SEO
How to Reverse Video Search (& Why It’s Useful)
Have you ever stumbled across an exciting video and wondered where it came from?
If so, you’ll be pleased to know that there are many ways to find a video source through reverse video searches.
This guide teaches how to conduct a reverse video search and why it’s useful.
What Is A Reverse Video Search?
Many people use search engines to find information by searching for a particular word or phrase (i.e., “keywords”) until the search engine reveals a page, video, or another piece of content that matches the search.
A reverse search, however, involves entering the piece of content (typically, a video or image) and finding each webpage on which the piece of content appears.
Thus, an RVS (reverse video search) involves imputing a video into the search engine and discovering the source of that video on the web.
How Reverse Video Search Works
Search engines, like Google, can interpret the color and pixels in a video and then find similar (or exact) videos on the web.
This will often reveal the original source of the video and any other instances of the video online.
However, this process is not always 100% accurate.
If a single pixel in the video has changed, it might not appear in the search results.
Plus, a high number of videos are uploaded to the web every day, so this process requires search engines to effectively index all videos to surface them in the search results.
Reasons To Use Reverse Video Search
There are a few reasons one might want to use reverse video search. Here are the most common use cases:
Find The Source Of A Video
Most often, a reverse video search is used to find the source of a video.
Say you find a funny or valuable video online. You might want to know who published the video, whether other content (like a blog article) is connected to the video, or whether the owner produces similar content.
A reverse video search, in this instance, may be able to find the original source of the content.
Find Duplicate Videos
If you are a video producer, you might want to use a reverse video search to see if anyone has copied or reproduced one of your original videos.
A reverse video search can help you find illegitimate uses of your content, after which you can contact the owner and ask for credit or for the video to be taken down.
Find The Full Version Of A Video Clip
Sometimes you might come across an interesting video clip and want to find the rest of the video.
A reverse video search might be able to interpret the video clip and find the full video online.
Find Related Content
A reverse video search may also be able to help you discover content that’s related to the video.
It might surface similar videos or related content (like articles, web pages, or blog posts) that featured the video.
This can be a great way to find more interesting content.
How To Conduct A Reverse Video Search
There are many ways to conduct a reverse video search. It often requires using the search engine directly or a third-party tool to upload the image.
Here are the most effective methods for conducting a reverse video search.
Run A Reverse Video Search On Google
Google doesn’t offer a reverse search function specific to video, so you will need to take a screenshot of the video and then use the reverse image search function.
- Find a distinctive frame in the video (i.e., a section that seems unique from other videos and most likely to surface the same video online).
- Pause the video.
- Take a screenshot of the frame you wish to capture ( Shift-Command-4 on Apple/Mac or Ctrl + PrtScn on Windows).
- Save the screenshot.
- Navigate to Google Images and select the camera icon. Use the search by image option.
- Upload the screenshot.
- Google will return the search results for your screenshot (if available).
Run A Reverse Video Search Using Berify
Berify.com is a reverse image and video search tool that matches your search to results from several search engines at once, including Google, Bing, Yandex, and others.
This may provide more complete results than using a single search engine.
Note: This freemium tool allows you to sign up for free, but will then charge a monthly subscription fee. So, use the free version if you only need a few searches.
Here’s how to use it:
- Take a screenshot of the video clip you want to search for.
- Visit Berify.com.
- Upload the screenshot to the search box that says Browse and upload the image here.
- Click Search.
- Berify will surface any results that match your search.
Run A Reverse Video Search Using Shutterstock
Shutterstock hosts a massive online database of over 1 billion images and videos. It can also be used to conduct a reverse video search.
- Take a screenshot of the video clip you want to search for.
- Visit Shutterstock.com.
- Navigate to the search box. Click on the camera icon (the Search by image function).
- Upload the screenshot. (Note: You can also specify whether you’re searching for certain vectors or whether illustrations in the video are animated/computer generated).
- Click the magnifying glass.
- Shutterstock will surface images or videos similar to your search.
Run A Reverse Video Search Using TinEye
TinEye is one of the leading “search by image” tools that allow you to find other images and videos that match your search.
TinEye uses computer vision, image recognition, and reverse image search technology.
- Take a screenshot of the video clip you want to search for or search for the video by URL.
- Visit TinEye.com.
- Find the search box. Click the Upload button to upload your screenshot, or simply drag and drop your image.
- Click the magnifying glass.
- TinEye will surface any images or videos that are similar to your search.
Run A Reverse Video Search on Bing
Like Google, Bing’s reverse video search function works best with a video screenshot. Running a reverse video search on Bing is simple:
- Take a screenshot of the video clip you want to search for.
- Open Bing’s Visual Search page.
- Upload the screenshot, drag and drop the screenshot, or paste the URL of the image or video in the search box.
- Bing will surface results for “related content” that closely matches the image or video.
Conducting A Reverse Image Search is Simple
Whether you’re trying to track down the source of a funny video or find similar content to suit your interests, a reverse video search can be a helpful tool for anyone.
Google, Bing, TinEye, and other tools offer reverse video search features that simplify finding a video’s origins.
Remember, reverse video search can help you find duplicate content, which could help you protect your digital assets. Or, it can help you find the original publisher of a video so you can give credit where it’s due.
Video is an excellent addition to many marketing campaigns, web content, social media strategy, and more. Use reverse video search to make finding, sourcing, and attributing videos more accessible than ever.
More resources:
Featured Image: Overearth/Shutterstock
SEO
WordPress Announces New Executive Director
Automattic CEO and WordPress co-creator Matt Mullenweg announced a new Executive Director for WordPress.org after the previous director’s resignation. Social media reactions, while generally positive, were notably subdued, with many comments focused on the recent WordPress controversy.
New Executive Director
Mullenweg announced that Mary Hubbard, was hired as the new Executive Director. Hubbard was formerly the Chief Product Officer for WordPress.com from 2020 and will begin her new position on October 21st. She recently resigned as the Head of TikTok Americas, Governance and Experience.
The Executive Director position at WordPress.org opened up after the resignation of 8.4% of Automattic employees, including the previous Executive Director Josepha Haden Chomphosy. Mullenweg offered employees who wished to leave $30,000 or the equivalent of six months pay, whichever was higher. The severance package was offered after the recent issues between Automattic, Mullenweg and WP Engine (WPE) which resulted in WPE filing a federal lawsuit against Mullenweg and Automattic, alleging attempted extortion.
Muted Response To Announcement
A post in the popular Dynamic WordPress Facebook Group generated 21 responses within seven hours, with most of the comments a discussion about the recent drama and the Mullenweg’s ownership of WordPress.org and other similar topics (view the discussion here, must join the private group to view).
The response to the official WordPress.org announcement on X was muted, with about equal amounts of people posting welcomes as those who were taking the opportunity to post their displeasure and opinions about recent events.
Seven hours after posting the announcement there were only 15 responses, 21 retweets, and 117 likes.
Screenshot Of Tweet
Typical Expressions Of Welcome
Welcome!
— Robert Jacobi (@RobertJacobi) October 8, 2024
Welcome Mary!
— Michael Potter (@Michael_6of7) October 8, 2024
Typical Other Responses
What does the E.D. do for https://t.co/sbi8NmJkOL? Is https://t.co/sbi8NmJkOL part of the Foundation? Part of Automattic? Something else? Unlike WPEngine, the differences between these organizations, their ownership, and governance are incredibly confusing.
— Jeff Severson (@jeffseverson) October 8, 2024
“Our”? I thought Matt owns this establishment, with foundation having nothing to do with https://t.co/Duw3H6Qbg3. 🤨🤷
— Viktor Nagornyy (@V1ktor) October 8, 2024
Fire @photomatt
— Shay Grafdelver (@shaygrafdelver) October 8, 2024
Read the official announcement on WordPress.org
Featured Image by Shutterstock/michaelheim
SEO
Pro-Tech SEO Checklist For Agencies
This post was sponsored by JetOctopus. The opinions expressed in this article are the sponsor’s own.
When you’re taking on large-scale projects or working with extensive websites with hundreds to thousands of pages, you must leverage advanced technical SEO techniques.
Large websites come with challenges such as vast site architectures, dynamic content, and the higher-stakes competition in maintaining rankings.F
Leveling up your team’s technical SEO chops can help you establish a stronger value proposition, ensuring your clients gain that extra initial edge and choose to continue growing with your agency.
With this in mind, here’s a concise checklist covering the most important nuances of advanced technical SEO that can lead your clients to breakthrough performance in the SERPs.
1. Advanced Indexing And Crawl Control
Optimizing search engine crawl and indexation is foundational for effective technical SEO. Managing your crawl budget effectively begins with log file analysis—a technique that offers direct insights into how search engines interact with your clients’ websites.
A log file analysis helps:
- Crawl Budget Management: Essential for ensuring Googlebot crawls and indexes your most valuable pages. Log file analysis indicates how many pages are crawled daily and whether important sections are missed.
