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7 Enterprise SEO Tools For Keyword Research Compared



7 Enterprise SEO Tools For Keyword Research Compared

The best SEOs know they couldn’t do their jobs half as well if they didn’t have access to the right tools. And since keywords are at the center of everything we do in SEO, it’s time to talk about keyword research tools, specifically those for enterprise-level clients.

Whether it’s an ecommerce giant, a huge law firm, or any other business type, you need to work with keyword research tools that can handle the volume of data you’ll be generating and show you the metrics that matter to you and your clients.

In this list, you’ll find some heavy hitters along with some tools you may never have heard of before. The big ones are big for good reasons, but that’s no cause for brushing off the lesser-known players out there.

So, let’s get right into it. Here are seven enterprise SEO tools for keyword research compared!

1. Botify

Screenshot from Botify, August 2022


  • It is broken down into Essential, Pro, and Enterprise pricing tiers.

What Is Botify?

So, what is Botify, and why did it make this list at #1?

It’s an all-in-one SEO tool explicitly built for enterprise companies. It’s designed to handle bulk and volume: Botify’s site crawler can handle up to 250 URLs a second.

Botify Analytics is everything you need in an SEO analytics tool, showing you engagement data, query tracking, and log files all in one place. Meanwhile, Botify Intelligence brings together all the SEO issues plaguing your website and prioritizes them for you in a list so you can address what’s most important.

It’s easy to see why Botify is a winner for SEO research at the enterprise level.

Why Botify Works For Enterprise Keyword Research

  • Botify helps enterprise businesses to find the best keyword opportunities in their current rankings.
  • Build lists of keywords with any topical grouping you want.
  • Botify uses Search Console-level data to show users pages with good impressions but low CTRs.

Botify’s keyword research tool helps you perform keyword research with all the best abilities of Google Search Console. Plus, it lets you research new keyword opportunities and find your most relevant current rankings.

2. Searchmetrics



  • Monthly: $69-$149 for basic packages, which you can customize at the enterprise level.

What Is Searchmetrics?

Searchmetrics has branded itself smartly. Like many other tools on this list, it’s a versatile Swiss-army knife for SEO research. The tool allows you to research keywords, metrics, and PPC data. It lets you test out your content so you can write more focused articles designed to help users convert. And it enables you to examine your backlink portfolio.

Searchmetrics also packages quite a bit into its enterprise packages.

Why Searchmetrics Works For Enterprise Keyword Research

  • In the platform’s upper package levels, enterprise businesses can access 50,000 to 200,000 keyword rankings, which should provide more than enough data for in-depth keyword research
  • Keyword research reports show all relevant data, including search volumes and movements over time
  • The platform features a useful keyword gap tool that lets you compare your rankings for keywords up against the competition

Searchmetrics is a tool that enterprises love for its packages that cater specifically to them and the volumes they need.




  • Monthly: 99€-599€ ($99.55-$602.35).


SISTRIX is another all-encompassing SEO-data tool that lets you do everything you need to maintain your rankings and keep your SEO in line.

Its keyword functionality shows you search volumes, competition, and trends over time and allows you to create your own keyword sets. You can also review the keyword approaches of your competitors so you can step up your efforts.

These features–along with its side audits, content analysis, and paid media data, make SISTRIX an SEO tool worth checking out.

Why SISTRIX Works For Enterprise Keyword Research

  • The Keyword Discovery tool allows you to explore seed terms, related keywords, and associated data.
  • You’ll see historical trends and competition for all keywords, which puts your potential keyword choices into context in the industry.
  • The platform allows you to add up to 10,000 keywords to a list that you can use for page optimization or content creation.

Enterprise businesses will appreciate the ability to create 10,000-strong keyword lists from the ideas they uncover in SISTRIX. That’s the kind of volume that large-scale companies need to access to stay in the game.

4. Semrush

semrush keyword overviewScreenshot from Semrush, August 2022
semrush keyword dataScreenshot from Semrush, August 2022


  • Monthly: $119.95-$449.95.

What Is Semrush?

You can’t leave Semrush off a list of the best enterprise keyword research tools. There’s so much depth to plumb with this tool, from its SEO site audits and data to its PPC insights, current rankings data, content marketing topic tool, and writing assistant.

It’s one of the most well-known all-in-one SEO tools. The value you get for the price is unquestionable.

