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21 Writing Tips to Become a Better Writer Fast

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Whether you want to land your dream job, score a promotion, persuade a new client, or grow your blog on Google or social media, writing is one of the most powerful skills you can learn.

I have personally written thousands of articles over the years, covering everything from writing itself to digital marketing, travel, insurance, and more. My work has been featured on some of the world’s top marketing blogs, including Shopify, Content Marketing Institute, Social Media Examiner, and many others. I’ve built my entire career on the written word.

I don’t say this to gloat—just to show you that I know what I’m talking about when it comes to writing. And I’m about to share what I know.

In this article, we’ll go through 21 tips to become a better writer. But first, let’s discuss what “good writing” really is.

What makes good writing?

Writing is part art, part science. There are no perfect words or perfect sentences, but there is a clear difference between good writing and bad writing. 

Good non-fiction writing:

  • Is easy to understand.
  • Is well-formatted.
  • Has proper grammar and spelling.
  • Gets to the point.
  • Holds your attention.

Good writing really comes from good editing. It’s rare that a first draft comes out polished and ready to publish.

But great writing has some extra spice to it. It intrigues and motivates. It moves the reader to want to do something. It gets you thinking.

Being a good writer is easy. Being a great writer takes time and dedication. Either way, becoming a better writer starts by following some basic tips and practicing often.

21 writing tips to help you write better, faster

In my decade of writing professionally (and many more years before that writing for fun), I’ve learned a lot about how to be a better writer. And I’ve boiled down my best advice into the following 21 tips.

1. Start with your end goal in mind

Before you put pen to paper (or fingers to keyboard), you should always know what your goal is. 

Why are you writing this article/email/book? What do you want the reader to take away from your writing?

For example, my goal for this article is to help you, the reader, become a better writer. That (hopefully) means you will follow some of these tips and implement them the next time you write.

2. Make an outline

Once you have a rough idea of your goal, it’s time to organize your thoughts with an outline.

A content outline will help you structure your writing logically and let it flow more naturally. It’s also helpful to get the bulk of your research out of the way before you start writing. This is so you don’t get distracted going back and forth between writing and research.

Plus, if you’re writing blog content, having an outline makes it easier to optimize your content for search engines from the get-go rather than optimization being an afterthought. 

3. Focus, focus, focus

After you start writing, it’s important to give it your full attention. This may sound simple, but avoid distractions like kids running around or checking your phone or email. 

I personally like to turn my phone on “silent” and mute my notifications, put on noise-canceling headphones, and listen to instrumental Lo-fi music. You can experiment to see if your brain does better with complete silence or light instrumental music. Heck, sometimes I even write while listening to bass-heavy EDM. 

Regardless, limit distractions as much as possible and allow yourself to focus on your writing.

4. Ditch the fancy words

Effervescent writing with decorative wording doesn’t serve to create an erudite discussion but rather sounds bloviating and obfuscates the actual meaning of your communication…

… or rather, fancy words only confuse people.

While using these words may make your writing look interesting, it detracts from the goal of being clear and concise. It makes it more difficult for the reader to understand your message.

Instead, try to use the simplest and easiest-to-understand words you can while still explaining what you’re trying to say.

5. Use shorter sentences but vary the lengths

Similar to using smaller words, you should also aim to shorten your sentences. 

Imagine if I wrote something that your brain had to continue to read, with multiple commas, multiple ideas, and varying concepts, all in one huge run-on sentence, that just didn’t seem to end, no matter how badly you wanted it to, not giving you any time to take a breath or digest the ideas you’re learning, and it just keeps dragging on…

Makes things hard to follow, right?

Instead, keep each sentence under 16–25 words unless absolutely necessary, and only share one or two ideas per sentence.

That said, you shouldn’t just use small sentences. If you do, it can get boring. Similar-sized sentences don’t entice. See what I’m doing here? All these sentences are of near-similar lengths. 

Compare that to this paragraph, where wording and length are varied. Share something quickly. Then reinforce it with a longer sentence that digs deeper, keeping the brain engaged. Maybe throw in a medium-length sentence as well.

Don’t stress too much about sentence length, but keep it in the back of your mind. It helps to give your writing some rhythm and make it sound more interesting.

6. Write in a conversational tone

Too often I see new writers trying to write in a way that sounds “professional.” Rather than writing in their natural voice and style, they try to sound too buttoned up.

This comes off as boring.

