Connect with us

SEO

SEO Best Practice for Alt Text

Published

on

SEO Best Practice for Alt Text

In a Google Office-hours hangout, Google’s John Mueller answered a question about how to use alt text for SEO. Along the way he dispelled the idea that there is a 16 word limitation on alt text and suggested ways to use the Alt Text that would be good for SEO.

Alt Text

Alt text is a reference to Alternative Text for Images. The purpose of image alt text is to describe what is in an image for people who are accessing a web page with a screen reader.

A screen reader is an assistive device that helps people with visual impairments access web documents, among other things.

The screen reader reads computer documents aloud so that the person accessing the documents can listen to what is written.

Does Google Read More than 16 Words in an Image Alt Text?

John summarized a question that was submitted to him.

He said it was from a food blogger:

“Google said that there’s a maximum of 16 words that you can use in your alt text.

And the question is, does Google read the rest of my alt text and what does this mean for usability?”

Mueller answered the question:

“And I think the important part here is we don’t have any guidelines with regards to how long your alt text can be.

So from a Google Search point of view, you can put a lot of things in the alt text for an image, if that’s relevant for that particular image.”

16 Word Alt Text Limit?

The person asking the question made reference to what they believed was a Google limit of 16 words that can be used in alt text.

The source of this idea might be from an SEO test that sought to identify text in an image alt text was searchable in Google Images.

The test used non-existent words (essentially gibberish) and discovered that Google couldn’t find images by using more than 16 words to search for it.

Using gibberish to test Google tends to result in flawed “SEO test” results.

The reason that using gibberish is a flawed methodology is because Google is designed to rank actual words and is not designed to rank gibberish.

So for gibberish it may very well be that Google will pull the regular algorithm (since it doesn’t apply) and simply try to do a straight match from query to web page, which is not  how Google search normally works.

Whether that mistake had an impact on the SEO test is an open question.

The point is that the 16 word limit was not imposed by Google but was established from the results of an SEO test.

Mueller Explains How to Use Image Alt Text

Mueller next offered an explanation of how Google uses alternative text in images and what it means for how to use alt text for SEO purposes.

Mueller continued his answer:

“When it comes to the alt text, we primarily use that to better understand the image.

So if someone is searching …in Google Images for something that kind of matches the alt text then we can use that to understand that your image is relevant for that alt text on that specific page.

That’s kind of the primary use case of the alt text.

We do also use the alt text as a part of the page. But that to me, that’s usually something that is already visible on the page anyway.

So it’s less something that is critical to the page itself.

So I would really use it as something that applies to the image and I would use it for usability and for Google Images to better understand that specific image.”

What Words to Use in Alt Text

Mueller next began explaining how to choose the best words for the image alt text.

Mueller continued:

“And I think what might also be worth mentioning is when it comes to Google images, you don’t necessarily need to describe exactly what is in the image.

But rather, kind of like what this image means for your particular page.

So if you have a picture of a beach, you could use an alt text and say, Oh this is a beach.

But you could also say, this is the beach in front of our hotel or this is the beach that we took a photo of when we were doing a chemical cleanup.

And kind of those intents are very different and people would be searching in different ways in Google Images to find more information there. And giving that extra context always makes sense, in my opinion.”

Use Alt Text to Provide Context

John Mueller essentially encouraged SEOs and publishers to use words that provide context to the image within the web page so that when someone with a screen reader comes across the image the context of how that image fits into the content of the web page will become clearer.

So if you have a doubt as to what to put into the image alt text, it’s a good practice to think of how to describe the image for someone with a visual impairment and then use that description within the alt text.

Citation

SEO for Alt Text

Watch at the 46:49 Minute Mark:

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEO

Executive Director Of WordPress Resigns

Published

on

By

WordPress Executive Director Josepha Haden Chomphosy resigns,

Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic.

She posted an upbeat notice on her personal blog, reaffirming her belief in the open source community as  positive economic force as well as the importance of strong opinions that are “loosely  held.”

She wrote:

“This week marks my last as the Executive Director of the WordPress project. My time with WordPress has transformed me, both as a leader and an advocate. There’s still more to do in our shared quest to secure a self-sustaining future of the open source project that we all love, and my belief in our global community of contributors remains unchanged.

