Connect with us

GOOGLE

How to Optimize AMP Stories for Google Search Results

Published

on

An official set of recommendations concerning SEO for AMP stories is now available from the AMP Open Source Project.

AMP stories are similar to stories on social media platforms like Facebook and Instagram. The key difference is they can be indexed and displayed in Google Search results.

See: AMP Stories Now Have a Dedicated Section in Google Search Results

AMP stories are just like other web pages in the sense that they have a URL on your web server, they are linkable, and they can link out to other web pages.

Flavio Palandri Antonelli, a Software Engineer at Google, states:

“In particular, just like other pages on your site, make sure your Stories are linked from within your website so that your users and bots can actually discover them. If you are using a sitemap, make sure to include your Stories in that sitemap. If you are posting your regular web pages to social media, post your Stories as well. We could go on here, but the gist really comes down to: Follow the best practices you’re already applying to the rest of your website.”

See: Official AMP Plugin for WordPress Now Supports AMP Stories

AMP stories should be optimized like any other page on your website. What works for regular web pages will also work for AMP stories

With that said, there are some SEO tactics specific to AMP stories that can be utilized as well.

Advertisement

Specific SEO Tactics for AMP Stories

Here are the SEO tactics specific to AMP stories. Keep in mind these tactics aren’t comprehensive and should be utilized in conjunction with the standard SEO work being done for your web pages.

  • Metadata: AMP stories have a built-in mechanism to attach metadata to a story. This ensures maximum compatibility with search engines and other discovery features that take advantage of metadata.
  • Internal linking: Site owners should generously link to AMP stories from other pages, such as linking to them from the homepage or category pages where applicable.
  • URL format: There is no need to indicate in the URL of a story that it is using the AMP stories format. Follow the same URL format as other web pages on your site.
  • Page attachments: Page attachments can be used to present additional information in classic article form alongside your story.
  • Image descriptions: Use meaningful alt text where appropriate.
  • Video subtitles: Consider providing subtitles and/or captions for the videos in your Stories.

Source: blog.amp.dev

Searchenginejournal

GOOGLE

Google Workspace vs. Microsoft 365: What’s the best office suite for business?

Published

on

Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish