Connect with us

SEO

Niche Site Ideas

Published

on

Niche Site Ideas

Finding the perfect niche site idea can seem like an impossible task when you’re starting out. So I decided to do the hard work for you and share 10 niche site ideas you can get going with immediately.

Let’s get started.

Hikers turn to Google for all kinds of inspiration. For example, if we search Ahrefs’ Keywords Explorer for “best bikes in” and check the Matching terms report, we see hundreds of thousands of monthly searches for the best hikes in different locations.

Results for "best hikes in," via Ahrefs' Keywords Explorer

You can easily create hundreds of blog posts to answer these informational questions and monetize with display ads.

But there are also hundreds of thousands of monthly searches for the best hiking gear where you can earn commissions from product reviews and recommendations.

For example:

Results for "best hiking gear" in detail, via Ahrefs' Keywords Explorer

Let’s filter this list for low-difficulty keywords. It looks like there are plenty of lucrative opportunities where competition isn’t too fierce; for instance, “best hiking gloves”:

"Best hiking gloves" Keyword Difficulty and volume in detail, via Ahrefs' Keywords Explorer

There are also plenty of searches for reviews of individual products, such as Sealskinz socks:

"sealskinz socks review" Keyword Difficulty and volume in detail, via Ahrefs' Keywords Explorer

From my limited research, there doesn’t seem to be a dominant and trusted review site in this niche. This presents an excellent opportunity for someone passionate about hiking products to build a go-to brand in this niche.

In terms of monetization, you can use Amazon Associates or work with some of the hiking brands themselves. 

Many hiking brands have affiliate programs that pay decent commissions. 

For example:

Survival is another topic jam-packed full of niche site ideas. It’s gained traction in recent years with the emergence of “preppers” who buy emergency supplies in large quantities.

If we type “survival products” into Google and look at the Google ads, we can get an indication of the average price point of products in the survival niche.

Google SERP for "survival products"

As we can see, survival encompasses everything from dehydrated food kits to power sources, bags, lighting, and survival tools.

As preppers buy products in bulk or as kits, the average conversion value per order is typically higher. This is excellent news for affiliate marketers, as it means higher commissions. 

To get a sense of the opportunity in this niche, let’s put the seed keyword “survival” into Keywords Explorer, go to the Matching terms report, and add “gear” to the “Include” filter. This will show us keywords containing “survival” and “gear.” 

Matching terms report results for "survival" with "Include" filter applied, via Ahrefs' Keywords Explorer

You can see many angles you can take here if you want to specialize—everything from urban survival, to tactical survival, to military survival gear.

If we now update the “Include” filter to include “best,” we can hone in on some of the most lucrative affiliate keywords in this niche.

Matching terms report for the seed keyword "survival" with an "Include" filter containing the word "best," via Ahrefs' Keywords Explorer

There are many keywords here, so it helps to refine this search further. From the above, we can see that people are searching for the “best survival food kits.” As “kits” is a word we have already encountered in the Google ads above, let’s dig into this keyword more in relation to our original seed keyword.

To do this, we’ll add “kit*” to our “Include” filter. 

Matching terms report for the search term "survival" with an "Include" filter containing "best" and "kit*," via Ahrefs' Keywords Explorer

Sidenote.

Adding the * wildcard to the end of our keyword enables us to account for any plural variations of our keyword.

We can see that there are many angles to look at here, with over 700 keywords to target. The keyword list is now much more relevant.

It’s worth noting that “Amazon” appears in the top keywords in the above image, which shows a strong buying intent on that platform for this particular niche. 

In terms of monetization, you can use Amazon Associates. But many specialist survival brands have affiliate programs with much higher percentages. 

I have provided a few examples below:

Ebikes are a growing trend and typically have a higher retail price than road bikes. This makes them an attractive proposition for affiliate marketers, as commissions are high.

For example, if we look at the price of a Trek bike in the Google ads, we can see one that retails for almost $7,000. This would mean that you could get ~$280 commission at Trek’s 4% commission rate if someone bought this product through a link on your website.

Ads on Google SERP for "trek electric bikes"

Let’s take a closer look at this topic in Ahrefs to see what opportunities we can discover. 

If we plug “ebike” into Keywords Explorer, we see that its search volume trend is on a healthy upward trajectory.

Keyword overview of "ebike," via Ahrefs' Keywords Explorer

As there is a lot of search volume here, let’s refine our search further to uncover more keyword opportunities. 

If a searcher wants to buy an ebike, they will likely search for the best ebikes, how two models stack up against each other, or related questions.

Let’s take a look at these scenarios in more detail.

To find the “best” searches for ebikes, go to the Matching terms report, set the Keyword Difficulty (KD) to 0–20, and set the “Include” filter to include “best.” This will allow us to view low-KD keywords that contain the word “best.”

Matching terms for "ebike" with "Include" filter applied, via Ahrefs' Keywords Explorer

OK, now let’s take a look at the vs. searches. 

To do this in Keywords Explorer, enter a few ebike brands as seeds, go to the Matching terms report, and add “vs” to the “Include” filter.

Matching terms report for "lectric, rad power, ride1up" with "Include" filter applied, via Ahrefs' Keywords Explorer

You can see from the above that you can write many different comparison articles comparing various models.

Scrolling down the list, I can see there is also an excellent opportunity to write a comparison of Trek vs. Specialized ebikes. 

