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14 Universal Digital Marketing Skills You Can’t Ignore

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14 Universal Digital Marketing Skills You Can’t Ignore

Social media marketing, search engine optimization, email marketing, marketing automation… the list of digital marketing specializations goes on and on. Of course, they are all different. Yet when you do enough of them in your career, as I have for the past 14 years, you start to identify certain skills that are fundamental to all of those specializations.

The sooner you start to learn those “universal” skills, the better—because those skills act as investments. They will pay off nicely when you work your way toward becoming an expert in a given field or when you switch to another marketing specialization that’s currently trending.

So let me tell you a bit about these universal skills:

  1. Data literacy
  2. Understanding different marketing channels
  3. Copywriting
  4. Getting around essential digital marketing tools
  5. Basic design skills
  6. Assertiveness
  7. Social intelligence
  8. Critical thinking
  9. Curiosity (constant learning)
  10. Adaptability
  11. Strong work ethic
  12. Performing experiments
  13. Coping with pressure
  14. Understanding code

Digital marketers swim in a pool of data all of the time. Insights come from data, decisions are based on data, results are in the form of data, and your reports will be filled with data too.

I’m talking about metrics, graphs, trends, and statistics, not to mention the more advanced stuff like predictive analytics. It’s important to develop an appreciation of these things because marketers are required to do these four things really well:

  1. Report on the past – Example: calculate the conversion rate from trial signups to paid subscriptions
  2. Analyze the present – Example: calculate the lifetime value of customers
  3. Predict the future – Example: what type of message can increase your chances of converting the user 
  4. Compare with competitors – Example: what keywords your competitors target that you do not

And all of those four things are impossible to do without knowing where to look for data and how to work with it.

But let’s make it clear: You don’t need to be a data scientist in this role. You have to be data literate. You must learn how to collect, read, and communicate data.

A good example of the level of data literacy you’ll need is shown in this article on creating SEO reports. This is especially recommended if SEO is the specialization you wish to excel in.

Or take this article on 10 Google Sheets Formulas Every SEO Should Know. Stuff like this is your friend in the digital marketing world. It helps you work more efficiently. It makes your work possible in the first place.

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How to get better at it

Certifications and courses. You should work on those even if your future employer doesn’t require you to do so. Despite what other people may say, these don’t help you get your next job. But the true reason for doing these courses is to boost your skills and confidence.

Just think about it. To hone the data skills, you need to practice. And to make your skills actionable (not like learning a new language on totally abstract sentences Duolingo-style), you need to practice on real problems. And then you need to be guided on what to learn. Because how can you know this, right?

Here are a couple of courses to get you started:

2. Understanding different marketing channels

Even if you don’t specialize in a particular marketing channel, you still need to understand how all of them work and what to use them for. That’s because:

  1. There is a high probability you will need to work on the intersection of various digital channels (e.g., in a startup or in a small team).
  2. Your target audience will most likely hang out on different websites and platforms.
  3. You can improve communication with other people on your team.
  4. You will make a better decision on what to specialize in. 

Let’s face it. Brands today need to embrace something called omnichannel marketing. It’s when a brand is present on, ideally, all marketing channels a prospect is likely to use. Plus, the company should ensure all of those channels work together to create a seamless experience for the prospects.

Cycle chart showing store, web, mobile, phone, and social media marketing channels are connected

What this means for digital marketers is that they need to become experts at some of those and understand all of them.

For example, when trying to reach potential customers through search engines, you’re going to think in terms of SEO: search volume, ranking difficulty, SEO content, link building, etc.

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But since that same content can be repurposed on other channels, you may want to turn, say,  an article into a Twitter thread. Then you’re thinking in terms of short, zero-click content, post engagements, etc.

In a small team, you do that all alone or with somebody who helps you with some deliverables.

As a manager, you may not have direct contact with any of these channels. But it sure does help you understand what your team is doing.

How to get better at it

Try to develop a new kind of “inquisitive” perspective for what you see every day on the internet. So not only consume content from your favorite creators on the web. Try to analyze how they did what you like so much or what made thousands of people engage.