Semrush is a bot like any other SEO tool, and so, while it doesn’t have access to direct Google data, it’s still one of the best tools out there for presenting keyword trends and data.

Why Semrush Works For Enterprise Keyword Research

  • Keyword research presents your most relevant insights, including search volume, historical trends, difficulty, and CPC (cost per click) data.
  • Search one keyword and get access to more than 22 billion keyword ideas from Semrush’s database.
  • Build your own lists of keywords, with 1,000 keywords to a list.
  • Examine keyword gaps between you and up to five competitors.

These abilities make Semrush a premier keyword research tool for enterprise businesses.

5. seoClarity



What Is seoClarity?

seoClarity touts itself as an all-in-one SEO platform with a forward-looking philosophy. It assembles SEO data, keyword metrics, content analysis, and SEO-task automation in one tool to let you work SEO magic.

The tool pushes its data-based approach to SEO, particularly regarding keyword tracking, website error tracking, and analytics reports.

Why seoClarity Works For Enterprise Keyword Research

  • The platform claims it has the largest keyword set available anywhere, at more than 30 billion sets in more than 170 countries.
  • It shows you related keyword ideas.
  • Keyword trends aggregated from billions of searches.
  • The tool lets you view your competitors’ top 100 rankings on any search engine.
  • You can see your daily keyword rankings alongside previews of the SERPs for those terms.

These points, plus the fact that the tool adds one billion new keywords to its monthly repository, make seoClarity one heavy hitter for enterprise-level keyword research.

6. Long Tail Pro

long tail proScreenshot from Long Tail Pro, August 2022


  • Monthly, $37-147. Annually, $297-$1,177.

What Is Long Tail Pro?

As the name suggests, Long Tail Pro focuses on the long-tail keyword angle.

It’s a practical angle, too, since businesses of all sizes can benefit from using long-tail keywords.

Think of the ecommerce heavy hitter that needs to optimize its product pages with the terms people are using.

The tool also brings its A-game in competitor research, allowing you to search keywords and instantly get back the SERPs, so you know how to strategize your content approach.

Long Tail Pro also features the other main features you’d expect from an SEO tool, including a current rankings tracker, backlink analyzer, and site audit tool.

Why Long Tail Pro Works For Enterprise Keyword Research

  • Search a seed term and get back thousands of long-tail variants of that term.
  • Get up to 400 long-tail variants of a term from Google Keyword Planner.
  • Group them by search volume or any other metric you want.

You can put keyword approaches right up against one another to see your competitors’ strategies and use them to your advantage.

A long-tail keyword approach may not be right for everyone out there, but there are advantages to focusing on it.

Long-tail terms are often said to be “easier” to rank for (not always true) and also located further down the sales funnel, which is why you see e-commerce brands optimizing product pages for them.

Long Tail Pro provides thousands of ideas per search and is a perfect tool if you want to create a robust long-tail strategy. It’s perfect for large ecommerce operations and highly competitive niches.

7. Ahrefs

ahrefsScreenshot from Ahrefs, August 2022


What Is Ahrefs?

Like many of the tools on this list, Ahrefs is a comprehensive SEO platform that lets you perform keyword research, track your keyword rankings over time, analyze your domain or others, perform site audits, and analyze your content.

That’s putting it simply, but know that Ahrefs can do whatever you’d need an all-in-one SEO tool to do for you. Track your backlinks, check for duplicate content, examine your JavaScript, and do much more with this platform.

Why Ahrefs Is Good For Enterprise Keyword Research

  • The Keyword Explorer tool is the largest third-party repository of keywords.
  • The tool gives you access to more than 7 billion keyword ideas.
  • Data from 171 countries.
  • Keywords are available from 10 search engines.
  • It goes the extra mile on keyword data, showing clicks per search, percentage of paid clicks, and other metrics.
  • Ahrefs updates search volume data monthly.

In terms of the sheer volume of options you have with keyword ideas and keyword data, Ahrefs is one platform you can’t afford to miss.

Enterprise businesses will benefit from its wealth of data from countries and search engines. If you want comprehensive, here it is.

Which Enterprise Keyword Research Tool Is Right For You?

When deciding which SEO tool is best for you or your business, there are many factors to consider.

