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15 Easy (And Free) Ways to Promote Your Website in 2022

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Free and effective promotion tactics? Yeah, right.

At the risk of sounding like a salesman, let me tell you that not only do these marketing tactics exist, but they’re also actually some of the most effective ones. We’ve been using them, other marketers use them, and most of the big websites I’ve seen to date use them. 

But that’s not all. You don’t need a degree in marketing or to be a marketing pro to start promoting your website for free and get results. Here are 15 ideas that go into the free, easy, and effective basket.

1. Prioritize easy keywords for SEO

If you’re unfamiliar with SEO, it stands for search engine optimization, and it allows you to get free traffic from search engines like Google. 

Overview of our beginner's guide to affiliate marketing
For example, our beginner’s guide on affiliate marketing gets an estimated 24.4K visits from search engines every month.

One of the fundaments of the SEO process is to choose the right keywords to create content for. Now, a tried and tested tactic for new websites and websites without a strong backlink profile is to choose keywords with low ranking difficulty. 

You can spot those keywords by mainly looking at two things: 

  • How many backlinks from unique domains do the top-ranking pages have? 
  • Do the top-ranking pages belong to a domain with high topical authority? 

Here’s how you can do it using Ahrefs’ Keywords Explorer. You can:

  1. Enter a seed keyword (or multiple seed keywords).
  2. Go to the Matching terms report and filter the KD (Keyword Difficulty) metric to show keywords with up to 20 KD. This will show you easy keywords based on backlink profile. 
  3. Pick a relevant keyword and open the SERP panel to see what kinds of pages rank. If you see popular brands dominating, those keywords may be hard to rank despite the low KD. SERPs without brands like that should be easier to target. 
  4. Repeat step #3 for every relevant keyword on the list. 
Keywords with KD lower than 20 based on "matcha" seed keyword
Keywords with KD lower than 20 based on the “matcha” seed keyword.
Example of a keyword with low KD and no "very strong" brands
Example of a keyword with low KD and no “very strong” brands.

Single low-competition keywords may not offer as much traffic potential. But if you pile up a number of pages targeting these keywords, you can end up with serious organic search traffic. 

Also, low-competition keywords may convert better than their more generic counterparts if they are specific enough. One of the neat tricks to find keywords that can possibly convert to sales is to check the CPC ad cost to see if people bid for those keywords. 

Keyword ideas sorted by CPC

So what to do with difficult keywords? Of course, you may target them any time you wish, but note that they will probably take more time (and backlinks) to rank. 

Position history chart for our article on keyword research
Despite many factors in favor of our article on keyword research, it reached #1 in the U.S. only after some four years of content updates and earning backlinks. Even then, it could not hold that position. KD 87 out of 100. Strong brands competing on the same keyword. Data via Ahrefs’ Site Explorer.

Recommendation

You may also want to try out zero–search volume keywords, as they are usually low-competition too. This article will introduce you to the subject and show you the steps. Do note that this tactic doesn’t always bring results and can be a bit more complicated than what you’ve read above. Also, it may be more suitable for some areas (B2B, emerging technologies) than others.

2. Do SEO for your existing pages 

Sometimes, you don’t need to create new content to get more traffic. Your old content may just need some SEO work, including:

  • More precise alignment with search intent to better serve the meaning of the search query.
  • Refreshing the content, making it more up to date. 
  • Introducing a unique value to show Google and searchers that you have something new to add to the table (to Google, unique content is quality content). 
  • Optimizing your title tag to get more clicks from the SERPs (search engine results pages). 
  • Filling content gaps for more topical relevancy. 
  • Adding internal links to distribute link equity. 

At Ahrefs, we do these things to get more traffic regularly. With multiple successes. 

Nailed search intent (before and after results shown in line graph)
Here’s how organic traffic to one of our articles grew after we aligned with the search intent.

You can follow our step-by-step process with this guide: Republishing Content: How to Update Old Blog Posts for SEO 

3. Create a free resource 

This tactic is all about creating valuable, unique content that’s ideally centered around your brand or product—then offering free access to the content.

Whether it’s a printable PDF guide or a tutorial series on YouTube, focus on adding value for your audience. You’ll then start seeing the magic of word of mouth at work.

Actual user feedback for “Blogging for business”
Actual user feedback for “Blogging for business,” our free video tutorial course on how to grow your blog past 100K monthly visitors.

But first, you need a proven topic for your free resource. 