…I still believe that open source is an idea that can transform generations. I believe in the power of a good-hearted group of people. I believe in the importance of strong opinions, loosely held. And I believe the world will always need the more equitable opportunities that well-maintained open source can provide: access to knowledge and learning, easy-to-join peer and business networks, the amplification of unheard voices, and a chance to tap into economic opportunity for those who weren’t born into it.”

Turmoil At WordPress

The resignation comes amidst the backdrop of a conflict between WordPress co-founder Matt Mullenweg and the managed WordPress web host WP Engine, which has brought unprecedented turmoil within the WordPress community, including a federal lawsuit filed by WP Engine accusing Mullenweg of attempted extortion.

Resignation News Was Leaked

The news about the resignation was leaked on October 2nd by the founder of the WordPress news site WP Tavern (now owned by Matt Mullenweg), who tweeted that he had spoken with Josepha that evening, who announced her resignation.

He posted:

“I spoke with Josepha tonight. I can confirm that she’s no longer at Automattic.

She’s working on a statement for the community. She’s in good spirits despite the turmoil.”

Screenshot Of Deleted Tweet

Josepha tweeted the following response the next day:

“Ok, this is not how I expected that news to come to y’all. I apologize that this is the first many of you heard of it. Please don’t speculate about anything.”

Rocky Period For WordPress

While her resignation was somewhat of an open secret it’s still a significant event because of recent events at WordPress, including the resignations of 8.4% of Automattic employees as a result of an offer of a generous severance package to all employees who no longer wished to work  there.

Read the official announcement:

Thank you, WordPress

Featured Image by Shutterstock/Wirestock Creators

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

8% Of Automattic Employees Choose To Resign

Published

on

By

8% Of Automattic Employees Choose To Resign

WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or six months of salary, whichever one is higher, with a total of 159 people taking his offer.

Reactions Of Automattic Employees

Given the recent controversies created by Mullenweg, one might be tempted to view the walkout as a vote of no-confidence in Mullenweg. But that would be a mistake because some of the employees announcing their resignations either praised Mullenweg or simply announced their resignation while many others tweeted how happy they are to stay at Automattic.

One former employee tweeted that he was sad about recent developments but also praised Mullenweg and Automattic as an employer.

He shared:

“Today was my last day at Automattic. I spent the last 2 years building large scale ML and generative AI infra and products, and a lot of time on robotics at night and on weekends.

I’m going to spend the next month taking a break, getting married, and visiting family in Australia.

I have some really fun ideas of things to build that I’ve been storing up for a while. Now I get to build them. Get in touch if you’d like to build AI products together.”

Another former employee, Naoko Takano, is a 14 year employee, an organizer of WordCamp conferences in Asia, a full-time WordPress contributor and Open Source Project Manager at Automattic announced on X (formerly Twitter) that today was her last day at Automattic with no additional comment.

She tweeted:

“Today was my last day at Automattic.

I’m actively exploring new career opportunities. If you know of any positions that align with my skills and experience!”

Naoko’s role at at WordPress was working with the global WordPress community to improve contributor experiences through the Five for the Future and Mentorship programs. Five for the Future is an important WordPress program that encourages organizations to donate 5% of their resources back into WordPress. Five for the Future is one of the issues Mullenweg had against WP Engine, asserting that they didn’t donate enough back into the community.

Mullenweg himself was bittersweet to see those employees go, writing in a blog post:

“It was an emotional roller coaster of a week. The day you hire someone you aren’t expecting them to resign or be fired, you’re hoping for a long and mutually beneficial relationship. Every resignation stings a bit.

However now, I feel much lighter. I’m grateful and thankful for all the people who took the offer, and even more excited to work with those who turned down $126M to stay. As the kids say, LFG!”

Read the entire announcement on Mullenweg’s blog:

Automattic Alignment

Featured Image by Shutterstock/sdx15

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

YouTube Extends Shorts To 3 Minutes, Adds New Features

Published

on

By

YouTube Extends Shorts To 3 Minutes, Adds New Features

YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on the homepage.

  • YouTube Shorts will allow 3-minute videos.
  • New features include templates, enhanced remixing, and AI-generated video backgrounds.
  • YouTube is adding a Shorts trends page and comment previews.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending