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Internet Archive Website Offline for Hours



Internet Archive Website Offline for Hours

The Internet Archive, also known as The Wayback Machine, suffered an outage around midnight east coast time on August 25th.  Disappointed fans around the world who were unable to access the site expressed their patient concern as well as thanks for the website.

Updated: Networking Hardware Failure

The problem affecting the Internet Archive was equipment failure related to networking hardware.

Jason Scott, an archivist who works for the Internet Archive tweeted the reason:

“A core piece of Internet archive networking equipment has failed and a replacement is being sourced right now.”

Internet Archive Down

The site displayed a message saying that the site was down.

A check of the headers via the website showed that the website sends to a browser indicated that the site was sending a 503 Service Temporarily Unavailable Error Response.

This error message code is typically sent when the server is taken down for maintenance or because the server is overloaded and is unable to respond with a webpage.


Screenshot of Error Message from Internet Archive Home Page

Screenshot of Error Message from Internet Archive Home Page.

Tweet Announcement

The Internet Archive posted a tweet shortly after midnight to alert the public that the website was down.

The tweet didn’t offer any information about what was wrong, only that they were working to bring the site back up.

Here is the tweet:

Wayback Machine Fans World Wide Express Concern

Many people were inconvenienced but those posting comments were more concerned than upset, with many simply posting messages of gratitude.

IsItDownRightNow had over 300 comments expressing concern.

Some people were students who needed the site for their research.

Another was a Grateful Dead fan who posted that their attempts to stream archived Grateful Dead concerts were unsuccessful.

Comments poured into Twitter as well.


What Can Be Wrong?

There was some speculation that the site might be down due to multiple lawsuits filed by publishers that object to the free distribution of books.

But the error message provided by the website seems to indicate that there’s a problem at the server level, the cause of which can be a myriad of issues.

This article will be updated when more information is available.



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Instagram Is Now Putting Ads In Your Profile Feed



Instagram Is Now Putting Ads In Your Profile Feed

In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab.

Additional updates include augmented reality (AR) ads and multi-advertisers ads.

Lastly, Instagram is giving advertisers a selection of free-use music to utilize with Reels ads.

Here are all the details about the latest updates to Instagram ads.

Instagram Ads In Profiles & Explore Feed

Instagram is testings ads in user profiles, though only select creators will see any revenue from it.

Ads will begin to show in profile feeds for public Instagram accounts of users over 18.

The profile feed refers to the vertical scrolling experience activated once someone taps a thumbnail on a user’s profile. It doesn’t refer to the profile grid, which will remain free from advertising.


Instagram is experimenting with the ability to share revenue generated from profile ads with creators, though it doesn’t sound like this option will be broadly available.

In an announcement, Instagram states:

“As a part of this test, we will experiment with a monetization opportunity that will allow eligible creators to earn extra income from ads displayed in their profile feeds, beginning with select U.S. creators.”

No further information about eligibility criteria, or revenue sharing, is available at this time.

Another new surface Instagram is inserting ads on is the Explore home feed, which is the primary grid you land on when selecting the search tab.

See how the new Explore ads will look in the example below:

Screenshot from:, October 2022.

Multi-Advertiser Ads

Instagram’s new multi-advertiser format makes ads eligible to appear next to ads from other advertisers.

This includes, in some instances, ads from related or complementary businesses. For example, an advertisement for a wedding dress may appear next to an ad for a wedding cake.

AI and machine learning automatically determine ad grouping.

For advertisers who prefer not to have their ads appear in a carousel with other businesses, Instagram offers the ability to opt out of multi-advertiser ads.


AR Ads

Instagram is launching an open beta of AR ads in the primary and Stories feeds.

Through the AR experience powered by Spark AR, brands can encourage people to interact with the effect through their surroundings.

An example is shown below:

Instagram Is Now Putting Ads In Your Profile FeedScreenshot from:, October 2022.

Free-Use Music For Reels Ads

Instagram is letting advertisers utilize a selection of royalty-free music in Reels ads.

Free, high-quality music from the Meta Sound Collection library can now be added to carousel ads on Reels.

Advertisers can select songs manually or allow Instagram to automatically choose the best music for an ad based on its content.

Source: Instagram

Featured Image: AmbrosiniV/Shutterstock

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