Because of the enormity of infrastructure involved in maintaining truly awesome SEO data-scraping tools, the keyword research tools mentioned in this post come with, in some cases, massive price tags.

But when you think about what you get – and the revenue you could generate by optimizing your website’s SEO for the right keywords – the costs are justified when you use the tools effectively.

Enterprise businesses need to be as thoughtful about their keyword strategies as any other company. Tools like these can be your best friends.

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Gen Z Ditches Google, Turns To Reddit For Product Searches




In this photo illustration, the Reddit logo is displayed on a smartphone screen.

A new report from Reddit, in collaboration with GWI and AmbassCo, sheds light on the evolving search behaviors of Generation Z consumers.

The study surveyed over 3,000 internet users across the UK, US, and Germany, highlighting significant changes in how young people discover and research products online.

Here’s an overview of key findings and the implications for marketers.

Decline In Traditional Search

The study found that Gen Z uses search engines to find new brands and products less often.

That’s because they shop online differently. They’re less interested in looking for expert reviews or spending much time searching for products.

There are also frustrations with mobile-friendliness and complex interfaces on traditional search platforms.

Because of this, traditional SEO strategies might not work well for reaching younger customers.


Companies trying to reach Gen Z might need to try new methods instead of just focusing on being visible on Google and other search engines.

Rise Of Social Media Discovery

Screenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Gen Z is increasingly using social media to find new brands and products.

The study shows that Gen Z has used social media for product discovery 36% more frequently since 2018.

This change is affecting how young people shop online. Instead of searching for products, they expect brands to appear in their social media feeds.

1719123963 547 Gen Z Ditches Google Turns To Reddit For Product SearchesScreenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Because of this, companies trying to reach young customers need to pay more attention to how they present themselves on social media.


To succeed at marketing to Gen Z, businesses will likely need to focus on two main things:

  1. Ensure that your content appears more often in social media feeds.
  2. Create posts people want to share and interact with.

Trust Issues With Influencer Marketing

Even though more people are finding products through social media, the report shows that Gen Z is less likely to trust what social media influencers recommend.

These young shoppers often don’t believe in posts that influencers are paid to make or products they promote.

Instead, they prefer to get information from sources that feel more real and are driven by regular people in online communities.


Because of this lack of trust, companies must focus on being genuine and building trust when they try to get their websites to appear in search results or create ads.

Some good ways to connect with these young consumers might be to use content created by regular users, encourage honest product reviews, and create authentic conversations within online communities.

Challenges With Current Search Experiences

The research shows that many people are unhappy with how search engines work right now.

More than 60% of those surveyed want search results to be more trustworthy. Almost half of users don’t like looking through many search result pages.

Gen Z is particularly bothered by inaccurate information and unreliable reviews.

1719123963 785 Gen Z Ditches Google Turns To Reddit For Product SearchesScreenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.


Given the frustration with search quality, marketers should prioritize creating accurate, trustworthy content.

This can help build brand credibility, leading to more direct visits.

Reddit: A Trusted Alternative

The report suggests that Gen Z trusts Reddit when looking up products—it’s their third most trusted source, after friends and family and review websites.

1719123963 403 Gen Z Ditches Google Turns To Reddit For Product SearchesScreenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Young users like Reddit because it’s community-based and provides specific answers to users’ questions, making it feel more real.

It’s worth noting that this report comes from Reddit itself, which probably influenced why it’s suggesting its own platform.


Companies should focus more on being part of smaller, specific online groups frequented by Gen Z.

That could include Reddit or any other forum.

Why SEJ Cares

As young people change how they look for information online, this study gives businesses important clues about connecting with future customers.

Here’s what to remember:

  • Traditional search engine use is declining among Gen Z.
  • Social media is increasingly vital for product discovery.
  • There’s growing skepticism towards influencer marketing.
  • Current search experiences often fail to meet user expectations.
  • Community-based platforms like Reddit are gaining trust.

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Google Clarifies Organization Merchant Returns Structured Data




Google updates organization structured data for merchant returns

Google quietly updated their organization structured data documentation in order to clarify two points about merchant returns in response to feedback about an ambiguity in the previous version.

Organization Structured Data and Merchant Returns

Google recently expanded their Organization structured data so that it could now accommodate a merchant return policy. The change added support for adding a sitewide merchant return policy.

