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Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question

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Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question

The march of time is inevitable. And every year, some new technology pounds the nail into the coffin on something older.

Whether the horse and buggy are replaced by the automobile or the slide rule is replaced by the calculator, everything eventually becomes obsolete.

And if you listen to the rumors, this time around, it’s search engine optimization. Rest in peace, SEO: 1997-2022.

There’s just one tiny little problem.

SEO is still alive and kicking. It’s just as relevant today as it has ever been. If anything, it may even be more important.

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Today, 53% of all website traffic comes from organic search.

In fact, the first search result in Google averages 26.9% of click-throughs on mobile devices and 32% on desktops.

And what’s helping Google determine which results belong at the top of search engine results pages (SERPs)? SEO, of course.

Need more proof? We have more statistics to back it up.

Thanks to consistent updates to the Google search algorithm, the entire SEO field is undergoing rapid evolution.

Completely ignoring the many small changes the search engine’s algorithm has undergone, we’ve seen several major updates in the last decade. Some of the more important ones are:

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  • Panda – First put into place in February 2011, Panda was focused on quality and user experience. It was designed to eliminate black hat SEO tactics and web spam.
  • Hummingbird – Unveiled in August 2013, Hummingbird made the search engine’s core algorithm faster and more precise in anticipation of the growth of mobile search.
  • RankBrain – Rolled out in spring 2015, this update was announced in October of that year. Integrating artificial intelligence (AI) into all queries, RankBrain uses machine learning to provide better answers to ambiguous queries.
  • BERT – Initially released in November 2018 and updated in December 2019, this update helps Google understand natural language better.
  • Vicinity – Put into place in December 2021, Vicinity was Google’s biggest local search update in five years. Using proximity targeting as a ranking factor, local businesses are weighted more heavily in query results.

Each of these updates changed the way Google works, so each required SEO professionals to rethink their approach and tweak their strategy to ensure they get the results needed. But the need for their services remained.

Now that it’s been established that SEO is not dead, it raises the question: Where did all this death talk come from in the first place?

Most of it is based on unfounded conjecture and wild speculation. The truth is that SEO is in a state of transition, which can be scary.

And that transition is driven by three things:

  1. Artificial intelligence and machine learning, particularly Google RankBrain.
  2. Shrinking organic space on SERPs.
  3. Digital personal assistants and voice search.

The Rise Of Machine Learning

You’ve probably already recognized the impact AI has had on the world.

This exciting new technology has started to appear everywhere, from voice assistants to predictive healthcare to self-driving automobiles.

And it has been a trending topic in SEO for quite a while.

Unfortunately, most of what’s out there is incomplete information gathered from reading patents, analyzing search engine behavior, and flat-out guessing.

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And part of the reason it’s so difficult to get a handle on what’s happening in AI concerning search engines is its constant evolution.

However, we will examine two identifiable trends: machine learning and natural language.

Machine learning is just what it sounds like: machines that are learning.

For a more sophisticated definition, it can be described as “a method of data analysis that automates analytical model building… a branch of artificial intelligence based on the idea that systems can learn from data, identify patterns and make decisions with minimal human intervention.”

For SEO purposes, this means gathering and analyzing information on content, user behaviors, citations, and patterns, and then using that information to create new rankings factors that are more likely to answer user queries accurately.

You will want to read this article for a more in-depth explanation of how that will work.

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One of the most important factors machine learning uses when determining how to rank websites is our other trend – natural language.

From their earliest days, computers have used unique languages. And because it was very unlike the language humans don’t use, there was always a disconnect between user intent and what search engines delivered.

However, as technology has grown increasingly more advanced, Google has made great strides in this field.

The most important one for SEO professionals is RankBrain, Google’s machine learning system built upon the rewrite of Google’s core algorithm that we mentioned earlier, Hummingbird.

Nearly a decade ago, Google had the foresight to recognize that mobile devices were the future wave. Anticipating what this would mean for search, Hummingbird focused on understanding conversational speech.

RankBrain builds upon this, moving Google away from a search engine that follows the links between concepts to seeing the concepts they represent.

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It moved the search engine away from matching keywords in a query to more precisely identifying user intent and delivering results that more accurately matched the search.

This meant identifying which words were important to the search and disregarding those that were not.

It also developed an understanding of synonyms, so if a webpage matches a query, it may appear in the results, even if it doesn’t include the searched-for keyword.

The biggest impact of RankBrain and machine learning has been on long-tail keywords.

In the past, websites would often jam in specific but rarely search-for keywords into their content. This allowed them to show up in queries for those topics.

RankBrain changed how Google handled these, which meant primarily focusing on long-tail keywords was no longer a good strategy. It also helped eliminate content from spammers who sought rankings for these terms.

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Honey, I Shrunk The Organic Search Space

Search engines are big business, no one can deny that.

And since 2016, Google has slowly encroached on organic search results in favor of paid advertising. That was when sponsored ads were removed from the sidebar and put at the top of SERPs.

As a result, organic results were pushed further down the page, or “below the fold,” to borrow an anachronistic idiom.

From Google’s business perspective, this makes sense. The internet has become a huge part of the global economy, which means an ever-increasing number of companies are willing to pay for ad placement.

As a result of this seeming de-prioritization, organic SEO professionals are forced to develop innovative new strategies for not only showing up on the first page but also competing with paid ads.

Changes to local search have also affected SERPs. In its never-ending quest to provide more relevant results to users, Google added a local pack to search results. This group of three nearby businesses appears to satisfy the query. They are listed at the top of the first page of results, along with a map showing their location.

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This was good news for local businesses who compete with national brands. For SEO professionals, however, it threw a new wrinkle into their work.

In addition to creating competition for local search results, this also opened the door for, you guessed it, local paid search ads.

And these are not the only things pushing organic results down the page. Depending on the search, your link may also have to compete with:

  • Shopping ads.
  • Automated extensions.
  • Featured snippets.
  • Video or image carousels.
  • News stories.

Additionally, Google has begun directly answering questions (and suggested related questions and answers). This has given birth to a phenomenon known as “zero-click searches,” which are searches that end on the SERP without a click-through to another site.

In 2020, nearly 65% of all searches received no clicks, which is troubling for anyone who makes their living by generating them.

With this in mind, and as organic results sink lower and lower, it’s easy to see why some SEO professionals are becoming frustrated. But savvy web marketers see these as more than challenges – they see them as opportunities.

For example, if you can’t get your link at the top of a SERP, you can use structured data markup to grab a featured snippet. While this isn’t technically an SEO tactic, it is a way to generate clicks and traffic, which is the ultimate goal.

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Use Your Voice

Not long ago, taking a note or making out your grocery list meant locating some paper and writing on it with a pen. Like a caveman.

Thankfully, those days are gone, or at least on their way out, having been replaced by technology.

Whether you’re using Siri to play your favorite song, asking Cortana how much the moon weighs, or having Alexa check the price of Apple stock, much of the internet is now available just by using your voice.

In 2020, 4.2 million digital personal assistant devices were being used worldwide. And that’s a number expected to double by 2024 as more and more people adopt the Amazon Echo, Sonos One, Google Nest Hub, and the like.

And users don’t even have their own one of these smart speakers to use the power of voice search. 90% of iPhone owners use Siri, and 75% of smartphone owners use Google Assistant.

With the advent of these virtual helpers, we’ve seen a big increase in voice searching. Here are some interesting facts about voice search:

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Isn’t technology grand?

It depends on who you are. If you work in SEO (and because you’re reading this, we’re going to assume you do), this creates some problems.

After all, how do you generate clicks to your website if no clicks are involved?

The answer is quite obvious: You need to optimize for voice search.

Voice-controlled devices don’t operate like a manual search, so your SEO content needs to consider this.

The best way to do this again is to improve the quality of your information. Your content needs to be the best answer to a person’s question, ensuring it ranks at the very top and gets the verbal click-throughs (is that a term?) you need.

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And because people have figured out that more specific queries generate more specific responses, it’s important that your content fills that niche.

In general, specificity seems to be a growing trend in SEO, so it’s no longer enough to just have a web copy that says, “t-shirts for sale.”

Instead, you need to drill down to exactly what your target is searching for, e.g., “medium Garfield t-shirts + yellow + long-sleeve.”

What Does All This Mean For SEO?