You can find inspiration for topics manually by visiting social media profiles of authors and magazines in your niche and looking at the engagement signals: likes, retweets, comments, etc. Additionally, you can browse through online communities and see what resonates with your target audience. 

Sample content idea from Reddit

But there are also tools that can help you with this job. 

One tool we recommend quite often for any kind of audience research is SparkToro. Just plug in topics your target audience frequently talks about to discover related topics and hashtags (among many other things).

SparkToro search tool

And with an all-in-one SEO toolset like Ahrefs, you can broaden your options with keyword research. 

Matching terms report with applied filters

And on top of that, you can reverse engineer what worked for your competitors. 

Top pages report in Ahrefs' Site Explorer
Top pages report in Ahrefs’ Site Explorer will uncover pages with the most organic traffic. You can also filter the results, as in the example above.

Recommendation

Consider creating content tailored to platforms with native distribution mechanisms. For example, you can create a course on a site like Udemy on how to, say, paint Warhammer miniatures and mention that you own a website on the topic with more cool resources.

4. Partner up for a joint course or webinar 

Look for other businesses that target a similar audience but do not compete with you directly.

Then see if they are up for a content collaboration with you. This way, you can pitch to their audience, and they get to pitch to yours.

Here’s an example: In 2018, we worked with Buffer, a social media scheduling tool, to create a webinar titled “How to Get Website Traffic With Evergreen Content and Social Media Marketing.”

Buffer + Ahrefs joint webinar

While the audience was comprised of digital marketers, our products are different enough and do not compete with each other. 

5. Repurpose your content for other marketing channels 

Repurposing content is about using existing content and “repacking” it for other marketing channels. 

For example, you can chop a larger article into smaller pieces and use them to promote the original piece via guest blogging. Actually, it’s such a common technique that it has its own name: the “Splintering Technique.” 

Splintering technique for content repurposing

Or you can turn an article into a video and take advantage of YouTube’s search engine and content recommendation algorithms. 

Article repurposed into a video
Our article on influencer marketing was repurposed into a video and published on YouTube to reach even more people. Of course, it can work the other way around too.

Or you can take an entire post, strip it down to a tl;dr version, and publish it on Reddit. 

Article repurposed into a tl;dr version posted on Reddit
This is something we did with our guide on keyword research.

There are other ways to take advantage of this tactic. Check out our complete guide to content repurposing, where we share nine ideas for that. 

6. Find guest blogging opportunities 

How can you promote your website while writing for others? 

When you publish content for other websites, a number of things happen: 

  • You get a boost to your website traffic (although it’s not the best method for consistent traffic).
  • You expose your brand to a new audience. 
  • The earned link contributes to your backlink profile. 
  • You can make new connections in the industry. 

Apart from preparing a pitch that stands out from the crowd, the key is to find the right places to publish. 

For this, you can use Google with search operators. Then you need to vet each page manually. Try our free website authority checker for that last part. 

Using Google with search operators to find guest posting opportunities
Result from screening a website with Ahrefs' free authority checker

With an Ahrefs sub and our SEO Toolbar, you can also vet the websites right inside the SERPs.

Using Google with search operators and Ahrefs' SEO Toolbar to find guest posting opportunities

Or use our Content Explorer to get additional insight to filter for results that meet specific performance criteria. 

Possible guest blogging opportunities filtered by DR and website traffic
Possible guest blogging opportunities filtered by DR and website traffic.

7. Syndicate your content 

Content syndication is a similar tactic to guest blogging. The only difference is that with content syndication, you publish the same thing in multiple places. 

Getting started with content syndication is practically the same as guest blogging. You need: 

  • Great content. 
  • Potential syndicates (websites that can publish your content). You can use the same process and tools as described above. The only thing that changes is your search query. So you can use something like “originally appeared on” + [topic].
  • A good pitch to get your foot through the door. 

With syndication comes the option to self-syndicate. So unlike guest blogging, you can self-populate your articles to other platforms like Medium, Reddit, or LinkedIn. These platforms have a large audience and their own distribution mechanism, so you can get in front of people’s eyes for free. 

Hubspot syndicating article on Medium

Recommendation

Use a backlink checking tool to see where authors of your choice syndicate their content. In Ahrefs, go to Backlinks report, set the word or phrase filter to “Anchor with surrounding text,” and type “originally appeared on” inside the input field.

Backlinks profile with Anchor filter applied

8. Engage with your audience on social media 

Social media platforms, including online communities, are places where you can likely find your target audience. You just need to figure out where exactly and how you can provide unique value to them. If you have something important to say, there will be plenty of opportunities to link to your website. 

A link to a blog post that's part of a relevant answer on Quora
Example: posting answers on Quora.

Start by learning more about your audience. Again, for this, I’ll recommend SparkToro. 

Another way to find places that mention topics related to your website (or even your website) is to use a web monitoring tool like Google Alerts or our very own Ahrefs Alerts

Sample Ahrefs Alert setup

Once you’ve zeroed in on your communities, you may want to approach them with these universal tips in mind:

  • Pay attention to what works for each audience – After joining, read the rules and dedicate some time to researching the group. Look at how the existing members interact. Also, comment on others’ posts while adding value and being helpful.
  • Post thoughtful, insightful comments – Others will begin to return the favor. Don’t be a spammer. 
  • Start referencing your own website after a while – Only do so after you’ve spent a good amount of time giving back to the community and making some friends. Even then, try to go about it in a way that doesn’t scream “blatant advertisement.” Asking for opinions or positioning your website as something that may help people out are some ways to go about it.

Recommendation

You shouldn’t always expect referral traffic from your social posts. Two reasons:

  • If there’s no natural way to include a link, don’t do it. Otherwise, your content may be seen as a spam policy violation.
  • Social media platforms seem to prefer native continent, i.e., content that is to be “consumed” on the spot instead of accessed via a link. This means sometimes you will have to trade links for engagement. 

Case in point. Have you heard about Miss Excel? Her software training business can generate up to six figures per day. Not per month, per day. Even Google Docs tried to correct me on that.

Incorrect autocorrect by Google Docs

Miss Excel gets customers through social media. But you can rarely come across a direct link to her course in any of her posts. Instead, she directly shares Excel tips on TikTok and Instagram. Here’s a great interview on how she does what she does. 

Instagram intro on Miss Excel's page

9. Start a community of your own

And how about creating your own community? 

It may work if:

  • People genuinely like to share thoughts on topics related to your website. 
  • You can offer a unique value that will attract and retain your audience. 
Marketing Solved community promoting a free course
Marketing Solved is a popular marketing community run on Facebook. Note the highlight.

Going further, we can see there are multiple benefits of having a community tied to your website. In terms of promotional aspects, the biggest benefit will likely be word of mouth. 

Word of mouth is one of the most effective marketing channels. It will start working organically when community members feel like the value inside the community will benefit others. But you can potentially influence word of mouth by giving people a reason to talk, such as a new study you just published. 

Sharing an original research study on Ahrefs Insider

This way, a community can naturally start to attract members and, as a result, promote your website. Just keep in mind that you shouldn’t expect overnight success with this tactic. Treat it, rather, as a long-term investment with dividends paid as you go. 

10. Build an email list, start a newsletter 

Here’s why email marketing has been utilized by so many marketers: It allows them to build an audience and communicate with them directly and regularly. For free. An email marketing list like that can become one of your most valuable assets. 

Of course, building an email list is not that easy. But if email marketing is done in tandem with quality content marketing, a setup like that puts the process of list-building almost on autopilot. All you need to do is to put up a sign-up form next to your content. 

Email sign-up form displayed next to an article

Before you run off and start looking for the best email app, do make sure you’re on the right track:

  • You need to commit to publishing great content regularly – After all, the content should attract people to your email list. If you feel like you can use a step back to revisit your blogging strategy, check out this list of 17 blogging tips
  • What kind of newsletter will your audience like to read? For example, we recently found that Ahrefs’ audience prefers to get a short digest of each article we feature in the email instead of, say, bare links to articles. 
  • What will be unique about your newsletter? Do you plan to include some kind of added value or exclusive content for your email subscribers? Or will you keep it simple by offering people the good ol’ “never miss a post again”? 

11. Get listed in local directories (for local businesses) 

If you’re a local business owner, getting listed in local directories is a must. 

This is because people look for local services on the web all of the time. For this, they use either local service directories or simply plug in a keyword like “lawyer near me” in Google. In the latter case, Google will usually point them to a local directory. 

SERP for "lawyer near me" dominated by map pack and directories
Looking for a lawyer via Google these days? Well, you will see mostly maps and links to directories.

Creating or claiming your Google Business Profile is a good starting point. Setting up the profile is quite straightforward (and free). However, what I recommend here is going a step further and making sure your profile is optimized. Here’s how to do it in 30 minutes

Completing this step will make your business profile (hence, your website) eligible to show up in Google Map Pack (the search result with a map, as seen in the picture above), Google Maps, and a local knowledge panel when someone looks for your brand. 

