SEO
How To Get Google To Index Your Site Quickly

If there is one thing in the world of SEO that every SEO professional wants to see, it’s the ability for Google to crawl and index their site quickly.
Indexing is important. It fulfills many initial steps to a successful SEO strategy, including making sure your pages appear on Google search results.
But, that’s only part of the story.
Indexing is but one step in a full series of steps that are required for an effective SEO strategy.
These steps include the following, and they can be boiled down into around three steps total for the entire process:
- Crawling.
- Indexing.
- Ranking.
Although it can be boiled down that far, these are not necessarily the only steps that Google uses. The actual process is much more complicated.
If you’re confused, let’s look at a few definitions of these terms first.
Why definitions?
They are important because if you don’t know what these terms mean, you might run the risk of using them interchangeably – which is the wrong approach to take, especially when you are communicating what you do to clients and stakeholders.
What Is Crawling, Indexing, And Ranking, Anyway?
Quite simply, they are the steps in Google’s process for discovering websites across the World Wide Web and showing them in a higher position in their search results.
Every page discovered by Google goes through the same process, which includes crawling, indexing, and ranking.
First, Google crawls your page to see if it’s worth including in its index.
The step after crawling is known as indexing.
Assuming that your page passes the first evaluations, this is the step in which Google assimilates your web page into its own categorized database index of all the pages available that it has crawled thus far.
Ranking is the last step in the process.
And this is where Google will show the results of your query. While it might take some seconds to read the above, Google performs this process – in the majority of cases – in less than a millisecond.
Finally, the web browser conducts a rendering process so it can display your site properly, enabling it to actually be crawled and indexed.
If anything, rendering is a process that is just as important as crawling, indexing, and ranking.
Let’s look at an example.
Say that you have a page that has code that renders noindex tags, but shows index tags at first load.
Sadly, there are many SEO pros who don’t know the difference between crawling, indexing, ranking, and rendering.
They also use the terms interchangeably, but that is the wrong way to do it – and only serves to confuse clients and stakeholders about what you do.
As SEO professionals, we should be using these terms to further clarify what we do, not to create additional confusion.
Anyway, moving on.
If you are performing a Google search, the one thing that you’re asking Google to do is to provide you results containing all relevant pages from its index.
Often, millions of pages could be a match for what you’re searching for, so Google has ranking algorithms that determine what it should show as results that are the best, and also the most relevant.
So, metaphorically speaking: Crawling is gearing up for the challenge, indexing is performing the challenge, and finally, ranking is winning the challenge.
While those are simple concepts, Google algorithms are anything but.
The Page Not Only Has To Be Valuable, But Also Unique
If you are having problems with getting your page indexed, you will want to make sure that the page is valuable and unique.
But, make no mistake: What you consider valuable may not be the same thing as what Google considers valuable.
Google is also not likely to index pages that are low-quality because of the fact that these pages hold no value for its users.
If you have been through a page-level technical SEO checklist, and everything checks out (meaning the page is indexable and doesn’t suffer from any quality issues), then you should ask yourself: Is this page really – and we mean really – valuable?
Reviewing the page using a fresh set of eyes could be a great thing because that can help you identify issues with the content you wouldn’t otherwise find. Also, you might find things that you didn’t realize were missing before.
One way to identify these particular types of pages is to perform an analysis on pages that are of thin quality and have very little organic traffic in Google Analytics.
Then, you can make decisions on which pages to keep, and which pages to remove.
However, it’s important to note that you don’t just want to remove pages that have no traffic. They can still be valuable pages.
If they cover the topic and are helping your site become a topical authority, then don’t remove them.
Doing so will only hurt you in the long run.
