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25 Surefire Signs You’re Dealing With A Client From Hell

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25 Surefire Signs You’re Dealing With A Client From Hell

We’ve all heard the stories… and sadly, most of us have lived one or two of them, as well.

They range from high maintenance and unreasonable to demanding, insulting, and just plain rude.

They’re the clients from hell.

I have my own client from hell story or two – okay, more than two.

Getting out of these situations can be a nightmare.

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So how do you avoid getting into them in the first place?

Don’t ignore the red flags!

Check out these 25 major warning signs that you might be dealing with a client from hell.

1. They Insult You

“Are you sure you know what you’re doing?” is an early warning sign that your expertise won’t be respected.

And that’s if you’re dealing with a client from hell who has a little bit of self-control.

The worst of the worst won’t hold back when it comes to using colorful language.

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2. They Email You On The Weekend & Expect A Response

Some clients use the weekends to get ahead on projects.

While it’s okay to send emails during this timeframe (using a scheduling tool like Boomerang is better), it’s not alright for them to expect an immediate response.

Head off this potential issue by discussing “office hours” with each client.

These are specific times they can expect a response (e.g.: 9am-5pm, Monday-Friday), as well as your average response time for emails (e.g.: 24-48 hours during the week).

3. They Text You & Expect An Immediate Response

Be wary of the client who’s always trying to text you.

Besides the fact that it’s annoying and bleeds into your out-of-office time, it’s always easier to manage responses (and items in need of follow-up) contained within an email inbox.

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Avoid this potential issue by stipulating methods and frequency of communication within your contract.

For example: “With your current plan, you can schedule one included strategy meeting with me per month and unlimited access via email. Any additional meetings will be billed at a rate of $xx/hour.”

4. They Give Zero Direction & Have Endless Revisions

Although it may be your job to develop ideas, that doesn’t mean that your client doesn’t have to chime in regarding some sort of template or framework for the final deliverable they’re looking for.

If they insist that you move forward regardless, you’re looking at endless revisions – perhaps not covered by the scope of work initially quoted.

Head off this potential issue with some sort of intake process that includes questions designed to get this information from your client.

Before starting on any new project, define the total number of revisions included in your rate in the contract.

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If you still think that you may be in the process of signing a client from hell, make sure to get payment upfront.

You don’t want them stiffing you if they’re still unhappy when the project is completed.

5. They Send Passive Aggressive Emails

Elements of a conversation sometimes get lost in written communications.

You might think that a client is giving you lip, but it could also just be the way they come across over email.

But, if you’re getting more “Please advise” messages than “Great work!” it might be a sign that you’re dealing with a client from hell.

If you detect what you think is passive-aggressiveness on email, don’t wait – get on the phone and sort it out.

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If you can’t come to a conclusion over this new medium, it might make sense to part ways.

6. They Have Issues Signing A Contract

Is there a bigger red flag than this?

If they won’t sign a simple contract agreeing to the scope of work and can’t give any specific reasons as to why you’re better off ditching this prospect before they become a bona fide client from hell.

7. They Consistently Pay Late

Even the clients who are the easiest to get along with can become a client from hell when they fail to show you the respect that you deserve.

If you’re dealing with someone who fails to pay on time, it will stress you out and take your focus away from more important things.

Avoid this potential issue by getting payment upfront, whenever possible.

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Clearly define payment terms in your contract, alongside a late fee, so that there’s no question as to when your client has agreed to pay you.

8. They Want You To Use (A Bunch Of) Their Tools

Sometimes, working with a new client means an onboarding process that includes being invited to a new project management platform and accounts where you can glean the data that you need to complete the job they hired you for.

Acquiescing to using a few new client tools is to be expected, but being required to learn a bunch of new systems can be extremely time-consuming and hard on your focus.

Head off this potential issue with a great discovery process.

Add this question to your prospecting, “If we were to work together, are there any specific tools I would need to become familiar with and use on a regular basis?”