Detail screenshot of "trek vs specialized ebike" KD and volume, via Ahrefs' Keywords Explorer

You can scale this by replicating this “vs.” approach for other bike brands.

If we want to understand the questions people are searching for, we can use Keywords Explorer to identify these as well. 

To do this, remove all filters and click on the toggle to select Questions. 

Matching terms report for "ebike" filtered by Questions, via Ahrefs' Keywords Explorer

In terms of monetization for the ebikes niche, you can use display ads or go directly to the manufacturers. For accessories, you can use Amazon Associates. 

Examples of some of the higher percentage ebike affiliate programs are below:

  • St3ike, 10% commission, 90-day cookie 
  • Trek, 4% commission, 30-day cookie
  • Lectric, 3% commission, 30-day cookie

With 70% of U.S. households owning pets, this is a popular topic. And if you own a pet already, then this will be straightforward for you to write about.

Below is the current breakdown of pet ownership in the U.S., according to the 2021–2022 APPA National Pet Owners Survey.

Breakdown of pet ownership in the U.S.

Although it may seem like a good idea to write about cats and dogs, these topics have been covered many times before and will be extremely competitive. 

Instead, I’d advise writing about lesser-known pets. For example, let’s take a look at “reptile,” which is further down the list.

If we put “reptile” into Keywords Explorer, go to the Matching terms report, and set the KD to 0–20, we can see some of the lowest competition keywords to target in this niche.

Matching terms report for low-KD, reptile-related keywords, via Ahrefs' Keywords Explorer

We can see that “reptile basics” has a monthly search volume of 5,000 and 0 KD, which will be an excellent opportunity for a niche site to capitalize on due to its very low KD. 

Another keyword that stands out here is “reptile terrarium.” Although it has a higher KD than “reptile basics,” it has a higher Traffic Potential.

Details for "reptile terrarium," via Ahrefs' Keywords Explorer

If we click on the keyword “reptile terrarium” and then scroll down to the bottom of the page, we can use the SERP overview in Keywords Explorer to see what the SERP looks like for this keyword.

SERP overview for "reptile terrarium," via Ahrefs' Keywords Explorer

Although many of the sites in the above list have high Domain Rating (DR) scores, we can see that the seventh result has a lower DR, which can mean it’s possible for a targeted niche site to rank for this keyword on the SERP.

Let’s return to the Matching terms report by clicking back in our browser. Let’s then add the word “best” to the “Include” filter to help us identify some commercial intent keywords for this topic.

Matching terms report for "reptile" with "Include" filter applied, via Ahrefs' Keywords Explorer

By adding “best” as a qualifier, we can see people are searching for incubators, hygrometers, and other reptile accessories related to this topic—the best bit is these keywords also have low KD scores and decent Traffic Potential.

OK, let’s take this one step further now that we have established this is a workable niche. 

Let’s imagine you created your site on a wider topic than just reptiles and went for the broader “exotic pets” niche. The advantage of this approach is that there will likely be more Traffic Potential and that we won’t limit our niche site to just reptiles.

If we add “exotic pets” as our seed keyword in Keywords Explorer and then go to the Matching terms report, we can see a bunch of opportunities here: roughly 9,000 potential keywords we can target.

Matching terms report for "exotic pets," via Ahrefs' Keywords Explorer

Let’s take “legal exotic pets” from the above and dig deeper into this keyword phrase. 

To do this, open a new instance of Keywords Explorer and type in “illegal pets, legal pets” in the search bar. Then click on the Matching terms report and add an “Include” filter with the word “in” in it. 

Matching terms report for "illegal pets, legal pets" with "Include" filter applied, via Ahrefs' Keywords Explorer

Using this search method, we can see people are using Google to understand the legality of certain pets in different U.S. states. 

As there are 50 states in the U.S., this gives you at least 50 pages of potential content on “exotic pets” to write about for your niche site.

In terms of monetization for the pets niche, you can use display ads and Amazon Associates. Or if you want, you can recommend vet care options, as they will typically have higher commission rates. 

I have provided some examples of higher commissions within the pets niche below:

In 2021, the NGF reported that there were more golf courses nationwide than Starbucks or McDonald’s stores in the U.S. That’s a lot of golfers—meaning a lot of people are Googling golf-related questions.

Let’s look at how we can discover these opportunities within the golf niche using Ahrefs. 

If we plug in the seed keyword “golf” into Keywords Explorer, go to the Matching terms report, and hit the Questions toggle, we can see just how many questions golfers are searching for—just over 230,000.

Matching terms report for "golf" filtered by Questions, via Ahrefs' Keywords Explorer

Answering these questions and running display ads is a perfectly legitimate way to build a niche site. But as there’s no way to answer them all, it’s probably best to narrow our search and focus on something more specific.

With 16,000 golf courses in the U.S., one potential option is to create a site about the best golf courses.

If we plug the seed keyword “golf course, golf courses” into Keywords Explorer, set the KD to 0–20, and add an “Include” filter containing the words “best” and “in,” we can see many low-KD searches that we can capitalize on.

Matching terms report for "golf course, golf courses" with "Include" filters applied, via Ahrefs' Keywords Explorer

It’s likely we’ll attract tens of thousands of monthly visitors to a niche site about this alone.

In terms of monetization, you can use Amazon Associates. But to get higher commissions, you should check out the programs below:

According to Statista, in the U.S. in 2021, approximately 1.85 million acoustic guitars were sold and 1.49 million electric guitars were sold. This makes the guitar niche attractive for affiliate marketers.

Let’s take a closer look at the guitar niche in Ahrefs. 

If we enter our seed keyword “guitar” in Keywords Explorer and set the KD to 0–20, we can see there is much potential within this niche. In the results, there are millions of monthly searches for thousands of guitar-related keywords.

Matching terms report for "guitar" with a KD filter isolating the low-difficulty keywords, via Ahrefs' Keywords Explorer

Let’s hone in on all the chord-related keywords, as there seem to be two examples in the top 10 with this particular keyword pattern.

We can isolate these keywords using an “Include” filter containing the word “chord.”

Matching terms report for "guitar" with "Include" filter and "KD" filter applied, Via Ahrefs' Keywords Explorer

We can see there is a goldmine of low-competition informational keywords here. If you want to expand this idea further, you can look at Google’s People Also Ask questions to give you more inspiration to build out these topics. 

For example:

PAA result for "bm chord," via Google

But what if we want to write more commercially led content that compares one guitar to another?

We can do this in Keywords Explorer by changing our “Include” filter from “chord” to “vs,” which will allow us to see all the comparison queries people are searching for. 

Matching terms report for "guitar" with "Include" filter applied, via Ahrefs' Keywords Explorer

With this list, we can see there is a lot of potential to compare different guitar types against each other. Two of the examples in the above image also have 0 KD, meaning that these keywords can potentially be easy to rank for in Google.

In terms of monetization, you can use display ads or Amazon Associates, which pays a commission of ~3%. For higher commissions, you can try the following programs:

Pressure washers may not be the sexiest niche out there. But according to grandviewresearch.com, the global market is worth $1.8 billion. 

Let’s start by using “pressure washer” as our seed keyword in Keywords Explorer and head to the Matching terms report.

Matching terms report for "pressure washer," via Ahrefs' Keywords Explorer

We can see from the above that there are many brands within the top keywords. 

Let’s try to isolate the brand comparison keywords.

If we add an “Include” filter in Keywords Explorer that contains “vs,” we can see that there are over a thousand keywords we can potentially target.

Matching terms report for "pressure washer" with "Include" filter applied, via Ahrefs' Keywords Explorer

We can see that brands feature heavily in this list, so let’s change “vs” to “review” in our “Include” filter to isolate the top brand review keywords.

Matching terms report for "pressure washer" with "Include" filter applied, via Ahrefs' Keywords Explorer

We can see that a lot of these keywords have low KD scores under 10 and also reasonable search volumes.

Now let’s say we want to take a closer look at the informational searches within this niche.

The quickest way to do this is to remove the “Include” filter and click on Questions.

Matching terms report for "pressure washer" filtered by Questions, via Ahrefs' Keywords Explorer

Once we have done this, let’s say we want to understand how many questions in this niche have a featured snippet in Google. We can do this by clicking the “SERP features” dropdown, selecting Featured Snippet, and clicking Apply.

Matching terms report for "pressure washer" filtered by featured snippets on SERP features, via Ahrefs' Keywords Explorer

For monetization in this niche, you can use Amazon Associates. For higher commission options, you can try these:

With vinyl record sales now surpassing CD sales and over $1 billion of vinyl records sold in the U.S. in 2021, it seems that the vinyl record has once again refused to die. 

According to the data from the RIAA, the vinyl records market is set to keep increasing in value exponentially.

Let’s use Keywords Explorer to find turntable keyword phrases that include the word “best” in them.

To do this, type “turntable” into the search bar and add the word “best” to the “Include” filter.

Matching terms report for "turntable" with "Include" filter applied, via Ahrefs' Keywords Explorer

The keyword “best turntable under 500” seems to indicate that people are probably searching for turntables “under” many different price points. 

To see whether this is true, let’s add “under” to our “Include” filter.

Matching terms report for "turntable" with "Include" filters applied, via Ahrefs' Keywords Explorer

It’s clear from the above that people are searching for turntables under many different price points. We can also see that these keywords have KD scores of 6 or under. This presents lots of opportunities to rank for “best” keywords at different price points within this niche.

In terms of monetization, you can use Amazon Associates, or you can use some higher percentage affiliate programs:

  • 1 By One, 16% commission, 30-day cookie
  • Gemini, 7% commission, 30-day cookie

Home gym equipment became incredibly popular during the pandemic. And its popularity has exploded since then. 

According to Statista, the wholesale fitness equipment market is worth an incredible $6.42 billion.

Let’s identify some keyword opportunities for this niche in Keywords Explorer. 

Let’s start by using “home gym” as our seed keyword.

Matching terms report for "home gym," via Ahrefs' Keywords Explorer

Using this search, we can see over 38,000 potential keywords to target here.

Let’s hone in on the “best” keyword, as it appears twice in our list. We can do this by adding the word “best” as an “Include” filter.

Matching terms report for "home gym" with "Include" filter applied, via Ahrefs' Keywords Explorer

We can now see the emergence of a “best X for Y” pattern, so let’s add a second “Include” filter containing the word “for” to isolate these searches further.