Instead, write like how you talk—within reason, of course. Don’t write a research paper like this. But if you’re writing a casual email or blog post, your writing should sound natural and flow as if you’re talking directly to the reader rather than giving a lecture to them.

7. Write every day

Remember how I said there’s a difference between good writers and great writers? Good writers learn a few tips and write once in a while. Great writers put in the time to practice.

This doesn’t necessarily mean writing an article every day. All forms of writing count, whether that’s crafting an email, writing a blog post, or scribbling in a journal. Have fun with it.

8. Master transitions

As any good copywriter will tell you, the purpose of a paragraph isn’t to convey an idea or make a point. Rather, it’s to get someone to read the next paragraph. 

Knowing how to transition from one idea or paragraph to the next is one of the biggest secrets to keep readers glued to the page. And that’s done with transitions.

The best way to get good at transitions is by reading your work out loud to spot abrupt changes or awkward spots, then editing to smooth these spots out. I talk more about that in the next tip.

9. Read your writing out loud to edit it

Remember: Good writing comes from good editing.

One of the biggest improvements I ever made to my writing came from reading my writing out loud while editing. By reading out loud, it becomes glaringly obvious where your writing sounds awkward, doesn’t transition well, or straight up doesn’t sound good.

If you use only a single tip from this article, use this one.

10. Start a journal or diary

Physically writing in a journal has been shown to have many health benefits, such as reducing anxiety and stress, helping you organize your thoughts, and even coping with depression.

But it also makes you a better writer.

Something about putting an actual pen to paper is magical. Doing this let me experience my second-biggest writing improvement (after the “reading work out loud” tip).

11. Use active voice

Your writing will be made better after reading this. You will write better after reading this.

Which of those two sentences sounds better? The latter is written in active voice, while the former is written in passive voice.

Active voice always packs more of a punch in a smaller package. It’s more interesting to read because it talks about a present action rather than some future possibility.

Check out Grammarly’s guide to active vs. passive writing to learn more.

12. Utilize first drafts

Good writing comes from good editing. You can’t edit without a first draft.

Don’t expect to write something up, never read it over, and have it published and sound amazing. It just doesn’t work like that 99% of the time.

Instead, write your thoughts in a first draft, then edit, edit, and edit some more.

13. Ditch adverbs

Adverbs are great when you really need to emphasize a point. See what I did there?

Using too many adverbs too often is just not necessary and really only distracts from the very point you’re really trying to make. 

Or: Using adverbs too often is not necessary and distracts from the point you’re trying to make.

Instead of saying “really,” or “very,” or whatever other adverb, try using the word without the adverb. Just delete the adverb and read the sentence out loud. And 9 times out of 10, you’ll find the adverb isn’t necessary and removing it makes your writing punchier.

14. Master punctuation

Commas, dashes, colons, and the like are all fantastic tools. But you need to know how to use the tools. Otherwise, they detract from—rather than enhance—your writing.

I often see new writers over-using long dashes and commas. You’d be surprised at how often you can just delete commas and still be grammatically correct.

Here’s a handy guide to help you get better with punctuation.

15. Ruthlessly cut fluff

If removing a word from a sentence—or a sentence from a paragraph—doesn’t take away from the point you’re trying to make, it’s probably fluff.

Too often we throw extra words or sentences into our writing to beef up the word count or sound more sophisticated. Don’t do that.

In my opinion, great non-fiction writing is about saying the most while using the fewest words. Again, it comes back to editing. Edit out the fluff like your life depends on it.

16. Have someone else read your draft

Having a fresh set of eyes on your work can help give you a perspective you couldn’t get when your head was down. Even if it’s just a friend or colleague who isn’t a great writer, have them read it and give you feedback.

You’ll either get a nice dopamine hit from the praise or some ideas on what sucks. Either way, it’s a win-win. 

17. Know your audience

Feedback from your peers is important, but what really matters is your final audience.

Not only will this improve your reader’s retention, but it will also help your content show up in Google search results. Doing some basic research can help your content align with search intent.

Search intent is the why behind the query. Why did they search for that phrase? What are they exactly searching for?

Keyword research example in Ahrefs' Keywords Explorer

You can figure this out with some basic keyword research. Follow our guide to learn more.

18. Develop your curiosity

How many times did you need to write a paper in school or something for work that you just couldn’t care less about? How well did the paper come out?

Chances are, it could have been better. Great writers are genuinely curious about the thing they’re writing about, and that curiosity propels them to find the right words and sound more interesting.