Now that we’ve looked at the major reasons why pessimists and cynics are falsely proclaiming the demise of SEO, let’s review what we’ve learned along the way:

  1. Google will never be satisfied with its algorithms. It will always feel there is room to grow and improve its ability to precisely answer a search query. And far from being the death knell for SEO, this ensures its importance moving forward.
  2. Machine learning, especially regarding natural language, allows Google to better understand the intent behind a search and as a result, present more relevant options. Your content should focus on answering queries instead of just including keywords.
  3. Long-tail keywords are important for answering specific questions, particularly in featured answer sections, but focusing solely on them is an outdated and ineffective strategy.
  4. Organic search results lose real estate to paid ads and other features. However, this presents opportunities for clever SEO professionals to shoot to the top via things like local search.
  5. Zero-click searches constitute nearly two-thirds of all searches, which hurts SEO numbers but allows you to claim a spot of prominence as a featured snippet using structured data.
  6. The use of voice search and personal digital assistants is on the rise. This calls for rethinking SEO strategies and optimizing content to be found and used by voice search.

Have you noticed a theme running through this entire piece? It’s evolution, survival of the fittest.

To ensure you don’t lose out on important web traffic, you must constantly monitor the SEO situation and adapt to changes, just like you always have.

Your strategy needs to become more sophisticated as new opportunities present themselves. It needs to be ready to pivot quickly.

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And above all, you need to remember that your content is still the most important thing.

If you can best answer a query, your site will get the traffic you seek. If it can’t, you need to rework it until it does.

Just remember, like rock and roll, SEO will never die.

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Featured Image: sitthiphong/Shutterstock



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How to Get SEO Buy-In: 7 Actionable Tips

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How to Get SEO Buy-In: 7 Actionable Tips

For many SEOs in agency, in-house, or enterprise roles, 20% of their job is actually doing SEO, the other 80% is about soft skills like getting buy-in.

I always say that 20% of my job is actually doing the SEO, and 80% of communicating, getting buy-in, and moving the boulder so that [stakeholders] can succeed

Tom Critchlow

At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects.

Start by identifying all the key influencers and decision-makers within the organization. You can check out the company’s org chart to figure out who’s who and who calls the shots on projects that impact SEO.

The executive team will likely be at the top of your list. But, we recommend working your way up to getting buy-in from executives by first working cross-functionally with decision-makers in engineering, product, editorial, marketing, or web accessibility teams.

They can each help you implement small parts of SEO that together can be a sizable contribution to the overall SEO strategy. They can also support your requests for funding or initiatives you pitch to executives later on.

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To build relationships with decision-makers in these teams, consider the following:

  • Who’s in charge of budgets and projects? → Learn what they’re working on and how you can help each other with specific projects.
  • What do they care about? → This is the “what’s in it for me” factor. Align your SEO recommendations and requests to these things.
  • How can they help implement your SEO recommendations? → Identify the 20% of SEO they can easily help with using current resources.

Here’s an example of what that might look like:

Who’s in charge? What do they care about? How can they help implement SEO?
Engineering Jane Doe, Head of Engineering Jane cares most about rolling out new features on time and minimizing bugs.  Jane’s team can resolve many high-priority technical SEO errors if she sees them as bugs.
Editorial Joe Blogs, Senior Editor  Joe cares most about publishing quality, brand-relevant content that leads to sales. Joe’s team can create or optimize SEO content with buying intent to maximize traffic on commercial queries.

Too often, SEOs lead with “I need X…” and end with “…for SEO”. Cue dramatic groans that echo company-wide.

Adapting your language and how you communicate is a minor action that can lead to big results in your mission to get buy-in for SEO. Communicating only what you need can often come across as an order and feels like extra work for someone else. Plus, it gives them no sense of why they should care or what’s in it for them.

Try this instead…

→ Highlight opportunities: “There’s an opportunity to do X that helps with your goal of Y”

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→ Leverage FOMO: “If we don’t do X, you’ll miss out on Y”

→ When speaking to executives:I intend to achieve X by doing Y”

It also helps to give your project a fancy name. Every time you talk about the project, mention the name, repeat key facts, and highlight the most exciting opportunities the project opens up.

Repetition is gold as it helps non-technical stakeholders tie goals and results to an otherwise intangible initiative.

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Most executives and department heads have no context for understanding SEO metrics like search volume, share of voice, or even organic traffic.

They don’t have an existing mental model to connect these numbers to. Therefore, when we start sharing SEO-specific numbers in meetings, many non-SEO stakeholders can’t easily approve specific actions or know how to make the right decisions—all because they can’t connect the numbers they’re already familiar with to the conversation about SEO.

