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7 Enterprise SEO Tools For Keyword Research Compared

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7 Enterprise SEO Tools For Keyword Research Compared

The best SEOs know they couldn’t do their jobs half as well if they didn’t have access to the right tools. And since keywords are at the center of everything we do in SEO, it’s time to talk about keyword research tools, specifically those for enterprise-level clients.

Whether it’s an ecommerce giant, a huge law firm, or any other business type, you need to work with keyword research tools that can handle the volume of data you’ll be generating and show you the metrics that matter to you and your clients.

In this list, you’ll find some heavy hitters along with some tools you may never have heard of before. The big ones are big for good reasons, but that’s no cause for brushing off the lesser-known players out there.

So, let’s get right into it. Here are seven enterprise SEO tools for keyword research compared!

1. Botify

Screenshot from Botify, August 2022

Pricing

  • It is broken down into Essential, Pro, and Enterprise pricing tiers.

What Is Botify?

So, what is Botify, and why did it make this list at #1?

It’s an all-in-one SEO tool explicitly built for enterprise companies. It’s designed to handle bulk and volume: Botify’s site crawler can handle up to 250 URLs a second.

Botify Analytics is everything you need in an SEO analytics tool, showing you engagement data, query tracking, and log files all in one place. Meanwhile, Botify Intelligence brings together all the SEO issues plaguing your website and prioritizes them for you in a list so you can address what’s most important.

It’s easy to see why Botify is a winner for SEO research at the enterprise level.

Why Botify Works For Enterprise Keyword Research

  • Botify helps enterprise businesses to find the best keyword opportunities in their current rankings.
  • Build lists of keywords with any topical grouping you want.
  • Botify uses Search Console-level data to show users pages with good impressions but low CTRs.

Botify’s keyword research tool helps you perform keyword research with all the best abilities of Google Search Console. Plus, it lets you research new keyword opportunities and find your most relevant current rankings.

2. Searchmetrics

searchmetrics

Pricing

  • Monthly: $69-$149 for basic packages, which you can customize at the enterprise level.

What Is Searchmetrics?

Searchmetrics has branded itself smartly. Like many other tools on this list, it’s a versatile Swiss-army knife for SEO research. The tool allows you to research keywords, metrics, and PPC data. It lets you test out your content so you can write more focused articles designed to help users convert. And it enables you to examine your backlink portfolio.

Searchmetrics also packages quite a bit into its enterprise packages.

Why Searchmetrics Works For Enterprise Keyword Research

  • In the platform’s upper package levels, enterprise businesses can access 50,000 to 200,000 keyword rankings, which should provide more than enough data for in-depth keyword research
  • Keyword research reports show all relevant data, including search volumes and movements over time
  • The platform features a useful keyword gap tool that lets you compare your rankings for keywords up against the competition

Searchmetrics is a tool that enterprises love for its packages that cater specifically to them and the volumes they need.

3. SISTRIX

sistrix

Pricing

  • Monthly: 99€-599€ ($99.55-$602.35).

What Is SISTRIX?

SISTRIX is another all-encompassing SEO-data tool that lets you do everything you need to maintain your rankings and keep your SEO in line.

Its keyword functionality shows you search volumes, competition, and trends over time and allows you to create your own keyword sets. You can also review the keyword approaches of your competitors so you can step up your efforts.

These features–along with its side audits, content analysis, and paid media data, make SISTRIX an SEO tool worth checking out.

Why SISTRIX Works For Enterprise Keyword Research

  • The Keyword Discovery tool allows you to explore seed terms, related keywords, and associated data.
  • You’ll see historical trends and competition for all keywords, which puts your potential keyword choices into context in the industry.
  • The platform allows you to add up to 10,000 keywords to a list that you can use for page optimization or content creation.

Enterprise businesses will appreciate the ability to create 10,000-strong keyword lists from the ideas they uncover in SISTRIX. That’s the kind of volume that large-scale companies need to access to stay in the game.

4. Semrush

semrush keyword overviewScreenshot from Semrush, August 2022
semrush keyword dataScreenshot from Semrush, August 2022

Pricing

  • Monthly: $119.95-$449.95.

What Is Semrush?