- Identifying Non-Crawled Pages: Identifies pages Googlebot misses due to issues like slow loading times, poor internal linking, or unappealing content, giving you clear insights into necessary improvements.
- Understand Googlebot Behavior: Know what Googlebot actually crawls on a daily basis. Spikes in the crawl budget may signal technical issues on your website, like auto-generated thin, trashy pages, etc.
For this, integrating your SEO log analyzer data with GSC crawl data provides a complete view of site functionality and search engine interactions, enhancing your ability to guide crawler behavior.
Next, structure robots.txt to exclude search engines from admin areas or low-value add-ons while ensuring they can access and index primary content. Or, use the x-robots-tag—an HTTP header—to control indexing at a more granular level than robots.txt. It is particularly useful for non-HTML files like images or PDFs, where robot meta tags can’t be used.
For large websites, the approach with sitemaps is different from what you may have experienced. It almost doesn’t make sense to put millions of URLs in the sitemaps and want Googlebot to crawl them. Instead, do this: generate sitemaps with new products, categories, and pages on a daily basis. It will help Googlebot to find new content and make your sitemaps more efficient. For instance, DOM.RIA, a Ukrainian real estate marketplace, implemented a strategy that included creating mini-sitemaps for each city directory to improve indexing. This approach significantly increased Googlebot visits (by over 200% for key pages), leading to enhanced content visibility and click-through rates from the SERPs.
2. Site Architecture And Navigation
An intuitive site structure aids both users and search engine crawlers in navigating the site efficiently, enhancing overall SEO performance.
Specifically, a flat site architecture minimizes the number of clicks required to reach any page on your site, making it easier for search engines to crawl and index your content. It enhances site crawling efficiency by reducing the depth of important content. This improves the visibility of more pages in search engine indexes.
So, organize (or restructure) content with a shallow hierarchy, as this facilitates quicker access and better link equity distribution across your site.
For enterprise eCommerce clients, in particular, ensure proper handling of dynamic parameters in URLs. Use the rel=”canonical” link element to direct search engines to the original page, avoiding parameters that can result in duplicates.
Similarly, product variations (such as color and size) can create multiple URLs with similar content. It depends on the particular case, but the general rule is to apply the canonical tag to the preferred URL version of a product page to ensure all variations point back to the primary URL for indexing. If there is a significant number of such pages where Google ignores non-canonical content and puts them in the index, consider reviewing the canonicalization approach on the website.
3. JavaScript SEO
As you know, JavaScript (JS) is crucial in modern web development, enhancing site interactivity and functionality but introducing unique SEO challenges. Even if you’re not directly involved in development, ensuring effective JavaScript SEO is important.
The foremost consideration in this regard is critical rendering path optimization — wait, what’s that?
The critical rendering path refers to the sequence of steps the browser must take to convert HTML, CSS, and JavaScript into a rendered web page. Optimizing this path is crucial for improving the speed at which a page becomes visible to users.
Here’s how to do it:
- Reduce the number and size of the resources required to display initial content.
- Minify JavaScript files to reduce their load time.
- Prioritize loading of above-the-fold content to speed up page render times.
If you’re dealing with Single Page Applications (SPAs), which rely on JavaScript for dynamic content loading, then you might need to fix:
- Indexing Issues: Since content is loaded dynamically, search engines might see a blank page. Implement Server-Side Rendering (SSR) to ensure content is visible to search engines upon page load.
- Navigation Problems: Traditional link-based navigation is often absent in SPAs, affecting how search engines understand site structure. Use the HTML5 History API to maintain traditional navigation functionality and improve crawlability.
Dynamic rendering is another technique useful for JavaScript-heavy sites, serving static HTML versions to search engines while presenting interactive versions to users.
However, ensure the browser console shows no errors, confirming the page is fully rendered with all necessary content. Also, verify that pages load quickly, ideally under a couple of seconds or so, to prevent user frustration (nobody likes a prolonged loading spinner) and reduce bounce rates.
Employ tools like GSC and Lighthouse to test and monitor your site’s rendering and web vitals performance. Regularly check that the rendered content matches what users see to ensure consistency in what search engines index.
4. Optimizing For Seasonal Trends
In the retail eCommerce space, seasonal trends influence consumer behavior and, consequently, search queries.
So, for these projects, you must routinely adapt your SEO strategies to stay on par with any product line updates.
Seasonal product variations—such as holiday-specific items or summer/winter editions—require special attention to ensure they are visible at the right times:
- Timely Content Updates: Update product descriptions, meta tags, and content with seasonal keywords well before the season begins.
- Seasonal Landing Pages: Create and optimize dedicated landing pages for seasonal products, ensuring they link appropriately to main product categories.
- Ongoing Keyword Research: Continually perform keyword research to capture evolving consumer interests and optimize new product categories accordingly.
- Technical SEO: Regularly check for crawl errors, ensure fast load times, and confirm that new pages are mobile-friendly and accessible.
On the flip side, managing discontinued products or outdated pages is just as crucial in maintaining site quality and retaining SEO value:
- Evaluate Page Value: Conduct regular content audits to assess whether a page still holds value. If a page hasn’t received any traffic or a bot hit in the last half-year, it might not be worth keeping.
- 301 Redirects: Use 301 redirects to transfer SEO value from outdated pages to relevant existing content.
- Prune Content: Remove or consolidate underperforming content to focus authority on more impactful pages, enhancing site structure and UX.
- Informative Out-of-Stock Pages: Keep pages for seasonally unavailable products informative, providing availability dates or links to related products.
Put simply, optimizing for seasonal trends means preparing for high-traffic periods and effectively managing the transition periods. This supports sustained SEO performance and a streamlined site experience for your clients.
5. Structured Data And Schema Implementation
Structured data via schema.org markup is a powerful tool to enhance a site’s SERP visibility and boost CTR through rich snippets.
Advanced schema markup goes beyond basic implementation, allowing you to present more detailed and specific information in SERPs. Consider these schema markups in your next client campaign:
- Nested Schema: Utilize nested schema objects to provide more detailed information. For example, a Product schema can include nested Offer and Review schemas to display prices and reviews in search results.
- Event Schema: For clients promoting events, implementing an Event schema with nested attributes like startDate, endDate, location, and offers can help in displaying rich snippets that show event details directly in SERPs.
- FAQ and How-To Pages: Implement FAQPage and HowTo schemas on relevant pages to provide direct answers in search results.
- Ratings, Reviews, and Prices: Implement the AggregateRating and Review schema on product pages to display star ratings and reviews. Use the Offer schema to specify pricing information, making the listings more attractive to potential buyers.
- Availability Status: Use the ItemAvailability schema to display stock status, which can increase the urgency and likelihood of a purchase from SERPs.
- Blog Enhancements: For content-heavy sites, use Article schema with properties like headline, author, and datePublished to enhance the display of blog articles.
Use Google’s Structured Data Testing Tool tool to test your pages’ structured data and identify any errors/warnings in your schema implementation. Also, use Google’s Rich Results Test to get feedback on how your page may appear in SERPs with the implemented structured data.
Conclusion
Considering their long SEO history and legacy, enterprise-level websites require more profound analysis from different perspectives.
We hope this mini checklist serves as a starting point for your team to take a fresh look into your new and existing customers and help deliver great SEO results.
Image Credits
Featured Image: Image by JetOctopus. Used with permission.
In-Post Images: Image by JetOctopus. Used with permission.
SEO
Best Practices For Keyword Localization
As brands expand into new international markets, the challenge of running successful PPC campaigns becomes increasingly complex.
Navigating the differences in culture, language, consumer behavior, and market dynamics requires a more nuanced approach than simply translating ads.
For PPC marketers using platforms like Google or Microsoft Ads, it’s critical to adapt campaign strategies for these global audiences.
This article will cover best practices for optimizing international PPC campaigns, with a specific focus on keyword localization.
We’ll explore four key themes that can drive more successful international PPC results:
- Keyword localization.
- Geo-specific bid adjustments.
- Market-specific creative adaptation.
- Leveraging automation tools for international scaling.
1. Keyword Localization: Translating Intent, Not Just Language
Keyword localization is a cornerstone of international PPC success, but it’s often misunderstood as a simple translation exercise.
When translating keywords from one language to another, it’s not a “2+2=4” equation most of the time.
In reality, it’s much more complex.
Keyword localization involves understanding the intent behind searches and adapting keywords to match the local language, cultural context, and user behavior.
Steps To Effective Keyword Localization
- Market Research: Before diving into translation, research how consumers in the target country search for products or services. This involves understanding search intent, popular terms, slang, and regional dialects.
- Translation with a twist: Work with native speakers or linguists familiar with the market. Tools like Google Translate can give you a starting point, but they won’t capture cultural subtleties. Manual keyword research in local search engines is vital.
- Use local search engines: Google may dominate globally, but other regions may favor different search engines. Baidu in China, Yandex in Russia, and Naver in South Korea have distinct algorithms and keyword trends. Tailor your keywords to the dominant platform in each market.
- Test and optimize: International markets are fluid. What works in one month might need refinement in the next. Regularly review performance and optimize based on search trends, conversion data, and shifting customer behaviors.