Easy fix. Modify the metrics and actions you talk about to those that non-SEO stakeholders already understand.

For example, executives are likely churning over and obsessing about MBA-style metrics. CEOs think about things like revenue, market share, and profitability. Sales managers care about MQLs, SQLs, and so on.

Here are some examples of how to translate SEO lingo for non-SEO stakeholders. These are inspired by Tom Critchlow’s interview on Voices of Search.

Monthly traffic → Lifetime traffic value e.g., “By creating X content, we can get Y monthly traffic predict Y lifetime traffic value.” HINT: Multiply Ahrefs’ Traffic Value metric by 60 to get a 5-year estimate, a common timeframe for calculating lifetime metrics.

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Example of Ahrefs' traffic value metric in Site Explorer dashboard.

Share of voice → market share e.g., “By doing X, our share of voice SEO market share has grown Y%. We’d like funds to do more of X.”

Traffic growth → revenue growth e.g., “We can grow organic traffic predict Y% revenue growth from SEO if we hit X traffic targets. These are the project milestones that will get us there…”

It depends → forecasts e.g., CEO asks “What’s it going to get us?”… “It depends. I made a model that forecasts approximately X% growth in Y months.”

It doesn’t matter what specific metrics are used in your organization. You can adapt SEO metrics to the ones everyone in the company is already thinking about. The main goal of doing this is to take SEO from being a mysterious “black box” activity to something measurable and relatable to non-SEO stakeholders.

How to demystify SEO for executives.How to demystify SEO for executives.

Devs and engineers are essential SEO allies within any organization. And while you can often skip the lengthy relationship-building phase and jump straight into tech fixes, how you frame your requests still matters.

Don’t be the kind of SEO that constantly gives them extra work “because it’s good for SEO.”

Instead, tie in your requests to what they care about. Fixing bugs is an easy approach to take here because devs already understand and care about these things for reasons unrelated to SEO.

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Jackie Chu’s 2023 MozCon presentation outlined this brilliantly. A bug typically:

  • Delivers a confusing brand experience
  • Impacts customers (humans and bots)
  • Impacts other channels, like SEM

If pages can’t render, that’s a bug. If there are content differences between mobile and desktop, that’s a bug. Anything that needs improvement in Ahrefs’ Site Audit is, you guessed it, a bug.

That said, not all bugs are created equal. If you bother devs with a load of super minor or unimportant issues 24/7, they’ll learn to ignore you. So, make sure to prioritize and only ask for bug fixes that matter.

You can easily do this by filtering your Site Audit results by importance:

Ahrefs' Site Audit tool showcasing the ability to prioritize tech fixes.Ahrefs' Site Audit tool showcasing the ability to prioritize tech fixes.

Submit:

  • Errors as high-priority
  • Warnings as medium-priority
  • Notices as low-priority

You can also show your dev team how to interpret each issue listed and find the steps they can take to fix them by clicking on the “?” next to specific issues.

Example of a tip for how to fix hreflang issues in Ahrefs' Site Audit.Example of a tip for how to fix hreflang issues in Ahrefs' Site Audit.

Too many SEOs pitch projects without considering everything that’s needed to make them happen. You’re more likely to get buy-in if your pitch is specific and shows decision-makers the exact details around things like the project’s cost, resources required, and expected timelines.

For example, say you need 100 articles published within three months. Make sure you chat with your editorial and development teams first. See if they can fit this project in and what resources they need to make it happen.

Then, build those resources into your pitch:

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→ Instead of: “I’d like to publish 100 articles on the blog within three months and estimate I’ll need $X per article”.

→ Try this: “To get 100 articles on the blog, which we estimate will contribute to $X in lifetime traffic value, we’ll need to hire a freelance writer and dedicate two development sprints to the project within the next three months. Jane from engineering and Joe from editorial are collaborating on this with me, and we estimate a cost of $Y.”

Need to convince the Jane’s and Joe’s in your organization to partner with you? No worries. Check out the next point.

SEO is chronically underfunded and underresourced… but so are most other teams. You can become an ally and help other teams get more resources because they’re helping implement your SEO strategy.

They get more of whatever they need (people, money, resources). You get their help with SEO tasks, and they get prioritized. Win-win for you and your new BFF.

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You can get the ball rolling by pitching a small test or project that is easy for the other team to get on board with.

Avoid this → “I need 10 of the articles you’re working on each month to do X for SEO”.

Try this instead → “There’s an opportunity for us to do X, and it will allow you to meet Y KPIs. Can we run a small test (and build a case for the execs) so you can hire another writer to work on this project?”

Small tests are a great way to warm up a new contact within your organization, especially if there’s a clear benefit they’ll receive if the test works.

Test results are also very helpful when pitching to executives down the track. If you can demonstrate small-scale success in one area, it’s much easier to get funding for bigger projects that can piggyback on those early wins.

Even if the initial pitch is for another team to get funding, you’re getting your foot in the door for bigger projects. Plus, you’re essentially getting free SEO if you can leverage the other team’s resources for your benefit.

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A good habit for every SEO to develop is to link everything to strategic objectives. We need to get better at pitching the strategic value that our projects deliver instead of the actual work we need to do.

No one cares about the hundreds of technical fixes we need to work on. But everyone cares about revenues dropping if we don’t get support for technical fixes that affect conversions (and SEO, of course, but they don’t need to know that).

Key note here: strategic objectives go beyond metrics. They include things like:

  • Entering international markets
  • Becoming the market leader
  • Expanding X division

You get the idea.

Here are the tactics we’ve found that help position SEO as strategically valuable.

Compare against competitors

This tactic has a very high success rate in our team’s experience. When ideating this blog post, Tim, Patrick, Chris, and Mateusz all cited great success with this approach, and my own experiences echo this.

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It works for literally any SEO activity you’re pitching, especially if you’re in a fierce market with SEO-savvy competitors who are already doing the thing you’re recommending.

For example, you could try the following different pitch angles:

→ Closing the gap: “If we did X, we’d be able to close these gaps with our biggest competitor in Y months…”

→ Reverse engineering: “Our biggest competitor did X. If we dedicated Y resources, we could close the gap and outpace them within Z months.”

→ Becoming a pacesetter: “There’s a gap in the market and none of our competitors are leveraging it. X resources would allow us to take Y actions that give us a competitive edge and make it difficult for competitors to catch up.”

No matter your angle, an easy place to start is in Ahrefs’ Site Structure report. Here, you can see what strategies your competitors are using along with high-level performance metrics, like organic traffic and the number of referring domains that different website segments get.

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Example of Ahrefs' site structure report.Example of Ahrefs' site structure report.

Compare against internal departments

Another great approach is to bring your pitch back to what’s going on in other areas of the organization.

This is a great tactic to benchmark the value of SEO in a way that is immediately apparent. It’s also a great way to get easy buy-in if your company’s strategic objectives focus on specific divisions or products.

Here are some pitching angles you can try:

→ Expanding a division: “We need X resources to help division A expand to the level of division B.”

→ Improving KPIs: “Product A has a high cost per acquisition. We were able to lower CPA by X% for product B using SEO. If we had access to Y resources, we could repeat these actions for product A.”

→ Learning from mistakes: “We learned lessons A, B, and C from a past product launch. If we had X resources, we could help launch the new product for division A without repeating past mistakes.”

Forecast opportunity costs

Opportunity costs are the lost benefits you experience when choosing an alternative option. When it comes to getting buy-in for SEO, it can help to show what the opportunity cost would be if decision-makers chose not to invest in SEO.

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It’s super easy to do this using Ahrefs’ traffic value metric.

Example of Ahrefs' traffic value metric in Site Explorer dashboard.Example of Ahrefs' traffic value metric in Site Explorer dashboard.

This metric shows you how much you’d be spending on paid ads to get the same traffic you do through SEO. It has opportunity cost baked right into it!

You can use it in a few different ways. My favorite method is to look at a successful segment of the website and use its metrics to forecast potential success for a new segment you want to optimize or build-out.

For example, here you can see how the French segment of our site compares with the Spanish segment.

Comparing two website segments using Ahrefs' competitor comparison features.Comparing two website segments using Ahrefs' competitor comparison features.

Want to launch into a new international market? Use these metrics to build a case of what you’d be missing out on by not expanding.

Want to improve an underperforming segment of your site? Show that segment vs a segment that’s skyrocketing to your executive team.