Have A Regular Plan That Considers Updating And Re-Optimizing Older Content
Google’s search results change constantly – and so do the websites within these search results.
Most websites in the top 10 results on Google are always updating their content (at least they should be), and making changes to their pages.
It’s important to track these changes and spot-check the search results that are changing, so you know what to change the next time around.
Having a regular monthly review of your – or quarterly, depending on how large your site is – is crucial to staying updated and making sure that your content continues to outperform the competition.
If your competitors add new content, find out what they added and how you can beat them. If they made changes to their keywords for any reason, find out what changes those were and beat them.
No SEO plan is ever a realistic “set it and forget it” proposition. You have to be prepared to stay committed to regular content publishing along with regular updates to older content.
Remove Low-Quality Pages And Create A Regular Content Removal Schedule
Over time, you might find by looking at your analytics that your pages do not perform as expected, and they don’t have the metrics that you were hoping for.
In some cases, pages are also filler and don’t enhance the blog in terms of contributing to the overall topic.
These low-quality pages are also usually not fully-optimized. They don’t conform to SEO best practices, and they usually do not have ideal optimizations in place.
You typically want to make sure that these pages are properly optimized and cover all the topics that are expected of that particular page.
Ideally, you want to have six elements of every page optimized at all times:
- The page title.
- The meta description.
- Internal links.
- Page headings (H1, H2, H3 tags, etc.).
- Images (image alt, image title, physical image size, etc.).
- Schema.org markup.
But, just because a page is not fully optimized does not always mean it is low quality. Does it contribute to the overall topic? Then you don’t want to remove that page.
It’s a mistake to just remove pages all at once that don’t fit a specific minimum traffic number in Google Analytics or Google Search Console.
Instead, you want to find pages that are not performing well in terms of any metrics on both platforms, then prioritize which pages to remove based on relevance and whether they contribute to the topic and your overall authority.
If they do not, then you want to remove them entirely. This will help you eliminate filler posts and create a better overall plan for keeping your site as strong as possible from a content perspective.
Also, making sure that your page is written to target topics that your audience is interested in will go a long way in helping.
Make Sure Your Robots.txt File Does Not Block Crawling To Any Pages
Are you finding that Google is not crawling or indexing any pages on your website at all? If so, then you may have accidentally blocked crawling entirely.
There are two places to check this: in your WordPress dashboard under General > Reading > Enable crawling, and in the robots.txt file itself.
You can also check your robots.txt file by copying the following address: https://domainnameexample.com/robots.txt and entering it into your web browser’s address bar.
Assuming your site is properly configured, going there should display your robots.txt file without issue.
In robots.txt, if you have accidentally disabled crawling entirely, you should see the following line:
User-agent: * disallow: /
The forward slash in the disallow line tells crawlers to stop indexing your site beginning with the root folder within public_html.
The asterisk next to user-agent tells all possible crawlers and user-agents that they are blocked from crawling and indexing your site.
Check To Make Sure You Don’t Have Any Rogue Noindex Tags
Without proper oversight, it’s possible to let noindex tags get ahead of you.
Take the following situation, for example.
You have a lot of content that you want to keep indexed. But, you create a script, unbeknownst to you, where somebody who is installing it accidentally tweaks it to the point where it noindexes a high volume of pages.
And what happened that caused this volume of pages to be noindexed? The script automatically added a whole bunch of rogue noindex tags.
Thankfully, this particular situation can be remedied by doing a relatively simple SQL database find and replace if you’re on WordPress. This can help ensure that these rogue noindex tags don’t cause major issues down the line.
The key to correcting these types of errors, especially on high-volume content websites, is to ensure that you have a way to correct any errors like this fairly quickly – at least in a fast enough time frame that it doesn’t negatively impact any SEO metrics.
Make Sure That Pages That Are Not Indexed Are Included In Your Sitemap
If you don’t include the page in your sitemap, and it’s not interlinked anywhere else on your site, then you may not have any opportunity to let Google know that it exists.
When you are in charge of a large website, this can get away from you, especially if proper oversight is not exercised.
For example, say that you have a large, 100,000-page health website. Maybe 25,000 pages never see Google’s index because they just aren’t included in the XML sitemap for whatever reason.
That is a big number.
Instead, you have to make sure that the rest of these 25,000 pages are included in your sitemap because they can add significant value to your site overall.
Even if they aren’t performing, if these pages are closely related to your topic and well-written (and high-quality), they will add authority.
Plus, it could also be that the internal linking gets away from you, especially if you are not programmatically taking care of this indexation through some other means.
Adding pages that are not indexed to your sitemap can help make sure that your pages are all discovered properly, and that you don’t have significant issues with indexing (crossing off another checklist item for technical SEO).
Ensure That Rogue Canonical Tags Do Not Exist On-Site
If you have rogue canonical tags, these canonical tags can prevent your site from getting indexed. And if you have a lot of them, then this can further compound the issue.
For example, let’s say that you have a site in which your canonical tags are supposed to be in the format of the following:
But they are actually showing up as:
This is an example of a rogue canonical tag. These tags can wreak havoc on your site by causing problems with indexing. The problems with these types of canonical tags can result in:
- Google not seeing your pages properly – Especially if the final destination page returns a 404 or a soft 404 error.
- Confusion – Google may pick up pages that are not going to have much of an impact on rankings.
- Wasted crawl budget – Having Google crawl pages without the proper canonical tags can result in a wasted crawl budget if your tags are improperly set. When the error compounds itself across many thousands of pages, congratulations! You have wasted your crawl budget on convincing Google these are the proper pages to crawl, when, in fact, Google should have been crawling other pages.
The first step towards repairing these is finding the error and reigning in your oversight. Make sure that all pages that have an error have been discovered.
Then, create and implement a plan to continue correcting these pages in enough volume (depending on the size of your site) that it will have an impact. This can differ depending on the type of site you are working on.
Make Sure That The Non-Indexed Page Is Not Orphaned
An orphan page is a page that appears neither in the sitemap, in internal links, or in the navigation – and isn’t discoverable by Google through any of the above methods.
In other words, it’s an orphaned page that isn’t properly identified through Google’s normal methods of crawling and indexing.
How do you fix this?
If you identify a page that’s orphaned, then you need to un-orphan it. You can do this by including your page in the following places:
- Your XML sitemap.
- Your top menu navigation.
- Ensuring it has plenty of internal links from important pages on your site.
By doing this, you have a greater chance of ensuring that Google will crawl and index that orphaned page, including it in the overall ranking calculation.
Repair All Nofollow Internal Links
Believe it or not, nofollow literally means Google’s not going to follow or index that particular link. If you have a lot of them, then you inhibit Google’s indexing of your site’s pages.
In fact, there are very few situations where you should nofollow an internal link. Adding nofollow to your internal links is something that you should do only if absolutely necessary.
When you think about it, as the site owner, you have control over your internal links. Why would you nofollow an internal link unless it’s a page on your site that you don’t want visitors to see?
For example, think of a a private webmaster login page. If users don’t typically access this page, you don’t want to include it in normal crawling and indexing. So, it should be noindexed, nofollow, and removed from all internal links anyway.
But, if you have a ton of nofollow links, this could raise a quality question in Google’s eyes, in which case your site might get flagged as being a more unnatural site (depending on the severity of the nofollow links).
If you are including nofollows on your links, then it would probably be best to remove them.
Because of these nofollows, you are telling Google not to actually trust these particular links.
More clues as to why these links are not quality internal links come from how Google currently treats nofollow links.
You see, for a long time, there was one type of nofollow link, until very recently when Google changed the rules and how nofollow links are classified.
With the newer nofollow rules, Google has added new classifications for different types of nofollow links.
These new classifications include user-generated content (UGC), and sponsored advertisements (ads).
Anyway, with these new nofollow classifications, if you don’t include them, this may actually be a quality signal that Google uses in order to judge whether or not your page should be indexed.
You may as well plan on including them if you do heavy advertising or UGC such as blog comments.
And because blog comments tend to generate a lot of automated spam, this is the perfect time to flag these nofollow links properly on your site.
Make Sure That You Add Powerful Internal Links
There is a difference between a run-of-the-mill internal link and a “powerful” internal link.
A run-of-the-mill internal link is just an internal link. Adding many of them may – or may not – do much for your rankings of the target page.
But, what if you add links from pages that have backlinks that are passing value? Even better!
What if you add links from more powerful pages that are already valuable?
That is how you want to add internal links.
Why are internal links so great for SEO reasons? Because of the following:
- They help users to navigate your site.
- They pass authority from other pages that have strong authority.
- They also help define the overall website’s architecture.
Before randomly adding internal links, you want to make sure that they are powerful and have enough value that they can help the target pages compete in the search engine results.
Submit Your Page To Google Search Console
If you’re still having trouble with Google indexing your page, you may want to consider submitting your site to Google Search Console immediately after you hit the publish button.
Doing this will tell Google about your page quickly, and it will help you get your page noticed by Google faster than other methods.
In addition, this usually results in indexing within a couple of days’ time if your page is not suffering from any quality issues.
This should help move things along in the right direction.
Use The Rank Math Instant Indexing Plugin
To get your post indexed rapidly, you may want to consider utilizing the Rank Math instant indexing plugin.
Using the instant indexing plugin means that your site’s pages will typically get crawled and indexed quickly.
The plugin allows you to inform Google to add the page you just published to a prioritized crawl queue.
Rank Math’s instant indexing plugin uses Google’s Instant Indexing API.
Improving Your Site’s Quality And Its Indexing Processes Means That It Will Be Optimized To Rank Faster In A Shorter Amount Of Time
Improving your site’s indexing involves making sure that you are improving your site’s quality, along with how it’s crawled and indexed.
This also involves optimizing your site’s crawl budget.
By ensuring that your pages are of the highest quality, that they only contain strong content rather than filler content, and that they have strong optimization, you increase the likelihood of Google indexing your site quickly.
Also, focusing your optimizations around improving indexing processes by using plugins like Index Now and other types of processes will also create situations where Google is going to find your site interesting enough to crawl and index your site quickly.
Making sure that these types of content optimization elements are optimized properly means that your site will be in the types of sites that Google loves to see, and will make your indexing results much easier to achieve.
More resources:
Featured Image: BestForBest/Shutterstock
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SEO
Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.
The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.
Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.
The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.
The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.
Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.
Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.
Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.
Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”
The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.
Read Google’s announcement:
Updates to Cryptocurrencies and related products policy (December 2023)
SEO
SEO Trends You Can’t Ignore In 2024

Most SEO trends fade quickly. But some of them stick and deserve your attention.
Let’s explore what those are and how to take advantage of them.
If you give ChatGPT a title and ask it to write a blog post, it will—in seconds.
This is super impressive, but there are a couple of issues:
- Everyone else using ChatGPT is creating the same content. It’s the same for users of other GPT-powered AI writing tools, too—which is basically all of them.
- The content is extremely dull. Sure, you can ask ChatGPT to “make it more entertaining,” but it usually overcompensates and hands back a cringe version of the same boring content.
In the words of Gael Breton:
How to take advantage of this SEO trend
Don’t use AI to write entire articles. They’ll be boring as heck. Instead, use it as a creative sparring partner to help you write better content and automate monotonous tasks.
For example, you can ask ChatGPT To write an outline from a working title and a list of keywords (which you can pull from Ahrefs)—and it does a pretty decent job.
Prompt:
Create an outline for a post entitled “[working title]” based on these keywords: [list]
Result:


When you’ve written your draft, you can ask to polish it in seconds by asking ChatGPT to proofread it.


Then you can automate the boring stuff, like creating more enticing title tags…


… and writing a meta description:


If you notice a few months down the line that your content ranks well but hasn’t won the featured snippet, ChatGPT can help with that, too.
For example, Ahrefs tells us we rank in position 3 for “affiliate marketing” but don’t own the snippet.


If we check Google, the snippet is a definition. Asking ChatGPT to simplify our definition may solve this problem.


In short, there are a near-infinite number of ways to use ChatGPT (and other AI writing tools) to create better content. And all of them buck the trend of asking it to write boring, boilerplate articles from scratch.
Programmatic SEO refers to the creation of keyword-targeted pages in an automatic (or near automatic) way.
Nomadlist’s location pages are a perfect example:


Each page focuses on a specific city and shares the same core information—internet speeds, cost, temperature, etc. All of this information is pulled programmatically from a database and the site gets an estimated 46k monthly search visits in total.


Programmatic SEO is nothing new. It’s been around forever. It’s just the hot thing right now because AI tools like ChatGPT make it easier and more accessible than ever before.
The problem? As John Mueller pointed out on Twitter X, much of it is spam:
I love fire, but also programmatic SEO is often a fancy banner for spam.
— I am John – ⭐ Say no to cookies – biscuits only ⭐ (@JohnMu) July 25, 2023
How to take advantage of this SEO trend
Don’t use programmatic SEO to publish insane amounts of spam that’ll probably get hit in the next Google update. Use it to scale valuable content that will stand the test of time.
For example, Wise’s currency conversion pages currently get an estimated 31.7M monthly search visits:


This is because the content is actually useful. Each page features an interactive tool showing the live exchange rate for any amount…


… the exchange rate over time…


… a handy email notification option when the exchange rates exceed a certain amount…


… handy conversion charts for popular amounts…


… and a comparison of the cheapest ways to send money abroad in your chosen currency:


It doesn’t matter that all of these pages use the same template. The data is exactly what you want to see when you search [currency 1] to [currency 2]
.
That’s probably why Wise ranks in the top 10 for over 66,000 of these keywords:


Looking to take advantage of programmatic content in 2024 like Wise? Check out the guide below.
People love ChatGPT because it answers questions fast and succinctly, so it’s no surprise that generative AI is already making its way into search.
For example, if you ask Bing for a definition or how to do something basic, AI will generate an answer on the fly right there in the search results.




In other words, thanks to AI, users no longer have to click on a search result for answers to simple questions. It’s like featured snippets on steroids.
This might not be a huge deal right now, but when Google’s version of this (Search Generative Experience) comes out of beta, many websites will see clicks fall off a cliff.
How to take advantage of this SEO trend
Don’t invest too much in topics that generative AI can easily answer. You’ll only lose clicks like crazy to AI in the long run. Instead, start prioritizing topics that AI will struggle to answer.
How do you know which topics it will struggle to answer? Try asking ChatGPT. If it gives a good and concise answer, it’s clearly an easy question.
For example, there are hundreds of searches for how to calculate a percentage in Google Sheets every month in the US:


If you ask ChatGPT for the solution, it gives you a perfect answer in about fifty words.


This is the perfect example of a topic where generative AI will remove the need to click on a search result for many.
That’s probably not going to be the case for a topic like this:


Sure. Generative AI might be able to tell you how to create a template—but it can’t make one for you. And even if it can in the future, it will never be a personal finance expert with experience. You’ll always have to click on a search result for a template created by that person.
These are the kinds of topics to prioritize in 2024 and beyond.
Sidenote.
None of this means you should stop targeting “simple” topics altogether. You’ll always be able to get some traffic from them. My point is not to be obsessed with ranking for keywords whose days are numbered. Prioritize topics with long-term value instead.
Bonus: 3 SEO trends to ignore in 2024
Not all SEO trends move the needle. Here are just a few of those trends and why you should ignore them.
People are using voice search more than ever
In 2014, Google revealed that 41% of Americans use voice search daily. According to research by UpCity, that number was up to 50% as of 2022. I haven’t seen any data for 2023 yet, but I’d imagine it’s above 50%.
Why you should ignore this SEO trend
75% of voice search results come from a page ranking in the top 3, and 40.7% come from a featured snippet. If you’re already optimizing for those things, there’s not much more you can do.
People are using visual search for shopping more than ever
In 2022, Insider Intelligence reported that 22% of US adults have shopped with visual search (Google Lens, Bing Visual Search, etc.). That number is up from just 15% in 2021.
Why you should ignore this SEO trend
Much like voice search, there’s no real way to optimize for visual search. Sure, it helps to have good quality product images, optimized filenames and alt text, and product schema markup on your pages—but you should be doing this stuff anyway as it’s been a best practice since forever.
People are using Bing more than ever before
Bing’s Yusuf Mehdi announced in March 2023 that the search engine had surpassed 100M daily active users for the first time ever. This came just one month after the launch of AI-powered Bing.
Why you should ignore this SEO trend
Bing might be more popular than ever, but its market share still only stands at around ~3% according to estimates by Statcounter. Google’s market share stands at roughly 92%, so that’s the one you should be optimizing for.
Plus, it’s often the case that if you rank in Google, you also rank in Bing—so it really doesn’t deserve any focus.
Final thoughts
Keeping your finger on the pulse and taking advantage of trends makes sense, but don’t let them distract you from the boring stuff that’s always worked: find what people are searching for > create content about it > build backlinks > repeat.
Got questions? Ping me on Twitter X.
SEO
Mozilla VPN Security Risks Discovered

Mozilla published the results of a recent third-party security audit of its VPN services as part of it’s commitment to user privacy and security. The survey revealed security issues which were presented to Mozilla to be addressed with fixes to ensure user privacy and security.
Many search marketers use VPNs during the course of their business especially when using a Wi-Fi connection in order to protect sensitive data, so the trustworthiness of a VNP is essential.
Mozilla VPN
A Virtual Private Network (VPN), is a service that hides (encrypts) a user’s Internet traffic so that no third party (like an ISP) can snoop and see what sites a user is visiting.
VPNs also add a layer of security from malicious activities such as session hijacking which can give an attacker full access to the websites a user is visiting.
There is a high expectation from users that the VPN will protect their privacy when they are browsing on the Internet.
Mozilla thus employs the services of a third party to conduct a security audit to make sure their VPN is thoroughly locked down.
Security Risks Discovered
The audit revealed vulnerabilities of medium or higher severity, ranging from Denial of Service (DoS). risks to keychain access leaks (related to encryption) and the lack of access controls.
Cure53, the third party security firm, discovered and addressed several risks. Among the issues were potential VPN leaks to the vulnerability of a rogue extension that disabled the VPN.
The scope of the audit encompassed the following products:
- Mozilla VPN Qt6 App for macOS
- Mozilla VPN Qt6 App for Linux
- Mozilla VPN Qt6 App for Windows
- Mozilla VPN Qt6 App for iOS
- Mozilla VPN Qt6 App for Androi
These are the risks identified by the security audit:
- FVP-03-003: DoS via serialized intent
- FVP-03-008: Keychain access level leaks WG private key to iCloud
- VP-03-010: VPN leak via captive portal detection
- FVP-03-011: Lack of local TCP server access controls
- FVP-03-012: Rogue extension can disable VPN using mozillavpnnp (High)
The rogue extension issue was rated as high severity. Each risk was subsequently addressed by Mozilla.
Mozilla presented the results of the security audit as part of their commitment to transparency and to maintain the trust and security of their users. Conducting a third party security audit is a best practice for a VPN provider that helps assure that the VPN is trustworthy and reliable.
Read Mozilla’s announcement:
Mozilla VPN Security Audit 2023
Featured Image by Shutterstock/Meilun
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