Matching terms report for "home gym" with "Include" filters applied, via Ahrefs' Keywords Explorer

From these two “Include” filters, we now have a list of over a thousand keywords we can use as inspiration for articles on our home gym niche site.

We have now successfully isolated the “best X for home gym” searches. Let’s take a different approach and look at one of the trends in the above list in more detail. 

We can see in the screenshots above that the keyword “machine” is a recurring theme with high search volume. 

The average price of a gym machine is likely to be higher than some standard gym equipment, so it can potentially bring in higher affiliate commissions.

Let’s type in a list of all the gym machines we can think of, copy and paste them into Keywords Explorer, go to the Matching terms report, and add “best” to the “Include” filter.

Gym machines list with "Include" filter applied, via Ahrefs' Keywords Explorer

If we look at the general pattern of searches above, we can see two key exceptions that stand out from the general pattern of searches: “best smith machine exercises” and “best smith machine workouts.” These are both informational searches where people are looking for the best ways to use the Smith machine.

Let’s dig into these searches a bit further using Keywords Explorer

To do this, we can add “exercise*, workout*” as an “Include” filter. (Remember that adding the asterisks here allows us to search for plural and non-plural variations simultaneously.)

Gym machines keyword list with "Include" filters applied, via Ahrefs' Keywords Explorer

Now we can see that we have over a thousand keywords that target mainly informational queries with low-KD scores.

We can also see that the Smith machine is a focus area for these types of search queries, so building out a substantial section on this topic in your niche site is probably a good idea.

With the home gym niche, you can monetize it by recommended products you have reviewed. Or you can recommend online personal trainers or simply use display ads. 

You can also use Amazon Associates. But if you want something with a higher commission, you may want to check out the following programs:

According to a report from McKinsey, 87% of employed Americans would work flexibly if they could and 58% said they work remotely part of the time.

This means that 92 million people in the U.S. will require supplies to work from home. That’s a big market that is hard to ignore. 

Let’s say you created a niche site around your favorite work-from-home products. What would you review? Wireless headsets? Laptops? 

Let’s look at the opportunity for these types of products in Keywords Explorer.

Start by entering “wfh, work from home, working from home” in the search bar. Then go to the Matching terms report and add an “Include” filter containing the word “best.” 

Matching terms report for work from home–related keywords with "Include" filter applied, via Ahrefs' Keywords Explorer

We can see from the above that the results aren’t 100% focused on products. So to refine the results further, we can hone in on product searches by adding “for” to the “Include” filter.

Matching terms report for WFH-related keywords with "Include" filters applied, via Ahrefs' Keywords Explorer

Once we have done this, we can get a good idea of what products people want when working from home: headsets/headphones, computers/laptops, and monitors.

Using these “Include” filters in Ahrefs, we can quickly locate all the “best X for Y” keywords. These keywords are likely a great starting point for a “working from home” themed website.

Let’s dig into the keyword “headphones” a bit more and look at all the Questions surrounding this topic.

Matching terms report for "headphones" filtered by Questions, via Ahrefs' Keywords Explorer

We can see that there is a huge opportunity to create content around how to “pair” different brands of wireless headphones.

Let’s add an “Include” filter containing the word “pair” to isolate phrases that include this keyword. 

Matching terms report for "headphones" with "Include" filter applied, via Ahrefs' Keywords Explorer

We can see a lot of low-KD opportunities and over 7,000 keywords to create content around this single topic.

This type of content can be helpful for someone who is working from home for the first time and is about to join a remote meeting or someone who has just bought a new set of wireless headphones.

This niche can be monetized simply through display ads and Amazon Affiliates. I have provided a few other affiliate program examples below, which you can use to monetize your site.

For example:

  • Logitech, 5–10% commission, 30-day cookie
  • Razer, 3–10% commission, 30-day cookie
  • HP, 1% commission, 30-day cookie 

Final thoughts

Finding a great niche isn’t as hard as it seems.

Writing about a topic you love can definitely make things easier. But you should also analyze the data carefully before you choose your niche—this is where Ahrefs can really help.

With monetization, you don’t have to stick to just Amazon Associates, AdSense, or Ezoic—but these can be good places to start. Going directly to the manufacturers will almost always earn you a higher commission rate.

I’ve outlined 10 ideas here, but there are countless other ones out there. I hope this list provides inspiration for your next niche site.

Got more questions? Ping me on Twitter. 🙂



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEO

The Complete Guide to Google My Business for Local SEO

Published

on

The Complete Guide to Google My Business

What is Google My Business?

Google My Business (GMB) is a free tool that business owners can use to manage their online presence across Google Search and Google Maps.

This profile also puts out important business details, such as address, phone number, and operating hours, making it easily accessible to potential customers. 

Google My Business profile shown on Google MapsGoogle My Business profile shown on Google Maps

When you click on a business listing in the search results it will open a detailed sidebar on the right side of the screen, providing comprehensive information about the business. 

This includes popular times, which show when the business is busiest, a Q&A section where potential users can ask questions and receive responses from the business or other customers, and a photos and videos section that showcases products and services. Customer reviews and ratings are also displayed, which are crucial for building trust and credibility.

Business details on Google My Business profileBusiness details on Google My Business profile

Using Google My Business for Local SEO

Having an optimized Google Business Profile ensures that your business is visible, searchable, and can attract potential customers who are looking for your products and services.