The original reason for adding this support:

“Adding support for Organization-level return policies

What: Added documentation on how to specify a general return policy for an Organization as a whole.

Why: This makes it easier to define and maintain general return policies for an entire site.”

However that change left unanswered about what will happen if a site has a sitewide return policy but also has a different policy for individual products.

The clarification applies for the specific scenario of when a site uses both a sitewide return policy in their structured data and another one for specific products.

What Takes Precedence?

What happens if a merchant uses both a sitewide and product return structured data? Google’s new documentation states that Google will ignore the sitewide product return policy in favor of a more granular product-level policy in the structured data.

The clarification states:

“If you choose to provide both organization-level and product-level return policy markup, Google defaults to the product-level return policy markup.”

Change Reflected Elsewhere

Google also updated the documentation to reflect the scenario of the use of two levels of merchant return policies in another section that discusses whether structured data or merchant feed data takes precedence. There is no change to the policy, merchant center data still takes precedence.

This is the old documentation:

“If you choose to use both markup and settings in Merchant Center, Google will only use the information provided in Merchant Center for any products submitted in your Merchant Center product feeds, including automated feeds.”

This is the same section but updated with additional wording:

“If you choose to use both markup (whether at the organization-level or product-level, or both) and settings in Merchant Center, Google will only use the information provided in Merchant Center for any products submitted in your Merchant Center product feeds, including automated feeds.”

Read the newly updated Organization structured data documentation:

Organization (Organization) structured data – MerchantReturnPolicy

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What Is It & How To Write It




What Is It & How To Write It

In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more.

It’s often overlooked, but every image on your website should have alt text. More information is better, and translating visual information into text is important for search engine bots attempting to understand your website and users with screen readers.

Alt text is one more source of information that relates ideas and content together on your website.

This practical and to-the-point guide contains tips and advice you can immediately use to improve your website’s image SEO and accessibility.

What Is Alt Text?

Alternative text (or alt text) – also known as the alt attribute or the alt tag (which is not technically correct because it is not a tag) – is simply a piece of text that describes the image in the HTML code.

What Are The Uses Of Alt Text?

The original function of alt text was simply to describe an image that could not be loaded.

Many years ago, when the internet was much slower, alt text would help you know the content of an image that was too heavy to be loaded in your browser.

Today, images rarely fail to load – but if they do, then it is the alt text you will see in place of an image.

Screenshot from Search Engine Journal, May 2024

Alt text also helps search engine bots understand the image’s content and context.

More importantly, alt text is critical for accessibility and for people using screen readers:

  • Alt text helps people with disabilities (for example, using screen readers) learn about the image’s content.

Of course, like every element of SEO, it is often misused or, in some cases, even abused.

Let’s now take a closer look at why alt text is important.

Why Alt Text Is Important

The web and websites are a very visual experience. It is hard to find a website without images or graphic elements.

That’s why alt text is very important.

Alt text helps translate the image’s content into words, thus making the image accessible to a wider audience, including people with disabilities and search engine bots that are not clever enough yet to fully understand every image, its context, and its meaning.

Why Alt Text Is Important For SEO

Alt text is an important element of on-page SEO optimization.

Proper alt text optimization makes your website stand a better chance of ranking in Google image searches.

Yes, alt text is a ranking factor for Google image search.

Depending on your website’s niche and specificity, Google image search traffic may play a huge role in your website’s overall success.

For example, in the case of ecommerce websites, users very often start their search for products with a Google image search instead of typing the product name into the standard Google search.

Screenshot from search for [Garmin forerunner]Screenshot from search for [Garmin forerunner], May 2024

Google and other search engines may display fewer product images (or not display them at all) if you fail to take care of their alt text optimization.

Without proper image optimization, you may lose a lot of potential traffic and customers.

Why Alt Text Is Important For Accessibility

Visibility in Google image search is very important, but there is an even more important consideration: Accessibility.

Fortunately, in recent years, more focus has been placed on accessibility (i.e., making the web accessible to everyone, including people with disabilities and/or using screen readers).

Suppose the alt text of your images actually describes their content instead of, for example, stuffing keywords. In that case, you are helping people who cannot see this image better understand it and the content of the entire web page.

Let’s say one of your web pages is an SEO audit guide that contains screenshots from various crawling tools.

Would it not be better to describe the content of each screenshot instead of placing the same alt text of “SEO audit” into every image?

Let’s take a look at a few examples.

Alt Text Examples

Finding many good and bad examples of alt text is not difficult. Let me show you a few, sticking to the above example with an SEO audit guide.

Good Alt Text Examples

So, our example SEO guide contains screenshots from tools such as Google Search Console and Screaming Frog.

Some good examples of alt text may include:


Tip: It is also a good idea to take care of the name of your file. Using descriptive file names is not a ranking factor, but I recommend this as a good SEO practice.

Bad And/Or Spammy Alt Text Examples

I’ve also seen many examples of bad alt text use, including keyword stuffing or spamming.

Here is how you can turn the above good examples into bad examples:

”google search console coverage report

As you can see, the above examples do not provide any information on what these images actually show.

You can also find examples and even more image SEO tips on Google Search Central.

Common Alt Text Mistakes

Stuffing keywords in the alt text is not the only mistake you can make.

Here are a few examples of common alt text mistakes:

  • Failure to use the alt text or using empty alt text.
  • Using the same alt text for different images.
  • Using very general alt text that does not actually describe the image. For example, using the alt text of “dog” on the photo of a dog instead of describing the dog in more detail, its color, what it is doing, what breed it is, etc.
  • Automatically using the name of the file as the alt text – which may lead to very unfriendly alt text, such as “googlesearchconsole,” “google-search-console,” or “photo2323,” depending on the name of the file.

Alt Text Writing Tips

And finally, here are the tips on how to write correct alt text so that it actually fulfills its purpose:

  • Do not stuff keywords into the alt text. Doing so will not help your web page rank for these keywords.
  • Describe the image in detail, but still keep it relatively short. Avoid adding multiple sentences to the alt text.
  • Use your target keywords, but in a natural way, as part of the image’s description. If your target keyword does not fit into the image’s description, don’t use it.
  • Don’t use text on images. All text should be added in the form of HTML code.
  • Don’t write, “this is an image of.” Google and users know that this is an image. Just describe its content.
  • Make sure you can visualize the image’s content by just reading its alt text. That is the best exercise to make sure your alt text is OK.

How To Troubleshoot Image Alt Text

Now you know all the best practices and common mistakes of alt text. But how do you check what’s in the alt text of the images of a website?

You can analyze the alt text in the following ways:

Inspecting an element (right-click and select Inspect when hovering over an image) is a good way to check if a given image has alt text.

However, if you want to check that in bulk, I recommend one of the below two methods.

Install Web Developer Chrome extension.

Screenshot of Web Developer Extension in Chrome by authorScreenshot from Web Developer Extension, Chrome by author, May 2024

Next, open the page whose images you want to audit.

Click on Web Developer and navigate to Images > Display Alt Attributes. This way, you can see the content of the alt text of all images on a given web page.

The alt text of images is shown on the page.Screenshot from Web Developer Extension, Chrome by author, May 2024

How To Find And Fix Missing Alt Text

To check the alt text of the images of the entire website, use a crawler like Screaming Frog or Sitebulb.

Crawl the site, navigate to the image report, and review the alt text of all website images, as shown in the video guide below.

You can also export only images that have missing alt text and start fixing those issues.

Alt Text May Not Seem Like A Priority, But It’s Important

Every source of information about your content has value. Whether it’s for vision-impaired users or bots, alt text helps contextualize the images on your website.

While it’s only a ranking factor for image search, everything you do to help search engines understand your website can potentially help deliver more accurate results. Demonstrating a commitment to accessibility is also a critical component of modern digital marketing.


What is the purpose of alt text in HTML?

Alternative text, or alt text, serves two main purposes in HTML. Its primary function is to provide a textual description of an image if it cannot be displayed. This text can help users understand the image content when technical issues prevent it from loading or if they use a screen reader due to visual impairments. Additionally, alt text aids search engine bots in understanding the image’s subject matter, which is critical for SEO, as indexing images correctly can enhance a website’s visibility in search results.

Can alt text improve website accessibility?

Yes, alt text is vital for website accessibility. It translates visual information into descriptive text that can be read by screen readers used by users with visual impairments. By accurately describing images, alt text ensures that all users, regardless of disability, can understand the content of a web page, making the web more inclusive and accessible to everyone.

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