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Contact Us Page Examples: 44 Designs For Inspiration

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Contact Us Page Examples: 44 Designs For Inspiration

A Contact Us page is a vital component of a brand’s website.

It’s one of the few ways available for potential customers to have a direct line of communication with a business – all without leaving the site.

Not only is a Contact Us page great for capturing leads, but it’s also an efficient tool for customer service operations.

Website visitors will typically also leave feedback or ask general questions through a contact page. These pieces of information are valuable to businesses because they learn more about consumer expectations and preferences.

Need some inspiration to spice up your Contact Us page?

Look no further than the over 40 examples for inspiration on how to create a compelling and attractive Contact Us page.

Key Elements Of A Great Contact Us Page

There are three core elements that make up a successful Contact Us page:

While Contact Us pages are meant to be helpful to users, it’s important not to bombard them with too much information.

At the end of the day, users want to know from brands that their voices will be heard one way or another. Adding in additional elements like phone numbers, email addresses, and social links gives users the opportunity to reach out on multiple platforms.

Lastly, a Contact Us page should be easy to find on a website. Nothing’s more frustrating for a user to have to hunt down ways to contact a company, leaving them overwhelmed by the time they finally find it.

44 Inspiring Contact Us Page Examples

1. Search Engine Journal

We couldn’t help but start this list by raving about our own Contact Us page. We begin with an engaging heading, “Have questions? Shoot us an Email.”

And then simplify the page with easy button links that adjust the Contact form based on user engagement.

Screenshot from searchenginejournal.com, February 2024Search Engine Journal Contact Us page

2. Impact

Impact’s Contact Us page is easy to navigate for users, directing them to support for any account-related issues or to visit the Help Center to get quick answers.

Impact Contact Us pageScreenshot taken from impact.com, February 2024Impact Contact Us page

3. Asana

Asana took a minimalistic approach with their Contact Us page, utilizing a visually appealing and simple form.

It also provides a link to its FAQs for more general questions that someone may be able to find an answer to quickly.

Lastly, the page includes a non-intrusive chatbot that gets a user in touch with the sales team quicker, if they wish.

Asana Sales Contact PageScreenshot from asana.com, February 2024Asana Sales Contact Page

4. Netflix

Netflix is an excellent example of providing personalized customer service for account holders.

If you have an account, Netflix personalizes the greeting on the page, such as “Hi, Brooke.”

It provides a handy set of quick links for account help, like resetting a password or signing in.

The page to get help signing in also has a phone number a customer can call to chat through issues in real time, if needed.

Netflix Contact Us PageScreenshot from netflix.com, February 2024Netflix Contact Us Page

5. Peloton

The combination of images and text on their Contact Us page is helpful, direct, and organized.

For example, you have two routes you can take: “Need help with your hardware or order?” or “Have questions before making a purchase?”

And each has a button connecting you to the correct department.

There’s also a chatbot feature in the bottom right-hand corner, as well as links for:

  • Peloton offices.
  • Corporate contacts (email addresses).
  • Studio locations.
Contact Us Page Examples: 44 Designs For InspirationScreenshot from support.onepeloton.com, February 2024Contact Us Page Examples: 44 Designs For Inspiration

6. Apple

Apple’s support is all about personalization based on the products and devices you have.

The Contact Us page design is simple but effective by prompting the user to sign in for faster support.

Once signed in, Apple provides easy-to-navigate topics and categories, along with the option to input a device serial number for advanced support.

Apple Support Contact Us PageScreenshot from getsupport.apple.com, February 2024Apple Support Contact Us Page

 

Apple support by category once signed in with Apple ID.Screenshot taken from getsupport.apple.com, February 2024Apple support by category once signed in with Apple ID.

7. Adobe

Adobe’s Contact Us page provides visually attractive options for contacting sales, support, or billing, with clear instructions on when to use each option.

It also offers a search bar for finding answers to common questions and links to additional resources and support communities based on the apps you have.

Adobe Support PageScreenshot taken from helpx.adobe.com, February 2024Adobe Support Page

8. Shopify

Another organized and easy-to-navigate Contact Us page is Shopify, where you can effortlessly search for any question or utilize their buttons for the primary services you might need.

There’s also a handy virtual chat assistant on the right-hand side of the page, instead of having a separate pop-up chatbot that many websites use.

Shopify Support and Contact Us PageScreenshot taken from help.shopify.com, February 2024Shopify Support and Contact Us Page

9. Dropbox

While Dropbox has a lot of information on its Contact Us page, it is organized.

It also uses two colors on the central portion of its page to not overwhelm the eye when scanning it.

Dropbox Contact Us PageScreenshot taken from dropbox.com, February 2024Dropbox Contact Us Page

10. LinkedIn

The LinkedIn Contact Us page starts with a personalized, supportive statement, “We’re here to help,” putting the user in a trusted state of mind.

The page offers users multiple ways to search for help, including the search bar, quick shortcut links, and topic bubbles, making the page more visually appealing.

LinkedIn Contact Us PageScreenshot taken from linkedin.com, February 2024LinkedIn Contact Us Page

11. HubSpot

Another page that has a simple arrangement of contact solutions is HubSpot.

From the very beginning, it easily lays out the two options a customer can choose from – if they’re looking to become a new customer, or if they’re an existing customer that needs support.

HubSpot Contact Us PageScreenshot taken from hubspot.com, February 2024HubSpot Contact Us Page

12. Costco

Costco maximizes its use of buttons to direct customers to top inquiries, such as the Order page and Membership Auto-Renewal.

It also lists its quick self-service options and a directory so you can get connected with the right department.

Costco Contact Us PageScreenshot taken from customerservice.costco.com, February 2024Costco Contact Us Page

13. Etsy

Etsy breaks up its Contact Us page into two categories so a customer can find help quickly:

  • Shopping on Etsy.
  • Selling on Etsy.

There’s also a clean, front-and-center button where users can get help with an order without having to search for it.

It makes good use of its color scheme to break up the page sections, which is easier on the eyes when there’s typically a lot of white space.

Etsy Contact Us PageScreenshot taken from help.etsy.com, February 2024Etsy Contact Us Page

14. AT&T

The use of clear buttons based on services on AT&T’s Contact Us page allows for easy navigation.

It also includes a helpful search bar for questions and a way to talk with other AT&T customers from its page.

Once signed in, the page becomes personalized based on the services and products an AT&T customer has.

AT&T Contact Us PageScreenshot taken from att.com, February 2024AT&T Contact Us Page

15. Delta

Delta has a drop-down menu on its Contact Us page titled “Need Help?” where customers can click and find answers to major inquiries.

Or they can scroll through different, well-broken-up sections to find information most useful to their current situation.

Delta Contact Us Page_02.24Screenshot taken from delta.com, February 2024Delta Contact Us Page_02.24

16. Amazon

Amazon also utilizes buttons under their Quick Solutions sections so customers can problem-solve quickly without waiting on the phone.

Amazon Contact Us pageScreenshot taken from amazon.com, February 2024Amazon Contact Us page

17. Evernote

Another page that makes good use of color schemes is Evernote.

Evernote’s Contact Us page is simple, easy to read, and broken out into helpful sections. It also list out its office locations and email addresses for additional ways to get in touch.

Evernote Contact Us PageScreenshot taken from evernote.com, February 2024Evernote Contact Us Page

18. Salesforce

Salesforce puts the user in control of how they choose to contact the company.

With a visually pleasing blue hue, a customer can choose to fill out a form, call, chat, or send feedback. Each section is easy to understand and simple to navigate.

Salesforce Contact Us PageScreenshot taken from salesforce.com, February 2024Salesforce Contact Us Page

19. Reddit

Bold colors and information with two blocked-off sections help users quickly find information on Reddit’s Contact Us page.

Users also have the option to submit a request in the upper right-hand corner of the page.

Reddit Contact Us PageScreenshot taken from support.reddit.com, February 2024Reddit Contact Us Page

20. Beauty Counter

A great example of an ecommerce Contact Us page is Beauty Counter.

The left-hand menu has helpful links a user can easily navigate to, while the main ways to contact the business are broken out into three muted color boxes.

Beauty Counter also lists out its operating hours for chat, calls, and email, which sets the proper expectation for a response time right away with a customer.

Beauty Counter Contact Us PageScreenshot taken from beautycounter.com, February 2024Beauty Counter Contact Us Page

21. Primally Pure

This is an example of a small ecommerce business doing it right. It has a small selection of dropdowns a customer can choose from, and then a more personalized form appears based on the user’s selections.

Primally Pure also lists additional contact points at the bottom of its page, such as clickable icons for its Facebook and Instagram accounts.

Primally Pure Contact Us PageScreenshot taken from primallypure.com, February 2024Primally Pure Contact Us Page

22. Thrive Market

While Thrive Market has a lot of information on its Contact Us page, it is well organized.

It makes good use of shadows around topic boxes to not overwhelm the eyes while scanning the page.

Thrive Market Contact Us PageScreenshot taken from help.thrivemarket.com, February 2024Thrive Market Contact Us Page

23. Canva

Canva’s Contact Us page is simple but useful.

Additionally, creating a box with a different color background from the rest of the page helps to highlight important info about their response rate.

Lastly, Canva gives the user an opportunity to provide quick feedback at the bottom of the page to help improve its customer service.

Canva Contact Us PageScreenshot taken from canva.com, February 2024Canva Contact Us Page

24. Target

Target has a simplified Contact Us page. Its drop-down menu gives you clear contact information and resources for various topics customers may need.

Target Contact Us pageScreenshot taken from contactus.target.com, February 2024Target Contact Us page

25. Chewy

Chewy does a great job of capturing the user’s attention with an adorable photo of a cat and dog.

The contact options are clearly visible in a bright blue box.

Below the contact options is a section for “Most Common Questions” that a user can navigate through that may not need additional help from support.

Chewy Contact Us pageScreenshot taken from chewy.com, February 2024Chewy Contact Us page

26. Slack

Slack uses topic buttons to navigate customers to FAQs and a search bar for custom questions.

It’s vital to pay attention to the little detail where even the submit button for the search bar is labeled “Get Help” over something like “Submit.”

Slack Contact Us pageScreenshot taken from slack.com, February 2024Slack Contact Us page

27. ClickUp

This excellent multidimensional Contact Us page from ClickUp begins with a question to build trust. It provides six options for people to get in touch with it, and 11 categories for users to get more feature usage information.

This company’s Contact Us page covers all its bases.

ClickUp Contact Us pageScreenshot taken from help.clickup.com, February 2024ClickUp Contact Us page

28. Venmo

This page starts with a catchy statement, “Fast answers at your fingertips,” putting the customer at ease from the very beginning.