Some creators directly share the secrets of their workshops. At Ahrefs, we do this quite often. In fact, you can learn from our blog and YouTube channel everything that we do for digital marketing. For example, here’s our very own Sam Oh explaining how to overcome some struggles with video creation:

https://youtu.be/QCgDIhvFkCM?t=547

From that point, it’s all about applying what you have learned and analyzing the results.

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Only video marketing and podcast marketing don’t utilize text as the main medium. However, even videos and podcasts start as text.

If you like writing, that’s great. This is because you will have a chance to get better at it, as there’s a lot of that in digital marketing. If you don’t like to write but are still serious about digital marketing, try some writing courses—maybe they’ll change your mind.

Sentence on Ahrefs' homepage summarizing what our toolset is all about Sentence on Ahrefs' homepage summarizing what our toolset is all about

Believe it or not, we have debated what our tagline should be like for quite some time. How to convey what an all-in-one tool does in one short sentence?

How to get better at it

First, we need to reiterate something: Everyone can learn to write well. Sure, some people may possess a “natural talent” for writing, but this job isn’t about creating the next blockbuster novel or film script. It’s about developing a workshop on writing clearly and convincingly.

On top of that, the web is quite specific when it comes to marketing communications because:

  • You can write with the help of writing assistants, so grammar is not so scary anymore.
  • Things don’t need to be perfect, as the web is used to imperfection. Plus, you will often have that “edit” button.
  • Utility trumps creativity. 

To get you started, here’s a great, free guide on writing by Julian Shapiro

4. Getting around essential digital marketing tools

Marketing technology, or martech, is what makes the job of digital marketing possible in the first place.

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Moreover, better tools can make you a more effective marketer. Some tools just allow you to work faster, share your work easier, and get better results.

Try this: skim through some job boards in a specialization that’s interesting to you. You will start to see the expectations employers have of digital marketers are connected with certain tools.

Job post indicating candidates must have expert knowledge on Ahrefs Job post indicating candidates must have expert knowledge on Ahrefs

For example, last time I checked, Ahrefs is a required tool for some 900 jobs in the U.S. (jobs posted on LinkedIn).

How to get better at it

A lot of the essential marketing tools have free trials or even free versions. On top of that, they often have certification programs and other types of educational materials.

For example, if you want to start doing SEO with zero budget, you can get Ahrefs Webmaster Tools for free and hone your skills using educational materials on our site (as I said, you can literally learn everything we do from there).

One path you can take is to start with this introduction to AWT and learn more about Ahrefs and SEO for free in the Ahrefs Academy.

In some instances, you won’t even need a website. For example, Google Analytics has a demo account with prefilled data. On top of that, it has a free certification program.

Generally, there are a ton of different marketing tools out there. But if there’s one tool you definitely need to be acquainted with, it’s Google Sheets (or Excel, if you prefer). But eventually, all roads lead to Sheets. Just browse through Sheets for Marketers to see what kinds of reports you can build with this free tool.

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If some tools you want to train with are out of reach, it’s still a good idea to start with the free ones. First off, tools in their respective categories are fairly similar when it comes to structure and core functionality. Second, it’s still a valid way to develop skills relevant to your specialization.

If you think that design is about colors and pretty pictures, digital marketing will challenge that belief time and again.

Design is a language.

With design, you can show the user where to click. With design, you can convey what your brand is about.

In smaller teams, you will need to design stuff on your own. In bigger teams, you will need to communicate with your design team through wireframing and design terminology.

Also, having an eye for detail and a taste for this craft really helps. This is because, as a digital marketer, you’re going to decide on that stuff a lot.

How to get better at it

You should:

  • Understand the basic web design principles.
  • Learn how you can create better experiences for your users with UX design.
  • Follow web design trends.  
  • Start experimenting with design software. What do marketers design? Usually, those are graphics for content, ads, infographics, presentations, wireframes and, sometimes, entire landing pages. The general rule is that you will be able to design almost anything using professional tools for graphic designers (Photoshop, Illustrator, Gimp). But there’s a steep learning curve, and the process may take some time. I believe marketers generally prefer streamlined tools (Canva, Genially) and tools dedicated to creating digital products (UXPin, Figma, Webflow).

Assertiveness is the ability to express your opinions and stand up for your own beliefs without being hostile or aggressive.

