Connect with us

SEO

7 Enterprise SEO Tools For Keyword Research Compared

Published

on

7 Enterprise SEO Tools For Keyword Research Compared

The best SEOs know they couldn’t do their jobs half as well if they didn’t have access to the right tools. And since keywords are at the center of everything we do in SEO, it’s time to talk about keyword research tools, specifically those for enterprise-level clients.

Whether it’s an ecommerce giant, a huge law firm, or any other business type, you need to work with keyword research tools that can handle the volume of data you’ll be generating and show you the metrics that matter to you and your clients.

In this list, you’ll find some heavy hitters along with some tools you may never have heard of before. The big ones are big for good reasons, but that’s no cause for brushing off the lesser-known players out there.

So, let’s get right into it. Here are seven enterprise SEO tools for keyword research compared!

1. Botify

Screenshot from Botify, August 2022

Pricing

  • It is broken down into Essential, Pro, and Enterprise pricing tiers.

What Is Botify?

So, what is Botify, and why did it make this list at #1?

It’s an all-in-one SEO tool explicitly built for enterprise companies. It’s designed to handle bulk and volume: Botify’s site crawler can handle up to 250 URLs a second.

Botify Analytics is everything you need in an SEO analytics tool, showing you engagement data, query tracking, and log files all in one place. Meanwhile, Botify Intelligence brings together all the SEO issues plaguing your website and prioritizes them for you in a list so you can address what’s most important.

It’s easy to see why Botify is a winner for SEO research at the enterprise level.

Advertisement

Why Botify Works For Enterprise Keyword Research

  • Botify helps enterprise businesses to find the best keyword opportunities in their current rankings.
  • Build lists of keywords with any topical grouping you want.
  • Botify uses Search Console-level data to show users pages with good impressions but low CTRs.

Botify’s keyword research tool helps you perform keyword research with all the best abilities of Google Search Console. Plus, it lets you research new keyword opportunities and find your most relevant current rankings.

2. Searchmetrics

searchmetrics

Pricing

  • Monthly: $69-$149 for basic packages, which you can customize at the enterprise level.

What Is Searchmetrics?

Searchmetrics has branded itself smartly. Like many other tools on this list, it’s a versatile Swiss-army knife for SEO research. The tool allows you to research keywords, metrics, and PPC data. It lets you test out your content so you can write more focused articles designed to help users convert. And it enables you to examine your backlink portfolio.

Searchmetrics also packages quite a bit into its enterprise packages.

Why Searchmetrics Works For Enterprise Keyword Research

  • In the platform’s upper package levels, enterprise businesses can access 50,000 to 200,000 keyword rankings, which should provide more than enough data for in-depth keyword research
  • Keyword research reports show all relevant data, including search volumes and movements over time
  • The platform features a useful keyword gap tool that lets you compare your rankings for keywords up against the competition

Searchmetrics is a tool that enterprises love for its packages that cater specifically to them and the volumes they need.

3. SISTRIX

sistrix

Pricing

  • Monthly: 99€-599€ ($99.55-$602.35).

What Is SISTRIX?

SISTRIX is another all-encompassing SEO-data tool that lets you do everything you need to maintain your rankings and keep your SEO in line.

Its keyword functionality shows you search volumes, competition, and trends over time and allows you to create your own keyword sets. You can also review the keyword approaches of your competitors so you can step up your efforts.

These features–along with its side audits, content analysis, and paid media data, make SISTRIX an SEO tool worth checking out.

Why SISTRIX Works For Enterprise Keyword Research

  • The Keyword Discovery tool allows you to explore seed terms, related keywords, and associated data.
  • You’ll see historical trends and competition for all keywords, which puts your potential keyword choices into context in the industry.
  • The platform allows you to add up to 10,000 keywords to a list that you can use for page optimization or content creation.

Enterprise businesses will appreciate the ability to create 10,000-strong keyword lists from the ideas they uncover in SISTRIX. That’s the kind of volume that large-scale companies need to access to stay in the game.

4. Semrush

semrush keyword overviewScreenshot from Semrush, August 2022
semrush keyword dataScreenshot from Semrush, August 2022

Pricing

  • Monthly: $119.95-$449.95.

What Is Semrush?

You can’t leave Semrush off a list of the best enterprise keyword research tools. There’s so much depth to plumb with this tool, from its SEO site audits and data to its PPC insights, current rankings data, content marketing topic tool, and writing assistant.

It’s one of the most well-known all-in-one SEO tools. The value you get for the price is unquestionable.

Semrush is a bot like any other SEO tool, and so, while it doesn’t have access to direct Google data, it’s still one of the best tools out there for presenting keyword trends and data.

Why Semrush Works For Enterprise Keyword Research

  • Keyword research presents your most relevant insights, including search volume, historical trends, difficulty, and CPC (cost per click) data.
  • Search one keyword and get access to more than 22 billion keyword ideas from Semrush’s database.
  • Build your own lists of keywords, with 1,000 keywords to a list.
  • Examine keyword gaps between you and up to five competitors.

These abilities make Semrush a premier keyword research tool for enterprise businesses.

5. seoClarity

seoclarity

Pricing

What Is seoClarity?

seoClarity touts itself as an all-in-one SEO platform with a forward-looking philosophy. It assembles SEO data, keyword metrics, content analysis, and SEO-task automation in one tool to let you work SEO magic.

The tool pushes its data-based approach to SEO, particularly regarding keyword tracking, website error tracking, and analytics reports.

Why seoClarity Works For Enterprise Keyword Research

  • The platform claims it has the largest keyword set available anywhere, at more than 30 billion sets in more than 170 countries.
  • It shows you related keyword ideas.
  • Keyword trends aggregated from billions of searches.
  • The tool lets you view your competitors’ top 100 rankings on any search engine.
  • You can see your daily keyword rankings alongside previews of the SERPs for those terms.

These points, plus the fact that the tool adds one billion new keywords to its monthly repository, make seoClarity one heavy hitter for enterprise-level keyword research.

6. Long Tail Pro

long tail proScreenshot from Long Tail Pro, August 2022

Pricing

  • Monthly, $37-147. Annually, $297-$1,177.

What Is Long Tail Pro?

As the name suggests, Long Tail Pro focuses on the long-tail keyword angle.

It’s a practical angle, too, since businesses of all sizes can benefit from using long-tail keywords.

Advertisement

Think of the ecommerce heavy hitter that needs to optimize its product pages with the terms people are using.

The tool also brings its A-game in competitor research, allowing you to search keywords and instantly get back the SERPs, so you know how to strategize your content approach.

Long Tail Pro also features the other main features you’d expect from an SEO tool, including a current rankings tracker, backlink analyzer, and site audit tool.

Why Long Tail Pro Works For Enterprise Keyword Research

  • Search a seed term and get back thousands of long-tail variants of that term.
  • Get up to 400 long-tail variants of a term from Google Keyword Planner.
  • Group them by search volume or any other metric you want.

You can put keyword approaches right up against one another to see your competitors’ strategies and use them to your advantage.

A long-tail keyword approach may not be right for everyone out there, but there are advantages to focusing on it.

Long-tail terms are often said to be “easier” to rank for (not always true) and also located further down the sales funnel, which is why you see e-commerce brands optimizing product pages for them.

Long Tail Pro provides thousands of ideas per search and is a perfect tool if you want to create a robust long-tail strategy. It’s perfect for large ecommerce operations and highly competitive niches.

7. Ahrefs

ahrefsScreenshot from Ahrefs, August 2022

Pricing

What Is Ahrefs?

Like many of the tools on this list, Ahrefs is a comprehensive SEO platform that lets you perform keyword research, track your keyword rankings over time, analyze your domain or others, perform site audits, and analyze your content.

That’s putting it simply, but know that Ahrefs can do whatever you’d need an all-in-one SEO tool to do for you. Track your backlinks, check for duplicate content, examine your JavaScript, and do much more with this platform.

Why Ahrefs Is Good For Enterprise Keyword Research

  • The Keyword Explorer tool is the largest third-party repository of keywords.
  • The tool gives you access to more than 7 billion keyword ideas.
  • Data from 171 countries.
  • Keywords are available from 10 search engines.
  • It goes the extra mile on keyword data, showing clicks per search, percentage of paid clicks, and other metrics.
  • Ahrefs updates search volume data monthly.

In terms of the sheer volume of options you have with keyword ideas and keyword data, Ahrefs is one platform you can’t afford to miss.

Enterprise businesses will benefit from its wealth of data from countries and search engines. If you want comprehensive, here it is.

Advertisement

Which Enterprise Keyword Research Tool Is Right For You?

When deciding which SEO tool is best for you or your business, there are many factors to consider.

Because of the enormity of infrastructure involved in maintaining truly awesome SEO data-scraping tools, the keyword research tools mentioned in this post come with, in some cases, massive price tags.

But when you think about what you get – and the revenue you could generate by optimizing your website’s SEO for the right keywords – the costs are justified when you use the tools effectively.

Enterprise businesses need to be as thoughtful about their keyword strategies as any other company. Tools like these can be your best friends.

More resources:


Featured Image: Rawpixel.com/Shutterstock

window.addEventListener( 'load2', function() {

if( sopp != 'yes' && addtl_consent != '1~' && !ss_u ){

!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js');

if( typeof sopp !== "undefined" && sopp === 'yes' ){ fbq('dataProcessingOptions', ['LDU'], 1, 1000); }else{ fbq('dataProcessingOptions', []); }

fbq('init', '1321385257908563');

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'enterprise-seo-tools-for-keyword-research-compared', content_category: 'enterprise digital-marketing-tools' }); } });



Source link

Advertisement
Advertisement
Click to comment

Leave a Reply

Your email address will not be published.

SEO

LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

Published

on

LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

LinkedIn is a great place to grow your business.

In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey for producing the best results.

The same study reveals content marketers are also spending more on paid content promotion. The top platform where they’re spending? Linkedin.

Businesses can also use the network for marketing to and reaching potential customers. In fact, there are more than 1 billion interactions on LinkedIn Pages every month.

With these figures, there’s no denying the power of this social media platform to drive engagement and boost brand awareness.

Are you ready to take your LinkedIn marketing game to the next level but unsure where to begin?

Here are clever LinkedIn tips from seven LinkedIn pros to boost your marketing efforts.

Advertisement

Leverage LinkedIn Live

Thomas J. Armitage

Sales Executive, Site-Seeker

LinkedIn is the ultimate B2B playground. It’s like a professional conference that’s never-ending.

Live Streams, in particular, continue to be underutilized. That’s because people starve for valuable learning material.

With Live Streams, thought leaders can bypass the headaches typically involved in traditional webinar setups. No landing pages or sign-up forms are needed. You can easily promote the event through sharing and invitations, too.

Although you’ll need a third-party streaming software, most play nicely with LinkedIn.

And Live Streams are a great way to break the monotony of text posts and engage with your audience on a more personal level.

Make sure you identify a niche topic. Write a strong description that includes who the stream is for.

Invite users you know will find it worthwhile. And make sure to promote – both before the event, as well as after, since the full video will be available for playback.


Level Up Your Content Strategy

Adam Houlahan Adam Houlahan

LinkedIn Expert at Prominence Global, Author of “Influencer – The 9 Step Guide to Becoming Highly Influential in Any Industry”

The most effective strategy for LinkedIn lead generation that delivers consistent long-term results is Algorithmically Aligned Content.

Advertisement

Only 1% of the 850+ million members of LinkedIn share content regularly (weekly). Less than 1% of that 1% truly understand and share content that LinkedIn sees as valuable to its membership and organically promotes for you.

Share content that creates conversations on the platform and shows you are the authority in your area of expertise without solving your audiences’ problems for them.

I call it “Know How,” with “No How” content.

Consistently implement this content strategy, and your ideal clients will gravitate to you to solve their problems.

Felipe Bazon Felipe Bazon

Chief SEO Officer, Hedgehog Digital

Back in 2017, I decided that the only social network that I would use professionally was going to be Linkedin.

Since then, I have been posting weekly (sometimes daily) posts related to SEO strategies, techniques, and insights.

This has helped build my network and reach decision makers who see my posts and get in contact through the platform or our website to fill in the contact form.

These leads that turned into clients have contributed to the exponential growth we have had since we opened up our office in Brazil.

Advertisement

Being a well-known SEO down here, I’ve exploited these to our advantage; all leads came from my personal account, not the company’s.