Then, it clearly shows the user can search for what they’re trying to find and showcases featured articles at the bottom for frequently asked questions.

Venmo also offers a simple form at the bottom of the page for customers to fill out if they need more help outside of FAQs.

Venmo Contact Us pageScreenshot taken from help.venmo.com, February 2024Venmo Contact Us page

29. Marriott

Another Contact Us page that showcases company support is Marriott.

It boldly states, “We’re Here To Help,” and then utilizes a combination of custom search and topic images for customers to navigate through support options.

Each topic is clearly stated in the bold orange buttons so a user knows they can click to view further.

Marriott Contact Us pageScreenshot taken from marriott.com, February 2024Marriott Contact Us page

30. Facebook

Another excellent example of mixing images and text while keeping the information simple is Facebook’s Contact Us page.

It perfectly illustrates how to organize common consumer resources.

Facebook Contact Us pageScreenshot taken from facebook.com, February 2024Facebook Contact Us page

31. Instagram

Following suit of the Facebook Contact Us page is its sister brand, Instagram.

Meta does a fantastic job of streamlining the user experience across brands to make the Help and Support Centers easier and more familiar to navigate.

Instagram Contact Us pageScreenshot taken from help.instagram.com, February 2024Instagram Contact Us page

32. TikTok

While TikTok is primarily app-based, its simple but effective Contact Us page on the web covers consumers and advertisers alike.

The page has helpful links such as how to advertise, privacy concerns, media inquiries, and more.

TikTok Contact Us pageScreenshot taken from tiktok.com, February 2024TikTok Contact Us page

33. American Express

American Express has always been known for its stellar customer support.

Its Contact Us page is a clear reflection of its high standard of customer care.

The muted tone background makes it easier on the eyes, and it makes good use of combining text and imagery for featured category support.

American Express Contact Us pageScreenshot taken from americanexpress.com, February 2024American Express Contact Us page

34. Nintendo

Nintendo organizes its Contact Us page into two manageable sections so customers can choose from self-help resources or the ability to contact the company during business hours.

Once a user scrolls past the self-help resources, there are three ways they can contact support. The options have clear call-to-action buttons, making this super user-friendly.

Nintendo Contact Us pageScreenshot taken from support.nintendo.com, February 2024Nintendo Contact Us page
Nintendo Contact Us page options.Screenshot taken from support.nintendo.com, February 2024Nintendo Contact Us page options.

35. Unbounce

Some Contact Us pages can have an overload of information, which can end up confusing the customer.

But Unbounce’s Contact Us page arranges its contact sections well.

Unbounce Contact Us pageScreenshot taken from unbounce.com, February 2024Unbounce Contact Us page

36. Rowe Casa Organics

Another example of a small business support page doing it right.

Rowe Casa Organics starts with a simple form a user can fill out, or they can scroll down to find quick links and answers to FAQs without having to get in touch with someone.

Rowe Casa Organics Contact Us pageScreenshot taken from rowecasaorganics.com, February 2024Rowe Casa Organics Contact Us page

37. American Cancer Society

The American Cancer Society does a phenomenal job of making a potentially overwhelming site visit less overwhelming.

The number to call customer service is front-and-center, or a user has the option to live chat with someone if they can’t call.

Further down the page, there are many online resources that are easy to understand, as well as the ability to find local resources in a user’s area.

This Contact Us page is all about providing peace of mind to the user during challenging times.

American Cancer Society Contact Us pageScreenshot taken from cancer.org, February 2024American Cancer Society Contact Us page

38. Thorne

Thorne has all the information you need to contact them, plus an important note. It mentions its FAQ page right away in order for customers to hopefully find an answer before having to contact support.

It also notes that its online chat function is with real humans and not a chatbot or virtual assistant, which many users welcome having the chance to interact with a human.

Thorne Contact Us pageScreenshot taken from thorne.com, February 2024Thorne Contact Us page

39. Zendesk

Zendesk’s Contact Us page is just as aesthetically pleasing as it is helpful to customers.

It broke its page out into two user buckets: one to contact sales, and another to contact account and product support.

Further down the page, Zendesk lists out all its global offices, complete with addresses, websites, and email addresses.

Zendesk Contact Us pageScreenshot taken from zendesk.com, February 2024Zendesk Contact Us page

40. Google

A company as robust as Google managed to make its Contact Us page as simple and user-friendly as possible.

The main call-to-action is for a user to get support, which takes users to the Support page and allows them to choose from all the different Google products available.

It also has curated sections for careers, press inquiries, and advertisers to accommodate any potential user inquiry.

Google Contact Us pageScreenshot taken from about.google.com, February 2024Google Contact Us page

41. Microsoft

Another huge conglomerate, Microsoft, does a fantastic job of simplifying its Contact Us page to get users the help they need, faster.

Right away, Microsoft encourages users to sign in for more personalized support.

It also utilizes its familiar product icons, which users can click on to get product-specific support.

Microsoft Contact Us pageScreenshot taken from support.microsoft.com, February 2024Microsoft Contact Us page

42. Walmart

Walmart’s Contact Us page has a friendly and non-intrusive section for users to navigate quickly to their particular issue.

The page also has eight different sections with quick links you can click on for further assistance and information.

Walmart Contact Us pageScreenshot taken from walmart.com, February 2024Walmart Contact Us page

43. Yeti

With a classic landscape and on-brand picture to engage the audience, Yeti’s Contact Us page sets the right tone while providing all the information someone may need.

