SEO
Want To Get More Facebook Likes For Free? Here’s How
Do you want to grow your Facebook audience?
If you want to reach a portion of the billions of users around the world on Facebook, one of the first steps is to encourage them to like your Facebook page.
There is some debate about the value of Facebook audiences.
According to research by We Are Social, pages with fewer than 10,000 fans can expect up to 0.29% engagement with their page posts. Larger pages with more than 100,000 fans can expect up to 0.05% engagement.
The number of fans you have can affect a consumer’s perception of your business.
For example, what if your business has just over 100 fans and a competitor has just over 1,000 fans. A consumer comparing your companies may assume your competitor is more popular and thus, better.
In this article, you will find a specific way to drive more fans to your Facebook page without paying for Facebook Ads.
Facebook’s Invite To Follow Feature
As with most features, you may find this option on your Facebook page based on your page’s category and current audience size.
To see if this feature is available to your Facebook page, visit your page while logged in your personal profile.
Click on the three dots under your page’s cover photo and then click on the Invite to follow link.
On some pages, you may also see a blue Invite Friends button under the heading to Build Your Page Audience.
When you click on the Invite Friends button or Invite to follow link, select friends that you think would be interested in your page. There is a limit to the number of invitations you can send per day. Facebook states:
“To protect against spam, we limit the number of invites you can send daily. Invite up to 200 friends now, then come back tomorrow to send more.”
Once you’ve hit your limit, Facebook will tell you as much. Check back in a day or two to see if you can start inviting more people who have engaged with your posts.
You can also find the Invite option in the Facebook app. Go to your page while signed in to your personal account. Tap on the three dots and choose the Invite to Follow option.
Limitations Of The New Button
As mentioned, there is a limit to the number of invitations you can send per day.
If you hit your daily limit, Facebook will notify you. You will then have to wait a day or two before you can start sending out new invitations.
The Results?
The results of this approach depend on the people you are connected with on your personal Facebook account.
Will your friends be interested in your page just because of its content and like it? Or will they like it simply because you are acquaintances on Facebook?
In either circumstance, you are more likely to get a like from a friend via this method compared to inviting a complete stranger unfamiliar with you or your business.
The idea behind the button is to allow Facebook users to connect with pages they like using a word-of-mouth invitation option.
The alternative is to invest in a Facebook Ads campaign in an effort to build your Facebook audience by promoting your page’s content.
More Tips To Increase Facebook Likes
In addition to using the Invite button, here are additional ways you can grow your Facebook Page likes.
Ask And Answer Questions
People come to social media to engage with others. A great way to engage with your audience is to ask questions.
You can find inspiration for the best questions to ask on sites like Answer the Public and Quora.
In addition to asking your audience questions, search for questions asked on Facebook. Start by joining groups in your industry as your Facebook Page.
On your desktop browser, go to Facebook and switch accounts to use your Page.
Once you are signed in as your Page, go to Groups and search for groups in your industry. It will show the groups you can join with your Page in the results.
After you join some groups, look at their engagement potential. If there are lots of posts with comments, monitor new posts for questions you can answer as your Page.
Create A Group
In October 2020, Facebook shared data that showed 1.8 billion people use Facebook Groups. To capitalize on this, create a Group using your Page.
Once you are signed in as your Facebook Page, go to Groups and create a group. It should show your Page as the admin and first member as opposed to your personal profile.
After you have configured your Group settings, you can invite users who have liked your Page to your Group.
Be sure to have a few engagement-ready posts published in the group to help get new members talking and eventually invite their friends to join (based on your group settings).
That’s where you can get your new Page likes!
Use Video
As shown in a slide from the We Are Social research mentioned earlier, the engagement rate on Facebook Page video posts is 0.09%, which is higher than the overall engagement rate of posts.
Hence, you should look for ways to incorporate video into your Facebook marketing.
The more people you reach with your videos, the more new likes you have the potential to gain.
Popular videos on the Facebook app’s video tab have a Follow link next to the name of the Page that posted it.
Share Humanizing Content
If you really want to connect with audiences, start sharing content that focuses on the people your business touches.
Don’t just post about products and services if you want people to share your Facebook posts with their connections.
The more shares you receive for your content, the more potential new followers you will reach and likes you will gain for your Page.
Report Industry News
Become the source people can trust for the latest industry news. If you can be the first to report on breaking news, people will be more likely to share your Page posts with their networks.
This increases your Page’s reach and ability to get likes.
Is It Worth It To Buy Facebook Likes?
Although this article focuses on free methods of attracting Facebook likes, we wanted to address one of the top questions asked about growing a social media presence.
In short, it’s not always a good idea to buy likes.
Here’s why.
When you buy followers and likes for your Page, you’re not going to have fans that are genuinely interested in your business. They will provide little to no engagement with your content.
Facebook may interpret this as a Page that doesn’t create content that sparks the interest of its large volume of fans. Hence, it won’t have the reach of a post that has generated likes, comments, and shares.
More Resources:
Featured Image: Visual Generation/Shutterstock
SEO
Google Declares It The “Gemini Era” As Revenue Grows 15%
Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today.
While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed the “Gemini era” by CEO Sundar Pichai.
The Numbers: 15% Revenue Growth, Operating Margins Expand
Alphabet reported Q1 revenues of $80.5 billion, a 15% increase year-over-year, exceeding Wall Street’s projections.
Net income was $23.7 billion, with diluted earnings per share of $1.89. Operating margins expanded to 32%, up from 25% in the prior year.
Ruth Porat, Alphabet’s President and CFO, stated:
“Our strong financial results reflect revenue strength across the company and ongoing efforts to durably reengineer our cost base.”
Google’s core advertising units, such as Search and YouTube, drove growth. Google advertising revenues hit $61.7 billion for the quarter.
The Cloud division also maintained momentum, with revenues of $9.6 billion, up 28% year-over-year.
Pichai highlighted that YouTube and Cloud are expected to exit 2024 at a combined $100 billion annual revenue run rate.
Generative AI Integration in Search
Google experimented with AI-powered features in Search Labs before recently introducing AI overviews into the main search results page.
Regarding the gradual rollout, Pichai states:
“We are being measured in how we do this, focusing on areas where gen AI can improve the Search experience, while also prioritizing traffic to websites and merchants.”
Pichai reports that Google’s generative AI features have answered over a billion queries already:
“We’ve already served billions of queries with our generative AI features. It’s enabling people to access new information, to ask questions in new ways, and to ask more complex questions.”
Google reports increased Search usage and user satisfaction among those interacting with the new AI overview results.
The company also highlighted its “Circle to Search” feature on Android, which allows users to circle objects on their screen or in videos to get instant AI-powered answers via Google Lens.
Reorganizing For The “Gemini Era”
As part of the AI roadmap, Alphabet is consolidating all teams building AI models under the Google DeepMind umbrella.
Pichai revealed that, through hardware and software improvements, the company has reduced machine costs associated with its generative AI search results by 80% over the past year.
He states:
“Our data centers are some of the most high-performing, secure, reliable and efficient in the world. We’ve developed new AI models and algorithms that are more than one hundred times more efficient than they were 18 months ago.
How Will Google Make Money With AI?
Alphabet sees opportunities to monetize AI through its advertising products, Cloud offerings, and subscription services.
Google is integrating Gemini into ad products like Performance Max. The company’s Cloud division is bringing “the best of Google AI” to enterprise customers worldwide.
Google One, the company’s subscription service, surpassed 100 million paid subscribers in Q1 and introduced a new premium plan featuring advanced generative AI capabilities powered by Gemini models.