You can’t leave Semrush off a list of the best enterprise keyword research tools. There’s so much depth to plumb with this tool, from its SEO site audits and data to its PPC insights, current rankings data, content marketing topic tool, and writing assistant.

It’s one of the most well-known all-in-one SEO tools. The value you get for the price is unquestionable.

Semrush is a bot like any other SEO tool, and so, while it doesn’t have access to direct Google data, it’s still one of the best tools out there for presenting keyword trends and data.

Why Semrush Works For Enterprise Keyword Research

  • Keyword research presents your most relevant insights, including search volume, historical trends, difficulty, and CPC (cost per click) data.
  • Search one keyword and get access to more than 22 billion keyword ideas from Semrush’s database.
  • Build your own lists of keywords, with 1,000 keywords to a list.
  • Examine keyword gaps between you and up to five competitors.

These abilities make Semrush a premier keyword research tool for enterprise businesses.

5. seoClarity

seoclarity

Pricing

What Is seoClarity?

seoClarity touts itself as an all-in-one SEO platform with a forward-looking philosophy. It assembles SEO data, keyword metrics, content analysis, and SEO-task automation in one tool to let you work SEO magic.

The tool pushes its data-based approach to SEO, particularly regarding keyword tracking, website error tracking, and analytics reports.

Why seoClarity Works For Enterprise Keyword Research

  • The platform claims it has the largest keyword set available anywhere, at more than 30 billion sets in more than 170 countries.
  • It shows you related keyword ideas.
  • Keyword trends aggregated from billions of searches.
  • The tool lets you view your competitors’ top 100 rankings on any search engine.
  • You can see your daily keyword rankings alongside previews of the SERPs for those terms.

These points, plus the fact that the tool adds one billion new keywords to its monthly repository, make seoClarity one heavy hitter for enterprise-level keyword research.

6. Long Tail Pro

long tail proScreenshot from Long Tail Pro, August 2022

Pricing

  • Monthly, $37-147. Annually, $297-$1,177.

What Is Long Tail Pro?

As the name suggests, Long Tail Pro focuses on the long-tail keyword angle.

It’s a practical angle, too, since businesses of all sizes can benefit from using long-tail keywords.

Think of the ecommerce heavy hitter that needs to optimize its product pages with the terms people are using.

The tool also brings its A-game in competitor research, allowing you to search keywords and instantly get back the SERPs, so you know how to strategize your content approach.

Long Tail Pro also features the other main features you’d expect from an SEO tool, including a current rankings tracker, backlink analyzer, and site audit tool.

Why Long Tail Pro Works For Enterprise Keyword Research

  • Search a seed term and get back thousands of long-tail variants of that term.
  • Get up to 400 long-tail variants of a term from Google Keyword Planner.
  • Group them by search volume or any other metric you want.

You can put keyword approaches right up against one another to see your competitors’ strategies and use them to your advantage.

A long-tail keyword approach may not be right for everyone out there, but there are advantages to focusing on it.

Long-tail terms are often said to be “easier” to rank for (not always true) and also located further down the sales funnel, which is why you see e-commerce brands optimizing product pages for them.

Long Tail Pro provides thousands of ideas per search and is a perfect tool if you want to create a robust long-tail strategy. It’s perfect for large ecommerce operations and highly competitive niches.

7. Ahrefs

ahrefsScreenshot from Ahrefs, August 2022

Pricing

What Is Ahrefs?

Like many of the tools on this list, Ahrefs is a comprehensive SEO platform that lets you perform keyword research, track your keyword rankings over time, analyze your domain or others, perform site audits, and analyze your content.

That’s putting it simply, but know that Ahrefs can do whatever you’d need an all-in-one SEO tool to do for you. Track your backlinks, check for duplicate content, examine your JavaScript, and do much more with this platform.

Why Ahrefs Is Good For Enterprise Keyword Research

  • The Keyword Explorer tool is the largest third-party repository of keywords.
  • The tool gives you access to more than 7 billion keyword ideas.
  • Data from 171 countries.
  • Keywords are available from 10 search engines.
  • It goes the extra mile on keyword data, showing clicks per search, percentage of paid clicks, and other metrics.
  • Ahrefs updates search volume data monthly.