It’s an excellent reminder to select your images for your Contact Us page carefully.

Yeti Contact Us pageScreenshot taken from yeti.com, February 2024Yeti Contact Us page

44. Wix

Finally, as another example of keeping navigation as simple as possible, Wix’s Contact Us page perfectly illustrates how to organize consumer resources.

Wix Contact Us pageScreenshot taken from wix.com, February 2024Wix Contact Us page

Conclusion

Whether you’re building a new website, redesigning an old one, or simply updating your current site, hopefully, these pages provide a wealth of information and design elements to help inspire you.

More resources: 


Featured Image: Roman Samborskyi/Shutterstock



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Optimizing Interaction To Next Paint: A Step-By-Step Guide

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Optimizing Interaction To Next Paint: A Step-By-Step Guide

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own.

Keeping your website fast is important for user experience and SEO.

The Core Web Vitals initiative by Google provides a set of metrics to help you understand the performance of your website.

The three Core Web Vitals metrics are:

This post focuses on the recently introduced INP metric and what you can do to improve it.

How Is Interaction To Next Paint Measured?

INP measures how quickly your website responds to user interactions – for example, a click on a button. More specifically, INP measures the time in milliseconds between the user input and when the browser has finished processing the interaction and is ready to display any visual updates on the page.

Your website needs to complete this process in under 200 milliseconds to get a “Good” score. Values over half a second are considered “Poor”. A poor score in a Core Web Vitals metric can negatively impact your search engine rankings.

Google collects INP data from real visitors on your website as part of the Chrome User Experience Report (CrUX). This CrUX data is what ultimately impacts rankings.

Image created by DebugBear, May 2024

How To Identify & Fix Slow INP Times

The factors causing poor Interaction to Next Paint can often be complex and hard to figure out. Follow this step-by-step guide to understand slow interactions on your website and find potential optimizations.

1. How To Identify A Page With Slow INP Times

Different pages on your website will have different Core Web Vitals scores. So you need to identify a slow page and then investigate what’s causing it to be slow.

Using Google Search Console

One easy way to check your INP scores is using the Core Web Vitals section in Google Search Console, which reports data based on the Google CrUX data we’ve discussed before.

By default, page URLs are grouped into URL groups that cover many different pages. Be careful here – not all pages might have the problem that Google is reporting. Instead, click on each URL group to see if URL-specific data is available for some pages and then focus on those.

1716368164 358 Optimizing Interaction To Next Paint A Step By Step GuideScreenshot of Google Search Console, May 2024

Using A Real-User Monitoring (RUM) Service

Google won’t report Core Web Vitals data for every page on your website, and it only provides the raw measurements without any details to help you understand and fix the issues. To get that you can use a real-user monitoring tool like DebugBear.

Real-user monitoring works by installing an analytics snippet on your website that measures how fast your website is for your visitors. Once that’s set up you’ll have access to an Interaction to Next Paint dashboard like this:

1716368164 404 Optimizing Interaction To Next Paint A Step By Step GuideScreenshot of the DebugBear Interaction to Next Paint dashboard, May 2024

You can identify pages you want to optimize in the list, hover over the URL, and click the funnel icon to look at data for that specific page only.

1716368164 975 Optimizing Interaction To Next Paint A Step By Step GuideImage created by DebugBear, May 2024

2. Figure Out What Element Interactions Are Slow

Different visitors on the same page will have different experiences. A lot of that depends on how they interact with the page: if they click on a background image there’s no risk of the page suddenly freezing, but if they click on a button that starts some heavy processing then that’s more likely. And users in that second scenario will experience much higher INP.

To help with that, RUM data provides a breakdown of what page elements users interacted with and how big the interaction delays were.

1716368164 348 Optimizing Interaction To Next Paint A Step By Step GuideScreenshot of the DebugBear INP Elements view, May 2024

The screenshot above shows different INP interactions sorted by how frequent these user interactions are. To make optimizations as easy as possible you’ll want to focus on a slow interaction that affects many users.

In DebugBear, you can click on the page element to add it to your filters and continue your investigation.

3. Identify What INP Component Contributes The Most To Slow Interactions

INP delays can be broken down into three different components:

  • Input Delay: Background code that blocks the interaction from being processed.
  • Processing Time: The time spent directly handling the interaction.
  • Presentation Delay: Displaying the visual updates to the screen.

You should focus on which INP component is the biggest contributor to the slow INP time, and ensure you keep that in mind during your investigation.

1716368164 193 Optimizing Interaction To Next Paint A Step By Step GuideScreenshot of the DebugBear INP Components, May 2024

In this scenario, Processing Time is the biggest contributor to the slow INP time for the set of pages you’re looking at, but you need to dig deeper to understand why.

High processing time indicates that there is code intercepting the user interaction and running slow performing code. If instead you saw a high input delay, that suggests that there are background tasks blocking the interaction from being processed, for example due to third-party scripts.

4. Check Which Scripts Are Contributing To Slow INP

Sometimes browsers report specific scripts that are contributing to a slow interaction. Your website likely contains both first-party and third-party scripts, both of which can contribute to slow INP times.

A RUM tool like DebugBear can collect and surface this data. The main thing you want to look at is whether you mostly see your own website code or code from third parties.

1716368164 369 Optimizing Interaction To Next Paint A Step By Step GuideScreenshot of the INP Primary Script Domain Grouping in DebugBear, May 2024

Tip: When you see a script, or source code function marked as “N/A”, this can indicate that the script comes from a different origin and has additional security restrictions that prevent RUM tools from capturing more detailed information.

This now begins to tell a story: it appears that analytics/third-party scripts are the biggest contributors to the slow INP times.

5. Identify Why Those Scripts Are Running

At this point, you now have a strong suspicion that most of the INP delay, at least on the pages and elements you’re looking at, is due to third-party scripts. But how can you tell whether those are general tracking scripts or if they actually have a role in handling the interaction?

DebugBear offers a breakdown that helps see why the code is running, called the INP Primary Script Invoker breakdown. That’s a bit of a mouthful – multiple different scripts can be involved in slowing down an interaction, and here you just see the biggest contributor. The “Invoker” is just a value that the browser reports about what caused this code to run.

1716368165 263 Optimizing Interaction To Next Paint A Step By Step GuideScreenshot of the INP Primary Script Invoker Grouping in DebugBear, May 2024

The following invoker names are examples of page-wide event handlers:

  • onclick
  • onmousedown
  • onpointerup

You can see those a lot in the screenshot above, which tells you that the analytics script is tracking clicks anywhere on the page.

In contrast, if you saw invoker names like these that would indicate event handlers for a specific element on the page:

  • .load_more.onclick
  • #logo.onclick

6. Review Specific Page Views

A lot of the data you’ve seen so far is aggregated. It’s now time to look at the individual INP events, to form a definitive conclusion about what’s causing slow INP in this example.

Real user monitoring tools like DebugBear generally offer a way to review specific user experiences. For example, you can see what browser they used, how big their screen is, and what element led to the slowest interaction.

1716368165 545 Optimizing Interaction To Next Paint A Step By Step GuideScreenshot of a Page View in DebugBear Real User Monitoring, May 2024

As mentioned before, multiple scripts can contribute to overall slow INP. The INP Scripts section shows you the scripts that were run during the INP interaction:

1716368165 981 Optimizing Interaction To Next Paint A Step By Step GuideScreenshot of the DebugBear INP script breakdown, May 2024

You can review each of these scripts in more detail to understand why they run and what’s causing them to take longer to finish.

7. Use The DevTools Profiler For More Information

Real user monitoring tools have access to a lot of data, but for performance and security reasons they can access nowhere near all the available data. That’s why it’s a good idea to also use Chrome DevTools to measure your page performance.

To debug INP in DevTools you can measure how the browser processes one of the slow interactions you’ve identified before. DevTools then shows you exactly how the browser is spending its time handling the interaction.

1716368165 526 Optimizing Interaction To Next Paint A Step By Step GuideScreenshot of a performance profile in Chrome DevTools, May 2024

How You Might Resolve This Issue

In this example, you or your development team could resolve this issue by:

  • Working with the third-party script provider to optimize their script.
  • Removing the script if it is not essential to the website, or finding an alternative provider.
  • Adjusting how your own code interacts with the script

How To Investigate High Input Delay

In the previous example most of the INP time was spent running code in response to the interaction. But often the browser is already busy running other code when a user interaction happens. When investigating the INP components you’ll then see a high input delay value.

This can happen for various reasons, for example:

  • The user interacted with the website while it was still loading.
  • A scheduled task is running on the page, for example an ongoing animation.
  • The page is loading and rendering new content.

To understand what’s happening, you can review the invoker name and the INP scripts section of individual user experiences.

1716368165 86 Optimizing Interaction To Next Paint A Step By Step GuideScreenshot of the INP Component breakdown within DebugBear, May 2024

In this screenshot, you can see that a timer is running code that coincides with the start of a user interaction.

The script can be opened to reveal the exact code that is run:

1716368165 114 Optimizing Interaction To Next Paint A Step By Step GuideScreenshot of INP script details in DebugBear, May 2024

The source code shown in the previous screenshot comes from a third-party user tracking script that is running on the page.

At this stage, you and your development team can continue with the INP workflow presented earlier in this article. For example, debugging with browser DevTools or contacting the third-party provider for support.

How To Investigate High Presentation Delay

Presentation delay tends to be more difficult to debug than input delay or processing time. Often it’s caused by browser behavior rather than a specific script. But as before, you still start by identifying a specific page and a specific interaction.

You can see an example interaction with high presentation delay here:

1716368165 665 Optimizing Interaction To Next Paint A Step By Step GuideScreenshot of the an interaction with high presentation delay, May 2024

You see that this happens when the user enters text into a form field. In this example, many visitors pasted large amounts of text that the browser had to process.

Here the fix was to delay the processing, show a “Waiting…” message to the user, and then complete the processing later on. You can see how the INP score improves from May 3:

1716368165 845 Optimizing Interaction To Next Paint A Step By Step GuideScreenshot of an Interaction to Next Paint timeline in DebugBear, May 2024

Get The Data You Need To Improve Interaction To Next Paint

Setting up real user monitoring helps you understand how users experience your website and what you can do to improve it. Try DebugBear now by signing up for a free 14-day trial.

1716368165 494 Optimizing Interaction To Next Paint A Step By Step GuideScreenshot of the DebugBear Core Web Vitals dashboard, May 2024

Google’s CrUX data is aggregated over a 28-day period, which means that it’ll take a while before you notice a regression. With real-user monitoring you can see the impact of website changes right away and get alerted automatically when there’s a big change.

DebugBear monitors lab data, CrUX data, and real user data. That way you have all the data you need to optimize your Core Web Vitals in one place.