Next, add your business to relevant local directories. For example, a lawyer may want to list their service for free with Thervo.com. Just make sure to keep all information consistent across platforms.

Once you’re done with adding your business to directories, check out our guide on local SEO to take things a notch higher. Among other things, this guide will show you tactics that can improve your position in the local map pack and how to create content for keywords with local search intent.

12. Do outreach for link building 

Outreach done for link building purposes is a tactic where you get your content in front of bloggers and influencers in your industry. The aim is to get them to talk about you and link to you.

This tactic is mainly utilized to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic. 

Correlation between search traffic and referring domains
Our study of 1 billion pages found a strong, positive correlation between the number of websites linking to a page and search traffic from Google.

In its simplest form, outreach is the act of reaching out and asking for a link back to your website. And yet, great outreach at scale is a lot more than just asking for a backlink. The process involves:

  1. Creating content. 
  2. Finding prospects. 
  3. Segmenting your prospects. 
  4. Finding the right contact details.
  5. Crafting your pitch.
  6. Scaling your outreach. 

Sounds easy, right? But there are actually a lot of details involved that can make or break the process. Also, steps like finding prospects or finding the correct emails are too tedious or even impossible without the right tools. 

Hunter's Sheets add-on filling email addresses the tool can find

The best way to go about your outreach process is to pick up a tried and tested process you can simply follow to a T. Here’s one from us, completely free: 

Recommendation

Some backlinks will have a greater impact on your webpages than others. Learn what makes a good backlink

13. Get free press with digital PR 

Digital PR (public relations) can do such an amazing thing: carrying your message to your audience for you.

Link to a local lawyer's website in a magazine—a PR effort
And now you know a reputable music industry attorney. All thanks to her commentary on an article about NFTs.

Promoting your website through digital PR includes:

  • Using services like HARO or SourceBottle to monitor journalist requests – Sign up and wait for expert commentary requests related to your website or important to your audience. Try also following #journorequest on Twitter. 
  • Newsjacking – This is about monitoring news to react with expert commentary and thought leadership pieces. 
  • Pitching linkable assets to journalists and bloggers – You can use something you’ve already created or create something special for that occasion. 

All of the above tactics allow you to benefit in three ways: 

  1. Build awareness of your website
  2. Send traffic to your website when people want to learn more about you
  3. Boost SEO if the commentary includes a live link to your website 
Backlinks report showing a link from a high-DR website
Being featured in the press is usually a great opportunity for a high-DR link.

Here are two free tools from Ahrefs that can help you with your digital PR efforts. 

The first one is our aforementioned free website authority checker. Thanks to it, you will be able to quickly see the authority of the website. 

The second one is our Ahrefs Webmaster Tools. You can use it as a free way to monitor backlinks from your PR efforts. 

Backlinks report with DR, anchor, and dofollow filters
With the Backlinks report, you can easily filter your backlinks based on properties like DR, type of link, or the text inside the anchor and the surrounding text. In this example, we see links earned by a law firm from publicity around Johnny Depp’s recent trial.

14. Get featured in newsletters or podcasts

Chances are that there is a newsletter in your niche that regularly curates content found on the web. 

And chances are, if your content is good enough, it can be featured in one of those newsletters. 

One of my articles featured in #SEOFOMO newsletter
One of my articles featured in #SEOFOMO newsletter subscribed by +20K SEOs.

Naturally, a link inside a newsletter won’t count for SEO. But it can lead to links from authors reading that newsletter. And in any case, you’re putting your name on the map and making the newsletter’s subscribers aware of you. 

What you need to do here is to find relevant newsletters and show your work in a well-thought-out outreach pitch

Using Google with search operators to find newsletters
You can use the same process as with any prospecting process explained in this article. Tip: use brackets to group multiple terms.

Two words of advice:

  • Pitch only your best articles – Remember, you’re pitching to a flesh-and-blood human, and they don’t like spamming. 
  • Don’t worry if your content doesn’t get chosen this time – Try to reforge that into a relationship with the editor. There will be other chances. 

15. Get featured in rankings or reviews 

The web is full of rankings and reviews. Chances are that some of them are related to what you do. Getting featured (and linked) is a free way to get some direct referral traffic, boost your SEO, and increase your brand awareness. 