In terms of the sheer volume of options you have with keyword ideas and keyword data, Ahrefs is one platform you can’t afford to miss.

Enterprise businesses will benefit from its wealth of data from countries and search engines. If you want comprehensive, here it is.

Which Enterprise Keyword Research Tool Is Right For You?

When deciding which SEO tool is best for you or your business, there are many factors to consider.

Because of the enormity of infrastructure involved in maintaining truly awesome SEO data-scraping tools, the keyword research tools mentioned in this post come with, in some cases, massive price tags.

But when you think about what you get – and the revenue you could generate by optimizing your website’s SEO for the right keywords – the costs are justified when you use the tools effectively.

Enterprise businesses need to be as thoughtful about their keyword strategies as any other company. Tools like these can be your best friends.

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Wayback Machine: 5 Alternatives To Try

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Wayback Machine: 5 Alternatives To Try

Much of the web is ephemeral.

Web pages exist until they don’t. The content on them exists until it’s updated – and then it’s gone.

Unless you go digging in an archive.

Archiving the web is important for cultural and anthropological research. It’s also helpful for business reasons, like competitive analysis. It can even help document or monitor political processes.

Your particular reason for seeking archived content might determine which service works best.

The Wayback Machine is the most commonly known archive.

Screenshot, https://archive.org/web/, January 2023.

The Internet Archive is a nonprofit organization, and the Wayback Machine is the web version of its archive, containing an absolutely massive amount of data.

You can request that it save a webpage in its current state, as well as make use of tools, like an API.

As huge as the Wayback Machine archive is, it’s likely not 100% complete. If you’re having trouble finding something specific or wondering if there are alternatives with more features, these alternatives might help.

I won’t be going over paid SaaS subscriptions, as I don’t consider a paid service a true alternative to a free one provided by a nonprofit.

Let’s go!

1. The Memento Project

Memento is an exceptional alternative to the Wayback Machine because it aggregates several different sources, including the Wayback Machine itself.

On the website, you can access archives from several sources by using the Time Travel tool.

Wayback Machine: 5 Alternatives To TryScreenshot, http://timetravel.mementoweb.org/, January 2023.

This is the first distinction that makes Memento so cool, and it includes some of the other archives on this list, too. That means it’s a customizable experience and likely one of the most complete.

Memento’s other distinct feature is the Chrome extension that allows you to select the date on which you’d like to view your current page. This brings the tool to where you’re browsing instead of making you put a URL into a form.

You can also create a snapshot of a page and generate a link to it that won’t break. This is particularly useful for citation.

If you’re concerned a page might disappear, or the content might get updated, but you want to use the information, creating one of these links ensures that people will be able to see your original source.

2. Archive.today

Archive.today is another “snapshot” tool. It allows you to save a link to a page as it currently exists.

Following the link will send users to an unalterable version of the page.

Wayback Machine: 5 Alternatives To TryScreenshot, https://archive.ph/, January 2023.

It also features some relatively advanced search queries you can perform on domains and URLs to find snapshots that have been saved with the tool.

This tool also features a Chrome extension as well as an Android app.

Searches on Memento can include results from Archive.today.

3. WebCite

WebCite has powerful applications for authors, journalists, academics, and publishers.

It offers a variety of ways to build and present the archived pages and the URLs.

Wayback Machine: 5 Alternatives To TryScreenshot, rhttps://webcitation.org/, January 2023.

Unfortunately, at the time of publishing, it doesn’t appear to be taking new requests. But you can still access already archived pages. When and if it starts accepting requests again, it’s a very useful tool for that.

Its most powerful feature for authors and publishers is the ability to upload a manuscript directly to the website.

The tool will scan every link in an uploaded manuscript and automatically create archives of each of the pages linked to as they currently exist. This saves a lot of time if you’ve used a lot of website citations.

If you’ve created content that you want people to be able to create snapshots of, then you can add a specific WebCite link to your page that users can click on. This embeds archive functionality into your page, saving users time if they decide to use your work as a citation.

4. GitHub

GitHub is a development and collaboration platform that also prioritizes public projects and open-source code.

It documents and archives open-source code and programs, and is searchable by other archives such as the Wayback Machine.