So if you’re struggling to write about whatever you need to write about, find a way to get curious about it. Watch some interesting videos on YouTube or read interesting news stories on it. Do whatever you need to get curious.

19. Read great writers

If you want to be a great writer, you should read other great writers’ work. Find the best writers in the field you want to write about and start reading.

Google is your friend here.

20. Write somewhere new

My third-biggest writing improvement happened when I started writing at coffee shops, restaurants, cool hotels, and even out in nature.

There’s something about getting into a fresh environment that shakes your brain up and helps you find better words. Next time you’re struggling to write, go out and write somewhere new.

21. Sleep on it

Finally, if you’ve followed all these tips and still can’t seem to find the right words, just step away for a while. A good night’s rest can do wonders.

It’s funny how many times I felt like I was bashing my head off a brick wall trying to write something. But then just putting it down for tomorrow completely turned it around for me.

Sometimes, it’s best to put the pen down for a bit.

Final thoughts

The best writers make writing a daily practice and aren’t afraid to ruthlessly edit their work.

My three biggest tips out of the 21 are to read your writing out loud, keep a journal, and try writing in new places. Hopefully, those three simple things will help you become a better writer.

Ready for more? Here are a few other great articles:

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What Is It & How To Write It

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What Is It & How To Write It

In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more.

It’s often overlooked, but every image on your website should have alt text. More information is better, and translating visual information into text is important for search engine bots attempting to understand your website and users with screen readers.

Alt text is one more source of information that relates ideas and content together on your website.

This practical and to-the-point guide contains tips and advice you can immediately use to improve your website’s image SEO and accessibility.

What Is Alt Text?

Alternative text (or alt text) – also known as the alt attribute or the alt tag (which is not technically correct because it is not a tag) – is simply a piece of text that describes the image in the HTML code.

What Are The Uses Of Alt Text?

The original function of alt text was simply to describe an image that could not be loaded.

Many years ago, when the internet was much slower, alt text would help you know the content of an image that was too heavy to be loaded in your browser.

Today, images rarely fail to load – but if they do, then it is the alt text you will see in place of an image.

Screenshot from Search Engine Journal, May 2024

Alt text also helps search engine bots understand the image’s content and context.

More importantly, alt text is critical for accessibility and for people using screen readers:

  • Alt text helps people with disabilities (for example, using screen readers) learn about the image’s content.

Of course, like every element of SEO, it is often misused or, in some cases, even abused.

Let’s now take a closer look at why alt text is important.

Why Alt Text Is Important

The web and websites are a very visual experience. It is hard to find a website without images or graphic elements.

That’s why alt text is very important.

Alt text helps translate the image’s content into words, thus making the image accessible to a wider audience, including people with disabilities and search engine bots that are not clever enough yet to fully understand every image, its context, and its meaning.

Why Alt Text Is Important For SEO

Alt text is an important element of on-page SEO optimization.

Proper alt text optimization makes your website stand a better chance of ranking in Google image searches.

Yes, alt text is a ranking factor for Google image search.

Depending on your website’s niche and specificity, Google image search traffic may play a huge role in your website’s overall success.

For example, in the case of ecommerce websites, users very often start their search for products with a Google image search instead of typing the product name into the standard Google search.

Screenshot from search for [Garmin forerunner]Screenshot from search for [Garmin forerunner], May 2024

Google and other search engines may display fewer product images (or not display them at all) if you fail to take care of their alt text optimization.

Without proper image optimization, you may lose a lot of potential traffic and customers.

Why Alt Text Is Important For Accessibility

Visibility in Google image search is very important, but there is an even more important consideration: Accessibility.

Fortunately, in recent years, more focus has been placed on accessibility (i.e., making the web accessible to everyone, including people with disabilities and/or using screen readers).

Suppose the alt text of your images actually describes their content instead of, for example, stuffing keywords. In that case, you are helping people who cannot see this image better understand it and the content of the entire web page.

Let’s say one of your web pages is an SEO audit guide that contains screenshots from various crawling tools.

Would it not be better to describe the content of each screenshot instead of placing the same alt text of “SEO audit” into every image?

Let’s take a look at a few examples.

Alt Text Examples

Finding many good and bad examples of alt text is not difficult. Let me show you a few, sticking to the above example with an SEO audit guide.

Good Alt Text Examples

So, our example SEO guide contains screenshots from tools such as Google Search Console and Screaming Frog.