It’s the art of saying “no” in the workplace. It’s the art of firmly admitting to a mistake in the workplace. And it’s the art of confidently expressing appreciation for others in an environment that is competitive by design.

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How to get better at it

Practice saying “no” and saying what you really want to say.

Now I’m no psychologist, but I agree with this article from Healthline. It’s a good idea to start practicing assertiveness in some typical, everyday life situations. You can try to:

  • Speak up when you’d rather watch a movie at home instead of going out.
  • Let your partner know you won’t be able to do a specific errand; don’t be tempted to offer a full backstory.
  • Visit a new restaurant and ask for a table that’s in a quieter area or near a window.

Want to become a manager? Start with social intelligence skills. Want to work more efficiently with various contractors? Start with social intelligence skills.

Once you understand how little you differ from other people, you’ll start to speak their language and get work done together more efficiently—without hating your workplace.

How to get better at it

Work on these skills:

  • Active listening – This involves being open-minded and empathetic toward others and recognizing their intentions (not everyone is a skilled communicator).
  • Fostering positive feelings – A number of studies have shown that this is crucial to effective leadership.
  • Observe managers in your workplace and try to identify how their actions and words affected others (if possible) – Did they inspire people to do better work? Do people feel comfortable sharing opinions around them? Or maybe they do things that cause totally unexpected reactions? What would you do differently?

The world of digital marketing is flooded with advice. Some good, and some not so good.

The thing is that you won’t know the difference if you don’t apply critical thinking to what you read, hear, or watch. Including this article.

Sometimes, critical thinking can be the very thing that saves you and your brand from bad marketing ideas. Experimentation is one thing, but some ideas are bad right off the gate:

Person dressed in white grabs another person dressed in black by the chin. Next to them are the words "PlayStation. Portable White is coming" Person dressed in white grabs another person dressed in black by the chin. Next to them are the words "PlayStation. Portable White is coming"

How to get better at it

You can think of critical thinking as healthy skepticism. I’m not saying, “Don’t trust anyone.” I’m talking about not accepting things at face value, especially when they lead to important decisions.

This requires you to question ideas to uncover two things: a) the kind of argument or evidence that supports an idea and b) what a given idea leads to.

Based on that, you can develop your own objective, independent opinion.

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9. Curiosity (constant learning)

There’s always something new to learn in digital marketing. New technologies, new tactics, new philosophies, Google’s algorithm updates, industry regulations, etc. You’d want to stay on top of that.

If you like to learn new things on a day-to-day basis, digital marketing is definitely for you.

How to get better at it

Well, I guess things related to digital marketing will either be interesting to you or not. I doubt there is some “hack” to make uninteresting things suddenly interesting without fooling yourself.

What you can consider is optimizing information gathering. Trying to read every interesting article or book on all things digital marketing will make you frustrated, as you likely won’t find enough time to consume all of that information.

Solution: try following content curations, e.g., newsletters curated by industry pros like SEOFOMO

The market and your goals—those things frequently change in marketing.

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One day, you may be working on a blog post; on another, you may be doing some conversion optimization experiments.

On Friday, your company may be the leader in your niche; but after the weekend, some other company may start fighting for the same customers.

How to get better at it

I think it’s all about mindset. You need to acknowledge the fact things can change quite fast in this type of work. And this is not necessarily anyone’s “fault.”

Reacting to change is part of the game. If you’re a perfectionist, this may be tough to deal with. When you start in digital marketing, you may be extrapolating your experience from other areas of life. You may have taught yourself to “finish what you started” each and every time. But when conditions change rapidly, there is no virtue in perfection.

If you’re not reliable, honest, and respectful of others, no one will want to work with you. Seriously.

You may get away with some things every now and then, but this shouldn’t be your norm because this “tendency” will only hinder your capability to work in smarter organizations.

How to get better at it

I believe ethics is an area where a person should make conscious decisions. There’s not much advice I can/should give you here.

But if you ask me, one thing that really matters is understanding what consequences your actions will bring in the long term. Ethics is a marathon:

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And don’t forget about critical thinking when seeking advice on the matter of work ethic.

Title with the words "How to Develop an INSANE Work Ethic" Title with the words "How to Develop an INSANE Work Ethic"

12. Performing experiments

This involves devising hypotheses and designing experiments to validate them. It’s important because, oftentimes, it’s the only way to get an objective answer.