This article has been sponsored by DebugBear, and the views presented herein represent the sponsor’s perspective.

Ready to start optimizing your website? Sign up for DebugBear and get the data you need to deliver great user experiences.


Image Credits

Featured Image: Image by Redesign.co. Used with permission.

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International SEO For 2024: 9-Point Checklist For Success

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International SEO For 2024: 9-Point Checklist For Success

Getting your international SEO strategy right can be an elusive feat.

There are a lot more factors at play than people give credit for, and it’s often a thankless job.

A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data skills.

Yet the industry often regards international SEO as just your hreflang setup.

In this article, I will distill the complexities of international SEO success into an actionable step-by-step list that will take you from beginner to advanced practitioner. Let’s begin!

Part I: Be Commercially Aware

1. Understand Why Your Company Is Going International

Companies can grow by expanding their products and services, focusing on gaining market penetration or expanding into new markets.

While your team’s goal might be traffic, leads, or revenue, the leadership team is likely working under a different set of parameters. Most of the time, leadership’s ultimate goal is to maximize shareholder value.

  • In founder-owned companies, growth goals might be slower and more sustainable, usually aimed at maintaining and growing profitability.
  • VC-owned companies have high growth goals because they must provide their investors with a return that’s higher than the stock market. This is what is known as the alpha, or your company’s ability to beat the market in growth.
  • Publicly traded companies are likely aiming to grow their share value.
  • Startups, depending on their maturity stage, are likely looking to prove product-market fit or expand their reach fast to show that their operations are scalable and have the potential to be profitable in the future. The goal of this is to aid in raising further capital from investors.

Understanding why businesses go international is essential for informing your SEO decisions. What’s best practice for SEO isn’t always what’s best for business.

You must adapt your strategy to your company’s growth model.

  • Companies choosing to grow sustainably and maintain profitability will likely expand more slowly to a market that resembles their core market.
  • VC-owned companies will be able to invest in a wider range of countries, with a smaller concern for providing their users with an experience on par with that of their core markets.
  • Startups can try to beat their competitors to market by expanding quickly and throwing a lot of money at the project, or they might be concerned with cash flow and try to expand fast but cut corners by using automatic translation.

2. Stack Rank Your Target Markets To Prioritize Your Investment

I promise I’ll get to hreflang implementation soon, but so much about international SEO has to do with commercial awareness – so bear with me; this will make you a better professional.

Many companies have different market tiers to reflect how much of a priority each market is. Market prioritization can happen using many different metrics, such as:

  • Average order value or lifetime customer value.
  • Amount of investment required.
  • Market size.
  • And market similarity.

American companies often prioritize developed English-speaking countries such as the UK, Canada, or Australia. These are most similar to their core market, and most of their market knowledge will be transferable.

After that, companies are likely to target large European economies, such as Germany and France. They might also target the LatAm market and Spain in the same effort.

The last prioritization tier can vary widely among companies, with a focus on the Nordic, Brazilian, or Asian markets.

Part II: Know Your Tech

3. Define Your International URL Structure

When doing international SEO, there are 4 different possible URL structures, each with its pros and cons.

ccTLD Structure

A ccTLD structure is set up to target different countries based on the domain type.

This structure is not ideal for companies that target different languages rather than different countries. For example, a .es website is targeting Spain, not the Spanish language.

An advantage to this kind of structure is that the ccTLD sends a very strong localization signal to search engines as to what market they are targeting, and they can lead to improved trust and CTR in your core country.

On the other hand, ccTLDs can dilute your site’s authority, as links will be spread across domains rather than concentrated on the .com.

gTLD With Subdirectories

This is my personal favorite when it comes to international SEO.

These URL structures can look like website.com/en if they’re targeting languages or website.com/en-gb if they’re targeting countries.

This configuration aggregates the authority you gain across your different territories into a single domain, it’s cheaper to maintain, and the .com TLD is widely recognizable by users worldwide.

On the other hand, this setup can look less personalized to people outside the US, who might wonder if you can service their markets.

gTLD With Subdomains

This setup involves placing international content on a subdomain like us.website.com. While once popular, it’s slipping in favor because it doesn’t bring anything unique to the table anymore.

This setup offers a clear signal to users and search engines about the intended audience of a specific subdomain.

However, subdomains often face issues with SEO, as Google tends to view them as separate entities. This separation can dilute link, similar to the ccTLD approach but without the geo-targeting advantages.

gTLD With Parameters

This is the setup where you add parameters at the end of the URL to indicate the language of the page, such as website.com/?lang=en.

I strongly advise against this setup, as it can present multiple technical SEO challenges and trust issues.

4. Understand Your Hreflang Setup

In the words of John Mueller: hreflang can be one of the most complex aspects of SEO.

Screenshot from Twitter, May 2024

Hreflang reminds me of a multilingual form of a canonical tag, where we tell search engines that one document is a version of the other and explain the relationship between them.

I find hreflang implementation very interesting from a technical point of view. Because development teams mostly manage it, and it can be very much hit or miss.

Often, hreflang is constructed from existing fields in your content management system (CMS) or content database.

You might find that your development team is pulling the HTML lang tag, which follows a different ISO standard than hreflang, leading to a broken implementation.

Other times, there is a field in your CMS that your development team pulls from to build your hreflang setup.

Finding out how your hreflang tags are generated can be extremely helpful in identifying the sources of different issues or mitigating potential risks.