My second favorite method is to use the Traffic Value metric to pit SEO against Google Ads or other marketing channels and showcase how SEO compounds over time and costs less in the long run.

Realistically, if there’s a marketing budget to be had, and it doesn’t go to SEO, these are the alternative channels it will likely go to. So, positioning SEO as a worthwhile channel to invest in can get you a bigger slice of the budget.

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For instance, you could pitch something like, “Our forecasts show that we could reduce our cost per click to $X (traffic value / traffic) by investing Y resources into SEO instead of [another channel].”

If your website is fairly new or you don’t have existing successes to leverage, you can do both of the above by using a competitor’s website as a proxy until you start getting some results that you can use in future forecasts.

So, your pitch would be more like: “X competitor is saving up to $Y (traffic value) in Google ads costs by using SEO. We’re leaving money on the table by not investing in SEO.”

Key Takeaways

Good SEO is about giving people what they want. Getting buy-in is the same, just for a different audience.

The more you help others in your organization get what they want, you’ll also get what you want.

When it comes to collaborating with other departments, it comes down to helping them meet their KPIs because they’re working with you. It builds a positive relationship where they feel happy to help you out in the future and are more likely to prioritize SEO projects.

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As for getting buy-in from executives, understanding where they spend most of their mental energy and aligning your projects to those things can go a long way.

If you’ve got any questions or cool tactics to share, reach out on X or LinkedIn any time!



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Websites Created With Google Business Profiles To Shut Down In March

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Websites Created With Google Business Profiles To Shut Down In March

Do you have a website created through Google Business Profiles for your local business?

If so, you must find an alternative website solution as Google plans to shut down websites created with Google Business Profiles in March.

Websites Created With Google Business Profiles Will Redirect Until June 10, 2024

A redirect will be put in place from your GBP website to your Google Business Profile until June 10, 2024.

“Websites made with Google Business Profiles are basic websites powered by the information on your Business Profile.

In March 2024, websites made with Google Business Profiles will be turned off and customers visiting your site will be redirected to your Business Profile instead.

The redirect will work until June 10, 2024.”

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How To Find Out If You Have A Google Business Profile Website

To find out if your business has a website made with Google Business Profile, search for my business or your business name on Google. Once you find your Google Business Profile, edit your profile and check for your website in the contact section.

If you have a Google Business Profile site, it should say, “You have a website created with Google.”

Otherwise, it will allow you to add the link to your website.

Screenshot from Google, February 2024Websites Created With Google Business Profiles To Shut Down In March

Choosing An Alternative Website Builders For Small Businesses

Google suggests Wix, Squarespace, GoDaddy, Google Sites, Shopify for ecommerce, Durable, Weebly, Strikingly, and WordPress as alternative website builders to create a new website or ad landing page to replace the Google Business Profiles site.

While some, like WordPress, offer a free website builder with generative AI features, its users’ content may reportedly be sold to OpenAI and Midjourney as training data unless they opt out.

Regarding Core Web Vitals, WordPress, Wix, and Squarespace showed the most improvements in performance.

It’s also worth noting that while Google Deepmind used a Google Sites website to introduce Genie, its new AI model, Google Sites may not be best for SEO.

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Updating Ad Campaigns

If you have a Google Ads campaign that links to a website created with Google Business Profiles, the ad campaign will also stop running on March 1, 2024, until the website link is updated.

There’s still time to update your business website to ensure visitors are not sent to a 404 error page after June 10, 2024. If you haven’t chosen a new website builder or hosting service, review the reviews to find the most reliable, affordable, and optimized solution for your business.

Featured image: Vladimka production/Shutterstock

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How We Built A Strong $10 Million Agency: A Proven Framework

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How We Built A Strong $10 Million Agency: A Proven Framework

Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours?

Watch this informative, on-demand webinar, where link building expert Jon Ball reveals the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency.

You’ll learn:

  • The foundational principles on which to build your business to succeed.
  • The importance of delegation, market positioning, and staffing.
  • More proven lessons learned from 14 years of experience.

With Jon, we’ll provide you with actionable insights that you can use to take your business to the next level, using foundational principles that have contributed to Page One Power’s success.

If you’re looking to establish yourself as a successful entrepreneur or grow your agency in the constantly evolving world of SEO, this webinar is for you.

Learn the secrets of establishing a thriving agency in an increasingly competitive SEO space.

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View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days

Join us as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days.

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