Based on the client’s answer, you can either build in the cost of getting to know/using these tools – or disqualify them as being a potential headache to deal with.

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9. They Have You On A Minute-By-Minute Schedule

…and they want you to report back to them in kind.

These clients from hell will make working with them so annoying that their overbearing nature will inevitably get in the way of getting any work done!

Head off this potential issue by charging a project rate instead of an hourly rate.

Being able to budget for the whole deliverable (as opposed to being worried about variability) will put potential clients from hell at ease – giving you room to breathe and do your job.

10. They Say You Charge Too Much

Maybe you do charge too much, as far as their budget is concerned.

Regardless, someone who puts you down and doesn’t think you’re worth all the hard work you’ve put into developing your skills isn’t someone you’re going to want to have to deal with on a regular basis.

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Avoid this potential issue by making your rates (or ranges/minimums) publicly known on your website.

This will deter the clients who don’t have the budget to work with you while advancing the sale with those to whom your rates are not an issue.

11. They Act Like They’re Doing You A Favor By Giving You Crappy Work At Ridiculously Low Prices

Does it even really need to be said?

Avoid this type of client from hell.

Head off this potential issue by staying away from content mills and freelancer platforms like Upwork.

12. They Threaten Your Reputation

Despite your best efforts, there will be situations where a client absolutely hates a deliverable and decides that, instead of giving you the opportunity to make it better, they’d rather publicly smear you.

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Set the record straight if a client decides to publicly shame you.

Publish your own account of what happened with simple facts – let readers come to their own conclusions.

That said, you can get into trouble if you initiate any public shaming, so be prepared to drop it if your client keeps their negativity confined to within your private conversations.

13. They Act Weird When You Talk Money Details

If you’re getting a sense that a prospect has issues with your pricing but they’re not coming out and saying it – try directly addressing it.

If you’re still sensing some weirdness, but want to give working with them a try, make sure to charge upfront.

14. They Can’t Answer Simple Questions About Their Business

Even the most pleasant people become clients from hell when they can’t articulate the information you need to know to do your job.

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If you’re dealing with someone who has a lot of ideas but doesn’t have the focus to execute any one of them well, it’s a red flag you need to consider.

15. They Don’t Have Time For Small Talk

The best clients start every call with a little idle chit-chat.

This is what separates an awesome client from a client from hell.

If they can’t connect on a human-to-human basis and instead dive straight into business, it’s going to be a tough work environment.

16. They Have Impossible Demands/Requests

“I want to create the next Google” is probably not something that they can achieve based on working with you alone.

That’s not to say that you’re not awesome, just that they have extremely unrealistic expectations.

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You might be able to bill them for a few months, but when they realize they won’t ever get what they really want and think that you’ve misled them, the fallout will be more stressful than the pay could ever be worth.

To avoid this potential issue, talk about key performance indicators (KPIs) and goals before work begins.

17. They Don’t Listen To Your Expertise, Then Blame You When Things Go Wrong

So many clients from hell can be described as those that take your deliverable and gut it of all the things you implemented for the direct purpose of achieving their goal.

Your work, now an unrecognizable mess, is no longer optimized for its initial purpose.

Even though it’s not your fault, a client from hell will blame it all on you when things go wrong.

And that should be the last project you complete for them.

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18. They Expect Immediate Results From A Long-Term Campaign

Some clients may think it’s “BS” to have to wait for SEO results and may quiz you on progress every day. I mean how long does SEO take?

Head off this potential issue by educating your client as to typical results and when clients can expect to see them.

If there are still issues, you might have to have the “I think we may not be a fit” conversation.

19. They Expect You To Always Be On-Call

Besides immediate responses, they also expect immediate deliverables.

Avoid this potential issue by defining turnaround and rush fees for any accepted projects in need of a turnaround in a shorter time frame.

Stress the importance of your prerogative to reject work within a short turnaround time, especially if it would bleed into your personal life.

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Establishing boundaries is important for achieving an ideal work-life balance.

20. They Need You To Be Their Tech Support In Addition To The Job They Actually Hired You For

This is especially relevant when you provide digital marketing services but your client has no idea how it all works.

Head off this potential problem by defining the cost of providing tech support/exceedingly in-depth explanations as to what you’re doing, or ask questions to suss out a potential technophobe client from hell during the discovery process.

21. They Take Credit For Something You Did, To Someone Else At Their Company

Not unlike a corporate job, this type of client from hell can really take the wind out of your sails.

If you’re not interested in credit, this may not be a problem.

Regardless, dealing with a liar can bleed over to include other troublesome client-from-hell warning signs.

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22. Unscheduled Calls & Constant Meetings

All clients are different and some may require weekly meetings to stay on top of things.

If that’s defined in your contract and you’ve accounted for it in your pricing, there are no issues.

A client from hell is someone who’s especially needy and hasn’t given you the opportunity to account for all this extra hand-holding in your contract.

If they’re constantly calling you and require additional meetings on top of what’s stipulated in your contract, you’ll want to cut your losses sooner rather than later.

23. They Make You Feel Like You’re In Competition With Other Freelancers/Vendors

If a client is unhappy with the work you create, their feedback should make that obvious.

If they’re unhappy enough to threaten to outsource your role to someone else – let them.

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You don’t need someone acting like you’re no good but stringing you along, anyway.

24. They Ask You To Compromise Your Ethics

With increasing privacy/security standards like that of GDPR, it’s more important now than ever to be compliant with the work you’re doing for clients.

If you inform a client that a specific action clearly goes against your ethics, but they ask you to complete it anyway, you’d better get out before you’re implicated in their bad behavior.

25. Their Edits Take Your Work From Great To Tacky

Even if they don’t blame you for what their Frankenstein edits have done to your deliverable, it’s hard to be proud of something that you’ve created if it doesn’t achieve the potential you knew it was capable of.

If a client constantly puts you in a position where your work is transformed into something tacky, you’re better off spending your time looking for someone who appreciates you as you are.

Final Thoughts

Unfortunately, as much as we try to avoid dealing with such horrific clients, you may need to fire a client.

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When this time comes, be direct and try to maintain cordial relations.

Use this as a learning opportunity and focus on attracting more of the type of clients that grow your business.

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How To Write ChatGPT Prompts To Get The Best Results

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How To Write ChatGPT Prompts To Get The Best Results

ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals.

However, the prompts you provide largely determine the quality of the output.

To unlock the full potential of ChatGPT and create content that resonates with your audience and search engines, writing effective prompts is crucial.

In this comprehensive guide, we’ll explore the art of writing prompts for ChatGPT, covering everything from basic techniques to advanced strategies for layering prompts and generating high-quality, SEO-friendly content.

Writing Prompts For ChatGPT

What Is A ChatGPT Prompt?

A ChatGPT prompt is an instruction or discussion topic a user provides for the ChatGPT AI model to respond to.

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The prompt can be a question, statement, or any other stimulus to spark creativity, reflection, or engagement.

Users can use the prompt to generate ideas, share their thoughts, or start a conversation.

ChatGPT prompts are designed to be open-ended and can be customized based on the user’s preferences and interests.

How To Write Prompts For ChatGPT

Start by giving ChatGPT a writing prompt, such as, “Write a short story about a person who discovers they have a superpower.”

ChatGPT will then generate a response based on your prompt. Depending on the prompt’s complexity and the level of detail you requested, the answer may be a few sentences or several paragraphs long.

Use the ChatGPT-generated response as a starting point for your writing. You can take the ideas and concepts presented in the answer and expand upon them, adding your own unique spin to the story.

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If you want to generate additional ideas, try asking ChatGPT follow-up questions related to your original prompt.

For example, you could ask, “What challenges might the person face in exploring their newfound superpower?” Or, “How might the person’s relationships with others be affected by their superpower?”

Remember that ChatGPT’s answers are generated by artificial intelligence and may not always be perfect or exactly what you want.

However, they can still be a great source of inspiration and help you start writing.

Must-Have GPTs Assistant

I recommend installing the WebBrowser Assistant created by the OpenAI Team. This tool allows you to add relevant Bing results to your ChatGPT prompts.

This assistant adds the first web results to your ChatGPT prompts for more accurate and up-to-date conversations.

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It is very easy to install in only two clicks. (Click on Start Chat.)

Screenshot from ChatGPT, April 2024

For example, if I ask, “Who is Vincent Terrasi?,” ChatGPT has no answer.

With WebBrower Assistant, the assistant creates a new prompt with the first Bing results, and now ChatGPT knows who Vincent Terrasi is.

Enabling reverse prompt engineeringScreenshot from ChatGPT, March 2023

You can test other GPT assistants available in the GPTs search engine if you want to use Google results.

Master Reverse Prompt Engineering

ChatGPT can be an excellent tool for reverse engineering prompts because it generates natural and engaging responses to any given input.

By analyzing the prompts generated by ChatGPT, it is possible to gain insight into the model’s underlying thought processes and decision-making strategies.

One key benefit of using ChatGPT to reverse engineer prompts is that the model is highly transparent in its decision-making.

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This means that the reasoning and logic behind each response can be traced, making it easier to understand how the model arrives at its conclusions.

Once you’ve done this a few times for different types of content, you’ll gain insight into crafting more effective prompts.

Prepare Your ChatGPT For Generating Prompts

First, activate the reverse prompt engineering.

  • Type the following prompt: “Enable Reverse Prompt Engineering? By Reverse Prompt Engineering I mean creating a prompt from a given text.”
Enabling reverse prompt engineeringScreenshot from ChatGPT, March 2023

ChatGPT is now ready to generate your prompt. You can test the product description in a new chatbot session and evaluate the generated prompt.

  • Type: “Create a very technical reverse prompt engineering template for a product description about iPhone 11.”
Reverse Prompt engineering via WebChatGPTScreenshot from ChatGPT, March 2023

The result is amazing. You can test with a full text that you want to reproduce. Here is an example of a prompt for selling a Kindle on Amazon.

  • Type: “Reverse Prompt engineer the following {product), capture the writing style and the length of the text :
    product =”
Reverse prompt engineering: Amazon productScreenshot from ChatGPT, March 2023

I tested it on an SEJ blog post. Enjoy the analysis – it is excellent.

  • Type: “Reverse Prompt engineer the following {text}, capture the tone and writing style of the {text} to include in the prompt :
    text = all text coming from https://www.searchenginejournal.com/google-bard-training-data/478941/”
Reverse prompt engineering an SEJ blog postScreenshot from ChatGPT, March 2023

But be careful not to use ChatGPT to generate your texts. It is just a personal assistant.

Go Deeper

Prompts and examples for SEO:

  • Keyword research and content ideas prompt: “Provide a list of 20 long-tail keyword ideas related to ‘local SEO strategies’ along with brief content topic descriptions for each keyword.”
  • Optimizing content for featured snippets prompt: “Write a 40-50 word paragraph optimized for the query ‘what is the featured snippet in Google search’ that could potentially earn the featured snippet.”
  • Creating meta descriptions prompt: “Draft a compelling meta description for the following blog post title: ’10 Technical SEO Factors You Can’t Ignore in 2024′.”

Important Considerations:

  • Always Fact-Check: While ChatGPT can be a helpful tool, it’s crucial to remember that it may generate inaccurate or fabricated information. Always verify any facts, statistics, or quotes generated by ChatGPT before incorporating them into your content.
  • Maintain Control and Creativity: Use ChatGPT as a tool to assist your writing, not replace it. Don’t rely on it to do your thinking or create content from scratch. Your unique perspective and creativity are essential for producing high-quality, engaging content.
  • Iteration is Key: Refine and revise the outputs generated by ChatGPT to ensure they align with your voice, style, and intended message.

Additional Prompts for Rewording and SEO:
– Rewrite this sentence to be more concise and impactful.
– Suggest alternative phrasing for this section to improve clarity.
– Identify opportunities to incorporate relevant internal and external links.
– Analyze the keyword density and suggest improvements for better SEO.

Remember, while ChatGPT can be a valuable tool, it’s essential to use it responsibly and maintain control over your content creation process.

Experiment And Refine Your Prompting Techniques

Writing effective prompts for ChatGPT is an essential skill for any SEO professional who wants to harness the power of AI-generated content.

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Hopefully, the insights and examples shared in this article can inspire you and help guide you to crafting stronger prompts that yield high-quality content.

Remember to experiment with layering prompts, iterating on the output, and continually refining your prompting techniques.

This will help you stay ahead of the curve in the ever-changing world of SEO.

More resources: 


Featured Image: Tapati Rinchumrus/Shutterstock

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Measuring Content Impact Across The Customer Journey

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Measuring Content Impact Across The Customer Journey

Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into.

So how do you identify and take advantage of these opportunities for growth?

Watch this on-demand webinar and learn a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation for maximum impact.

You’ll learn:

  • Fresh methods for measuring your content’s impact.
  • Fascinating insights using first-touch attribution, and how it differs from the usual last-touch perspective.
  • Ways to persuade decision-makers to invest in more content by showcasing its value convincingly.

With Bill Franklin and Oliver Tani of DAC Group, we unravel the nuances of attribution modeling, emphasizing the significance of layering first-touch and last-touch attribution within your measurement strategy. 

Check out these insights to help you craft compelling content tailored to each stage, using an approach rooted in first-hand experience to ensure your content resonates.

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Whether you’re a seasoned marketer or new to content measurement, this webinar promises valuable insights and actionable tactics to elevate your SEO game and optimize your content initiatives for success. 

View the slides below or check out the full webinar for all the details.

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How to Find and Use Competitor Keywords

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How to Find and Use Competitor Keywords

Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in the paid results.

Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them, too.

There is no way to see your competitors’ keywords without a tool like Ahrefs, which has a database of keywords and the sites that rank for them. As far as we know, Ahrefs has the biggest database of these keywords.

How to find all the keywords your competitor ranks for

  1. Go to Ahrefs’ Site Explorer
  2. Enter your competitor’s domain
  3. Go to the Organic keywords report

The report is sorted by traffic to show you the keywords sending your competitor the most visits. For example, Mailchimp gets most of its organic traffic from the keyword “mailchimp.”

Mailchimp gets most of its organic traffic from the keyword, “mailchimp”.Mailchimp gets most of its organic traffic from the keyword, “mailchimp”.

Since you’re unlikely to rank for your competitor’s brand, you might want to exclude branded keywords from the report. You can do this by adding a Keyword > Doesn’t contain filter. In this example, we’ll filter out keywords containing “mailchimp” or any potential misspellings:

Filtering out branded keywords in Organic keywords reportFiltering out branded keywords in Organic keywords report

If you’re a new brand competing with one that’s established, you might also want to look for popular low-difficulty keywords. You can do this by setting the Volume filter to a minimum of 500 and the KD filter to a maximum of 10.

Finding popular, low-difficulty keywords in Organic keywordsFinding popular, low-difficulty keywords in Organic keywords

How to find keywords your competitor ranks for, but you don’t

  1. Go to Competitive Analysis
  2. Enter your domain in the This target doesn’t rank for section
  3. Enter your competitor’s domain in the But these competitors do section
Competitive analysis reportCompetitive analysis report

Hit “Show keyword opportunities,” and you’ll see all the keywords your competitor ranks for, but you don’t.

Content gap reportContent gap report

You can also add a Volume and KD filter to find popular, low-difficulty keywords in this report.