So speak to your engineering team and ask them how you’re currently generating hreflang.

5. Implement Hreflang Without Errors

There are three ways to implement hreflang on your site:

  • On your sitemap.
  • Through your HTTP header.
  • On your HTML head.

The method most of us are most familiar with is the HTML head. And while you can use more than one method, they should match each other perfectly. Otherwise, you risk confusing search engines.

Here are some basic rules for getting it done correctly:

  • In your hreflang implementation, the URL must include domain and protocol.
  • You must follow the ISO 639-1 language codes – don’t go around making up your own.
  • Hreflang tags must be reciprocal. If the page you’re listing as a language alternative does not list you back, your implementation won’t work.
  • Audit your hreflang regularly. My favorite tool for this, since it added the hreflang cluster analysis and link graphs, is Ahrefs. For the record, Ahrefs is not paying me to say this; it’s a genuine recommendation and has helped me a lot in my work.
  • You should only have one page per language.
  • Your hreflang URLs should be self-canonicalizing and respond with a 200 code.

Follow the above rules, and you’ll avoid the most common hreflang mistakes that SEO pros make.

And if you’re interested in the technical SEO aspect beyond hreflang, I recommend reading Mind your language by Rob Owen.

Part III: Invest In Content Incrementally

6. Translate Your Top-performing Content Topics

Now that you have the basic commercial and technical knowledge covered, you’re ready to start creating a content strategy.

You likely have a wealth of content in your core market that can be recycled. But you want to focus on translating high-converting topics, not just any topic; otherwise, you might be wasting your budget!

Let’s go step by step.

Cluster Your Website’s Content By Topic

  • Crawl your site using your favorite SEO tool and extract the URL and H1.
  • Use ChatGPT to classify that list of URLs into topics. You might already know what you usually write about, so include those topics in your prompt. You don’t want to have a classification that’s too granular, so you can prompt chatGPT to only create groups with a minimum of 10 URLs (adjust this to reflect the size of your website) and class everything else as other. This is an example of what your prompt might look like: “I will provide you with a list of article titles and their corresponding URL. Classify this list into the following topics: survey best practices, research and analysis, employee surveys, market research and others. Return this in a table format with the URL, title and group name.”
  • Start a spreadsheet with all your URLs in the first column, titles in the second column, and the group they belong to in the third column.

Measure Your Performance By Topic

  • Export your GSC data and use a =VLOOKUP formula to match your clicks to your URLs.
  • Export your conversion data and use a =VLOOKUP formula to match your conversions (leads, sales, sign-ups, or revenue) to the right URL.
  • You can then copy your topics column onto a new sheet. Remove duplicates and use the =SUMIF formula to aggregate your click data and conversion data by topic.

Choose What Topics You’ll Be Translating First

Using this data, you can now choose what topics are most likely to drive conversions based on your core market data. Choose how many topics or pieces of content you’ll be translating based on your budget.

Personally, I like translating one topic at a time because I’ve found that generating topical authority on one specific topic makes it easier for me to rank on an adjacent topic that I write about next.

7. Localize Your English Content

Once you’re set up with all your key pages and a few content topics, it’s time to evaluate your investment and see where you could be getting a bigger return.

At this stage, many companies have translated their content into a few different languages and likely copied the US content into their UK and Australian sites. Now that you’ve done some translation, it’s time to work on localization.

If you’ve just copied your US content into your UK and Australian sites, your Google Search Console indexing report might be screaming at you, “Duplicate, Google selected a different canonical than the user.”

A very easy fix that could yield great returns is to localize your English content to the nuances of those English-speaking markets.

You will want to instruct your translation and localization providers to adapt the spellings of certain words, change the choice of words, introduce local expressions, and update any cited statistic for the US with their local equivalent.

For example, if I’m targeting a British audience, “analyze” becomes “analyse,” a “stroller” becomes a “pram,” and “soccer” becomes “football.”

8. Invest In In-market Content

Once you’ve got the basics in place, you can start tackling the specific needs of other markets. This strategy is expensive, and you should only use it in your priority markets, but it can really set you apart from your competitors.

For this, you will need to work with a local linguist to identify pain points, use cases, or needs exclusive to your target market.

For example, if France suddenly made it mandatory to run a diversity and inclusion study for companies with over 250 employees, I’d want to know this and create some content on DEI surveys at SurveyMonkey.

9. Integrate With Other Content Workflows

In step six, we evaluated our top-performing content, chose the best articles to translate, and got it all down. But wait. Some of these source articles have been updated. And there is even more content now!

To run a successful international SEO campaign you must integrate with all the other teams publishing content within your organization.

Usually, the teams creating content in an organization are SEO, content, PR, product marketing, demand generation, customer marketing, customer service, customer education, or solutions engineering.

That’s a lot, and you won’t be able to integrate with everyone all at once. Prioritize the teams that create the most revenue-generating content, such as SEO, content, or product marketing.

Working with these teams, you will have to establish a process for what happens when they create a new piece, update some content, or remove an existing piece.

These processes can differ for everyone, but I can tell you what I do with my team and hope it inspires you.

  • When a piece of content that’s already been localized into international markets is updated, we get the content in a queue to be re-localized the next quarter.
  • When they create a new piece of content, we evaluate its performance, and if it’s performing above average, we add it to a localization queue for the next quarter.
  • When they change the URL of a piece of content or delete it, all international sites must follow suit at the same time, since due to some technical limitations, not making the change globally would create some hreflang issues.

