Unlike webinars, video tutorials are usually pre-recorded videos in which you instruct users on a particular process from start to finish. This usually includes detailed steps and examples instead of interviews or sound bites.
Consider some scenarios in which clients might need help navigating a task, such as filing a small claims case or trademarking their logo.
Then, create an outline for your video, detailing the steps you want people to take.
Finally, record your video, edit the content, and then host the video – likely as a private video on YouTube (which can be sent to subscribers via email) or behind an opt-in wall on your website.
8. Legal Case Studies
Case studies are common lead magnets for the legal industry. This is because potential clients want to see examples of when you have succeeded in a case and what the outcome was for your client.
Case studies can build trust and convince people that you are the attorney to work with.
In your case study, explain the problem the client was facing, how the case was handled, what the outcome was, and (ideally) your client’s review of your services.
Highlight the benefits of your client working with an attorney to get the guidance and support they need to navigate this stressful and challenging situation.
You can put these case studies behind an opt-in wall or have them express interest via social media, with you sending them the case study in exchange for their email address.
Interested readers can then request more information or a consultation, becoming a potential lead!
9. Interactive Quizzes
Quizzes are usually used to prompt users to answer questions and receive a “score.”
But in their application to the legal field, quizzes can be used to help people assess their legal situation and receive answers, next steps, or considerations from a trusted legal professional.
These “answers” could be auto-generated based on certain criteria or (most effectively) crafted by your legal team and sent to the recipient via email.
The user receives their personalized assessment, with recommendations and/or precautions for their case, and you generate a potential new lead.
Keep in mind that there are limits to what degree you can provide legal counsel to someone who is not yet a client. Your “answers” might need to include more general advice and a recommendation to seek out legal counsel.
10. Mini-Courses
Similar to tutorials, courses can be used to help people understand their rights, learn how to navigate the legal process, or know the steps they need to take to hire an attorney.
A course does not necessarily need to be on video but could consist of an email series, downloadable PDF, or a series of worksheets.
Course hosting platforms like Teachable and Kajabi make it easy to publish your course materials, drive sign-ups, and even follow up with your subscribers.
You can publish mini course videos, add “homework,” link to related resources, and so much more.
Remember that creating a course is often more involved than just a single tutorial. That’s why we recommend creating a “mini” course that provides just enough value to get people interested in your services.
Here are some example course topics you could use:
- Legal Fundamentals: X Steps to Understanding Your Rights.
- Navigating Contracts: What You Need to Know Before Signing.
- Estate Planning Basics: How to Plan Your Legacy.
- Small Business Law: Protect Your Company the Right Way.
- Intellectual Property 101: How to Safeguard Your Ideas.
- Mini-Course: How to Buy and Sell Property (Tips From a Real Estate Attorney).
- Employment Law for Employees: Know Your Workplace Rights.
11. Trend Reports
Trends reports offer analysis, findings, and opinions regarding trending legal topics or stories.
If there’s a hot topic in your industry – and people are searching for it – it could be an interesting idea to publish your very own trends report.
For example, say you are a real estate attorney. A common trending topic is the real estate market: is it going up or down?
You could host a “market watch” report summarizing your findings and connecting the market to what buyers/sellers need to know about real estate law.
You can advertise your specialized report and grow your email list by enticing users to opt into your report or newsletter.
Then, you can notify your audience of special events, promotions, blog posts on your website, upcoming webinars, and so much more. That way, you have a growing list of potential leads!
12. Facebook Groups
People are constantly searching for information — on Google, on social media, and yes, even in Facebook Groups. If you have knowledge to share, creating a Facebook Group could be a way to generate more leads.
When you create a Facebook Group, you are able to prompt new members to answer questions when they sign up.
These can be questions like, “Why are you interested in [legal topic]?” “Would you like to provide your email address to receive more information?” or “What other topics are you interested in?”
These questions can help you not only grow your list but also come up with more topic ideas for your group.
For example, you could create a Facebook Group called “Real Estate Watch” if you are a real estate attorney, “Small Business Tips” as a business attorney, or “Contracts 101” as a contracts attorney.
While you can’t give out personalized legal advice, you can point people in the right direction if they have questions about complex legal matters.
Think Of Your Own Creative Lead Magnet Ideas
When it comes to lead generation, the possibilities aren’t only limited to this list!
You know your audience the best, so you might have your own ideas for how to engage with them and what content they might be interested in.
Don’t hesitate to think outside the box to come up with your own lead magnet ideas.
Lead magnets can be an effective tool for increasing engagement, growing your audience, and attracting new leads. Law firm marketing doesn’t have to be boring.
Try to think of new ways to reach your audience and get them excited to work with you.
More resources:
Featured Image: Andrey_Popov/Shutterstock
SEO
The 17 Best Ad Networks For Content Creators In 2024