Volume and KD filter in Content gapVolume and KD filter in Content gap

How to find keywords multiple competitors rank for, but you don’t

  1. Go to Competitive Analysis
  2. Enter your domain in the This target doesn’t rank for section
  3. Enter the domains of multiple competitors in the But these competitors do section
Competitive analysis report with multiple competitorsCompetitive analysis report with multiple competitors

You’ll see all the keywords that at least one of these competitors ranks for, but you don’t.

Content gap report with multiple competitorsContent gap report with multiple competitors

You can also narrow the list down to keywords that all competitors rank for. Click on the Competitors’ positions filter and choose All 3 competitors:

Selecting all 3 competitors to see keywords all 3 competitors rank forSelecting all 3 competitors to see keywords all 3 competitors rank for
  1. Go to Ahrefs’ Site Explorer
  2. Enter your competitor’s domain
  3. Go to the Paid keywords report
Paid keywords reportPaid keywords report

This report shows you the keywords your competitors are targeting via Google Ads.

Since your competitor is paying for traffic from these keywords, it may indicate that they’re profitable for them—and could be for you, too.

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You know what keywords your competitors are ranking for or bidding on. But what do you do with them? There are basically three options.

1. Create pages to target these keywords

You can only rank for keywords if you have content about them. So, the most straightforward thing you can do for competitors’ keywords you want to rank for is to create pages to target them.

However, before you do this, it’s worth clustering your competitor’s keywords by Parent Topic. This will group keywords that mean the same or similar things so you can target them all with one page.

Here’s how to do that:

  1. Export your competitor’s keywords, either from the Organic Keywords or Content Gap report
  2. Paste them into Keywords Explorer
  3. Click the “Clusters by Parent Topic” tab
Clustering keywords by Parent TopicClustering keywords by Parent Topic

For example, MailChimp ranks for keywords like “what is digital marketing” and “digital marketing definition.” These and many others get clustered under the Parent Topic of “digital marketing” because people searching for them are all looking for the same thing: a definition of digital marketing. You only need to create one page to potentially rank for all these keywords.

Keywords under the cluster of "digital marketing"Keywords under the cluster of "digital marketing"

2. Optimize existing content by filling subtopics

You don’t always need to create new content to rank for competitors’ keywords. Sometimes, you can optimize the content you already have to rank for them.

How do you know which keywords you can do this for? Try this:

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  1. Export your competitor’s keywords
  2. Paste them into Keywords Explorer
  3. Click the “Clusters by Parent Topic” tab
  4. Look for Parent Topics you already have content about

For example, if we analyze our competitor, we can see that seven keywords they rank for fall under the Parent Topic of “press release template.”

Our competitor ranks for seven keywords that fall under the "press release template" clusterOur competitor ranks for seven keywords that fall under the "press release template" cluster

If we search our site, we see that we already have a page about this topic.

Site search finds that we already have a blog post on press release templatesSite search finds that we already have a blog post on press release templates

If we click the caret and check the keywords in the cluster, we see keywords like “press release example” and “press release format.”

Keywords under the cluster of "press release template"Keywords under the cluster of "press release template"

To rank for the keywords in the cluster, we can probably optimize the page we already have by adding sections about the subtopics of “press release examples” and “press release format.”

3. Target these keywords with Google Ads

Paid keywords are the simplest—look through the report and see if there are any relevant keywords you might want to target, too.

For example, Mailchimp is bidding for the keyword “how to create a newsletter.”

Mailchimp is bidding for the keyword “how to create a newsletter”Mailchimp is bidding for the keyword “how to create a newsletter”

If you’re ConvertKit, you may also want to target this keyword since it’s relevant.

If you decide to target the same keyword via Google Ads, you can hover over the magnifying glass to see the ads your competitor is using.

Mailchimp's Google Ad for the keyword “how to create a newsletter”Mailchimp's Google Ad for the keyword “how to create a newsletter”

You can also see the landing page your competitor directs ad traffic to under the URL column.

The landing page Mailchimp is directing traffic to for “how to create a newsletter”The landing page Mailchimp is directing traffic to for “how to create a newsletter”

Learn more

Check out more tutorials on how to do competitor keyword analysis:

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