Some good examples of alt text may include:

”The
”Google
”List
”Screaming

Tip: It is also a good idea to take care of the name of your file. Using descriptive file names is not a ranking factor, but I recommend this as a good SEO practice.

Bad And/Or Spammy Alt Text Examples

I’ve also seen many examples of bad alt text use, including keyword stuffing or spamming.

Here is how you can turn the above good examples into bad examples:

”google search console coverage report
”google
”seo
”seo

As you can see, the above examples do not provide any information on what these images actually show.

You can also find examples and even more image SEO tips on Google Search Central.

Common Alt Text Mistakes

Stuffing keywords in the alt text is not the only mistake you can make.

Here are a few examples of common alt text mistakes:

  • Failure to use the alt text or using empty alt text.
  • Using the same alt text for different images.
  • Using very general alt text that does not actually describe the image. For example, using the alt text of “dog” on the photo of a dog instead of describing the dog in more detail, its color, what it is doing, what breed it is, etc.
  • Automatically using the name of the file as the alt text – which may lead to very unfriendly alt text, such as “googlesearchconsole,” “google-search-console,” or “photo2323,” depending on the name of the file.

Alt Text Writing Tips

And finally, here are the tips on how to write correct alt text so that it actually fulfills its purpose:

  • Do not stuff keywords into the alt text. Doing so will not help your web page rank for these keywords.
  • Describe the image in detail, but still keep it relatively short. Avoid adding multiple sentences to the alt text.
  • Use your target keywords, but in a natural way, as part of the image’s description. If your target keyword does not fit into the image’s description, don’t use it.
  • Don’t use text on images. All text should be added in the form of HTML code.
  • Don’t write, “this is an image of.” Google and users know that this is an image. Just describe its content.
  • Make sure you can visualize the image’s content by just reading its alt text. That is the best exercise to make sure your alt text is OK.

How To Troubleshoot Image Alt Text

Now you know all the best practices and common mistakes of alt text. But how do you check what’s in the alt text of the images of a website?

You can analyze the alt text in the following ways:

Inspecting an element (right-click and select Inspect when hovering over an image) is a good way to check if a given image has alt text.

However, if you want to check that in bulk, I recommend one of the below two methods.

Install Web Developer Chrome extension.

Screenshot of Web Developer Extension in Chrome by authorScreenshot from Web Developer Extension, Chrome by author, May 2024

Next, open the page whose images you want to audit.

Click on Web Developer and navigate to Images > Display Alt Attributes. This way, you can see the content of the alt text of all images on a given web page.

The alt text of images is shown on the page.Screenshot from Web Developer Extension, Chrome by author, May 2024

How To Find And Fix Missing Alt Text

To check the alt text of the images of the entire website, use a crawler like Screaming Frog or Sitebulb.

Crawl the site, navigate to the image report, and review the alt text of all website images, as shown in the video guide below.

You can also export only images that have missing alt text and start fixing those issues.

Alt Text May Not Seem Like A Priority, But It’s Important

Every source of information about your content has value. Whether it’s for vision-impaired users or bots, alt text helps contextualize the images on your website.

While it’s only a ranking factor for image search, everything you do to help search engines understand your website can potentially help deliver more accurate results. Demonstrating a commitment to accessibility is also a critical component of modern digital marketing.

FAQ

What is the purpose of alt text in HTML?

Alternative text, or alt text, serves two main purposes in HTML. Its primary function is to provide a textual description of an image if it cannot be displayed. This text can help users understand the image content when technical issues prevent it from loading or if they use a screen reader due to visual impairments. Additionally, alt text aids search engine bots in understanding the image’s subject matter, which is critical for SEO, as indexing images correctly can enhance a website’s visibility in search results.

Can alt text improve website accessibility?

Yes, alt text is vital for website accessibility. It translates visual information into descriptive text that can be read by screen readers used by users with visual impairments. By accurately describing images, alt text ensures that all users, regardless of disability, can understand the content of a web page, making the web more inclusive and accessible to everyone.

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Google Dials Back AI Overviews In Search Results, Study Finds

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Photo of a mobile device in mans hand with generative google AI Overview on the screen.

According to new research, Google’s AI-generated overviews have undergone significant adjustments since the initial rollout.

The study from SE Ranking analyzed 100,000 keywords and found Google has greatly reduced the frequency of AI overviews.

However, when they appear, they’re more detailed than they were previously.

The study digs into which topics and industries are more likely to get an AI overview. It also looks at how the AI snippets interact with other search features like featured snippets and ads.

Here’s an overview of the findings and what they mean for your SEO efforts.

Declining Frequency Of AI Overviews

In contrast to pre-rollout figures, 8% of the examined searches now trigger an AI Overview.

This represents a 52% drop compared to January levels.

Yevheniia Khromova, the study’s author, believes this means Google is taking a more measured approach, stating:

“The sharp decrease in AI Overview presence likely reflects Google’s efforts to boost the accuracy and trustworthiness of AI-generated answers.”

Longer AI Overviews

Although the frequency of AI overviews has decreased, the ones that do appear provide more detailed information.

The average length of the text has grown by nearly 25% to around 4,342 characters.

In another notable change, AI overviews now link to fewer sources on average – usually just four links after expanding the snippet.

However, 84% still include at least one domain from that query’s top 10 organic search results.

Niche Dynamics & Ranking Factors

The chances of getting an AI overview vary across different industries.

Searches related to relationships, food and beverages, and technology were most likely to trigger AI overviews.

Sensitive areas like healthcare, legal, and news had a low rate of showing AI summaries, less than 1%.

Longer search queries with ten words were more likely to generate an AI overview, with a 19% rate indicating that AI summaries are more useful for complex information needs.

Search terms with lower search volumes and lower cost-per-click were more likely to display AI summaries.

Other Characteristics Of AI Overviews

The research reveals that 45% of AI overviews appear alongside featured snippets, often sourced from the exact domains.

Around 87% of AI overviews now coexist with ads, compared to 73% previously, a statistic that could increase competition for advertising space.

What Does This Mean?

SE Ranking’s research on AI overviews has several implications:

  1. Reduced Risk Of Traffic Losses: Fewer searches trigger AI Overviews that directly answer queries, making organic listings less likely to be demoted or receive less traffic.
  2. Most Impacted Niches: AI overviews appear more in relationships, food, and technology niches. Publishers in these sectors should pay closer attention to Google’s AI overview strategy.
  3. Long-form & In-Depth Content Essential: As AI snippets become longer, companies may need to create more comprehensive content beyond what the overviews cover.

Looking Ahead

While the number of AI overviews has decreased recently, we can’t assume this trend will continue.

AI overviews will undoubtedly continue to transform over time.

It’s crucial to monitor developments closely, try different methods of dealing with them, and adjust game plans as needed.


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10 Tips on How to Rock a Small PPC Budget

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10 Tips on How to Rock a Small PPC Budget

Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results.

One of the first questions that often looms large is, “How much should we spend?” It’s a pivotal question, one that sets the stage for the entire PPC strategy.

Read on for tips to get started or further optimize budgets for your PPC program to maximize every dollar spent.

1. Set Expectations For The Account

With a smaller budget, managing expectations for the size and scope of the account will allow you to keep focus.

A very common question is: How much should our company spend on PPC?

To start, you must balance your company’s PPC budget with the cost, volume, and competition of keyword searches in your industry.

You’ll also want to implement a well-balanced PPC strategy with display and video formats to engage consumers.

First, determine your daily budget. For example, if the monthly budget is $2,000, the daily budget would be set at $66 per day for the entire account.

The daily budget will also determine how many campaigns you can run at the same time in the account because that $66 will be divided up among all campaigns.

Be aware that Google Ads and Microsoft Ads may occasionally exceed the daily budget to maximize results. The overall monthly budget, however, should not exceed the Daily x Number of Days in the Month.

Now that we know our daily budget, we can focus on prioritizing our goals.

2. Prioritize Goals

Advertisers often have multiple goals per account. A limited budget will also limit the number of campaigns – and the number of goals – you should focus on.

Some common goals include:

  • Brand awareness.
  • Leads.
  • Sales.
  • Repeat sales.

In the example below, the advertiser uses a small budget to promote a scholarship program.

They are using a combination of leads (search campaign) and awareness (display campaign) to divide up a daily budget of $82.

Screenshot from author, May 2024

The next several features can help you laser-focus campaigns to allocate your budget to where you need it most.

Remember, these settings will restrict traffic to the campaign. If you aren’t getting enough traffic, loosen up/expand the settings.

3. Location Targeting

Location targeting is a core consideration in reaching the right audience and helps manage a small ad budget.

To maximize a limited budget, you should focus on only the essential target locations where your customers are located.

While that seems obvious, you should also consider how to refine that to direct the limited budget to core locations. For example:

  • You can refine location targeting by states, cities, ZIP codes, or even a radius around your business.
  • Choosing locations to target should be focused on results.
  • The smaller the geographic area, the less traffic you will get, so balance relevance with budget.
  • Consider adding negative locations where you do not do business to prevent irrelevant clicks that use up precious budget.