No room for doubt, we find ourselves firmly entrenched in the era of the creator economy.
In today’s digital landscape, the influence wielded by content creators, influencers, and community builders has reached unprecedented heights. Their craft not only resonates with audiences but also opens up diverse avenues for revenue generation.
However, navigating this landscape is far from a walk in the park.
Bloggers, videographers, photographers, and creatives of various stripes are in a perpetual quest for innovative ways to monetize their work amid the unpredictable nature of the digital domain.
Enter display ad networks – a tried-and-true method for creators to maximize earnings while ensuring an exceptional user experience. The key lies in selecting the right one.
In the upcoming sections, we’ll delve into the most promising ad networks for content creators in 2024, equipping you with the tools to monetize your content effectively.
Understanding Ad Networks:
Let’s kick off with the basics: What exactly is an ad network?
An ad network acts as the intermediary between publishers (bloggers, content creators, etc.) seeking to sell ad space and advertisers eager to secure ad placements.
These networks bridge the gap, helping advertisers locate suitable websites aligning with their target audience and goals. Conversely, they enable publishers to connect with advertisers whose content aligns seamlessly with their own.
For bloggers and content creators, ad networks offer a hassle-free opportunity to monetize their content without the intricacies of direct negotiations with advertisers.
Contrary to sponsored posts or affiliate marketing, ad networks provide a more automated, hands-off approach, saving creators both time and stress.
Here’s a glimpse into the typical functioning of ad networks, though the specifics may vary based on your chosen network:
- Joining the network: Submit your content for review; the network evaluates your content based on various criteria.
- Ad placement: Once approved, the process of placing ads on your site begins. This may involve embedding a code snippet or inviting bids from advertisers.
- Earnings generation: Users viewing or clicking on ads lead to revenue for you, as advertisers pay the network for serving their ads.
- Payment: The network transfers your earnings through your chosen method, sometimes with a commission deducted.
Exploring Ad Network Types:
While ad network types are ever-evolving, some categories remain prevalent. Here are a few you might encounter:
- Vertical Networks: Specialized in specific niches or industries, targeting a highly specific audience.
- Premium Networks: Emphasize high-quality ad content, often collaborating with top-tier publishers and high-traffic websites.
- Specialized or Inventory-Specific Networks: Focus on specific content types rather than industries, such as video-specific or podcast-only networks.
- Targeted Networks: Aim for hyper-specific demographics or user segments, honing in on criteria like location and behavior.
- Performance and Affiliate Ad Networks: Prioritize user actions over mere ad display, with payment tied to specific user actions.
Choosing the Right Ad Network:
While ad networks offer a recognizable avenue for income, not all are created equal. Consider the following factors:
- Audience and Niche: Ensure alignment with your content and audience.
- Ad Formats: Select networks offering ad types, sizes, and placements that suit your preferences.
- Revenue Models: Understand payment models (revenue share, CPM, CPC, CPA) and choose what aligns with your goals.
- Traffic Requirements: Be mindful of minimum traffic requirements, choosing a network that suits your platform’s reach.
- User Experience: Prioritize networks that enhance user experience, delivering non-intrusive, relevant ads for increased audience satisfaction and revenue.
1. Google AdSense

For those embarking on the journey of ad monetization, Google AdSense stands out as an excellent choice. As a product of Google, it reigns supreme among ad networks, appreciated especially by beginners for its user-friendly interface.
What makes it particularly enticing for novices is the absence of a minimum traffic requirement, and the fact that joining the self-service platform comes at no cost.
Once you secure approval, initiating the display of ads is as simple as embedding a code snippet into your site. The Auto Ads feature adds to the convenience, allowing effortless automation of ad placement on your website or selective deactivation for specific pages.
Google AdSense presents a diverse range of ad formats, including display, text, in-feed, and in-article ads. Moreover, it offers personalization options such as contextual and behavioral targeting.
Despite its user-friendly appeal, navigating Google AdSense comes with its set of challenges. Obtaining approval can be a rigorous process due to Google’s stringent policies and guidelines. Additionally, even after approval, there is a lingering risk of account suspension for any policy violations.
To cash in your earnings, a minimum of $100 must be accumulated. While AdSense does offer a decent income, it falls short in terms of revenue potential compared to some alternative platforms.
Here’s a breakdown of the revenue share: 68% goes to site owners, while 32% goes to Google AdSense. The payment model is based on cost-per-click (CPC), and fortunately, there are no traffic requirements to contend with.
Key Features:
- Responsive Ads: AdSense ensures that your ad units automatically adjust to the user’s device, guaranteeing a seamless user experience.
- Insights and Analytics: Dive into detailed performance reports to glean valuable information on your ads’ effectiveness. Track metrics like views, clicks, revenue, and more to optimize your ad placements.
- Ad Review Center: Take control of the ads displayed on your site by utilizing the ad review center. This feature empowers you to review, approve, or deny specific ad categories, shaping the content that aligns with your platform’s ethos.
2. Media.net

If you find yourself seeking an alternative to Google AdSense, look no further than Media.net. Powered by the dynamic duo of Yahoo! and Bing, this platform boasts an extensive pool of advertisers, making it an excellent choice to complement your AdSense endeavors.
Media.net has gained recognition for its emphasis on contextual ads. Unlike targeting ads based on user interests, it aligns with the content on your page, a strategy believed to enhance user engagement and clickthrough rates (CTRs). Picture this: If your blog explores serene beaches, Media.net might showcase ads for beach towels to your audience.
Much like AdSense, Media.net comes without a price tag and has no traffic requirements for joining. It offers a vast array of ads, optimized for seamless viewing on mobile devices.
One distinctive advantage of Media.net is its dedicated account managers, providing assistance with setup, issue troubleshooting, and optimization tips. This support sets it apart from many other platforms.
However, it’s essential to be aware of a few downsides, including a somewhat challenging approval process, a learning curve, a minimum payout threshold of $100, and limited payment options, confined to Payoneer or wire transfer.
It’s noteworthy that Media.net tends to shine brightest for sites in specific niches like health, tech, and finance. Sites outside these niches might experience comparatively lower earnings than on alternative platforms.
Here’s a snapshot of its features:
- Dynamic Optimization: Media.net optimizes between various ad types to maximize the impact of your impressions, tailoring them to your audience.
- Sizeless Ads: Publishers enjoy the flexibility to create ads with custom sizes and designs, ensuring a perfect fit for their site.
- “Sticky” Ads: The platform introduces ads that stay fixed to the screen as users scroll or in-content ads automatically woven into your content, enhancing viewability.
3. Raptive (Formerly AdThrive)

Formerly known as AdThrive, Raptive has solidified its position as one of the most coveted ad networks for content creators, particularly those navigating the realms of travel, lifestyle, food, and parenting.
Renowned for catalyzing substantial revenue growth through meticulous ad placement and performance optimization, Raptive distinguishes itself by prioritizing publishers. Creators can expect to receive payment irrespective of whether Raptive has received payment from its advertisers.
Among the advantages of Raptive are a dedicated support team catering to creators, flexible payment options, personalized site recommendations, the capability to host and monetize video content, and a user-friendly dashboard offering insights into earnings and impressions.
However, like any platform, there are certain drawbacks to consider.
Foremost, Raptive sets a high bar for entry, necessitating a minimum of 100,000 pageviews to qualify for its traffic requirements. This requirement can pose a challenge for newer or smaller creators.
Additionally, Raptive predominantly caters to English content, with a prerequisite for a majority of traffic originating from the US, CA, UK, AU, or NZ. Some reports indicate that Raptive might have a high ad density, potentially impacting the user experience, a factor creators need to weigh.
Breaking down the revenue share, 75% goes to site owners, while 25% goes to AdThrive. The payment model operates on a cost-per-click (CPC) basis, and the traffic requirement is set at 100,000 pageviews per month.
Key Features:
- Auto Ad Placement: Raptive’s algorithms ensure that ads are automatically positioned for optimal performance.
- Experimentation: Creators can engage in A/B ad testing, experimenting with various ad types and placements to find the most effective combination.
- Learning Resources: Raptive enriches creators with a range of expert webinars, tutorials, and articles, empowering them to enhance their earnings through insightful guidance.
4. Adcash

