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How The ChatGPT Watermark Works And Why It Could Be Defeated

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How The ChatGPT Watermark Works And Why It Could Be Defeated

OpenAI’s ChatGPT introduced a way to automatically create content but plans to introduce a watermarking feature to make it easy to detect are making some people nervous. This is how ChatGPT watermarking works and why there may be a way to defeat it.

ChatGPT is an incredible tool that online publishers, affiliates and SEOs simultaneously love and dread.

Some marketers love it because they’re discovering new ways to use it to generate content briefs, outlines and complex articles.

Online publishers are afraid of the prospect of AI content flooding the search results, supplanting expert articles written by humans.

Consequently, news of a watermarking feature that unlocks detection of ChatGPT-authored content is likewise anticipated with anxiety and hope.

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Cryptographic Watermark

A watermark is a semi-transparent mark (a logo or text) that is embedded onto an image. The watermark signals who is the original author of the work.

It’s largely seen in photographs and increasingly in videos.

Watermarking text in ChatGPT involves cryptography in the form of embedding a pattern of words, letters and punctiation in the form of a secret code.

Scott Aaronson and ChatGPT Watermarking

An influential computer scientist named Scott Aaronson was hired by OpenAI in June 2022 to work on AI Safety and Alignment.

AI Safety is a research field concerned with studying ways that AI might pose a harm to humans and creating ways to prevent that kind of negative disruption.

The Distill scientific journal, featuring authors affiliated with OpenAI, defines AI Safety like this:

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“The goal of long-term artificial intelligence (AI) safety is to ensure that advanced AI systems are reliably aligned with human values — that they reliably do things that people want them to do.”

AI Alignment is the artificial intelligence field concerned with making sure that the AI is aligned with the intended goals.

A large language model (LLM) like ChatGPT can be used in a way that may go contrary to the goals of AI Alignment as defined by OpenAI, which is to create AI that benefits humanity.

Accordingly, the reason for watermarking is to prevent the misuse of AI in a way that harms humanity.

Aaronson explained the reason for watermarking ChatGPT output:

“This could be helpful for preventing academic plagiarism, obviously, but also, for example, mass generation of propaganda…”

How Does ChatGPT Watermarking Work?

ChatGPT watermarking is a system that embeds a statistical pattern, a code, into the choices of words and even punctuation marks.

Content created by artificial intelligence is generated with a fairly predictable pattern of word choice.

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The words written by humans and AI follow a statistical pattern.

Changing the pattern of the words used in generated content is a way to “watermark” the text to make it easy for a system to detect if it was the product of an AI text generator.

The trick that makes AI content watermarking undetectable is that the distribution of words still have a random appearance similar to normal AI generated text.

This is referred to as a pseudorandom distribution of words.

Pseudorandomness is a statistically random series of words or numbers that are not actually random.

ChatGPT watermarking is not currently in use. However Scott Aaronson at OpenAI is on record stating that it is planned.

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Right now ChatGPT is in previews, which allows OpenAI to discover “misalignment” through real-world use.

Presumably watermarking may be introduced in a final version of ChatGPT or sooner than that.

Scott Aaronson wrote about how watermarking works:

“My main project so far has been a tool for statistically watermarking the outputs of a text model like GPT.

Basically, whenever GPT generates some long text, we want there to be an otherwise unnoticeable secret signal in its choices of words, which you can use to prove later that, yes, this came from GPT.”

Aaronson explained further how ChatGPT watermarking works. But first, it’s important to understand the concept of tokenization.

Tokenization is a step that happens in natural language processing where the machine takes the words in a document and breaks them down into semantic units like words and sentences.

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Tokenization changes text into a structured form that can be used in machine learning.

The process of text generation is the machine guessing which token comes next based on the previous token.

This is done with a mathematical function that determines the probability of what the next token will be, what’s called a probability distribution.

What word is next is predicted but it’s random.

The watermarking itself is what Aaron describes as pseudorandom, in that there’s a mathematical reason for a particular word or punctuation mark to be there but it is still statistically random.

Here is the technical explanation of GPT watermarking:

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“For GPT, every input and output is a string of tokens, which could be words but also punctuation marks, parts of words, or more—there are about 100,000 tokens in total.

At its core, GPT is constantly generating a probability distribution over the next token to generate, conditional on the string of previous tokens.

After the neural net generates the distribution, the OpenAI server then actually samples a token according to that distribution—or some modified version of the distribution, depending on a parameter called ‘temperature.’

As long as the temperature is nonzero, though, there will usually be some randomness in the choice of the next token: you could run over and over with the same prompt, and get a different completion (i.e., string of output tokens) each time.

So then to watermark, instead of selecting the next token randomly, the idea will be to select it pseudorandomly, using a cryptographic pseudorandom function, whose key is known only to OpenAI.”

The watermark looks completely natural to those reading the text because the choice of words is mimicking the randomness of all the other words.

But that randomness contains a bias that can only be detected by someone with the key to decode it.

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This is the technical explanation:

“To illustrate, in the special case that GPT had a bunch of possible tokens that it judged equally probable, you could simply choose whichever token maximized g. The choice would look uniformly random to someone who didn’t know the key, but someone who did know the key could later sum g over all n-grams and see that it was anomalously large.”

Watermarking is a Privacy-first Solution

I’ve seen discussions on social media where some people suggested that OpenAI could keep a record of every output it generates and use that for detection.

Scott Aaronson confirms that OpenAI could do that but that doing so poses a privacy issue. The possible exception is for law enforcement situation, which he didn’t elaborate on.

How to Detect ChatGPT or GPT Watermarking

Something interesting that seems to not be well known yet is that Scott Aaronson noted that there is a way to defeat the watermarking.

He didn’t say it’s possible to defeat the watermarking, he said that it can be defeated.

“Now, this can all be defeated with enough effort.

For example, if you used another AI to paraphrase GPT’s output—well okay, we’re not going to be able to detect that.”

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It seems like the watermarking can be defeated, at least in from November when the above statements were made.

There is no indication that the watermarking is currently in use. But when it does come into use, it may be unknown if this loophole was closed.

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Read Scott Aaronson’s blog post here.

Featured image by Shutterstock/RealPeopleStudio

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Google Declares It The “Gemini Era” As Revenue Grows 15%

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A person holding a smartphone displaying the Google Gemini Era logo, with a blurred background of stock market charts.

Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today.

While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed the “Gemini era” by CEO Sundar Pichai.

The Numbers: 15% Revenue Growth, Operating Margins Expand

Alphabet reported Q1 revenues of $80.5 billion, a 15% increase year-over-year, exceeding Wall Street’s projections.

Net income was $23.7 billion, with diluted earnings per share of $1.89. Operating margins expanded to 32%, up from 25% in the prior year.

Ruth Porat, Alphabet’s President and CFO, stated:

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“Our strong financial results reflect revenue strength across the company and ongoing efforts to durably reengineer our cost base.”

Google’s core advertising units, such as Search and YouTube, drove growth. Google advertising revenues hit $61.7 billion for the quarter.

The Cloud division also maintained momentum, with revenues of $9.6 billion, up 28% year-over-year.

Pichai highlighted that YouTube and Cloud are expected to exit 2024 at a combined $100 billion annual revenue run rate.

Generative AI Integration in Search

Google experimented with AI-powered features in Search Labs before recently introducing AI overviews into the main search results page.

Regarding the gradual rollout, Pichai states:

“We are being measured in how we do this, focusing on areas where gen AI can improve the Search experience, while also prioritizing traffic to websites and merchants.”

Pichai reports that Google’s generative AI features have answered over a billion queries already:

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“We’ve already served billions of queries with our generative AI features. It’s enabling people to access new information, to ask questions in new ways, and to ask more complex questions.”

Google reports increased Search usage and user satisfaction among those interacting with the new AI overview results.

The company also highlighted its “Circle to Search” feature on Android, which allows users to circle objects on their screen or in videos to get instant AI-powered answers via Google Lens.

Reorganizing For The “Gemini Era”

As part of the AI roadmap, Alphabet is consolidating all teams building AI models under the Google DeepMind umbrella.

Pichai revealed that, through hardware and software improvements, the company has reduced machine costs associated with its generative AI search results by 80% over the past year.

He states:

“Our data centers are some of the most high-performing, secure, reliable and efficient in the world. We’ve developed new AI models and algorithms that are more than one hundred times more efficient than they were 18 months ago.

How Will Google Make Money With AI?

Alphabet sees opportunities to monetize AI through its advertising products, Cloud offerings, and subscription services.

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Google is integrating Gemini into ad products like Performance Max. The company’s Cloud division is bringing “the best of Google AI” to enterprise customers worldwide.

Google One, the company’s subscription service, surpassed 100 million paid subscribers in Q1 and introduced a new premium plan featuring advanced generative AI capabilities powered by Gemini models.

Future Outlook

Pichai outlined six key advantages positioning Alphabet to lead the “next wave of AI innovation”:

  1. Research leadership in AI breakthroughs like the multimodal Gemini model
  2. Robust AI infrastructure and custom TPU chips
  3. Integrating generative AI into Search to enhance the user experience
  4. A global product footprint reaching billions
  5. Streamlined teams and improved execution velocity
  6. Multiple revenue streams to monetize AI through advertising and cloud

With upcoming events like Google I/O and Google Marketing Live, the company is expected to share further updates on its AI initiatives and product roadmap.


Featured Image: Sergei Elagin/Shutterstock

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brightonSEO Live Blog

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brightonSEO Live Blog

Hello everyone. It’s April again, so I’m back in Brighton for another two days of sun, sea, and SEO!

Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!). So I decided to do something useful and live-blog the event instead.

Follow below for talk takeaways and (very) mildly humorous commentary. 

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Google Further Postpones Third-Party Cookie Deprecation In Chrome

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Close-up of a document with a grid and a red stamp that reads "delayed" over the word "status" due to Chrome's deprecation of third-party cookies.

Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and regulators.

The announcement was made in Google and the UK’s Competition and Markets Authority (CMA) joint quarterly report on the Privacy Sandbox initiative, scheduled for release on April 26.

Chrome’s Third-Party Cookie Phaseout Pushed To 2025

Google states it “will not complete third-party cookie deprecation during the second half of Q4” this year as planned.

Instead, the tech giant aims to begin deprecating third-party cookies in Chrome “starting early next year,” assuming an agreement can be reached with the CMA and the UK’s Information Commissioner’s Office (ICO).

The statement reads:

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“We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem. It’s also critical that the CMA has sufficient time to review all evidence, including results from industry tests, which the CMA has asked market participants to provide by the end of June.”

Continued Engagement With Regulators

Google reiterated its commitment to “engaging closely with the CMA and ICO” throughout the process and hopes to conclude discussions this year.

This marks the third delay to Google’s plan to deprecate third-party cookies, initially aiming for a Q3 2023 phaseout before pushing it back to late 2024.

The postponements reflect the challenges in transitioning away from cross-site user tracking while balancing privacy and advertiser interests.

Transition Period & Impact

In January, Chrome began restricting third-party cookie access for 1% of users globally. This percentage was expected to gradually increase until 100% of users were covered by Q3 2024.

However, the latest delay gives websites and services more time to migrate away from third-party cookie dependencies through Google’s limited “deprecation trials” program.

The trials offer temporary cookie access extensions until December 27, 2024, for non-advertising use cases that can demonstrate direct user impact and functional breakage.

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While easing the transition, the trials have strict eligibility rules. Advertising-related services are ineligible, and origins matching known ad-related domains are rejected.

Google states the program aims to address functional issues rather than relieve general data collection inconveniences.

Publisher & Advertiser Implications

The repeated delays highlight the potential disruption for digital publishers and advertisers relying on third-party cookie tracking.

Industry groups have raised concerns that restricting cross-site tracking could push websites toward more opaque privacy-invasive practices.

However, privacy advocates view the phaseout as crucial in preventing covert user profiling across the web.

With the latest postponement, all parties have more time to prepare for the eventual loss of third-party cookies and adopt Google’s proposed Privacy Sandbox APIs as replacements.

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