We do have a business page for U.K. and Brazil and do some Linkedin ads to promote some stuff, but it is through the personal profile that the magic happens.

Since then, my posts are averaging:

  • 4,000 views
  • 100 interactions (likes and comments)
  • Five to seven organic leads per month

My tips are:

  • Consistency and frequency. Aim for at least a couple of posts each week.
  • Avoid sharing links on your posts; leave them in the comments. This increases the reach of your posts by at least 30%. For instance, if you want to share a new article from the blog, do a post talking about the subject and say, “We’ve written a complete guide about X, and you can find the link to it in the comments.
  • Don’t be shy in sharing insights, thoughts, and results. The community loves these types of posts. These tend to get loads of interactions.

Optimize Your Page

Virginie Cantin Virginie Cantin

LinkedIn Coach – VirginieCantin.com, Wall Street Journal bestselling author of “60 Days to LinkedIn Mastery”

My personal hack uses the experience section to highlight my services and activities. So instead of having a single job title such as “Founder,” I will have several job titles under my LinkedIn company page for each “hat” I’m wearing in my company.

I have a job title for my 1:1 coaching service, LinkedIn PEELING. Another job title is dedicated to my online course, LinkedIn BREAK-IN. Then, I use a separate job title to highlight that I’m a Wall Street Journal bestselling author.

Last but not least, I have a fourth job title that aims at getting me found by people looking for speakers and podcast guests.

The beauty of having several job titles is that you can optimize every single one of them for the algorithm so that people looking for a specific service or author, or podcast guest can easily find you.

Andy Foote Andy Foote

Advanced LinkedIn Strategies Coach

LinkedIn makes it really difficult to know who your “Super Fans” and potential “Super Fans” are; it’s as if they don’t want you to build any kind of base.

Advertisement

You can see this with how they treat followers; they’re not ‘following’ at all – because an algorithm inserts itself between you and folks who have voted to see your content.

Fortunately, there’s software on the market (peakAboo by Daniel Hall) that provides juicy data on everyone who has commented on your LinkedIn posts. This helps me to know who solidly supports me and, more importantly, people who commented only a few times.

It’s the latter category I want to target and figure out a way to convert them into persistent supporters, a.k.a. “Super Fans.”


Prioritize Human-Centric Approach

Sandra Long Sandra Long

LinkedIn Trainer & Speaker – Post Road Consulting, Author of “LinkedIn for Personal Branding: The Ultimate Guide”

Activate your employee team. Make sure your team’s LinkedIn profiles are co-branded and focused on client problem-solving instead of recruiter oriented.

Encourage the team to search and connect with coworkers, clients, and prospects. Train your team to build relationships with thoughtful, helpful comments and personalized messages.

Say no to automation. Train them to engage, inspire, and motivate their professional networks with valuable comments, original posts, and shared or reposted company page content.

Develop a company hashtag and communicate how to use it on LinkedIn. Most importantly, build your team’s confidence and make it fun!

Josh Steimle Josh Steimle

Founder of the LinkedIn agency BlueMethod, Author of the WSJ & USA Today bestselling book “60 Days to LinkedIn Mastery”

LinkedIn helps me solve my biggest challenges as an entrepreneur, whether it’s sales, recruiting, or finding partners.

Advertisement

LinkedIn has easily produced millions of dollars in value for me.

Even though I wrote a book on LinkedIn with 60 tips in it, everything I teach in my book can be summarized in two words: Be human. It’s the best LinkedIn hack.

Too many are trying to imitate robots on LinkedIn by sending out spam messages, posting content but never engaging with commenters, and avoiding the time-consuming, truly creative work of one-to-one communication. But that’s where LinkedIn performs best!

When you use LinkedIn to talk directly with others, like a normal human being, that’s the moment when LinkedIn becomes indispensable.

Takeaway

As the world’s largest online professional network, Linkedin makes a remarkable addition to your social media marketing strategy.

Remember to take advantage of LinkedIn features and be consistent – all while offering value and nurturing relationships.

Armed with these tips, you’re bound to thrive on the LinkedIn feed and reap the rewards.

More Resources:

Advertisement

Featured Image: 1st footage/Shutterstock

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'linkedin-marketing-hacks', content_category: 'linkedin' }); } });



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish