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Meta Expands Facebook Reels to More Than 150 Countries

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Meta Expands Facebook Reels to More Than 150 Countries


Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding the program to more than 150 countries and adding editing and monetization properties.

TikTok is a powerhouse in terms of customer reach for regular users and brands with more than a billion active users.

Millions of short videos reach people all over the world on a daily basis.

It’s also an important tool for brand management and advertising with sponsored ads.

In an effort to cash in on the trend, Meta created Instagram Reels in 2020 and Facebook Reels in September of 2021 in countries such as the U.S., Canada, Mexico, and India.

Meta is opening reels globally to 150 countries to help create new and interesting content, provide users with a way to make money, and connect with audiences.

TikTok Vs. Facebook Reels

TikTok launched in 2016 in China but wasn’t available for iOS or Android until 2017. Its popularity didn’t rise until after it merged with musical.ly in 2018. This made it an app available worldwide with existing videos and users.

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TikTok allows people to make videos and share them on the app. People add filters and other embellishments to make the video more interesting or marketable. It has a wide variety of subject matter from home improvement, comedy, conspiracy theories, and more.

Users can follow creators, comment on videos, like videos, and swipe or down to change videos. Brands can have their own TikTok account for organic reach or they can create TikToks for sponsored ads.

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Reels has a similar interface but has several options for ads and more rolling out in the near future. These ad options include overlay ads, banner ads, and sticker ads. Meta is testing a revenue stream for creators where people can purchase stars for their favorite creators.

Increased Editing Features

Meta is also unveiling new editing features including:

  • Remix that allows people to create a reel next to an existing and publicly shared reel
  • Reels that are 60 seconds long
  • Creation of draft reels
  • Video clipping to make it easier for creators to test different formats for live and long form content

Can Reels Compete with Tik Tok?

Facebook’s and Instagram’s massive reach gives Meta the opportunity to reach considerably more people with Reels than TikTok can. The question is will people take advantage of this or ignore it for the more familiar TikTok.

Facebook’s demographic skews older than TikTok and will they be willing to use Reels or just rehash their existing TikToks for the new program?


Source: Meta

Featured Image: Screenshot from fb.com.about/news, February 2022. 

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Reach Success With The Future Of Ad Exchanges [Podcast]

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Reach Success With The Future Of Ad Exchanges [Podcast]

Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — The future is now.

Big changes are on the horizon, and we know how to amplify your ad potential into high-quality leads.

John Lee, Microsoft Ads’ Head of Evangelism at Microsoft, joined me on the SEJ Show to talk about the future of ad exchanges and their ability to supercharge your potential to thrive with high-performance, low-resource programmatic advertising.

People do hop, skip and jump around, so there are all kinds of opportunities to target consumers throughout their decision journey, and Microsoft advertising is a significant piece.–John Lee, 11:25

When people think Microsoft, a big chunk of the time, people assume enterprise business, B2B, and that’s the tried and true. While that’s still a significant portion of the bottom line for Microsoft, the consumer matters greatly, whether that’s gaming or devices.–John Lee, 22:46

There’s this shift in behavior online. We’re seeing effectively a new persona emerge. –John Lee, 46:05

[00:00] – A little about John Lee.
[05:35] – How does the Microsoft advertising ecosystem look like?
[07:25] – Where to find traditional advertising beyond Bing?
[09:38] – What you can find in the display component of Microsoft.
[12:02] – Targeting in LinkedIn with Microsoft advertising.
[17:13] – Are Microsoft advertising ads shown within the X-box experience?
[23:52] – Important & growing vertical industries that Microsoft has focused on.
[31:22] – Are people still scrolling down and clicking on organic links in the SERPS?
[37:45] – How important are images in search advertising?
[45:26] – The new emerging personas.

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Resources mentioned:
Viva Goals – https://docs.microsoft.com/en-us/viva/goals/intro-to-ms-viva-goals
Microsoft Game Pass – https://www.xbox.com/en-us/games/store/pc-game-pass/cfq7ttc0kgq8?icid=CNavAllPCGamePass
Bing Webmaster Tools – https://www.bing.com/webmasters/about
Shutterstock – https://www.shutterstock.com/

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All of these other developments, these feed-based elements are new flavors and additional flavors to make an amazing user experience. Whether you’re talking SEO or paid ads, all of it is working together to create an on-point user experience on the server, whether that’s Google, whether that’s Bing.–John Lee, 34:28

There’s a lot happening in the verticals space, and that’s really just the tip of the iceberg. –John Lee, 28:22

Just as a reminder to all of you out there that are SEOs and are running websites. All of your sites do have a feed. It’s called an XML sitemap. Make sure it’s updated. Google is able to fetch it and not serve errors. All of these engines work off of feeds. Also, don’t be afraid to submit your RSS feeds for your blog categories into the search console as well. Mimic that within Webmaster Tools on the Bing side too. Search engines have gone very feed friendly. This is the way to go. It’s also the way to go from an advertising perspective.–Loren Baker, 33:08

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Connect with John Lee:

John Lee’s enthusiasm for digital marketing is infectious, and he has the knowledge to match. He’s been at it for years, and he knows how to get results—both as an entrepreneur himself with Clix Marketing (which he co-founded) or in his current role as Head of Evangelism at Microsoft Advertising.

He has a great deal of experience with search engine marketing, display advertising, and social media marketing–Content creator, speaker, trainer, and fan of all things digital (marketing and technology).

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Connect with John on LinkedIn: https://www.linkedin.com/in/thejohnalee/
Follow him on Twitter: https://twitter.com/John_A_Lee

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Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

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