If the reporting reveals targeted locations where campaigns are ineffective, consider removing targeting to those areas. You can also try a location bid modifier to reduce ad serving in those areas.

managing ppc budget by location interactionScreenshot by author from Google Ads, May 2024

4. Ad Scheduling

Ad scheduling also helps to control budget by only running ads on certain days and at certain hours of the day.

With a smaller budget, it can help to limit ads to serve only during hours of business operation. You can choose to expand that a bit to accommodate time zones and for searchers doing research outside of business hours.

If you sell online, you are always open, but review reporting for hourly results over time to determine if there are hours of the day with a negative return on investment (ROI).

Limit running PPC ads if the reporting reveals hours of the day when campaigns are ineffective.

Manage a small ppc budget by hour of dayScreenshot by author from Google Ads, May 2024

5. Set Negative Keywords

A well-planned negative keyword list is a golden tactic for controlling budgets.

The purpose is to prevent your ad from showing on keyword searches and websites that are not a good match for your business.

  • Generate negative keywords proactively by brainstorming keyword concepts that may trigger ads erroneously.
  • Review query reports to find irrelevant searches that have already led to clicks.
  • Create lists and apply to the campaign.
  • Repeat on a regular basis because ad trends are always evolving!

6. Smart Bidding

Smart Bidding is a game-changer for efficient ad campaigns. Powered by Google AI, it automatically adjusts bids to serve ads to the right audience within budget.

The AI optimizes the bid for each auction, ideally maximizing conversions while staying within your budget constraints.

Smart bidding strategies available include:

  • Maximize Conversions: Automatically adjust bids to generate as many conversions as possible for the budget.
  • Target Return on Ad Spend (ROAS): This method predicts the value of potential conversions and adjusts bids in real time to maximize return.
  • Target Cost Per Action (CPA): Advertisers set a target cost-per-action (CPA), and Google optimizes bids to get the most conversions within budget and the desired cost per action.

7. Try Display Only Campaigns

display ads for small ppc budgetsScreenshot by author from Google Ads, May 2024

For branding and awareness, a display campaign can expand your reach to a wider audience affordably.

Audience targeting is an art in itself, so review the best options for your budget, including topics, placements, demographics, and more.

Remarketing to your website visitors is a smart targeting strategy to include in your display campaigns to re-engage your audience based on their behavior on your website.

Let your ad performance reporting by placements, audiences, and more guide your optimizations toward the best fit for your business.

audience targeting options for small ppc budgetScreenshot by Lisa Raehsler from Google Ads, May 2024

8. Performance Max Campaigns

Performance Max (PMax) campaigns are available in Google Ads and Microsoft Ads.

In short, automation is used to maximize conversion results by serving ads across channels and with automated ad formats.

This campaign type can be useful for limited budgets in that it uses AI to create assets, select channels, and audiences in a single campaign rather than you dividing the budget among multiple campaign types.

Since the success of the PMax campaign depends on the use of conversion data, that data will need to be available and reliable.

9. Target Less Competitive Keywords

Some keywords can have very high cost-per-click (CPC) in a competitive market. Research keywords to compete effectively on a smaller budget.

Use your analytics account to discover organic searches leading to your website, Google autocomplete, and tools like Google Keyword Planner in the Google Ads account to compare and get estimates.

In this example, a keyword such as “business accounting software” potentially has a lower CPC but also lower volume.

Ideally, you would test both keywords to see how they perform in a live campaign scenario.

comparing keywords for small ppc budgetsScreenshot by author from Google Ads, May 2024

10. Manage Costly Keywords

High volume and competitive keywords can get expensive and put a real dent in the budget.

In addition to the tip above, if the keyword is a high volume/high cost, consider restructuring these keywords into their own campaign to monitor and possibly set more restrictive targeting and budget.

Levers that can impact costs on this include experimenting with match types and any of the tips in this article. Explore the opportunity to write more relevant ad copy to these costly keywords to improve quality.

Every Click Counts

As you navigate these strategies, you will see that managing a PPC account with a limited budget isn’t just about monetary constraints.

Rocking your small PPC budgets involves strategic campaign management, data-driven decisions, and ongoing optimizations.

In the dynamic landscape of paid search advertising, every click counts, and with the right approach, every click can translate into meaningful results.

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