Adcash stands out as a self-serve ad network designed to cater to the needs of both creators and advertisers, with a global reach that spans across diverse audiences.
Its reputation is anchored in the extensive array of traffic sources and ad formats it offers. From pop-unders, native ads, and interstitials to display ads, banners, push notifications, and beyond, Adcash provides a comprehensive toolkit.
This global perspective translates into a significant advantage for content creators, enabling them to connect with users in more than 196 countries – a testament to the platform’s adaptability.
Beyond global reach, Adcash boasts real-time performance reporting, optimization tools, and a noteworthy feature: anti-adblock technology. This technology empowers creators to continue generating revenue from visitors who employ ad-blocking tools.
Getting started with Adcash is relatively straightforward, and the platform supports multiple payment options.
However, like any platform, Adcash presents certain considerations. Some ad formats, such as interstitials or pop-unders, might impact the user experience negatively. The minimum payment threshold is set at $25 USD/EUR, and the CPM rates, while competitive, tend to be slightly lower than the market average.
Here are some key attributes of Adcash:
- Anti-Adblock Technology: A unique feature that allows ads to be shown to users, even when they are utilizing ad-block tools.
- High Fill Rate: Adcash maintains consistently high fill rates, ensuring creators can monetize a significant portion of their impressions.
- Live Reporting: The Publisher Platform Reports section in Adcash offers live reporting, allowing creators to track revenue in real-time as it accrues.
5. Amazon Publisher Services

Amazon Publisher Services offers publishers and content creators a comprehensive suite of tools designed to streamline the management of their ad inventories and optimize content monetization.
One of its major draws is the gateway it provides to Amazon’s expansive advertising ecosystem. Content creators can leverage cloud-based solutions such as the transparent ad marketplace, unified ad marketplace, and shopping insights. Additionally, creators gain access to Amazon’s substantial ad demand, enhancing their revenue potential.
However, it’s crucial to note that Amazon Publisher Services is tailored more towards established creators with significant website traffic, as it mandates a minimum of 5,000 unique daily visits. For newcomers, the platform might appear daunting due to its complexity, requiring time and technical know-how for effective implementation.
Breaking down the features:
- Transparent Ad Marketplace (TAM): Amazon’s server-side header bidding solution takes a cloud-based approach, enhancing speed and efficiency in ad transactions.
- Unified Ad Marketplace (UAM): This feature empowers creators to efficiently manage multiple demand partners, securing optimal bids for their inventory by consolidating demand from various sources.
- Shopping Insights: A distinctive attribute providing data insights based on shopping behaviors. This allows publishers to fine-tune their delivery strategies for maximum optimization.
While the revenue share and payment model details are undisclosed, Amazon Publisher Services operates on a cost-per-thousand-impressions (CPM) basis. The minimum traffic requirement is set at 5,000 unique daily visits, reinforcing its focus on creators with substantial online presence.
6. PropellerAds

PropellerAds stands out as a welcoming ad network tailored for beginners, with a primary focus on display ads. Its appeal lies in its user-friendly interface and hassle-free onboarding process – no minimum traffic threshold required.
The platform boasts a global reach and an extensive advertiser pool, ensuring publishers from various regions can capitalize on its monetization options. PropellerAds offers a diverse range of ad formats, spanning popunders, push notifications, native banners, interstitials, and more.
Employing a combination of technology and manual reviews, PropellerAds diligently monitors the quality and content of ads. This proactive approach enables the removal of any unsafe or suspicious content, ensuring that the right ads reach the right audience.
Additional advantages of PropellerAds include a 100% monetized inventory, providing creators with flexible payment options, dedicated account manager assistance, and access to optimization tools.
However, there are certain considerations to bear in mind. PropellerAds has been noted for its lenient approach with advertisers, raising concerns about the potential for low-quality and intrusive ads. It’s also predominantly limited to display ads, which may be a relevant factor for some creators.
Here’s a closer look at the key features:
- Real-time Reporting: PropellerAds provides instant access to real-time reporting, allowing creators to track the performance of their ads with immediacy.
- Account Manager: While this benefit is more limited to larger publishers, those eligible can enjoy the assistance of a dedicated account manager to address concerns and optimize performance.
- Referral Program: PropellerAds introduces a referral program, enabling users to boost their earnings by referring fellow creators to the network.
7. Infolinks