If you’re just starting out, you may want to build some authority before you send your first pitch. Keep in mind that editors will screen your website by a number of different criteria—from website design, social media following, to even personally testing your products, recipes, strategies, and whatever you offer. Also, they may be actual experts on the topic. 

So what may help you here is segmenting your outreach prospects based on the authority of the website you’re targeting. What you’ll do then is to start from smaller websites and move your way up. 

The backlink profile of a website can be a useful, quick proxy for this, so you can use Ahrefs’ Site Audit or the free website authority checker if you don’t own a subscription.

At all times, check your targets manually. This will help you personalize your pitch and potentially discover additional opportunities, such as a special section for “rising stars.”

"Rising stars" section in a newsletter

Another tip here is to focus on webpages that rank very specific types of websites. They can be easier to reach out to since more niche topics tend to have smaller audiences. So for example, if you’re running a blog that focuses on low FODMAP cooking, look for that kind of opportunity instead of “best food blogs.” 

Final thoughts 

These aren’t the only possible ways to promote your website for free. I do encourage you to experiment and double down on what works. If you think something may work for your audience (and even if it hasn’t been tried before), go for it. But make sure to measure the results. 

Keep in mind that your marketing tactics don’t need to be truly unique to be effective. One of the best places to find promotion ideas will always be your competition and other successful businesses—even if they operate in a different industry. 

Got questions? Ping me on Twitter



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Meta AI Introduces AI-Generated Photos to All Platforms

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Meta AI Adds AI-Generated Images to Social and Messaging Platforms and Expands Availability to More Languages and Countries

Meta just released multiple updates to Meta AI which brings advanced image generation and editing capabilities directly to Facebook, Instagram and WhatsApp feeds, plus availability in more countries and languages.

New Meta AI Creative Tools

Meta AI is bringing AI generated and AI Edited photography that can be generated at the moment a user is making a post or sending a message with a new tool called Imagine Me.

Imagine Me is a prompt that can be used to transform an uploaded image that can be shared. This new feature is first rolling out as a beta in the United States.

Meta explains:

“Imagine yourself creates images based on a photo of you and a prompt like ‘Imagine me surfing’ or ‘Imagine me on a beach vacation’ using our new state-of-the-art personalization model. Simply type “Imagine me” in your Meta AI chat to get started, and then you can add a prompt like “Imagine me as royalty” or “Imagine me in a surrealist painting.” From there, you can share the images with friends and family, giving you the perfect response or funny sidebar to entertain your group chat.”

New Editing Features

Meta products like Facebook, Messenger, WhatsApp and Instagram now have advanced editing capabilities that allow users to add or remove objects from images, to change them in virtually any manner, such as their example of turning a cat in an image into a dog. A new Edit With AI button is forthcoming in a month that will unlock even more AI editing power.

Adding AI generated images to Facebook, Instagram, Messenger and WhatsApp within feed, posts, stories, comments and messages is rolling out this week in English and coming later to other languages.

Screenshot of a Facebook user adding an AI generated image into their post

Meta AI In More Countries And Languages

Meta AI is now available in seven additional countries, bringing the total countries to to 22. It is also available in seven more languages.

List of Seven Additional Countries:

  1. Argentina
  2. Cameroon
  3. Chile
  4. Colombia
  5. Ecuador
  6. Mexico
  7. Peru

Meta AI is now also available in the following seven additional languages:

  1. French
  2. German
  3. Hindi
  4. Hindi-Romanized Script
  5. Italian
  6. Portuguese
  7. Spanish

Advanced Math And Coding

Meta AI is making their most advanced model, Llama 405B, available for users to take advantage of its advanced reasoning abilities that can answer complex answers and excells at math and coding.

Meta AI writes:

“You can get help on your math homework with step-by-step explanations and feedback, write code faster with debugging support and optimization suggestions, and master complex technical and scientific concepts with expert instruction.”

Read the official announcement:

Meta AI Is Now Multilingual, More Creative and Smarter

Featured Image by Shutterstock/QubixStudio

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SEO

System Builders – How AI Changes The Work Of SEO

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Kevin Indig's Growth Memo for SEJ

AI is terraforming tech. The content and SEO ecosystem is undergoing a massive structural change.

Human-written content gains value faster for LLM training than for end consumers as the pure profit licensing deals between LLM developers and publishers show.

Publishers struggle to survive from digital subscriptions but get millions that go straight to their bottom line for providing training data.

Content platforms, social networks, SaaS companies and consumer apps coat their products with AI. A few examples:

  • Spotify DJ (AI-generated playlist).
  • AI Overview (AI answers in Google Search).
  • Instagram AI personas (celebrity AI chatbots).
  • Ebay’s magical listing (turn a photo into a listing).
  • Redfin Redesign (try interior designs on real house pictures).
Image Credit: Kevin Indig

The quality of machine-generated content (MGC) challenges human-generated content (HGC). I ran an experiment with my Twitter and LinkedIn followers: I asked them to choose which of two articles was written by a human and which by a machine – and they had to explain their answer.

Only a handful of people figured out that AI wrote both pieces. I intentionally framed the question in a leading way to see if people would challenge the setting or believe that one piece was written by a human if told so.

  • Not an isolated experiment: A survey of 1,900 Americans found that 63.5% of people can’t distinguish between AI content and human content.1
  • People seek help: Google search demand for [ai checker] has reached 100,000 in May 2024 (Glimpse).
  • Dark side: scammers use MGC to make money, as 77% of AI scam victims lost money.2
Search demand for AI checkerImage Credit: Kevin Indig

The quality level of LLMs pushes SEO work towards automating workflows and learning with AI, while writers will take content from good to great instead of zero to one.

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free!

How AI Changes The Work Of SEOImage Credit: Lyna ™

System Builders

Clients, podcasters and panel hosts often ask me what skills SEOs need to build for the AI future. For a long time, my answer was to learn, stay open-minded and gain as much practical experience with AI as possible.

Now, my answer is SEOs should learn how to build AI agents and workflows that automate tasks. AI changes the way search works but also the way SEOs work.

AI + No-code Allows SEOs To Automate Workflows

A few examples:

1/ Cannibalization

  • Old world: SEOs download search console data and create pivot tables to spot keyword cannibalization.
  • New world: SEOs build an AI workflow that sends alters, identifies true keyword cannibalization, makes content suggestions to fix the problem, and monitors the improvement.

2/ Site Crawling

  • Old world: SEOs crawl websites to find inefficiencies in internal linking, status code errors, duplicate content, etc.
  • New world: SEOs build an AI agent that regularly crawls the site and automatically suggests new internal links that are shipped after human approval, fixes broken canonical tags and excludes soft 404 errors in the robots.txt.

3/ Content Creation

  • Old world: SEOs do keyword research and write content briefs. Writers create the content.
  • New world: SEOs automate keyword research with AI and create hundreds of relevant articles as a foundation for writers to build on.

All of this is already possible today with AI workflow tools like AirOps or Apify, which chain agents and LLMs together to scrape, analyze, transform data or create content.

Moving forward, we’ll spend much more time building automated systems instead of wasting time on point analyses and catalogs of recommendations. The SEO work will be defining logic, setting rules, prompting and coding.

building automated systems Building workflows with AirOps (Image Credit: Kevin Indig)

You Can Learn (Almost) Anything With AI

I never made the time to really learn Python or R, but with the help of Chat GPT and Gemini in Colab, I can write any script with natural language prompts.

When the script doesn’t work, I can paste a screenshot into Chat GPT and describe the issue to get a solution. AI helps with Regex, Google Sheets/Excel, R, Python, etc. Nothing is off-limits.

Being able to write scripts can solve problems like data analysis, a/b testing and using APIs. As an SEO, I’m no longer dependent on engineers, data scientists or writers to perform certain tasks. I can act faster and on my own account.

I’m not the only one to figure this out. People are learning to code, write and many other skills with AI. We can learn to build AI workflows by asking AI to teach us.

Search demand for coding with AI is explodingImage Credit: Kevin Indig
Search demand for write with AI is explodingImage Credit: Kevin Indig
Search demand for learn with AI is explodingImage Credit: Kevin Indig

When you can learn almost anything, the only limit is time.

The Work Of Writers Changes

Against common belief, writers won’t be crossed out of this equation but will play the critical role of editing, directing and curating.

In any automated process, humans QA the output. Think of car assembling lines. Even though AI content leaps in quality, spot checks reduce the risk of errors. Caught issues, such as wrong facts, weird phrasing or off-brand wording, will be critical feedback to fine-tune models to improve their output.

Instead of leg work like writing drafts, writers will bring AI content from good to great. In the concept of information gain, writers will spend most of their time making a piece outstanding.

The rising quality work spans from blog content to programmatic content, where writers will add curated content when searches have a desire for human experience, such as in travel.

A mini guide to Los AngelesTripadvisor’s attraction pages feature human-curated sections. (Image Credit: Kevin Indig)

Unfair Advantage

As often with new technology, a few first-mover people and companies get exponential value until the rest catch up. My worry is that a few fast-moving companies will grab massive land with AI.

And yet, this jump in progress will allow newcomers to challenge incumbents and get a fair chance to compete on the field.

AI might be a bigger game changer for SEOs than for Google. The raw power of AI might help us overcome challenges from AI Overviews and machine learning-driven algorithm updates.

But the biggest win might be that SEOs can finally make something instead of delivering recommendations. The whole value contribution of SEOs changes because my output can drive results faster.

Survey: ChatGPT and AI Content – Can people tell the difference?

Artificial Intelligence Voice Scams on the Rise with 1 in 4 Adults Impacted


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12 SEO Meetups You Should Have On Your Radar

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12 SEO Meetups You Should Have On Your Radar

Want to meet other people interested in SEO offline? Give an SEO meetup a go.

In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference. Who knows—you could make new friends at a meetup or even land new SEO clients.

But with so many events worldwide, it’s impossible to mention them all. So, here are some of the most talked-about SEO meet-ups I think you should have on your radar.

Okay—so I may be a little biased, but I wanted to start by sharing our Ahrefs’ SEO Events. We’ve run five Beer and Snacks Meetups in Singapore. We’ve also hosted an SEO Workshop and Networking meetup the day before BrightonSEO, and we just launched our London Meetup.

Tickets to the London Meetup sold out in a day and a half—it was our fastest-selling ticketed event ever.

Tim Soulo, Joshua Hardwick, and Ryan Law will speak at our inaugural event, covering topics such as improving your rankings, competitor research, and content marketing. To stay informed about our next event, follow our events page.

Sidenote.

Missed our meetups but still want to catch up with the Ahrefs team and a host of world-class speakers? Get Ahrefs Evolve tickets ✨

London SEO XL MeetupLondon SEO XL Meetup

The LondonSEO Meetup hosts an evening of networking with industry peers and leading experts featuring SEO speakers like Itamar Blauer, Steph Hugman, Reina Hanada, and many more.

The bigger XL event has even hosted prolific search engine news chronicler Barry Schwartz in 2023.

Search London Meetup PhotoSearch London Meetup Photo

With over 2,800 members, Search London is a popular meetup that has been around for over a decade.

Events are organized every 8-12 weeks, and members are from a mixture of agency, client-side, and start-up businesses.

The meet-up is open to anyone in SEO, PPC, or social media—and offers marketing professionals and first-time speakers a safe, supportive space to share their industry knowledge and experiences.

Search 'n Stuff Meetup PhotoSearch 'n Stuff Meetup Photo

Search ‘n Stuff meetups are an energetic and all-embracing community tailored to empower digital marketers, startups, in-house teams, and professionals. Expect sharings centered on strategies, campaigns, and other relevant SEO topics.

Neurodivergents In SEO Meetup PhotoNeurodivergents In SEO Meetup Photo

Neurodivergents in SEO provide a safe space for neurodivergent SEOs to network and learn.

The group holds in-person meetups at BrightonSEO, both in the UK and the US, and monthly pub quizzes with great prizes.

If you’re an SEO or marketer and identify as neurodivergent, you’re more than welcome to join the community. You can do so by signing up here.

Search Norwich PhotoSearch Norwich Photo

Search Norwich launched in 2018 as a free marketing meetup event. It often features top industry speakers who share their knowledge, tips, and advice with the search marketing community. At Search Norwich there are no sales agendas, fluff, or pitches—just valuable insights.

SEOFOMO Meetup PhotoSEOFOMO Meetup Photo

The SEOFOMO meetups are run by SEO superstar Aleyda Solis, who is a well-known SEO speaker and founder of SEO consultancy Orainti. She’ll also be the headline speaker for our first Ahrefs Evolve Conference.

SEOFOMO is a laid-back, free event perfect for learning, connecting, and sharing with other SEOs.

SEO Mastermind PhotoSEO Mastermind Photo

SEO Mastermind is a supportive, free, and friendly SEO community where you can grow your skills, meet like-minded people, and get answers to all your organic marketing questions.

SEO Mastermind meets around eight times a year, mainly in the Netherlands and Belgium—but they also occasionally have meetups in other locations, for instance, at Brighton SEO and ISS Barcelona.