Here’s another reason: the recent popularity of growth marketing. It’s a type of marketing that is characterized mainly by prioritizing data over opinions. And as you may have already guessed, the source of that data is often experimentation.

Experiments will come in all shapes and sizes. Here’s an example where we devised an experiment to find out if it’s possible to build links with Google Ads:

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https://www.youtube.com/watch?v=Uz2bGhdnJN0&list=PLvJ_dXFSpd2u_ABxIRO6RVK3ucKyzn96Y

How to get better at it

Here’s a framework you can use to perform your marketing experiments:

Growth hacking cycle: analyze, ideate, prioritize, testGrowth hacking cycle: analyze, ideate, prioritize, test
  • Analyze – Uncover areas of growth opportunities, e.g., look at the events or pages that cause a user to churn or leave the product
  • Ideate – Generate ideas on how to improve the focus area and turn them into an idea pipeline
  • Prioritize – Prioritize ideas by using the ICE scoring model (impact, confidence, and ease of execution)
  • Test – Conduct the experiment and analyze the results

But before you do, you can dip your toes in growth marketing by seeing the video below—years of growth experiments at HubSpot distilled into a beginner-friendly presentation spanning just ~30 minutes.

https://www.youtube.com/watch?v=luNpm9ueFDA&t=672s

Results. This is what digital marketers are hired for.

In marketing, there is always pressure to get results. Because to a lot of companies, there is no such thing as “enough traffic” or “enough sales.”

Having a bad year? Work harder. Having a great year? Great, let’s double that. That’s what you’re going to hear all of the time.

Speaking about time… marketers are always racing against time. Planning ahead and well really helps, but you won’t always be the one in charge of planning.

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Every type of organization has its own race against time:

  • In agencies, clients demand results ASAP and like to add things at the eleventh hour.
  • In startups (especially VC-backed) and small businesses, the hunger for growth and revenue is legendary. There is a reason why most popular growth metrics have time embedded in them (“monthly growth rate,” “annual recurring revenue,” etc.).
  • Bigger companies and corporations want to be the best. This means achieving better results in a shorter time than the competition. Also, they like to “squeeze” results before the end of a billing cycle.

How to get better at it

Pressure in digital marketing is normal. Since this is an issue directly related to health and psychology, I will only go as far as telling you what worked for me:

  1. Assertiveness (point #6 of this article)
  2. Learning to recognize and enjoy other things in life
  3. Healthy diet
  4. Realizing that perfect is not always better (this helps me move faster)

Too much pressure in digital marketing is normal too. (Or should I say “common”?) But there’s a point where pressure stops being your problem and starts to be the problem of the person putting pressure on you.

Sometimes, the only way to cope with it is to find another job. I know. It’s easier said than done. Just remember that your environment has a tremendous impact on shaping your beliefs and attitude. You may thank yourself later for leaving a toxic environment.

Sooner or later, you will be exposed to some form of programming or markup language. How exposed? It really depends.

Your job may require something basic like inserting a tracking tag or editing some lines in your WordPress template. Other times, it may require you to do data analysis for customer databases with SQL or Python.

Learning this skill can save you a lot of time on redundant tasks, especially when you need to perform them at scale. Check out the video below to see an example of how understanding code can make you super efficient at work:

https://www.youtube.com/watch?v=QMk2iaJGpSA

That said, I feel that the no-code movement will make us marketers less reliant on coding and more reliant on martech. But there’s no point in waiting for that moment.

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Last but not least, learning code really exercises your problem-solving muscles. 

Recommended reading: Excel to SQL: Why You Should Make the Switch 

How to get better at it

As with data literacy, it’s best to acquire knowledge by completing courses. Here are some good ones:

Final thoughts

As you may have noticed, I chose not to include creativity as one of the main skills. So what about all those famous marketing campaigns that permeated popular culture? What about Mad Men?

I think that creativity has its role in digital marketing, but it’s just not as much of a fundamental skill. And I’m talking about outstanding creativity here, not the “typical” connect-the-dots creativity that any human being is capable of.