Infolinks positions itself as an ad network with partnerships with some of the globe’s major advertisers, including Amazon, Microsoft, and eBay.
What sets this network apart is its specialization in cutting-edge, “intent-driven” banner ad formats meticulously designed to seamlessly integrate with website content, combating banner ad blindness. These distinct ad types go by names like InFold, InText, InTag, InFrame, and InScreen.
For creators seeking to diversify beyond traditional banner ads or explore alternatives, Infolinks presents itself as a compelling option. The absence of minimum traffic requirements means creators of all sizes can easily join, and the setup process is straightforward.
An interesting facet is that Infolinks allows you to use its ads on the same website alongside AdSense ads, offering the potential for a synergistic income boost.
However, like many ad networks, the potential impact on the user experience is a key consideration. While Infolinks’ non-traditional formats are less intrusive than large banners or pop-ups, they can still influence the overall user experience.
It’s important to note that Infolinks maintains a $50 minimum payment threshold, provides relatively limited customization options compared to some platforms, and may not match the earning potential of other networks.
Here are some key features:
- InText: This ad format scans content, highlighting relevant keywords. When users hover over these keywords, relevant ads are displayed.
- InFold: Overlay ads that often appear as a footer ad in relation to search intent.
- InTag: This ad type compiles your content’s most valuable keywords into a tag cloud on the page. Users can view relevant ads by hovering over a keyword.
- InFrame: Banner ads strategically placed in the margins of your website’s page, utilizing previously unused screen space.
The revenue share with Infolinks is 70% to publishers and 30% to Infolinks, and the payment model encompasses CPM, CPC, CPA, CPV, CPI, and Auction. Importantly, there are no traffic requirements for creators to get started.
8. Monumetric

Formerly recognized as The Blogger Network, Monumetric emerges as an enticing choice for publishers able to meet the minimum traffic benchmark of 10,000 pageviews per month.
Monumetric stands out for its extensive pool of advertisers, offering a lucrative earning potential coupled with a diverse array of ad formats. This flexibility allows you to tailor your ad choices to align seamlessly with your audience and content.
A notable advantage of Monumetric lies in its dynamic approach. Rather than presenting a single static ad per user session, it continually delivers different relevant units based on the audience, enhancing engagement.
Perhaps the standout feature is the personalized service extended by Monumetric to content creators, bloggers, and publishers leveraging its services. The Monumetric team offers support to comprehend your goals, collaborate on an ad revenue strategy, and even assist in its setup.
On the flip side, there are a few considerations. Beyond the minimum traffic prerequisites, there is a one-time setup fee of $99 to join Monumetrics, although this is waived for those surpassing 80,000 monthly pageviews. The payout schedule operates on a net-60-day basis, with a minimum payout threshold of $10. A critical point to note is that Monumetric exclusively supports WordPress and Blogger websites.
Key Features:
- Dynamic Ads: Monumetric’s approach involves dynamic ad placements tailored to the audience and content.
- Managed Ad Platform: The company distinguishes itself by offering hands-on support, managing the placement and oversight of your ads.
- Personal Support: Monumetric provides one-on-one attention through its dedicated team, aiding in the development of a customized ad strategy for your blog.
The revenue share with Monumetric can reach up to 70% for publishers, and the payment model operates on a CPM basis. Meeting the traffic requirement of 10,000 pageviews per month is essential to unlock the benefits of this platform.
9. Taboola

Taboola stands out as a frontrunner in the realm of content recommendations and suggestions. Wondering what that entails?
Consider the last time you perused a blog or article, and at the bottom, you encountered a section suggesting other articles or videos from external sources. These are native ads, also known as sponsored links, often facilitated through an ad network like Taboola.
By enrolling in Taboola, publishers and creators grant the network the authority to present ads through native content suggestions, be they articles or videos.
The advantage of this advertising approach lies in its seamless integration with your site’s content, delivering a more organic user experience compared to disruptive banner ads.
Taboola empowers you to curate the types of content presented to your audience, offering an uncomplicated setup process and the potential for substantial earnings.
However, there’s a noteworthy drawback: Taboola imposes a significantly high minimum traffic requirement for enrollment. Qualification necessitates a minimum of 500,000 pageviews on your blog each month. If this threshold seems daunting, you’re not alone.
For those who meet the criteria, it’s important to be aware that some suggested content on your site may not align perfectly or could be perceived as spam.
Key Features:
- Native Ad Format: Taboola’s ads are meticulously crafted to blend seamlessly with your site’s content, minimizing disruption to your users.
- User-Friendly Interface: The platform offers a straightforward and easy-to-use interface, streamlining the process for publishers and creators.
- Content Discovery Engine: Taboola’s algorithm delves into the interests of your audience, curating content recommendations that align with those interests, ensuring the most relevant suggestions.
Revenue is shared on a 50-50 basis, with 50% going to publishers and the remaining 50% to Taboola. The payment model encompasses CPC and CPM. To unlock Taboola’s features, meeting the minimum traffic requirement of 500,000 pageviews per month is imperative.
10. Revcontent

If you’re eyeing the content recommendation space but find Taboola’s minimum traffic requirements a bit steep, consider exploring Revcontent!
With a more attainable minimum threshold of 50,000 pageviews per month, Revcontent emerges as a viable option for bloggers and content creators. While it may not match Taboola’s scale, Revcontent positions itself as a robust competitor, emphasizing performance and quality.
Revcontent distinguishes itself by offering publishers unique customization options, allowing them to ensure that native ads seamlessly align with their site’s design and branding. The network provides various placement options, ranging from the bottom of blog posts to newsletters and even video ads.
Known for its stringent approval process, Revcontent ensures a focus on quality content and sensible placements, enhancing the overall user experience.
However, there are considerations. Despite having a considerably lower minimum monthly traffic requirement, hitting the 50,000-pageviews threshold still requires a decent amount of traffic. The approval process, while maintaining quality, may pose challenges for some creators. While not as expansive as competitors like Taboola and Outbrain, Revcontent has a minimum payout of $100.
Key Features:
- Widget Customization: Revcontent allows publishers to customize the appearance of content on their site through widget customization.
- Content Recommendation Technology: The platform employs a proprietary algorithm to ensure that recommendations are both relevant and engaging for the audience.
- Viral Content Discovery: Recognize a piece of content with viral potential? Revcontent provides a feature allowing publishers to promote such content, maximizing revenue opportunities.
The revenue share with Revcontent leans heavily towards publishers, with an 80-20 split in favor of creators. The payment model encompasses CPC and CPM, and the minimum traffic requirement is set at 50,000 pageviews per month.
11. BidVertiser

If you’re exploring options beyond the major players in the advertising realm, BidVertiser, a direct advertising network, might pique your interest.
Having launched in 2003, BidVertiser has expanded its reach to serve over 80,000 publishers and advertisers globally. It offers a diverse array of ad formats, including slider ads, popunder ads, and native ads.
What sets BidVertiser apart is that creators earn not only for clicks on ads but also receive additional income if those clicks lead to conversions or sales for the advertiser.
BidVertiser boasts a low payment threshold of $10, coupled with no minimum traffic requirements. Similar to Revcontent, it equips creators with tools for customizing the design of ad units, ensuring seamless integration with their websites and content. Additionally, it maintains a 100% fill rate.
An appealing aspect of BidVertiser is its automated approval process. Meeting the joining requirements results in instant approval, enabling creators to commence revenue generation promptly.
However, BidVertiser does have its drawbacks. The ads it serves may not always align perfectly with your audience, as it lacks contextual targeting, potentially leading to lower click-through rates. Creators are required to provide a list of preferred advertisers; otherwise, BidVertiser randomly selects them. While BidVertiser has a global reach, those with non-US traffic may not experience substantial earnings.
Key Features:
- Direct Advertising Platform: Facilitates direct connections between creators and advertisers, eliminating middlemen.
- Geo-Targeting: Enables publishers to segment their audience based on demographics and geography, presenting targeted ads for enhanced revenue generation.
- Transparency: BidVertiser provides creators with comprehensive details on incoming bids, winning bids, and revenue earned, ensuring transparency in the process.
BidVertiser’s revenue share remains undisclosed, and it operates on a CPC, CPM, and CPA payment model. Importantly, there are no traffic requirements for creators to join.
12. Mediavine
Mediavine stands out as a preferred ad network for numerous bloggers and content creators, celebrated for its commitment to optimizing earning potential while ensuring a positive user experience for audiences.
Let’s delve into the advantages.
Mediavine boasts faster ad delivery compared to many other ad networks, resulting in reduced wait times for users to view ads. Remarkably, Mediavine asserts that its ads load 200% faster than those of competitors.
Prioritizing user experience extends to other facets, including SEO-optimized website scripts and high-quality ad placements striking a balance between revenue generation and user experience.
Renowned for having some of the highest revenue per mille (RPM) in the industry, Mediavine features a substantial pool of top publishers and advertisers. It further fosters a robust community of creators who not only support one another but also engage in mutual learning and networking at conferences and events.
Similar to many ad networks, Mediavine does have a notable downside – its minimum traffic requirement. While not as daunting as some, a minimum of 50,000 sessions per month, predominantly from the USA, is necessary for qualification.
Additionally, Mediavine mandates 100% exclusivity from its publishers, meaning concurrent usage of other ad networks on the same site is prohibited.
Key Features:
- Strong Community: Publishers gain access to Mediavine’s dedicated Facebook group, facilitating networking with industry experts and fellow content creators.
- Dynamic Ad Placements: Mediavine prioritizes high-quality ads, emphasizing a superior user experience and enhanced viewability.
- Transparent Reporting: Both creators and advertisers benefit from detailed insights and analytics provided by Mediavine. The platform includes a dashboard showcasing top posts and RPMs.
Mediavine operates on a revenue share model, with 75% allocated to publishers and 25% to Mediavine. The payment model is based on CPM, and the traffic requirement for qualification is set at 50,000 monthly sessions.
13. Adsterra