Organizer Jeroen Stikkelorum told me that SEO Mastermind is on a mission to build the most valuable Dutch-spoken SEO and organic marketing community in The Netherlands and Belgium. So if you’re local, give it a go.

SEO Lager Fest Meetup PhotoSEO Lager Fest Meetup Photo

SEO Lager Fest is a fun SEO meetup that (apart from drinking) enables you to network with like-minded folks in the SEO industry. They hold an SEO quiz, run case study competitions, do AMAs, and even do SEO charades.

SEOnerd Switzerland Meetup PhotoSEOnerd Switzerland Meetup Photo

SEOnerdSwitzerland is a volunteer-run association that organizes events for SEOs in Switzerland and beyond.

Dedicated to fair opportunities and diversity, they provide training and coaching for people wanting to break through as a public speaker in the SEO industry.

SEOnerdSwitzerland also offers training and coaching for speakers, aiming for a diverse and inclusive panel.

WebSchrona Meetup Photo, Salzburg, AustriaWebSchrona Meetup Photo, Salzburg, Austria

WebSchrona is a free monthly meetup for SEO and online marketing professionals in Salzburg, Austria. They meet every second Thursday at 6 p.m.

There’s no fixed agenda, so discussions are often unplanned and spontaneous and often involve a drink of some description.

Organizer Alexander Außermayr tells me that everyone is welcome to join their SEO meetups. The aim is to provide a regular, uncomplicated meetup in an open space—often a beer garden, if the weather is good.

SEO Benelux Meetup PhotoSEO Benelux Meetup Photo

SEO Benelux started in 2018 as a Facebook community for Dutch and Belgian SEO specialists. The meetup grew into the largest in the Benelux region, with more than 3,000 members.

There are four meetups each year, two in Belgium (Ghent and Antwerp) and one in the Netherlands (mostly Amsterdam). Each meetup attracts 70–90 people and features three speakers.

If you don’t live in a big city, it may be difficult to find a good meetup, but that doesn’t mean there aren’t any in your local area.

Here are my tips to help you find new meetups near you.

Tip 1 – Use Google’s advanced search operators to uncover new meetups

As new meetups pop up all the time and often without notice, it’s worth doing some digging to see what’s out there.

You can just do a regular ol’ Google search, but we’re SEOs—so let’s use some advanced search operators and spice it up a bit.

In this example, I searched for the phrase “meetup” in the title, plus my location and my favorite SEO tool, and it managed to uncover Tim’s tweet on our London Meetup.

Advanced Google Search Operators ExampleAdvanced Google Search Operators Example

This is just a very basic example, and you could use any website or location, but it shows how you can uncover information about new meetups with a little research.

Tip 2 – Trigger the Events SERP feature

By searching for events or events near me, you can trigger the Events SERP feature. In the example below, I found a few SEO-related events by prepending “SEO” to the search.

Triggering the Events SERP Feature ExampleTriggering the Events SERP Feature Example

Once you’ve triggered the feature, scroll down until you find an SEO meetup that catches your eye.

Tip 3 – Use Meetup to find an SEO meetup

If you can’t find anything on Google then it’s a good idea to run a quick check on a specialist community platform.

One of the most popular platforms is Meetup. It allows you to find events near your location on any topic.

Meetup.com screenshotMeetup.com screenshot

Over the years, I’ve attended a lot of smaller meetups through this website, and they have always been interesting and a place to make new connections.

Tip 4 – No SEO meetup in your area? Start your own!

I started my own mini-meetup in 2018 on WhatsApp with some former colleagues, imaginatively titled #seodrinks.

#SEOdrinks meetup logo#SEOdrinks meetup logo

It started from humble beginnings in a room in a small pub in London, and it’s still in a room in a small pub—somewhere in London. (If you want an invite, let me know on LinkedIn.)

We only have semi-regular meetups in London and a small group, but every meetup has to start somewhere.

If you want to start your own SEO meetup, platforms like WhatsApp and Telegram are the best free places to start, but if you want a more specialized paid option, you could try Meetup or another similar platform.

Final thoughts

You don’t always have to attend a big SEO conference to meet other amazing people in the industry. Some of the smaller meetups I’ve been to have resulted in making more contacts than the bigger conferences.

As such, SEO meet-ups are one of my favorite ways to meet people who are just as interested in SEO and marketing as much as you are.

Did I miss an SEO meetup? Add your SEO meetup here, or let me know on LinkedIn.



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