For example, in Spain, the keyword “coches baratos” (cheap cars) may seem like a direct translation of its English counterpart.
However, further research might reveal that “ofertas coches” (car deals) or “vehículos económicos” (affordable vehicles) performs better depending on user intent.
2. Geo-Specific Bid Adjustments: Tailor Bids For Performance By Region
International campaigns are prone to fluctuations in performance, driven by differences in local competition, purchasing power, and user behavior.
Geo-specific bid adjustments allow you to tailor your bidding strategy to the realities of each market, maximizing return on ad spend (ROAS).
Below are some best practices for geo-specific bidding:
- Analyze Regional Performance: Use data to assess performance on a country or even city level. Look for patterns like higher conversion rates in certain regions and adjust bids accordingly. This is especially important in diverse markets where sub-regions may perform differently, like the UK or Canada.
- Adjust Bids Based on Currency Value and Buying Power: Regions with lower purchasing power or fluctuating currency values may require different bid strategies. In some markets, a lower cost-per-click (CPC) approach could help maintain profitability.
- Consider Time Zone Differences: Adjust bids based on peak performance hours in each time zone. A broad international campaign can benefit from time-based adjustments that ensure ads show during peak periods in each country.
For instance, if your campaign targets both New York and Berlin, you may find that your peak performance hours vary drastically, necessitating different bid adjustments to maximize efficiency.
In this instance, it’s likely worth segmenting your campaigns by region to account for maximum return on investment or ROI in each region.
In larger enterprise accounts, most regions have different audience sizes, which require different budgets.
If your brand falls into that category, it may be worth creating a separate Google Ads account per region, which can roll up into one MCC account for easier management.
3. Market-Specific Creative Adaptation: Speak The Local Language Through Ad Copy
One of the most common mistakes in international PPC campaigns is failing to adapt ad creatives to local contexts.
Just as keyword localization requires cultural adaptation, ad creatives must be tuned to resonate with local audiences.
A few approaches to localized creative to think about include:
- Ad Copy and Messaging: Localize ad copy to reflect cultural preferences, holidays, humor, and common phrases. Avoid literal translations that may miss the mark. Collaborate with local copywriters who understand the nuances of language and sentiment.
- Visual Adaptations: Imagery that works in one region may not resonate in another. If your ad visuals feature people, clothing, or settings, make sure they align with local norms and expectations.
- Calls to Action (CTAs): CTAs should be adapted based on local shopping behaviors. In some regions, urgency works well (“Buy Now”), while in others, a softer approach may perform better (“Learn More” or “Discover”).
For example, a successful ad campaign in the US using a humorous tone may need to be entirely rethought for a market like Japan, where subtlety and respect play a bigger role in advertising.
4. Leveraging Automation Tools For International Scaling
Managing international PPC campaigns across multiple markets can quickly become overwhelming.
Automation tools, both native to ad platforms and third-party solutions, can help streamline campaign management while still allowing for localized control.
Automation Tactics To Help Scale International PPC Campaigns
- Smart Bidding: Utilize Google or Microsoft’s automated bidding strategies tailored to individual market performance. Smart bidding leverages machine learning to optimize bids for conversions or ROAS, adjusting bids based on real-time data.
- Dynamic Search Ads (DSAs): Dynamic Search Ads can help expand your reach by automatically generating ad headlines based on your website’s content. For international campaigns, ensure that your website is properly localized to ensure the DSAs serve relevant, accurate ads.
- Automated Rules and Scripts: Set up automated rules or scripts to adjust bids, pause underperforming keywords, or raise budgets during peak times. For example, you might set rules to increase bids during holidays specific to individual regions, like Singles’ Day in China or Diwali in India.
Automation tools should be used to complement your manual efforts, not replace them. While they can help manage large campaigns more efficiently, regular oversight and optimization are still essential.
A Holistic Approach To International PPC Success
Expanding into international PPC campaigns presents both challenges and opportunities.
Success depends on taking a holistic approach that incorporates keyword localization, tailored bidding strategies, localized creatives, and effective use of automation.
By adapting your strategies to each specific market, you’ll be able to tap into the unique search behaviors, cultural nuances, and competitive dynamics of global consumers.
Remember that the global PPC landscape is constantly evolving, and regular monitoring, testing, and optimization will be key to staying ahead of the competition.
Whether you’re managing campaigns in-house or as part of an agency, these best practices will help you optimize your international PPC efforts and drive better performance across borders.
More resources:
Featured Image: Mer_Studio/Shutterstock
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