Adsterra stands out as a reputable and dependable ad network, providing global coverage and serving as a compelling alternative to larger networks. It particularly caters to creators seeking extensive worldwide coverage and a diverse range of ad types.
Presenting itself as the premier ad network for publishers, Adsterra boasts a swift 10-minute approval process, a 100% fill rate, and a network comprising over 12,000 advertisers. Notably, there is no minimum traffic requirement for joining.
As a self-serve platform, Adsterra ensures ease of use, offering publishers a selection of ad types such as Popunder, social bar, in-page push, native banners, and standard banners. Beyond typical desktop and mobile website traffic, Adsterra allows monetization of social and mobile app traffic.
Adsterra brings additional advantages, including a three-level anti-fraud system for a secure experience, flexible payment options tailored to individual needs, and a Partner Care support system. The support system provides 24/7 multilingual chat assistance for users.
On the downside, Adsterra maintains a minimum payment threshold of $100, and CPM rates may vary based on location.
Key Features:
- Referral Program: Adsterra offers a referral program for publishers, enabling them to earn 5% of the revenue generated from anyone they refer.
- Strong Security: Employing a combination of in-house and third-party fraud detection tools, along with manual human reviews, Adsterra is committed to providing top-notch security.
- Customer Support: With 24/7 support available in multiple languages, Adsterra ensures assistance is readily accessible for its users.
Adsterra operates with an undisclosed revenue share model and supports various payment models, including CPC, CPM, CPI, CPA, and CPL. Notably, there are no traffic requirements for publishers to join.
14. Sovrn (Formerly VigLink)

Sovrn operates as a supply-side platform (SSP), providing a suite of tools and services to publishers and creators for effective content monetization. Its approach integrates traditional ad-serving techniques with advanced methods such as automated affiliate linking, powered by VigLink, a company acquired by Sovrn.
Creators utilizing Sovrn gain access to the Sovrn Data Collective, recognized as the “world’s largest publisher collective for deep consumer insights and enriched audience data.” Currently serving over 60,000 sites, Sovrn offers an array of services including an ad exchange, ad management, and more.
Setting up Sovrn’s tools and integrating them with your website is a straightforward process. Notably, Sovrn can automatically convert relevant links to affiliate links, even on older content. The platform provides customizable ad formats to suit your audience.
While Sovrn does not impose minimum traffic requirements for joining, it does have a minimum payout threshold set at $25 ($50 for wire transfer). The approval process is relatively strict, and payments follow a net-60 structure.
Key Features:
- Signal: Sovrn’s Signal feature empowers publishers to delve into their audience’s behavior, utilizing these insights to tailor their ad units.
- Automated Affiliate Conversion: Formerly known as VigLink, this feature enables the automatic conversion of standard links into affiliate links.
- Access to Sovrn Data Collective: Publishers can leverage data from Sovrn’s collective to understand which ads audiences are engaging with, aiding in revenue optimization.
Sovrn operates on a revenue share model, allocating 75% to publishers and retaining 25%. It supports various payment models, including CPM, CPC, and CPA. Sovrn does not impose traffic requirements for participation.
15. BuySellAds

BuySellAds operates as an ad marketplace, facilitating revenue generation for publishers by directly connecting them with advertisers across websites, newsletters, and podcasts.
The process involves publishers listing their available ad inventory and CPM in a centralized marketplace. Advertisers can then submit bids for these ad placements, with creators reviewing and approving the proposed creative before the ads go live on their sites.
BuySellAds prides itself on offering an easy-to-use platform, featuring non-disruptive ad types, contextual brand sponsorships aligned with content, and a dependable payment schedule.
While the platform offers numerous advantages, there’s a slight learning curve for beginners. Additionally, there are minimum payment thresholds, ranging from $20 for PayPal to $500 for wire transfer.
Key Features:
- Range of Products: Creators can monetize various platforms, including websites, newsletters, and podcasts.
- Pricing Control: Publishers have the flexibility to set their own rates through BuySellAds, giving them more control over their earnings.
- Marketplace: BuySellAds’ marketplace facilitates direct connections between publishers and advertisers, ensuring that ad placements align with the goals of both parties.
BuySellAds operates on a revenue share model, allocating 75% to publishers and retaining 25%. The payment model is primarily based on CPM, and there are no specific traffic requirements for participation.
16. Ezoic