Future Outlook
Pichai outlined six key advantages positioning Alphabet to lead the “next wave of AI innovation”:
- Research leadership in AI breakthroughs like the multimodal Gemini model
- Robust AI infrastructure and custom TPU chips
- Integrating generative AI into Search to enhance the user experience
- A global product footprint reaching billions
- Streamlined teams and improved execution velocity
- Multiple revenue streams to monetize AI through advertising and cloud
With upcoming events like Google I/O and Google Marketing Live, the company is expected to share further updates on its AI initiatives and product roadmap.
Featured Image: Sergei Elagin/Shutterstock
SEO
brightonSEO Live Blog
Hello everyone. It’s April again, so I’m back in Brighton for another two days of Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!). So I decided to do something useful and live-blog the event instead.
Follow below for talk takeaways and (very) mildly humorous commentary. sun, sea, and SEO!
SEO
Google Further Postpones Third-Party Cookie Deprecation In Chrome
Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and regulators.
The announcement was made in Google and the UK’s Competition and Markets Authority (CMA) joint quarterly report on the Privacy Sandbox initiative, scheduled for release on April 26.
Chrome’s Third-Party Cookie Phaseout Pushed To 2025
Google states it “will not complete third-party cookie deprecation during the second half of Q4” this year as planned.
Instead, the tech giant aims to begin deprecating third-party cookies in Chrome “starting early next year,” assuming an agreement can be reached with the CMA and the UK’s Information Commissioner’s Office (ICO).
The statement reads:
“We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem. It’s also critical that the CMA has sufficient time to review all evidence, including results from industry tests, which the CMA has asked market participants to provide by the end of June.”
Continued Engagement With Regulators
Google reiterated its commitment to “engaging closely with the CMA and ICO” throughout the process and hopes to conclude discussions this year.
This marks the third delay to Google’s plan to deprecate third-party cookies, initially aiming for a Q3 2023 phaseout before pushing it back to late 2024.
The postponements reflect the challenges in transitioning away from cross-site user tracking while balancing privacy and advertiser interests.
Transition Period & Impact
In January, Chrome began restricting third-party cookie access for 1% of users globally. This percentage was expected to gradually increase until 100% of users were covered by Q3 2024.
However, the latest delay gives websites and services more time to migrate away from third-party cookie dependencies through Google’s limited “deprecation trials” program.
The trials offer temporary cookie access extensions until December 27, 2024, for non-advertising use cases that can demonstrate direct user impact and functional breakage.
While easing the transition, the trials have strict eligibility rules. Advertising-related services are ineligible, and origins matching known ad-related domains are rejected.
Google states the program aims to address functional issues rather than relieve general data collection inconveniences.
Publisher & Advertiser Implications
The repeated delays highlight the potential disruption for digital publishers and advertisers relying on third-party cookie tracking.
Industry groups have raised concerns that restricting cross-site tracking could push websites toward more opaque privacy-invasive practices.
However, privacy advocates view the phaseout as crucial in preventing covert user profiling across the web.
With the latest postponement, all parties have more time to prepare for the eventual loss of third-party cookies and adopt Google’s proposed Privacy Sandbox APIs as replacements.
Featured Image: Novikov Aleksey/Shutterstock
-
SEARCHENGINES6 days ago
Daily Search Forum Recap: April 19, 2024
-
WORDPRESS6 days ago
13 Best HubSpot Alternatives for 2024 (Free + Paid)
-
MARKETING6 days ago
Battling for Attention in the 2024 Election Year Media Frenzy
-
WORDPRESS6 days ago
7 Best WooCommerce Points and Rewards Plugins (Free & Paid)
-
MARKETING5 days ago
Advertising in local markets: A playbook for success
-
SEO6 days ago
Google Answers Whether Having Two Sites Affects Rankings
-
SEARCHENGINES5 days ago
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More
-
AFFILIATE MARKETING6 days ago
Grab Microsoft Project Professional 2021 for $20 During This Flash Sale
You must be logged in to post a comment Login