  • Increased reliance on online discovery: More consumers are going online to search and find local businesses, making it crucial to have a GMB listing.
  • Be where your customers are searching: GMB ensures your business information is accurate and visible on Google Search and Maps, helping you stay competitive.
  • Connect with customers digitally: GMB allows customers to connect with your business through various channels, including messaging and reviews.
  • Build your online reputation: GMB makes it easy for customers to leave reviews, which can improve your credibility and trustworthiness.
  • Location targeting: GMB enables location-based targeting, showing your ads to people searching for businesses in your exact location.
  • Measurable results: GMB provides actionable analytics, allowing you to track your performance and optimize your listing.

How to Set Up Google My Business

If you already have a profile and need help claiming, verifying, and/or optimizing it, skip to the next sections.

If you’re creating a new Google My Business profile, here’s a step-by-step guide:

Access or Create your Google AccountAccess or Create your Google Account

Step 1: Access or Create your Google Account:

If you don’t already have a Google account, follow these steps to create one:

  • Visit the Google Account Sign-up Page: Go to the Google Account sign-up page and click on “Create an account.”
  • Enter Your Information: Fill in the required fields, including your name, email address, and password.
  • Verify Your Account: Google will send a verification email to your email address. Click on the link in the email to confirm your account.

Step 2:  Access Google My Business

Business name on Google My BusinessBusiness name on Google My Business

Step 3: Enter Your Business Name and Category

  • Type in your exact business name. Google will suggest existing businesses as you type
  • If your business is not listed, fully type out the name as it appears
  • Search for and select your primary business category

Adding business address to Google My Business profileAdding business address to Google My Business profile

Step 4: Provide Your Business Address

  • If you have a physical location where customers can visit, select “Yes” and enter your address.
  • If you are a service area business without a physical location, select “No” and enter your service area.

Adding contact information to Google My Business profileAdding contact information to Google My Business profile

Step 5: Add Your Contact Information

  • Enter your business phone number and website URL
  • You can also create a free website based on your GMB information

Complete Your ProfileComplete Your Profile

Step 6: Complete Your Profile

To complete your profile, add the following details:

  • Hours of Operation: Enter your business’s operating hours to help customers plan their visits.
  • Services: List the services your business offers to help customers understand what you do.
  • Description: Write a detailed description of your business to help customers understand your offerings.

Now that you know how to set up your Google My Business account, all that’s left is to verify it. 

Verification is essential for you to manage and update business information whenever you need to, and for Google to show your business profile to the right users and for the right search queries. 

If you are someone who wants to claim their business or is currently on the last step of setting up their GMB, this guide will walk you through the verification process to solidify your business’ online credibility and visibility.

How to Verify Google My Business

There are several ways you can verify your business, including:

  • Postcard Verification: Google will send a postcard to your business address with a verification code. Enter the code on your GMB dashboard to verify.
  • Phone Verification: Google will call your business phone number and provide a verification code. Enter the code on your GMB dashboard to verify.
  • Email Verification: If you have a business email address, you can use it to verify your listing.
  • Instant Verification: If you have a Google Analytics account linked to your business, you can use instant verification.

How to Claim & Verify an Existing Google My Business Profile

If your business has an existing Google My Business profile, and you want to claim it, then follow these steps:

Sign in to Google AccountSign in to Google Account

Step 1: Sign in to Google My Business

Access Google My Business: Go to the Google My Business website and sign in with your Google account. If you don’t have a Google account, create one by following the sign-up process.

Search for Your BusinessSearch for Your Business

Step 2: Search for Your Business

Enter your business name in the search bar to find your listing. If your business is already listed, you will see it in the search results.

Request access to existing Google My Business accountRequest access to existing Google My Business account

Step 3: Claim Your Listing

If your business is not already claimed, you will see a “Claim this business” button. Click on this button to start the claiming process.

Editing business information on Google My BusinessEditing business information on Google My Business

Step 4: Complete Your Profile

Once your listing is verified, you can complete your profile by adding essential business information such as:

  • Business Name: Ensure it matches your business name.
  • Address: Enter your business address accurately.
  • Phone Number: Enter your business phone number.
  • Hours of Operation: Specify your business hours.
  • Categories: Choose relevant categories that describe your business.
  • Description: Write a brief description of your business.

Step 5: Manage Your Listing

Regularly check and update your listing to ensure it remains accurate and up-to-date. Respond to customer reviews and use the insights provided by Google Analytics to improve your business.

Unverified Google My Business profileUnverified Google My Business profile

Step 6: Verification 

Verify your business through postcard, email, or phone numbers as stated above. 

Now that you have successfully set up and verified your Google My Business listing, it’s time to optimize it for maximum visibility and effectiveness. By doing this, you can improve your local search rankings, increase customer engagement, and drive more conversions.