Ezoic stands out as a technology-driven ad network that harnesses the power of AI to optimize ad placements, enhance revenue, and maintain a positive user experience for publishers.
As a Google Certified Publishing Partner, Ezoic adheres to industry standards in serving ads on websites. It distinguishes itself by being the first in the industry to integrate AI and machine learning into its features. These technologies enable Ezoic to conduct tests on various ad placements, formats, and sizes, determining the most effective formula for publishers to maximize earnings while ensuring a superior user experience.
Ezoic provides creators with the flexibility to choose placeholders for ad locations or specify user experience metrics, such as page load time. The AI considers these preferences when deciding how to serve ads to the audience. Notably, there is no minimum traffic requirement for signing up, and Ezoic caters to global traffic, allowing creators to generate income from diverse sources.
However, it’s important to note that significant earnings may be more likely with US traffic, and there might be a learning curve as creators familiarize themselves with Ezoic’s tools. Temporary performance issues may also arise as Ezoic experiments with different layouts and placements to optimize results.
Key Features:
- Mediation: Ezoic’s Mediation feature enables publishers to integrate and manage multiple ad networks, including Google AdSense, alongside Ezoic. This allows networks to compete for ad inventory, ensuring creators receive the highest possible bids.
- Leap: An exclusive toolset, Leap provides creators with insights and tips to improve speed metrics, page load times, and Core Web Vitals scores.
- Humix: An innovative video tool that allows creators to share and display videos from other publishers on their own website.
Ezoic operates on a revenue share model, allocating 90% to publishers and retaining 10%. The payment model includes CPM and Earnings Per Thousand Visitors (EPMV). The traffic requirement for participation is 10,000 monthly visitors.
17. RevenueHits

RevenueHits distinguishes itself as a self-service, performance-driven ad network tailored for creators with high-intent audiences likely to engage in actions like making purchases or signing up for advertisers.
The core of RevenueHits’ model revolves around a performance-based approach, particularly emphasizing cost per action (CPA). In this framework, creators earn income when users click an ad on their site and successfully complete an action, such as making a purchase or signing up for the advertiser’s service.
Key Highlights:
- CPA Model: Publishers receive payments based on user actions, such as sales, sign-ups, registrations, form fills, or other predefined activities.
- Ad Formats: RevenueHits offers a range of ad formats, including display banners, shadow box, floating banners, footer sticky, in-page push, and more.
- Referral Program: Creators can participate in a referral program, earning up to 10% of the earnings generated by publishers they refer for a year.
Noteworthy Aspects:
- No Minimum Traffic Requirement: RevenueHits welcomes publishers without a minimum traffic requirement, offering flexibility in participation.
- High Earnings Potential: With payouts of up to $50 per acquisition, there is a substantial earnings potential for creators, especially those with a high-intent audience.
- Payment Thresholds: Publishers should be aware of minimum payment thresholds, set at $20 for PayPal and $500 for wire transfers.
- Payment Model: RevenueHits operates on multiple payment models, including CPA, CPL (Cost Per Lead), and CPM (Cost Per Mille).
- Ad Quality and User Experience: While RevenueHits presents an opportunity for earnings, it may not have the same reputation for high-quality ads that prioritize a positive user experience compared to some other networks.
- Undisclosed Revenue Share: The specific revenue share percentage that RevenueHits retains is undisclosed.
In summary, RevenueHits offers an alternative approach with a focus on performance-driven models, making it suitable for creators seeking opportunities based on user actions. The absence of a minimum traffic requirement and the potential for high earnings based on user conversions contribute to the appeal of this ad network. However, creators should consider the trade-offs, including the minimum payment thresholds and potential variations in overall earnings.
Selecting the right ad network is a crucial decision for content creators, bloggers, and publishers. The process involves understanding the nuances, weighing the pros and cons of each platform, and grasping their diverse payment models and methods.
The key factor is ensuring that the chosen platform aligns with your content goals and values. Before making a decision, it’s essential to clarify what matters most to you – whether it’s the quality of ads, user experience, or payout frequency – and verify that these priorities are reflected in the ad network you opt for.
Whether you’re a novice blogger embarking on the journey to monetize your content or an experienced creator reevaluating your revenue strategy, this guide aims to assist you in making well-informed decisions to maximize your earnings.
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