Wayback Machine: 5 Alternatives To TryScreenshot, https://github.com/explore, January 2023.

But, if you’re looking for something related to code or software development, it might be easier to go straight to GitHub instead of using another archive service.

While it does have paid business plans, GitHub is free for the average user. It even offers 15GB of storage and some computing power in its cloud developer environment for free for your personal use.

5. Country-Specific Web Archives

Several countries run their own web archives.

These can be particularly helpful alternatives to the Wayback Machine if you’re looking for a website highly relevant to a specific location, or the culture of a country.

More focused archives might have more complete information if you’re having trouble finding it elsewhere, although again, I want to mention that the first alternative in this list, Memento, pulls from several different country-specific archives.

I should also note that many archives specific to a country, region, educational institution, or individual library are partnered with Archive-it, a service provider built by The Internet Archive (makers of the Wayback Machine).

They curate specific collections based on relevance, but all Archive-it partners leverage the same source: The Internet Archive.

These are a few of the country-specific web archives:

Conclusion

When you’re looking for alternatives to the Wayback Machine, you might not realize that a great many of them, in part or in whole, are powered by the same archive.

But there are other services out there you can use. Some have more helpful features, depending on what your goals are.

This isn’t an exhaustive list of alternative tools, but it’s most of the easily accessible tools for the average user.

Others require monthly payments, and some are free to academic and legal institutions, but not to individual users.

I chose to focus on the best of the tools that you could go and use right now with no fuss.

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Indirect Marketing: Definition, Types, & Examples

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Indirect Marketing: Definition, Types, & Examples

Indirect marketing is marketing where you’re not trying to explicitly sell a product or service.

Instead, it focuses on activities that generate brand awareness, build relationships with potential customers, and nurture them to eventually buy from you.

Indirect marketing relies on the assumption that potential customers will not purchase your product or service immediately, but over time. 

And if we look at our buying behavior, that’s probably true. For example, if we need a new pair of headphones, we’ll probably first do some online research, browse forums, ask our friends, and get familiar with available brands and models—all before buying.

In contrast, direct marketing is marketing where you’re explicitly trying to get potential customers to buy right now. Channels include cold email, direct mail, and ads.

Types of indirect marketing

Here are some types of indirect marketing:

1. Public relations (PR)

PR is the practice of positively influencing a brand’s perception by managing communications with the media and the general public.

Common tactics include being newsworthy, responding to media inquiries (e.g., HARO), creating press releases, building relationships with journalists, and creating PR stunts. 

For example, Ahrefs was featured on TechCrunch in 2022.

Ahrefs is featured in a TechCrunch article

This was possible because we had:

  1. A newsworthy event (“we’re making a search engine”).
  2. Relationships with the right people (all thanks to the hard work of my colleague, Daria Samokish).

2. Search engine optimization (SEO)

SEO is the practice of optimizing your website and its pages to rank higher in search engines like Google. You’d want to make sure your important pages appear on Google for relevant keywords. For example, if someone is searching for your brand, your website should appear:

Google search results for keyword "ahrefs"

But nobody will search for your brand if they do not know it exists. So beyond optimizing your homepage, you should also target keywords your customers are searching for.

At Ahrefs, we create content targeting problems our potential customers have. For example, 14,000 people per month search for “link building” in the U.S.  

14,000 people per month search for “link building” in the U.S.

This is a problem our toolset helps with, so we created a piece of content targeting that topic.

Ahrefs' link building guide

Whenever someone is searching for that keyword on Google, they’ll discover our content and, in the process, our product and brand. 

Repeat this ad infinitum and you’ll expose hundreds, if not thousands, of people to your brand (in our case, an estimated 3.4 million).

Estimated amount of search traffic Ahrefs receives every month, via Ahrefs' Site Explorer

Recommended reading: SEO: The Complete Guide for Beginners 

3. Social media

Creating valuable content that persuades people to follow you on social media platforms like Twitter and TikTok is a great way to generate brand awareness and build relationships with your audience.

For example, our Twitter account has 128,000 followers, and we regularly share SEO and marketing tips with our audience:

Indirect marketing: pros and cons

Should you invest in indirect marketing? Let’s look at the pros and cons.

Pros

Here are the advantages of indirect marketing.

1. Indirect marketing builds demand and awareness

Why is it important to build brand awareness and demand? 

Simple: There are only so many people who are ready to buy right now. Most of your potential customers are still unaware they have a problem, unaware of solutions, or unaware of your particular product or service. 

So if you’re using direct marketing, you’re only focusing on a small pool of people. Not only that, but you could actually just be reaching out to people who are already primed to buy in the first place.

Eventually, you’ll still need a way to open up a pool of potential customers. And you can do that with indirect marketing tactics. 

2. Indirect marketing is less intrusive and non-pushy

Prospects purposely seek out content that helps them solve problems. Not only that, but indirect marketing tactics also rarely involve reaching out to people. 

Cons

Here are some downsides to indirect marketing.

1. Indirect marketing takes time

You can’t build a brand overnight. Neither can you amass 100,000 followers in one day. Relationships with journalists take time to build. And ranking on Google takes time too.

Results for a poll on how long SEO takes

Recognizing that customers need time to buy also means recognizing that nurturing the relationship takes time.

2. Indirect marketing is less trackable

Life gets in everyone’s way. You must have had the experience of researching for something to buy, only for you to give it up for a few years before suddenly returning to purchase it. Your customers are the same too. 

As a result, it can be difficult to pinpoint exactly which indirect marketing tactic contributed to the success. But it doesn’t mean that indirect marketing doesn’t work, just that it’s not attributable. 

Direct marketing: pros and cons

Should you invest in direct marketing? Here are the pros and cons.

Pros

What are some advantages of direct marketing?

1. Direct marketing is measurable

Direct marketing tactics are usually trackable—how many opens, how many clicks, how many conversions, and so on. You can see these metrics on ad platforms and email marketing software.

2. Direct marketing is fast

Since it’s intended to elicit a response or purchase, direct marketing tactics can have an immediate impact on a business’s bottom line. 

Cons

Direct marketing is not all sunshine and roses. There are some downsides.

1. Direct marketing is intrusive

Direct marketing tactics like cold email and ads are generally seen as interruptive. That is because the prospect did not request them and yet is still served a sales message.

An unwanted ad from Emirates on the Twitter timeline

2. Direct marketing has a smaller reach

As mentioned earlier, there are only so many people who are ready and willing to buy. Direct marketing merely converts these people, but it cannot generate purchases among people who don’t even know you exist. 

3. Direct marketing can be blocked

CAN-SPAM, GDPR, ad-blockers—they exist to prevent unwanted sales messages from reaching consumers.

Examples of successful indirect marketing

Looking for successful examples of how companies have used indirect marketing? Here are three to be inspired by.

1. Ahrefs – Blog

The main marketing type we use is SEO-driven content marketing. It can be summarized into one sentence:

We create and maintain high-quality, search-focused content about topics with business potential, search traffic potential, and ranking potential.

To break it down:

  1. We research topics our customers are searching for on Google.
  2. We filter them by checking their business potential—how easy it will be to pitch our product while tackling these keywords.
  3. We prioritize by analyzing their ranking potential—how viable it is for us to rank in the top three with our available resources.
  4. We create content targeting those topics.
  5. We update or rewrite them if they don’t rank or are out of date.

This strategy means customers are always discovering us whenever they’re searching for solutions to their problems on Google. 

Ahrefs customers mentioning that they found out about our product from Google

Our strategy is simple. No fancy tactics or the latest hot trend. But this deliberate simplicity makes the strategy easy to follow and is the driving force behind our eight-figure annual recurring revenue (ARR).

Learn how to replicate our strategy in the guide below.

Recommended reading: How to Create an SEO Content Strategy (Follow the Ahrefs’ Framework) 

2. Wendy’s – Twitter

Wendy’s is a fast-food restaurant chain. Yet, you might not be able to tell from its tweets:

If you’re out of the loop, Wendy’s basically revolutionized how brands can use social media and communicate with their customers. Rather than post boring bureaucratic tweets in “corporatese,” it decided to do a 180° by sharing memes, roasting rival companies, and posting in a sassy tone. And it rarely has a call to action to visit a Wendy’s restaurant.

But this indirect marketing works for it. In a highly competitive fast-food scene, this social media strategy puts its brand top of mind. 

Not only do its tweets gain attention on the network itself, but it also spreads virally across other channels. Memes, anime parodies, and YouTube videos—the list goes on. 

Since 2012, Wendy’s has overtaken Burger King to become the #3 U.S. fast-food chain.

3. Slidebean – YouTube

Slidebean is a pitch deck design platform for startups and small businesses. It has >400,000 subscribers on YouTube. Many of its videos aren’t about pitch decks or pitch deck design; instead, they’re about startups, marketing, and business.

This is deliberate. It initially started out with topics related to its product. But it found that it exhausted those topics in a short amount of time. So it decided to move up the marketing funnel into broader topics.

Since we had found a “YouTube formula,” we decided to apply it to other kinds of content, and one of them was this idea of exploring failed companies. The first one was WeWork, which was just the right bridge between a startup-focused company and a widely known brand. At this stage, the series was called “Startup Forensics.”

However, there were only so many tech startups to explore, so we quickly opened that up to “Company Forensics” to broaden our horizons.

Jose Cayasso

This allowed Slidebean to get as many eyeballs as possible on YouTube, which puts its brand top of mind. The company hit $1.5 million in revenue with 3,000 customers in 2022. 

Final thoughts

The best companies use both indirect and direct marketing. They don’t discriminate between strategies. If you want to improve your business, you should use both. 

Any questions? Hit me up on Twitter



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What Businesses Need To Know

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What Businesses Need To Know

Google has announced that Google Optimize and Optimize 360 will no longer be available after September 30. All experiments will continue to run until that date.

Google launched Optimize over five years ago to help businesses test and improve their user experiences.

Many companies have widely used the tool to optimize their website, landing pages, and other online properties.

While the discontinuation of Google Optimize and Optimize 360 may disappoint, Google says it’s committed to providing a new solution in GA4.

Users are encouraged to download their data before it becomes unavailable at the end of September.

Google Optimize will go down in marketing history as a short-lived but beloved tool. Businesses that rely on it for their experimentation needs will have to find a new solution.

The History Of Google Optimize

Avid users of Google Optimize may be interested in this story from Krista Seiden, a former employee on the team since its early days.

In a 20-part Twitter thread, Seiden recounts her time on the Google Optimize team and describes how the tool came to be.

She says the idea for Google Optimize came after finding that content experiments in Google Analytics couldn’t scale to her team’s needs.

That’s when they decided to build their own server-side A/B testing solution, which eventually became Google Optimize.

Seiden stayed on the Optimize core team until she left Google in early 2019.

During her time on the team, she made dozens of educational videos and how-to’s for Google Optimize and consulted on many of its features.

Seiden’s story, worth reading in full, shows that Google Optimize was not only a valuable tool but also had a passionate team behind it.

When Google Optimize ends its service on September 30, it will leave a significant gap in the market for affordable and beginner-friendly A/B testing options.

According to Seiden, Google plans to expand A/B testing capabilities in GA4. However, it’s unlikely that the features will be available by September 30.

Lastly, she adds that Google is working on integrating with other A/B testing partners, which means that businesses who are using a third-party tool may be able to transfer their testing data to GA4.

Comment From Search Engine Journal’s Director Of Marketing

Heather Campbell, Search Engine Journal’s Director of Marketing, gives her take on the sunsetting of Google Optimize and what it means for others in the field:

I’m not surprised this day has come. It was only a matter of time before Optimize / 360 would no longer function since Google is sunsetting Universal Analytics in July.

Google is investing in GA4 and wants you to do the same.

It’s still frustrating when Google moves our marketing cheese, but don’t lose hope. This could be your opportunity to find a platform better suited to your needs.

What does this mean for now?

It would be best if you started researching alternatives. And there’s plenty out there. The first place to start, though, is with GA4.

Hopefully, you’ve already started implementing GA4, as that’s where the next iteration of Optimize will live. And if you haven’t, you should probably stop reading this and get started.

Make sure you pull down any data from past campaigns. You can still run campaigns thru September 30, but if you rely on testing and personalization (like any good marketer does), you may need a backup.


Source: Google

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