How to Optimize Google My Business

Here are the tips that I usually do when I’m optimizing my GMB account: 

    1. Complete Your Profile: Start by ensuring every section applicable to your business is filled out with accurate and up-to-date information. Use your real business name without keyword stuffing to avoid suspension. Ensure your address and phone number are consistent with those on your website and other online directories, and add a link to your website and social media accounts.
    2. Optimize for Keywords: Integrate relevant keywords into your business description, services, and posts. However, avoid stuffing your GMB profile with keywords, as this can appear spammy and reduce readability.
    3. Add Backlinks: Encourage local websites, blogs, and business directories to link to your GMB profile. 
  1. Select Appropriate Categories: Choose the most relevant primary category for your business to help Google understand what your business is about. Additionally, add secondary categories that accurately describe your business’s offerings to capture more relevant search traffic.
  2. Encourage and Manage Reviews: Ask satisfied customers to leave positive reviews on your profile, as reviews significantly influence potential customers. Respond to all reviews, both positive and negative, in a professional and timely manner. Addressing negative feedback shows that you value customer opinions and are willing to improve.
  3. Add High-Quality Photos and Videos: Use high-quality images for your profile and cover photos that represent your business well. Upload additional photos of your products, services, team, and premises. Adding short, engaging videos can give potential customers a virtual tour or highlight key services, enhancing their interest.

By following this comprehensive guide, you have successfully set up, verified, and optimized your GMB profile. Remember to continuously maintain and update your profile to ensure maximum impact and success.

Key Takeaway: 

With more and more people turning to Google for all their needs, creating, verifying, and optimizing your Google My Business profile is a must if you want your business to be found. 

Follow this guide to Google My Business, and you’re going to see increased online presence across Google Search and Google Maps in no time.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

LinkedIn Rolls Out New Newsletter Tools

Published

on

By

LinkedIn Rolls Out New Newsletter Tools

LinkedIn is launching several new features for people who publish newsletters on its platform.

The professional networking site wants to make it easier for creators to grow their newsletter audiences and engage readers.

More People Publishing Newsletters On LinkedIn

The company says the number of LinkedIn members publishing newsletter articles has increased by 59% over the past year.

Engagement on these creator-hosted newsletters is also up 47%.

With this growing interest, LinkedIn is updating its newsletter tools.

A New Way To View & Comment

One of the main changes is an updated reading experience that displays comments alongside the newsletter articles.

This allows readers to view and participate in discussions more easily while consuming the content.

See an example of the new interface below.

Screenshot from: linkedin.com, June 2024.

Design Your Own Cover Images

You can now use Microsoft’s AI-powered Designer tool to create custom cover images for their newsletters.

The integration provides templates, size options, and suggestions to help design visually appealing covers.

More Subscriber Notifications

LinkedIn is improving the notifications sent to newsletter subscribers to drive more readership.

When a new issue is published, subscribers will receive email alerts and in-app messages. LinkedIn will also prompt your followers to subscribe.

Mention Other Profiles In Articles

You can now embed links to other LinkedIn profiles and pages directly into their newsletter articles.

This lets readers click through and learn more about the individuals or companies mentioned.

In the example below, you can see it’s as easy as adding a link.

1718346362 491 LinkedIn Rolls Out New Newsletter ToolsScreenshot from: linkedin.com, June 2024.

Preview Links Before Publishing

Lastly, LinkedIn allows you to access a staging link that previews the newsletter URL before hitting publish.

This can help you share and distribute their content more effectively.

Why SEJ Cares

As LinkedIn continues to lean into being a publishing platform for creators and thought leaders, updates that enhance the newsletter experience are noteworthy for digital marketers and industry professionals looking to build an audience.

The new tools are part of LinkedIn’s broader effort to court creators publishing original content on its platform amid rising demand for newsletters and knowledge-sharing.

How This Can Help You

If you publish a newsletter on LinkedIn, these new tools can help you design more visually appealing content, grow your subscriber base, interact with your audience through comments, and preview your content before going live.


Featured Image: Tada Images/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

The 6 Biggest SEO Challenges You’ll Face in 2024

Published

on

The 6 Biggest SEO Challenges You'll Face in 2024

Seen any stressed-out SEOs recently? If so, that’s because they’ve got their work cut out this year.

Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider.

So, which ones should you focus on? Here are the six biggest ones I think you should pay close attention to.

Make no mistake—Google’s algorithm updates can make or break your site.

Core updates, spam updates, helpful content updates—you name it, they can all impact your site’s performance.

As we can see below, the frequency of Google updates has increased in recent years, meaning that the likelihood of being impacted by a Google update has also increased.

How to deal with it:

Recovering from a Google update isn’t easy—and sometimes, websites that get hit by updates may never fully recover.

For the reasons outlined above, most businesses try to stay on the right side of Google and avoid incurring Google’s wrath.

SEOs do this by following Google’s Search Essentials, SEO best practices and avoiding risky black hat SEO tactics. But sadly, even if you think you’ve done this, there is no guarantee that you won’t get hit.

If you suspect a website has been impacted by a Google update, the fastest way to check is to plug the domain into Ahrefs’ Site Explorer.

Ahrefs Site Explorer screenshotAhrefs Site Explorer screenshot

Here’s an example of a website likely affected by Google’s August 2023 Core Update. The traffic drop started on the update’s start date.

Website impacted by Google's August 2023 Core UpdateWebsite impacted by Google's August 2023 Core Update
Hover over the G circles on the X axis to get information about each update.

From this screen, you can see if a drop in traffic correlates with a Google update. If there is a strong correlation, then that update may have hit the site. To remedy it, you will need to understand the update and take action accordingly.

Follow SEO best practices

It’s important your website follows SEO best practices so you can understand why it has been affected and determine what you need to do to fix things.

For example, you might have missed significant technical SEO issues impacting your website’s traffic. To rule this out, it’s worth using Site Audit to run a technical crawl of your website.

Site Audit screenshot, via Ahrefs Site AuditSite Audit screenshot, via Ahrefs Site Audit

Monitor the latest SEO news

In addition to following best practices, it’s a good idea to monitor the latest SEO news. You can do this through various social media channels like X or LinkedIn, but I find the two websites below to be some of the most reliable sources of SEO news.

Even if you escape Google’s updates unscathed, you’ve still got to deal with your competitors vying to steal your top-ranking keywords from right under your nose.

This may sound grim, but it’s a mistake to underestimate them. Most of the time, they’ll be trying to improve their website’s SEO just as much as you are.

And these days, your competitors will:

How to deal with it:

If you want to stay ahead of your competitors, you need to do these two things:

Spy on your competitors and monitor their strategy

Ok, so you don’t have to be James Bond, but by using a tool like Ahrefs Site Explorer and our Google Looker Studio Integration (GLS), you can extract valuable information and keep tabs on your competitors, giving you a competitive advantage in the SERPs.

Using a tool like Site Explorer, you can use the Organic Competitors report to understand the competitor landscape:

Organic competitors screenshot, via Ahrefs' Site ExplorerOrganic competitors screenshot, via Ahrefs' Site Explorer

You can check out their Organic traffic performance across the years:

Year on Year comparison of organic traffic, via Ahrefs' Site ExplorerYear on Year comparison of organic traffic, via Ahrefs' Site Explorer

You can use Calendar to see which days changes in Positions, Pages, Referring domains Backlinks occurred:

Screenshot of Ahrefs' Calendar, via Ahrefs' Site ExplorerScreenshot of Ahrefs' Calendar, via Ahrefs' Site Explorer

You can see their Top pages’ organic traffic and Organic keywords:

Top pages report, via Ahrefs' Site ExplorerTop pages report, via Ahrefs' Site Explorer

And much, much more.

If you want to monitor your most important competitors more closely, you can even create a dashboard using Ahrefs’ GLS integration.

Google Looker Studio integration screenshot,Google Looker Studio integration screenshot,

Acquire links and create content that your competitors can’t recreate easily

Once you’ve done enough spying, it’s time to take action.

Links and content are the bread and butter for many SEOs. But a lot of the time the links that are acquired and the content that is created just aren’t that great.

So, to stand the best chance of maintaining your rankings, you need to work on getting high-quality backlinks and producing high-quality content that your competitors can’t easily recreate.

It’s easy to say this, but what does it mean in practice?

The best way to create this type of content is to create deep content.

At Ahrefs, we do this by running surveys, getting quotes from industry experts, running data studies, creating unique illustrations or diagrams, and generally fine-tuning our content until it is the best it can be.

As if competing against your competitors wasn’t enough, you must also compete against Google for clicks.

As Google not-so-subtly transitions from a search engine to an answer engine, it’s becoming more common for it to supply the answer to search queries—rather than the search results themselves.

The result is that even the once top-performing organic search websites have a lower click-through rate (CTR) because they’re further down the page—or not on the first page.

Whether you like it or not, Google is reducing traffic to your website through two mechanisms:

  • AI overviews – Where Google generates an answer based on sources on the internet
  • Zero-click searches – Where Google shows the answer in the search results

With AI overviews, we can see that the traditional organic search results are not visible.

And with zero-click searches, Google supplies the answer directly in the SERP, so the user doesn’t have to click anything unless they want to know more.

Zero Click searches example, via Google.comZero Click searches example, via Google.com

These features have one thing in common: They are pushing the organic results further down the page.

With AI Overviews, even when links are included, Kevin Indig’s AI overviews traffic impact study suggests that AI overviews will reduce organic clicks.

In this example below, shared by Aleyda, we can see that even when you rank organically in the number one position, it doesn’t mean much if there are Ads and an AI overview with the UX with no links in the AI overview answer; it just perpetuates the zero-clicks model through the AI overview format.

How to deal with it:

You can’t control how Google changes the SERPs, but you can do two things:

Make your website the best it can be

If you focus on the latter, your website will naturally become more authoritative over time. This isn’t a guarantee that your website will be included in the AI overview, but it’s better than doing nothing.

Prevent Google from showing your website in an AI Overview

If you want to be excluded from Google’s AI Overviews, Google says you can add no snippet to prevent your content from appearing in AI Overviews.

nosnippet code explanation screemshot, via Google's documentationnosnippet code explanation screemshot, via Google's documentation

One of the reasons marketers gravitated towards Google in the early days was that it was relatively easy to set up a website and get traffic.

Recently, there have been a few high-profile examples of smaller websites that have been impacted by Google:

Apart from the algorithmic changes, I think there are two reasons for this:

  • Large authoritative websites with bigger budgets and SEO teams are more likely to rank well in today’s Google
  • User-generated content sites like Reddit and Quora have been given huge traffic boosts from Google, which has displaced smaller sites from the SERPs that used to rank for these types of keyword queries

Here’s Reddit’s traffic increase over the last year:

Reddit's organic traffic increase, via Ahrefs Site ExplorerReddit's organic traffic increase, via Ahrefs Site Explorer

And here’s Quora’s traffic increase:

Quora's organic traffic increase, via Ahrefs Site ExplorerQuora's organic traffic increase, via Ahrefs Site Explorer

How to deal with it:

There are three key ways I would deal with this issue in 2024:

Focus on targeting the right keywords using keyword research

Knowing which keywords to target is really important for smaller websites. Sadly, you can’t just write about a big term like “SEO” and expect to rank for it in Google.

Use a tool like Keywords Explorer to do a SERP analysis for each keyword you want to target. Use the effort-to-reward ratio to ensure you are picking the right keyword battles:

Effort to reward ratio illustrationEffort to reward ratio illustration

If you’re concerned about Reddit, Quora, or other UGC sites stealing your clicks, you can also use Keywords Explorer to target SERPs where these websites aren’t present.

To do this:

  • Enter your keyword in the search bar and head to the matching terms report
  • Click on the SERP features drop-down box
  • Select Not on SERP and select Discussions and forums
Example of removing big UGC sites from keyword searches using filters in Ahrefs' Keywords ExplorerExample of removing big UGC sites from keyword searches using filters in Ahrefs' Keywords Explorer

This method can help you find SERPs where these types of sites are not present.

Build more links to become more authoritative

Another approach you could take is to double down on the SEO basics and start building more high-quality backlinks.

Write deep content

Most SEOs are not churning out 500-word blog posts and hoping for the best; equally, the content they’re creating is often not deep or the best it can possibly be.

This is often due to time restraints, budget and inclination. But to be competitive in the AI era, deep content is exactly what you should be creating.

As your website grows, the challenge of maintaining the performance of your content portfolio gets increasingly more difficult.

And what may have been an “absolute banger” of an article in 2020 might not be such a great article now—so you’ll need to update it to keep the clicks rolling in.

So how can you ensure that your content is the best it can be?

How to deal with it:

Here’s the process I use:

Steal this content updating framework

And here’s a practical example of this in action:

Use Page Inspect with Overview to identify pages that need updating

Here’s an example of an older article Michal Pecánek wrote that I recently updated. Using Page Inspect, we can pinpoint the exact date of the update was on May 10, 2024, with no other major in the last year.

Ahrefs Page Inspect screenshot, via Ahrefs' Site ExplorerAhrefs Page Inspect screenshot, via Ahrefs' Site Explorer

According to Ahrefs, this update almost doubled the page’s organic traffic, underlining the value of updating old content. Before the update, the content had reached its lowest performance ever.

Example of a content update and the impact on organic traffic, via Ahrefs' Site ExplorerExample of a content update and the impact on organic traffic, via Ahrefs' Site Explorer

So, what changed to casually double the traffic? Clicking on Page Inspect gives us our answer.

Page Inspect detail screenshot, via Ahrefs' Site ExplorerPage Inspect detail screenshot, via Ahrefs' Site Explorer

I was focused on achieving three aims with this update:

  • Keeping Michal’s original framework for the post intact
  • Making the content as concise and readable as it can be
  • Refreshing the template (the main draw of the post) and explaining how to use the updated version in a beginner-friendly way to match the search intent

Getting buy-in for SEO projects has never been easy compared to other channels. Unfortunately, this meme perfectly describes my early days of agency life.

SEO meme, SEO vs PPC budgetsSEO meme, SEO vs PPC budgets

SEO is not an easy sell—either internally or externally to clients.

With companies hiring fewer SEO roles this year, the appetite for risk seems lower than in previous years.

SEO can also be slow to take impact, meaning getting buy-in for projects is harder than other channels.

How long does SEO take illustrationHow long does SEO take illustration

How to deal with it:

My colleague Despina Gavoyannis has written a fantastic article about how to get SEO buy-in, here is a summary of her top tips:

  • Find key influencers and decision-makers within the organization, starting with cross-functional teams before approaching executives. (And don’t forget the people who’ll actually implement your changes—developers.)
  • Adapt your language and communicate the benefits of SEO initiatives in terms that resonate with different stakeholders’ priorities.
  • Highlight the opportunity costs of not investing in SEO by showing the potential traffic and revenue being missed out on using metrics like Ahrefs’ traffic value.
  • Collaborate cross-functionally by showing how SEO can support other teams’ goals, e.g. helping the editorial team create content that ranks for commercial queries.

And perhaps most important of all: build better business cases and SEO opportunity forecasts.

If you just want to show the short-term trend for a keyword, you can use Keywords Explorer:

Forecasting feature for keywords, via Ahrefs' Keywords ExplorerForecasting feature for keywords, via Ahrefs' Keywords Explorer
The forecasted trend is shown in orange as a dotted line.

If you want to show the Traffic potential of a particular keyword, you can use our Traffic potential metric in SERP overview to gauge this:

Traffic potential example, via Ahrefs' Site ExplorerTraffic potential example, via Ahrefs' Site Explorer

And if you want to go the whole hog, you can create an SEO forecast. You can use a third-party tool to create a forecast, but I recommend you use Patrick Stox’s SEO forecasting guide.

Final thoughts

Of all the SEO challenges mentioned above, the one keeping SEOs awake at night is AI.

It’s swept through our industry like a hurricane, presenting SEOs with many new challenges. The SERPs are changing, competitors are using AI tools, and the bar for creating basic content has been lowered, all thanks to AI.

If you want to stay competitive, you need to arm yourself with the best SEO tools and search data on the market—and for me, that always starts with Ahrefs.

Got questions? Ping me on X.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending