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Want To Get More Facebook Likes For Free? Here’s How

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Want To Get More Facebook Likes For Free? Here's How

Do you want to grow your Facebook audience?

If you want to reach a portion of the billions of users around the world on Facebook, one of the first steps is to encourage them to like your Facebook page.

There is some debate about the value of Facebook audiences.

According to research by We Are Social, pages with fewer than 10,000 fans can expect up to 0.29% engagement with their page posts. Larger pages with more than 100,000 fans can expect up to 0.05% engagement.

The number of fans you have can affect a consumer’s perception of your business.

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For example, what if your business has just over 100 fans and a competitor has just over 1,000 fans. A consumer comparing your companies may assume your competitor is more popular and thus, better.

In this article, you will find a specific way to drive more fans to your Facebook page without paying for Facebook Ads.

Facebook’s Invite To Follow Feature

As with most features, you may find this option on your Facebook page based on your page’s category and current audience size.

To see if this feature is available to your Facebook page, visit your page while logged in your personal profile.

Click on the three dots under your page’s cover photo and then click on the Invite to follow link.

Screenshot by Author, December 2021

On some pages, you may also see a blue Invite Friends button under the heading to Build Your Page Audience.

When you click on the Invite Friends button or Invite to follow link, select friends that you think would be interested in your page. There is a limit to the number of invitations you can send per day. Facebook states:

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“To protect against spam, we limit the number of invites you can send daily. Invite up to 200 friends now, then come back tomorrow to send more.”

Once you’ve hit your limit, Facebook will tell you as much. Check back in a day or two to see if you can start inviting more people who have engaged with your posts.

You can also find the Invite option in the Facebook app. Go to your page while signed in to your personal account. Tap on the three dots and choose the Invite to Follow option.

Limitations Of The New Button

As mentioned, there is a limit to the number of invitations you can send per day.

If you hit your daily limit, Facebook will notify you. You will then have to wait a day or two before you can start sending out new invitations.

The Results?

The results of this approach depend on the people you are connected with on your personal Facebook account.

Will your friends be interested in your page just because of its content and like it? Or will they like it simply because you are acquaintances on Facebook?

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In either circumstance, you are more likely to get a like from a friend via this method compared to inviting a complete stranger unfamiliar with you or your business.

The idea behind the button is to allow Facebook users to connect with pages they like using a word-of-mouth invitation option.

The alternative is to invest in a Facebook Ads campaign in an effort to build your Facebook audience by promoting your page’s content.

More Tips To Increase Facebook Likes

In addition to using the Invite button, here are additional ways you can grow your Facebook Page likes.

Ask And Answer Questions

People come to social media to engage with others. A great way to engage with your audience is to ask questions.

You can find inspiration for the best questions to ask on sites like Answer the Public and Quora.

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In addition to asking your audience questions, search for questions asked on Facebook. Start by joining groups in your industry as your Facebook Page.

On your desktop browser, go to Facebook and switch accounts to use your Page.

Switch to Facebook PageScreenshot by Author, December 2021

Once you are signed in as your Page, go to Groups and search for groups in your industry. It will show the groups you can join with your Page in the results.

After you join some groups, look at their engagement potential. If there are lots of posts with comments, monitor new posts for questions you can answer as your Page.

Create A Group

In October 2020, Facebook shared data that showed 1.8 billion people use Facebook Groups. To capitalize on this, create a Group using your Page.

Once you are signed in as your Facebook Page, go to Groups and create a group. It should show your Page as the admin and first member as opposed to your personal profile.

After you have configured your Group settings, you can invite users who have liked your Page to your Group.

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Be sure to have a few engagement-ready posts published in the group to help get new members talking and eventually invite their friends to join (based on your group settings).

That’s where you can get your new Page likes!

Facebook Group InvitesScreenshot by Author, December 2021

Use Video

As shown in a slide from the We Are Social research mentioned earlier, the engagement rate on Facebook Page video posts is 0.09%, which is higher than the overall engagement rate of posts.

Hence, you should look for ways to incorporate video into your Facebook marketing.

The more people you reach with your videos, the more new likes you have the potential to gain.

Popular videos on the Facebook app’s video tab have a Follow link next to the name of the Page that posted it.

Facebook Video for LikesScreenshot by Author, November 2021

Share Humanizing Content

If you really want to connect with audiences, start sharing content that focuses on the people your business touches.

Don’t just post about products and services if you want people to share your Facebook posts with their connections.

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Personal ContentScreenshot by Author, November 2021

The more shares you receive for your content, the more potential new followers you will reach and likes you will gain for your Page.

Report Industry News

Become the source people can trust for the latest industry news. If you can be the first to report on breaking news, people will be more likely to share your Page posts with their networks.

This increases your Page’s reach and ability to get likes.

Is It Worth It To Buy Facebook Likes?

Although this article focuses on free methods of attracting Facebook likes, we wanted to address one of the top questions asked about growing a social media presence.

In short, it’s not always a good idea to buy likes.

Here’s why.

When you buy followers and likes for your Page, you’re not going to have fans that are genuinely interested in your business. They will provide little to no engagement with your content.

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Facebook may interpret this as a Page that doesn’t create content that sparks the interest of its large volume of fans. Hence, it won’t have the reach of a post that has generated likes, comments, and shares.

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Featured Image: Visual Generation/Shutterstock




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Google Limits News Links In California Over Proposed ‘Link Tax’ Law

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A brown cardboard price tag with a twine string and a black dollar sign symbol, influenced by the Link Tax Law, set against a dark gray background.

Google announced that it plans to reduce access to California news websites for a portion of users in the state.

The decision comes as Google prepares for the potential passage of the California Journalism Preservation Act (CJPA), a bill requiring online platforms like Google to pay news publishers for linking to their content.

What Is The California Journalism Preservation Act?

The CJPA, introduced in the California State Legislature, aims to support local journalism by creating what Google refers to as a “link tax.”

If passed, the Act would force companies like Google to pay media outlets when sending readers to news articles.

However, Google believes this approach needs to be revised and could harm rather than help the news industry.

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Jaffer Zaidi, Google’s VP of Global News Partnerships, stated in a blog post:

“It would favor media conglomerates and hedge funds—who’ve been lobbying for this bill—and could use funds from CJPA to continue to buy up local California newspapers, strip them of journalists, and create more ghost papers that operate with a skeleton crew to produce only low-cost, and often low-quality, content.”

Google’s Response

To assess the potential impact of the CJPA on its services, Google is running a test with a percentage of California users.

During this test, Google will remove links to California news websites that the proposed legislation could cover.

Zaidi states:

“To prepare for possible CJPA implications, we are beginning a short-term test for a small percentage of California users. The testing process involves removing links to California news websites, potentially covered by CJPA, to measure the impact of the legislation on our product experience.”

Google Claims Only 2% of Search Queries Are News-Related

Zaidi highlighted peoples’ changing news consumption habits and its effect on Google search queries (emphasis mine):

“It’s well known that people are getting news from sources like short-form videos, topical newsletters, social media, and curated podcasts, and many are avoiding the news entirely. In line with those trends, just 2% of queries on Google Search are news-related.”

Despite the low percentage of news queries, Google wants to continue helping news publishers gain visibility on its platforms.

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However, the “CJPA as currently constructed would end these investments,” Zaidi says.

A Call For A Different Approach

In its current form, Google maintains that the CJPA undermines news in California and could leave all parties worse off.

The company urges lawmakers to consider alternative approaches supporting the news industry without harming smaller local outlets.

Google argues that, over the past two decades, it’s done plenty to help news publishers innovate:

“We’ve rolled out Google News Showcase, which operates in 26 countries, including the U.S., and has more than 2,500 participating publications. Through the Google News Initiative we’ve partnered with more than 7,000 news publishers around the world, including 200 news organizations and 6,000 journalists in California alone.”

Zaidi suggested that a healthy news industry in California requires support from the state government and a broad base of private companies.

As the legislative process continues, Google is willing to cooperate with California publishers and lawmakers to explore alternative paths that would allow it to continue linking to news.

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Featured Image:Ismael Juan/Shutterstock

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The Best of Ahrefs’ Digest: March 2024

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The Best of Ahrefs’ Digest: March 2024

Every week, we share hot SEO news, interesting reads, and new posts in our newsletter, Ahrefs’ Digest.

If you’re not one of our 280,000 subscribers, you’ve missed out on some great reads!

Here’s a quick summary of my personal favorites from the last month:

Best of March 2024

How 16 Companies are Dominating the World’s Google Search Results

Author: Glen Allsopp

tl;dr

Glen’s research reveals that just 16 companies representing 588 brands get 3.5 billion (yes, billion!) monthly clicks from Google.

My takeaway

Glen pointed out some really actionable ideas in this report, such as the fact that many of the brands dominating search are adding mini-author bios.

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Example of mini-author bios on The VergeExample of mini-author bios on The Verge

This idea makes so much sense in terms of both UX and E-E-A-T. I’ve already pitched it to the team and we’re going to implement it on our blog.

How Google is Killing Independent Sites Like Ours

Authors: Gisele Navarro, Danny Ashton

tl;dr

Big publications have gotten into the affiliate game, publishing “best of” lists about everything under the sun. And despite often not testing products thoroughly, they’re dominating Google rankings. The result, Gisele and Danny argue, is that genuine review sites suffer and Google is fast losing content diversity.

My takeaway

I have a lot of sympathy for independent sites. Some of them are trying their best, but unfortunately, they’re lumped in with thousands of others who are more than happy to spam.

Estimated search traffic to Danny and Gisele's site fell off a cliff after Google's March updatesEstimated search traffic to Danny and Gisele's site fell off a cliff after Google's March updates
Estimated search traffic to Danny and Gisele’s site fell off a cliff after Google’s March updates 🙁 

I know it’s hard to hear, but the truth is Google benefits more from having big sites in the SERPs than from having diversity. That’s because results from big brands are likely what users actually want. By and large, people would rather shop at Walmart or ALDI than at a local store or farmer’s market.

That said, I agree with most people that Forbes (with its dubious contributor model contributing to scams and poor journalism) should not be rewarded so handsomely.

The Discussion Forums Dominating 10,000 Product Review Search Results

Author: Glen Allsopp

Tl;dr

Glen analyzed 10,000 “product review” keywords and found that:

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My takeaway

After Google’s heavy promotion of Reddit from last year’s Core Update, to no one’s surprise, unscrupulous SEOs and marketers have already started spamming Reddit. And as you may know, Reddit’s moderation is done by volunteers, and obviously, they can’t keep up.

I’m not sure how this second-order effect completely escaped the smart minds at Google, but from the outside, it feels like Google has capitulated to some extent.

John Mueller seemingly having too much faith in Reddit...John Mueller seemingly having too much faith in Reddit...

I’m not one to make predictions and I have no idea what will happen next, but I agree with Glen: Google’s results are the worst I’ve seen them. We can only hope Google sorts itself out.

Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro

Author: Rand Fishkin

tl;dr

63.41% of all U.S. web traffic referrals from the top 170 sites are initiated on Google.com.

Data from SparktoroData from Sparktoro

My takeaway

Despite all of our complaints, Google is still the main platform to acquire traffic from. That’s why we all want Google to sort itself out and do well.

But it would also be a mistake to look at this post and think Google is the only channel you should drive traffic from. As Rand’s later blog post clarifies, “be careful not to ascribe attribution or credit to Google when other investments drove the real value.”

I think many affiliate marketers learned this lesson well from the past few Core Updates: Relying on one single channel to drive all of your traffic is not a good idea. You should be using other platforms to build brand awareness, interest, and demand.

Want more?

Each week, our team handpicks the best SEO and marketing content from around the web for our newsletter. Sign up to get them directly in your inbox.

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Google Unplugs “Notes on Search” Experiment

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Google unplugs Notes On Search Experiment

Google is shutting down it’s Google Notes Search Labs experiment that allowed users to see and leave notes on Google’s search results and many in the search community aren’t too surprised.

Google Search Notes

Availability of the feature was limited to Android and Apple devices and there was never a clearly defined practical purpose or usefulness of the Notes experiment. Search marketers reaction throughout has consistently been that would become a spam-magnet.

The Search Labs page for the experiment touts it as mode of self-expression, to help other users and as a way for users to collect their own notes within their Google profiles.

The official Notes page in Search Labs has a simple notice:

Notes on Search Ends May 2024

That’s it.

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Screenshot Of Notice

Reaction From Search Community

Kevin Indig tweeted his thoughts that anything Google makes with a user generated content aspect was doomed to attract spam.

He tweeted:

“I’m gonna assume Google retires notes because of spam.

It’s crazy how spammy the web has become. Google can’t launch anything UGC without being bombarded.”

Cindy Krum (@Suzzicks) tweeted that it was author Purna Virji (LinkedIn profile) who predicted that it would be shut down once Google received enough data.

She shared:

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“It was actually @purnavirji who predicted it when we were at @BarbadosSeo – while I was talking. Everyone agreed that it would be spammed, but she said it would just be a test to collect a certain type of information until they got what they needed, and then it would be retired.”

Purna herself responded with a tweet:

“My personal (non-employer) opinion is that everyone wants all the UGC to train the AI models. Eg Reddit deal also could potentially help with that.”

Google’s Notes for Search seemed destined to never take off, it was met with skepticism and a shrug when it came out and nobody’s really mourning that it’s on the way out, either.

Featured Image by Shutterstock/Jamesbin



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