Wrapping Up

International SEO is vast and complex, and no article can cover it all, but many interesting resources have been created by SEO pros across the community for those who want to learn more.

Navigating the complexities of international SEO is no small feat. It’s an intricate dance of aligning commercial strategies with technical precision, cultural insights, and data-driven decisions.

From understanding your company’s core motives for global expansion to meticulously implementing hreflang tags and localizing content, every step plays a crucial role in building a successful international presence.

More resources: 


Featured Image: BritCats Studio/Shutterstock



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Google’s AI Vision Driven By Panic, Not Users: Former Product Manager

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Hand pressing the red button. vector illustration

A 16-year Google veteran is raising concerns about the company’s current focus on AI, labeling it a “panic reaction” driven by fear of falling behind competitors.

Scott Jenson, who left Google last month, took to LinkedIn to critique the tech giant’s AI projects as “poorly motivated and driven by this mindless panic that as long as it had ‘AI’ in it, it would be great.”

Veteran’s Criticism Of Google’s AI Focus

Jenson stated that Google’s vision of creating an AI assistant for its ecosystem is “pure catnip” fueled by the fear of letting someone else get there first.

He parallels the ill-fated Google+ product, which he calls a “similar hysterical reaction” to Facebook’s rise.

Jenson wrote:

“This exact thing happened 13 years ago with Google+ (I was there for that fiasco as well). That was a similar hysterical reaction but to Facebook.”

Lack Of User-Driven Motivation

Jenson argues that Google’s strategy lacks motivation driven by genuine user needs, a sentiment echoed by a recent Gizmodo article that described this year’s Google I/O developer conference as “the most boring ever.”

The article, which Jenson linked to in his post, criticized Google for failing to clarify how Gemini’s new AI technology would integrate into its existing products and enhance the user experience.

See Jenson’s full post below:

Can You Turn Off Google’s AI Overviews?

One prime example of Google’s AI overreach is the AI overviews feature, which generates summaries to directly answer search queries by ingesting information from across the web.

This controversial move has sparked legal battles, with publishers accusing Google of violating intellectual property rights and unfairly profiting from their content without permission.

Related: Google’s AI Overviews Documentation: Key SEO Insights

Turning Off AI Overviews

While Google doesn’t provide an official setting to turn off AI overviews, a viral article from Tom’s Hardware suggests using browser extensions.

Alternatively, you can configure Chrome to go directly to web search results, bypassing the AI-generated overviews.

Here are the steps:

  • Open Chrome settings by clicking the three dots in the top-right corner and selecting “Settings” from the menu.
  • In the Settings window, click on the “Search Engine” tab on the left side.
  • Under the “Search Engine” section, click “Manage search engines and site search.”
  • Scroll down to the “Site search” area and click “Add” to create a new entry.

In the new entry, enter the following details:

  • Name: Google (Web)
  • Shortcut: www.google.com
  • URL: {google:baseURL}/search?udm=14&q=%s
  • Click “Add
Screenshot from: chrome://settings/searchEngines, May 2024.

Lastly, click the three dots next to the new “Google (Web)” entry and select “Make default.”

1716224163 590 Googles AI Vision Driven By Panic Not Users Former ProductScreenshot from: chrome://settings/searchEngines, May 2024.

After following these steps, Chrome will now default to showing regular web search results instead of the AI overview summaries when you perform searches from the address bar.

Tensions Over Data Usage

The controversy surrounding AI overviews creates tension between tech companies and content creators over using online data for AI training.

Publishers argue that Google’s AI summaries could siphon website traffic, threatening independent creators’ revenue streams, which rely on search referrals.

The debate reflects the need for updated frameworks to balance innovation and fair compensation for content creators, maintaining a sustainable open internet ecosystem.


FAQ

What concerns has Scott Jenson raised about Google’s AI focus?

Scott Jenson, a former Google product manager, has expressed concerns that Google’s current AI focus is more of a “panic reaction” to stay ahead of competitors rather than addressing user needs. He critiques Google’s AI initiatives as poorly motivated and driven by a fear of letting others get ahead.

How does Scott Jenson compare Google’s AI strategy to past projects?

Jenson parallels Google’s current AI focus and the company’s response to Facebook years ago with Google+. He describes both as “hysterical reactions” driven by competition, which, in the case of Google+, resulted in a product that failed to meet its objectives.

Why are content creators concerned about Google’s AI overviews?

Content creators worry that Google’s AI overviews, which generate summaries by ingesting web content, could reduce site traffic. They argue that this practice is unfair as it uses their content without permission and impacts their revenue streams that rely on search referrals.

How can users turn off Google’s AI overviews in Chrome?

Although no official setting exists to disable AI overviews, users can use a workaround by enabling a specific Chrome setting or using a browser extension.

Here are the steps:

  • Open Chrome settings by clicking the three dots in the top-right corner and selecting “Settings” from the menu.
  • In the Settings window, click on the “Search Engine” tab on the left side.
  • Under the “Search Engine” section, click “Manage search engines and site search.”
  • Scroll down to the “Site search” area and click “Add” to create a new entry.

In the new entry, enter the following details:

    • Name: Google (Web)
    • Shortcut: www.google.com
    • URL: {google:baseURL}/search?udm=14&q=%s
    • Click “Add

This will force Chrome to skip AI-generated overviews and show the classic list of web links.


Featured Image: Sira Anamwong/Shutterstock

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