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LinkedIn Updates Include Improvements To Search Results

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LinkedIn Updates Include Improvements To Search Results

As part of its goal of providing users with more valuable content, LinkedIn has made changes to its search and discovery functions.

People using the professional networking site will now be able to see news, topics and trends from their connections, as well as relevant posts from other creators outside their network.

LinkedIn’s Chief Product Officer Tomer Cohen said in a blog post:

“If you’re interested in a particular topic when you search for it you’ll see the latest insights, expert opinions, and other breaking new. From finding the right people, communities, companies, jobs, or content, you can now make progress on any professional goal by simply searching for the topic you have in mind.”

Users will be able to find content relevant to their search from experts and like-minded professionals anywhere on the LinkedIn network.

This update also makes it easier for users to “re-discover” content they saw before by searching with keywords and the name of the person who shared the content.

In addition to enhancing search results, LinkedIn is rolling out updates to user profiles and introducing a new accessibility feature.

Service Providers Can Now Share Reviews

Reviews are a useful tool for service providers, with studies showing up to 95% of customers read them before making a purchase.

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LinkedIn will now allow its 4 million service providers to take advantage of positive reviews by sharing them with their community.

Cohen adds:

“By sharing reviews in their feed, service providers can multiply the impact of a single review and leverage the benefits of word-of-mouth recommendations across their community.”

Unique Referral Links Available For Users With Creator Profiles

LinkedIn members who use Creator Mode can now add unique links to the top of their profiles.

According to the blog post, this feature will allow creators to increase their visibility and personalize their brand.

Real-Time Captions For Audio Events Launches

To improve the LinkedIn experience for everyone, the social media platform has added real-time captions to audio events.

This feature, which is currently in beta testing, is currently only available in English.


Featured Image: Tada Images/Shutterstock

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Google Launching May 2022 Broad Core Algorithm Update

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Google Launching May 2022 Broad Core Algorithm Update

Google confirms a broad core algorithm update, called the May 2022 core update, is rolling out today.

Core updates are designed to make search results more relevant for users. Though the update is launching today, it will take 1-2 weeks for this update to fully roll out.

Danny Sullivan, Google’s Public Liaison for Search, notes that changes to site performance in search results are to be expected.

“Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform…”

When a core update rolls out, Google is known for pointing to the same guidance it published in 2019.

Nothing has changed there, as Google references the same document with respect to this update.

To sum it up, Google’s general advice regarding core updates is as follows:

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  • Expect widely noticeable effects, such as spikes or drops in search rankings.
  • Core updates are “broad” in the sense that they don’t target anything specific. Rather, they’re designed to improve Google’s systems overall.
  • Pages that drop in rankings aren’t being penalized; they’re being reassessed against other web content that has been published since the last update.
  • Focusing on providing the best possible content is the top recommended way to deal with the impact of a core algorithm update.
  • Broad core updates happen every few months. Sites might not recover from one update until the next one rolls out.
  • Improvements do not guarantee recovery. However, choosing not to implement any improvements will virtually guarantee no recovery.

It has been six months since the last Google core update, which rolled out in November 2021.

Those who have been working hard on their site during that time may start to see some noticeable improvements to search rankings.

On the other hand, those who have left their site sit idle may begin to see themselves outranked by sites with more relevant content.

It’s too early to start assessing the impact, however, as this update will take a week or longer to roll out.

Your rankings may fluctuate during that time, so don’t be alarmed if you notice changes right away.

Google will confirm when the update is finished rolling out, then it will be time to start doing your analysis.


Featured Image: salarko/Shutterstock

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