The former can help your ads or any type of content to stand out in the crowd, but it does not guarantee efficiency. And it seems that this quality matters the most in digital marketing.

In my opinion, digital marketing is more of a craft than an art form. It’s about being able to discover what works and repeating it until it works. Though, you may often repeat someone else’s work (and that’s not very creative).

So I’d say that, however grim this may sound, don’t strive for creativity in digital marketing at all costs. Don’t make it your #1 priority, as it can hinder your ability to perform effectively.

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Top 6 Free Survey Maker Tools For Marketers

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Top 6 Free Survey Maker Tools For Marketers

The number of online surveys has risen dramatically in the past decade, according to the Pew Research Center.

From short social media polls to lengthy feedback forms, it’s never been easier to survey your target audience and find out what exactly they’re thinking.

When it comes to free survey makers, you have plenty of options to choose from.

That’s the good news.

The bad news is you have to wade through your options to figure out the best survey tool for you.

In this article, I’ve done that dirty work for you.

Below I outline the top six free survey makers, with a simple bulleted list of their pros and cons, so you can quickly select the best one for your needs.

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But first up, the caveats.

What You’re Missing With Free Survey Makers

When something’s free, there’s usually a catch. The same goes for free survey makers.

Free survey tools, or the free plan offered by a paid survey tool, often come with the following limitations:

  • Limited export options. You may not be able to export your survey data for review in Excel or Google Sheets. There may be a PDF-only export option or no export ability at all.
  • Limited analytics. Free survey tools often skimp on the analytics. You may be left to your own pivot tables and Excel expertise if you want to create anything fancy from your survey data.
  • Limited survey functionality. This runs the gamut, from a limit on how many respondents or questions you can have per survey, to only allowing so many question types (e.g., multiple-choice, long-form, etc.).
  • Limited extra perks. By perks, I mean those other features that make software from good to great. With survey makers, that might mean easy-to-access support, the ability to embed surveys in email or webpages, multiple user accounts, or integration with other email marketing or CRM software.
  • No branding. Free survey makers give you their tools for free. In return, you provide them with free brand awareness. Don’t expect to be able to swap out their logo for your own. You’ll probably be stuck with their branding, along with a prominent link to their site throughout the survey or on the thank you page (or both).

If any of the above is a dealbreaker for you, you should plan to drop a little dough on a paid survey tool. That’s why I’ve also included the starting price for all six of the tools featured below.

In case you end up having to upgrade later, it’s easier to do so from a tool you’re already familiar with.

Top 6 Free Survey Tools

Without further ado, I present the best free survey makers you’ll find today. These are listed in no particular order.

1. Google Forms

Screenshot by author, June 2022

Do you live and die by your Google Drive?

Great news: Google also offers free survey software via Google Forms.

Alright, I know I just said these were presented in no particular order, but I’ll openly admit Google Forms is my personal favorite. Just look at all of the features they include in their free plan!

All you need is a free Google account to get started.

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Here’s what’s included in the free plan:

  • Unlimited surveys.
  • Unlimited questions.
  • Unlimited responses.
  • Export to Google Sheets.
  • Survey logic (ability to skip or trigger questions).
  • Ability to embed images and YouTube videos.
  • Ability to embed the survey on your website and share to social media.
  • Survey analytics, updated in real-time.
  • Integration with Google Docs, Sheets, Slides.
  • Unlimited collaborators.
  • Customizable survey templates.
  • Free branding.

What’s missing from the free plan:

  • Enhanced security and collaboration options.
  • Integration with your existing Google Workplace account.

Price: Completely free. Google Workplace pricing starts at $6 per user per month.

Best for: Anyone and everyone, for business or casual use.

2. SurveyMonkey

surveymonkeyScreenshot by author, June 2022

SurveyMonkey is the online survey tool. Established in 1999, it’s still the most well-known online survey software.

Despite the limitations of its free plans, SurveyMonkey continues to be popular thanks to its intuitive interface and brand recognition. Notable clients include Allbirds, Tweezerman, and Adobe.

One nice perk is that you can test out any of the paid features with your free plan. (You just won’t be able to actually use it in your live survey until you pay up.)

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions.
  • 15 question types.
  • 100 responses per survey.
  • Over 250 customizable survey templates.
  • Ability to embed the survey on your website.
  • Mobile app.
  • One user.

What’s missing from the free plan:

  • Unlimited questions, question types, and responses.
  • Data exports – this is a biggie!
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Advanced security (single sign-on, HIPAA compliance).
  • A/B testing.

Price: Freemium. Paid plans start at $16 per month for individuals, $25 for teams.

Best for: Those who want a tried-and-true survey maker with all the features you could ask for.

3. Typeform

typeformScreenshot by author, June 2022

Many online survey tools are designed for the general public.

Readers of Search Engine Journal will be happy to hear that there’s a survey tool created just for us. Typeform was built specifically with marketers, UX researchers, and business owners like us in mind.

Here’s what’s included in the free plan:

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  • Unlimited surveys.
  • 10 questions per survey.
  • 10 responses per month.
  • Basic question types.
  • Basic reporting and analytics
  • Ability to embed the survey on your website.
  • Integrations with MailChimp, HubSpot, Trello, Google Sheets, Zapier, and more.

What’s missing from the free plan:

  • Unlimited questions and responses.
  • Custom thank you screen.
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Ability to accept payment.
  • Ability for survey respondents to upload files.
  • Integration with Facebook pixel and Google Tag Manager.

Price: Freemium. Paid plans start at $29 per month.

Best for: Enterprise users, UX researchers, and marketers hoping to track customer behavior.

4. Zoho Survey

zoho surveyScreenshot by author, June 2022

Zoho Survey is part of the same Zoho suite of apps that caters to sales, HR, IT, finance, and virtually any kind of business user you can think of.

Given their tenure creating SaaS software for business, their survey tool is just as robust as you might expect. Customers include big names like Netflix, Amazon, Facebook, and Change.org.

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in email or website, or share to social media.
  • Export to PDF.
  • 250 survey templates.
  • Password protection and HTTPS encryption.
  • One user.

What’s missing from the free plan:

  • Unlimited questions and responses.
  • Ability to export to XLS or CSV.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Team collaboration.
  • Real-time responses.
  • Multilingual surveys.
  • Integration with Google Sheets, Tableau, Shopify, Zendesk, Eventbrite, and others.

Price: Freemium. Paid plans start at $25 per month.

Best for: Zoho users, or anyone who needs an extra level of security for their surveys.

5. Alchemer

alchemer survey makerScreenshot by author, June 2022

Alchemer is an advanced survey maker developed for the enterprise client.

Paid features include custom coding so you can customize every single element of your survey, from the survey URL to the form logic.

They stand out among free survey makers for being one of the few (besides Google Forms) to offer unlimited questions and Excel exports in their free plan. Clients include Disney, Salesforce, Verizon, and The Home Depot.

Here’s what’s included in the free plan:

  • Three surveys at a time.
  • Unlimited questions.
  • 100 responses.
  • 10 question types.
  • Export to Excel.
  • Customizable templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited responses.
  • Unlimited question types.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Ability to embed surveys in websites.
  • Export to PDF, PowerPoint, or Word.
  • Ability for survey respondents to upload files.
  • Survey analytics and reporting.
  • Ability to accept payment.

Price: Freemium. Paid plans start at $49 per month.

Best for: Enterprise users needing to create long surveys with advanced logic and question types.

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6. Jotform

jotform survey makerScreenshot by author, June 2022

With over 10,000 templates, Jotform takes the cake as the survey maker with the most form templates on our list.

Jotform also stands out for letting you accept payments with the free plan (although you’re limited to 10).

This popular survey maker includes clients as wide-ranging as AMC and Nickelodeon to Redfin and the American Medical Association.

Here’s what’s included in the free plan:

  • Five surveys.
  • 100 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in email or website.
  • Export to PDF or Excel.
  • 10,000 survey templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited questions and responses.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • HIPAA compliance.

Price: Freemium. Paid plans start at $29 per month.

Best for: Users who want a template for every kind of survey possible.

Which Survey Tool Will You Use?

There truly is a survey maker for everybody.

The above options are all solid choices. Which one works for you may depend on your organization’s needs and your personal preferences.

Take advantage of the free trials and see which one you like best.

More Resources:

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Featured Image: Prostock-studio/Shutterstock



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