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Google And The Right To Be Forgotten

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Google And The Right To Be Forgotten


Have you ever searched for yourself in Google and found information that was incorrect or outdated?

It may be ancient history, and no longer reflective of who you are today, but it’s still prominently featured in Google’s search results.

Everyone makes mistakes. Should a person be punished for that mistake years or decades later because of indexed websites on search engines like Google?

Several countries, including including those in the European Union, back protections for “the right to be forgotten.” (RTBF)

It’s the ability for a person to request Google deindex pages that refer to their name or specific incidents related to them.

The information is still on the original sites, but won’t appear in Google’s index, and therefore is less likely to be seen.

Google recently published a video reminding people about this law, along with step-by-step instructions showing how to request content removals under the right to be forgotten.

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Here’s more about RTBF, along with key highlights from Google’s video.

What Constitutes a “Right to be Forgotten?”

The exact laws of each country supporting RTBF are different, but the concept is personal information about a person can be removed from search results under certain conditions.

For example, a person commits a crime, was convicted, and served their sentence. A few decades later they want to apply for a job, but an Internet search shows the arrest. The employer passes on the potential employee even though they lived a life of lawfulness ever since.

There is a conflict between the right to privacy and freedom of expression. In 2014, a judge in the European Union set a precedent when a Spanish lawyer wanted websites deindexed that refer to a prior debt, according to Middle Tennessee State University.

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There are many reasons why a person may want search pages removed including scandal, embarrassment, bad judgments, etc., or anything that can impede them from having a normal life.

The UK has the Rehabilitation of Offenders Act that states that criminal convictions should not be regarded after a specific time frame for conditions such as employment and insurance. In the U.S. transparency and the right to free speech rules supreme, but in the EU RTBF is a human right.

The following criteria is used to determine if a request is eligible for RBTF:

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  • Is the information accurate?
  • Is the information inadequate?
  • Is the information irrelevant?
  • Is the information excessive?
  • Is there a public interest for the information to be available?

How To Get Information Removed

If you are in a country that allows RTBF, then a person can ask Google to remove certain pages for a specific search query, such as a name. This does not mean the pages won’t come up for other search queries.

The United States doesn’t recognize the “right to be forgotten” because it interferes with First Amendment rights and freedom of expression.

A person cannot apply for removal if they created the content. If a person creates a website or social media account, then they can make changes to the security setting or remove the website. The website must be from another party such as a news organization.

The first step is to visit g.co/legal and choose Google Search. You must provide proof that you are the person involved with the pages.

Check personal information and “right to be forgotten” for the removal reason. Fill out all the information needed including the website address, personal information, and specific search queries. The more information available, the better for Google to decide.

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Google sends you an email verifying they received the request and then the decision process begins. The process isn’t automated and at least one reviewer goes over the request, but the amount of time it takes for a decision depends on the request.

The biggest issue is how the request weighs in on public interest versus privacy rights. For example, if a major public figure involved with a scandal wanted websites removed, the result would be negative because of public interest and information.

Other factors include:

  • Role in public life
  • Where the information comes from
  • How old is it?
  • Privacy issues

If the request is approved, the URLs are only removed from the countries involved. If a person from the EU requests URLs removed, then Google removes them from EU countries’ listings, but not the U.S. or other countries.

If the request is denied, then the person can appeal to the country’s data privacy division.

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Abusing RBTF

Reputation management is big business and not everyone is using RTBF as they should. There have been attempts by some to make multiple requests from the perspective of different angles to increase the chances of approval.

Businesses that received negative reviews have also tried to get the URLs removed, but those are generally unsuccessful.

What If You’re in the U.S. or Another non-RBTF Country?

Google does allow people to make requests in the U.S., but the petitioner must describe what law would allow them to remove the URLs. In the U.S., there are some protections for a victim of revenge porn. In general, there is little to be done when it comes to delisting pages in non-RBTF companies.

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This is still a hot-button issue and legislators continue to debate the legality of information privacy, so it is possible that this may change in the future.


Featured Image: Ascannio/Shutterstock

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Search Engine Journal Promotes Miranda Miller To Senior Managing Editor

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Search Engine Journal Promotes Miranda Miller To Senior Managing Editor

It is with tremendous pride and excitement that I announce the promotion of Miranda Miller, an editorial and content strategy champion, to Senior Managing Editor.

While this promotion actually happened in January, having recently joined SEJ myself, I wanted to celebrate Miranda’s growth and leadership within the organization.

In this role, her areas of ownership will include core elements of SEJ’s editorial operations in this advanced role, including its rich educational and evergreen content.

“The word that comes to mind is blossom,” said Jenise Uehara, CEO of SEJ’s parent company Alpha Brand Media.

”Miranda dove into organizational management, cross-department collaboration, and business process design, while also tackling inefficiencies and challenges.”

An exceptional writer and editor, Miranda also brings considerable experience and expertise in content strategy.

Over the past several months, Miranda has truly shone as an organizational leader, working to grow SEJ’s editorial blueprint, talent, and operations exponentially.

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“And all the while, Miranda somehow kept the publishing crank turning out exceptional content and breaking news,” Jenise added.

“I’ve been thrilled to watch Miranda so quickly engage and take on a meatier leadership role.”

Having followed her work since joining SEJ, I can personally speak to Miranda’s diversified wealth of knowledge to the editorial team – not to mention the publication at large.

“I joined SEJ early in 2021 to help lead the editorial team in a period of great growth and opportunity,” Miranda said.

“We’ve been able to increase expert and educational content production by over 60% even while introducing a data-driven approach to content strategy and optimization,” she added.

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This year, we’ll publish 50% more ebooks than in 2021, and our contributing author program has grown to over 130 digital marketing and SEO experts with her guidance.

Prior to coming in-house, Miranda spent over 15 years leading her own marketing agency which served clients as wide-ranging as the world’s leading polar expeditions company, fintech and app startups, Fortune 100 companies, and several government agencies.

She’s been a prolific ghostwriter for brands and executives in SEO, tech, and finance, and has authored thousands of articles for clients that have appeared in the best-known B2B publications, technical journals, and mainstream media.

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As Editor-in-Chief, I’m beyond excited to watch Miranda’s leadership undoubtedly contribute to SEJ’s ongoing substantial growth.

SEJ’s brand and content offerings continue to evolve, to serve an audience of marketers and business leaders – and there has never been a more inspiring or energizing time to cultivate, promote, and be part of this remarkably talented team.

“Content quality has always been my number one priority, and so it’s refreshing to see that this is a shared value across the SEJ team,” Miranda said.

“I love to see the new ebook formats and article types we’re creating now and am really looking forward to continuing to innovate and teach, to bring the most useful and helpful educational content possible to the SEJ audience.”

Miranda is a part-time digital nomad and runs a location-independent content studio for enterprise organizations.

Three to four months of the year, she works in coworking spaces and cafes around Europe, Latin America, and the Caribbean.

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“But not at the beach,” Miranda adds. “That’s a myth. Ever had sand in your laptop? No bueno.”

At her home base on Georgian Bay in Canada, she’s the wife of a talented chef; mother bear to two teens, two Shepherds, and three budgies; and a patron of the local live music and literary scenes.

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She’s also a huge fan of adrienne maree brown, Lizzo, Phoebe Waller-Bridge, Margaret Atwood, AOC – and hockey.


Featured Image: Miranda Miller

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