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Yes, It Exists & Here’s How to Do It

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Yes, It Exists & Here's How to Do It

Let’s get something straight—homepage SEO exists.

A homepage can rank for relevant non-branded keywords and help other pages on your site to rank too. You can find proof of that all over the web. Here’s one from Squarespace’s homepage:

List of keywords with corresponding data; notably, Traffic and Position

But SEO is not the only or primary aspect of a homepage. So in this article, you’ll learn how to optimize your homepage for search engines in four steps without undermining your homepage’s primary purpose.

How to optimize a homepage for search engines  four steps

Homepage SEO resembles the general flow of optimizing a page for search engines. We have keyword research, creating SEO content, and building links. However, there are some caveats and special considerations. Let’s dig in.

1. Choose the target keyword

Your homepage should clearly “tell” Google and your readers what your product/service is about. Both parties need to understand the context.

In SEO, this is done mainly by focusing the content of a page on a target keyword. This keyword defines what the page is about. This doesn’t mean that your page will only rank for this keyword alone. It will most certainly rank for tens and even hundreds of related keywords. But first, you need to choose that one.

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Start by making a list of keywords that best define your product or service. For the sake of our example, let’s assume you’re competing with Intercom in the space of communication tools. Here’s how you can populate your list:

  • Brainstorm – You can do this on your own or in a group. Just create a list of words or phrases that come to your mind. Since you probably already know a great deal about your niche, these words should come quite naturally.
  • Analyze competitors – Make a list of your competitors and read through their websites to find words that they use to describe their offerings.

So let’s say we came up with the following keywords: CRM, communications platform, customer communications platform, customer communications tool, conversational marketing platform, conversational marketing tool, customer messaging tool, conversational relationship platform, and customer service software.

Next, we’ll plug those keywords into an SEO tool. We will need to get the traffic potential of each keyword and understand the search intent behind all of them. You can use any SEO tool you like, but it’s best if you use a tool that doesn’t group keywords.

If we use Ahrefs’ Keywords Explorer, here’s what we will see:

List of keywords with corresponding data like KD, Volume, GV, TP, etc

To get a clearer picture of our Traffic Potential here, I’ve ordered our keywords based on this metric (TP).

Ahrefs shows data for 6 out of 9 keywords. The remaining three are most likely very low search volume keywords. Because of their low popularity, we won’t bother with them in this article.

Next, we need to analyze the search intent for these keywords.

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Search intent stands for the reason behind the search query. Basically, we want to see in the search engine results pages (SERPs) for these keywords the same kind of pages that you want to optimize: homepages. 

Additionally, since we can assume our homepage will be describing a product, we can expand our search for landing pages with the same intent. If you want to dive deeper and understand the reasoning behind that, see our guide on search intent.

Moving on. Look at the top 10 pages ranking for those keywords and see if you can spot a homepage or a product page (if your competitors are offering a suite of various tools). In Ahrefs, you can just click on the SERP icon.

SERP icon in the results

Below are two instances where we can see such pages for the keywords “CRM” and “customer communications platform.”

SERP overview for "crm"

Here, we can see two product pages dedicated to CRMs—both by companies delivering entire product suites.

SERP overview for "customer communications platform"

For the keyword “customer communications platform,” we can see Intercom’s homepage and product pages from Freshdesk and MHC.

At this stage, you may find yourself in one of these scenarios:

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  • You’ve found just one matching keyword – You can use that keyword as a target keyword.
  • You’ve found multiple matching keywords – You still need to choose one primary keyword. You can look at the GV column (Global Volume) to gauge the popularity of the keyword (i.e., the language your target audience uses the most).
  • You’ve found none – In this case, you should stick to the keyword that best describes your offering. There are two reasons for that: First, your homepage likely serves more purposes than SEO; second, search intent for that keyword may change direction and start showing particular businesses (like yours).

What to do with other relevant keywords from this stage? Keep them. You may still need to use them in the copy of your homepage to show its context. Other than that, you may want to use them for other content formats (blog posts, landing pages, free tools, etc.).

2. Create content for your homepage

In this section, we’ll cover crafting the title tag, meta description, main content of your homepage, and addition of schema markup.

Title

The title is one of the things Google will take into account when understanding and ranking your homepage. (Yes, it is a tiny ranking factor.)

That said, the title is not only meant for Google. You still need to make the title attractive enough to make people click.

Here are some good practices for crafting your homepage’s title:

  • Make it eye-catching and accurate – Write a line that piques users’ interest and accurately describes what’s unique about your offer.
  • Insert the target keyword in your title – But remember to make it sound natural.
  • Insert your brand name – How and where you put it won’t impact rankings (but may impact the user’s choice). 
  • Fit within 60 characters – Otherwise, your description may get truncated, and you’ll increase the chances of Google rewriting your title.

Once you rank in the top 10 for that keyword, it’s the perfect time to start optimizing your title for the click-through rate.

Recommended reading: How to Craft the Perfect SEO Title Tag (Our 4‑Step Process) 

Meta description

Unlike the title tag, the meta description is not a ranking factor.

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Interestingly enough, Google is known for rewriting meta description tags. (According to our study, this happens 62.78% of the time.)

At any rate, a good meta description can interest the searcher enough to enter your homepage. So:

  • Make it compelling enough to make the user click.
  • Refrain from any “clickbaity” practices. If your page doesn’t pass the “sniff test,” the user will simply return to the SERPs and will avoid your page in the future. Or simply, they won’t click in the first place.
  • Don’t make your description longer than 920 px. Use a tool like SERPSim to make sure your description will fit.
  • It’s a good idea to treat the title and description as two parts of the same message. The description can be an extension of or support what you claim in the title.
Excerpt of a Google SERP
Excerpt of a Google SERP

Recommended reading: How to Write the Perfect Meta Description 

Main content

First and foremost, think about your brand and your business when creating the main content of the homepage. What do your visitors need to know about your business right off the bat? What makes you unique? What path should the user take on your website? SEO should come second in those considerations.

When it comes to SEO, you need to remember two things when designing your main content:

  1. Matching search intent
  2. Inserting (naturally) your target keyword into the H1 tag

For the first point (matching search intent), you need to look at the top pages on the SERP for a given keyword and analyze what these pages are talking about and what they offer.

For example, for the keyword “CRM,” a lot of pages offer basic information on CRMs: what is a CRM, benefits, how does a CRM work, features of a CRM, etc.

Google SERP for "crm"

This is an indication that Google “promotes” pages that offer some kind of education on the topic of CRMs. So it’s probably a good idea to include similar points inside your main content so that Google can “see” your page as something that helps searchers understand the product and learn how they can benefit from it. 

You can go a level deeper in picking related terms with the help of Ahrefs’ Also rank for and Also talk about reports. Just plug in a keyword into Ahrefs’ Keywords Explorer and use the said reports to find out:

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  • Which keywords the top 10 ranking pages for your target keyword also rank for.
  • Which other keywords and phrases the top-ranking pages for your target keyword frequently mention.
List of keywords with corresponding data like KD, Volume, etc

Some of the results of the Also talk about report for the keyword “CRM.”

Lastly, however obvious this may sound, you don’t want to forget to mention your brand in the copy. This is still part of search intent, as a lot of searchers will likely land on your homepage through branded keywords.

As for the second point (inserting your target keyword into the H1 tag), it’s another situation when SEO comes last. Inserting the primary keyword into this tag will help Google understand the context. But the H1 tag is also about improving the user experience and accessibility of a page.

On top of that, there’s nothing wrong with making your H1 copy more persuasive than the competition. 

H1 on Hubspot's webpage about its CRM software

Recommended reading: On-Page SEO: The Beginner’s Guide 

Add schema markup

Schema markup is code that helps search engines to understand your content and better represent it in the search results.

Adding schema markup can help you gain more visibility on the SERPs by displaying rich snippets which, in turn, can lead to more traffic.

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In practice, adding schema markup to a homepage is comparable to filling out meta tags. You’re filling out some predefined categories with information about your organization, your product, etc.

You can write schema “by hand,” but it’s probably best to generate it using tools like Schema Builder extension.

Here’s an example schema markup from Intercom’s homepage. Here, it’s using the “organization” type with two properties (URL and logo):

Example schema markup on Intercom's page

And below, we have an interesting case of multiple schema markup types found on ZOHO’s CRM product page:

Multiple schema markup types found on ZOHO’s CRM product page

And thanks to having this information inside the schema…

  "aggregateRating": {

    "@type": "AggregateRating",

    "ratingValue": "4.3",

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    "reviewCount": "5148"

  }

… Google can display the review snippet:

Review snippet on a Google SERP

Another interesting example is how HubSpot uses schema markup to show FAQs fitting the informational character of the search intent for the keyword “CRM”:

Excerpt of a Google SERP
Schema markup on Hubspot's page

The type of schema property that you may want to include on your homepage is the organization. It will help Google understand that your page is about an organization (and not, for example, a type of fruit). This markup can also help you earn a knowledge panel.

Another often-used feature is the sitelinks search box. Google can display this feature whether you like it or not (based on the utility for the user), but you can have some control of it using schema.

Sitelinks search box on Google SERP

It’s worth experimenting with other types of properties too: reviews, FAQ, local business, etc. Having multiple schemas on your homepage is OK, as long as you match that with actual content on your homepage and don’t provide conflicting information.

Recommended reading: What Is Schema Markup? How to Use It for SEO 

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3. Build high-quality external links

A homepage, just like any other page, needs backlinks to effectively compete for non-branded keywords in search engines. The more good quality backlinks you have, the higher the chances of ranking in the top 10.

Keyword Explorer overview for "crm"

The competition for this keyword is really tough…

There are multiple sources where you can get backlinks for your homepage. But not all of them will pass the same link authority. So before you go chasing those links, keep in mind what makes a good (high-quality) backlink:

  • Relevance – You should aim to get backlinks from websites related to your niche.
  • Authority – Backlinks from strong webpages usually transfer more “authority” than those from weak ones. In addition, links from pages with fewer outbound links will pass more authority.
  • Traffic – There’s a small but clear correlation between rankings and backlinks from pages with organic search traffic (source).
  • Placement – Prominently placed links may pass more authority than others. The general rule of thumb is that the more likely the user is to click a link, the more PageRank the link will pass. So for example, links within the main copy of the text placed high on the page will pass more authority than links inside the footer placed among many other links.
  • Anchor – Google reads the surrounding content of a link as a signal for the context of the page. However, according to our study, the correlation between anchor text and search rankings is weak.
  • Followed vs. nofollowed – Nofollowed backlinks usually don’t influence the linked page’s rankings.

Keep in mind, though, that high-quality links are hard to get. More often than not, you will really need to build a strong case to get a site to mention your brand, product, etc.

With that out of the way, let’s take a look at some places where you can get quality backlinks to your homepage.

Reviews

Positive reviews can greatly increase demand for your product or service. But if your reviews can also get you a high-quality backlink, those reviews can help you rank higher on the SERPs and generate additional traffic.

To look for review opportunities, you can analyze your competitors’ backlinks and reach out to the same websites.

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Backlinks report results

You can look for review opportunities by filtering competitors’ backlinks with words often used in reviews. Examples: best, compare, comparison, alternative, etc.

Another way to source those opportunities is to use Google to find out who writes reviews in your product category. But if you want to do it more efficiently, you can use Ahrefs’ Content Explorer to find these sites and easily filter them based on page traffic, domain authority, etc.

Content Explorer results for this search: "crm review" OR "best crm"

Digital PR

Digital PR is a great opportunity for building links because links from the media will usually be some of the most authoritative backlinks you can get.

Typically there are two ways to do this. You can:

  • Answer journalist requests on sites like HARO, ProfNet, or SourceBottle. You can also scan Twitter for hashtags like #journorequest.
  • Write and pitch press releases to reputable and relevant media outlets.

If you can provide unique insight on a problem related to your niche or if you’re doing something newsworthy, there is a chance a journalist will use you as a source for their story. As a result, your brand will get exposure and your homepage will get a link.

List of referring pages with corresponding data like DR, Domain Traffic, etc

Just like reviews, PR can happen “organically” without your input. Will those stories link to you as well? You can find out by looking for unlinked mentions and then trying to turn them into links.  We have a full guide on tackling unlinked brand mentions here.

Guest posts

Guest posting is quite a popular phenomenon on the internet. It probably doesn’t need any kind of introduction.

Like reviews, guest posts can benefit a brand and its product or service in many ways: brand awareness, product demand, etc. This tactic is worth pursuing just for the sake of those benefits.

But when SEOs talk about guest posts or guest blogging, there is only one goal on the table: getting a high-quality backlink. One is all you need.

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You can look for guest blogging opportunities manually using Google:

Google SERP for this search: saas "write for us"

Or you can do it at scale with an SEO tool that lets you quickly filter through the results. Here’s a video showing the process using Ahrefs’ Content Explorer.

https://www.youtube.com/watch?v=aQK1Vbgb-RY

Other tactics

Link building is a broad topic with many tactics and techniques. Some of the other ideas for getting backlinks are:

  • Getting featured in directories and listings, which is especially effective with homepages for local businesses.
  • Studying your competitors’ backlinks to replicate their links (e.g., from review sites) and spot patterns in the types of backlinks.
  • Reclaiming lost links.
  • Adding links to community sites.

We cover those and more in our resources on the topic:

4. Add internal links

From an SEO perspective, three things happen when you link internally:

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  1. You help new pages get discovered by search engines – Internal links provide a crawl path to target pages.
  2. You pass link authority between your pages – This way, you can boost other pages you own.
  3. You help search engines understand what a page is about – You need Google to understand the meaning of your content if you want to rank for relevant keywords.

Because of the reasons above, you should seek opportunities to link both from your homepage and to your homepage.

Add links from your homepage (to your most important content)

Homepages are usually pages with the highest number of backlinks. They amass link authority that can be passed to other pages to help them rank.

Here’s how Salesforce uses this technique to boost its page explaining what CRM is:

Salesforce's homepage showing link to article on "What is CRM"; on right, list of other resources (video, webinar, etc)

And it seems to work. That page ranks #1 for the keyword “CRM”:

SERP overview for "crm"

Another popular way to link to your important content is through the footer of the page. However, based on our knowledge of how links pass authority, this technique will pass less authority compared to Salesforce’s technique.

Links to blog articles in page footer

Intercom links from the homepage to selected blog posts through the footer of the page.

Add links to your homepage

If your resource pages (blog, ebooks, case studies, etc.) link to your homepage through site navigation or even through a logo, those links already pass page authority to your homepage.

However, if you remember from our section about what makes a link high-quality, the placement of the link and its anchor matter as well. The links that a user is more likely to click are likely to pass more authority. And the anchor used in that link helps Google grasp the context of your homepage.

For these reasons, you should also link to your homepage within the main content where it is relevant. So for example, instead of just mentioning your brand or product inside a blog post, include a link to it as well (one per article is probably enough).

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Internal Backlinks report results

Links from HubSpot’s blog pointing to its homepage are quite common.

FAQ

Here, we’ll answer some frequently asked questions about optimizing a homepage for search engines.

Is the homepage most important for SEO?

Your homepage will likely have the most backlinks and will be the landing page for most branded keywords. However, this doesn’t mean that your SEO efforts should be limited to this page only or that you should be prioritizing this page at all times. 

How long does it take Google to display changes on your homepage?

Google states that crawling can take anywhere from a few days to a few weeks. Make sure your page is crawlable and indexable to Google in the first place.

How much text should there be on a homepage?

There is no definitive answer for this from an SEO perspective. Focus on matching search intent instead and making your copy appealing to the reader.

Final thoughts

Homepages tend to be neglected in SEO strategies. They shouldn’t be. As you can see, they can rank for important keywords and help other pages rank at the same time.

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That said, you shouldn’t try to rank a homepage for a given keyword at all costs. There are some scenarios where it’s probably better to target keywords with blog posts or dedicated landing pages. This is true when:

  1. The content of your homepage won’t be able to match search intent. This shouldn’t dissuade you from using other words or phrases that, in your opinion, best describe your business.
  2. Your offering is so complex that trying to make it all about one topic will hurt your business. See how Twilio’s site architecture matches the complexity of its business. Expecting its homepage to rank for one non-branded keyword just doesn’t make sense.

One thing we need to make clear here is that a homepage is just a page. From an SEO perspective, the same rules apply. And in this game, search intent is still king.

For example, when you Google “speed test,” you expect to see a free tool for testing internet connection. And this is what the top-ranking websites provide on their homepages right off the bat.

It doesn’t matter what “tricks” you use to rank here; if you don’t provide a tool for that, then game over.

And you can’t wish for a better confirmation of search intent than this:

Google SERP for "speed test"

Got questions or comments? Ping me on Twitter.




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brightonSEO Live Blog

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brightonSEO Live Blog

Hello everyone. It’s April again, so I’m back in Brighton for another two days of sun, sea, and SEO!

Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!). So I decided to do something useful and live-blog the event instead.

Follow below for talk takeaways and (very) mildly humorous commentary. 

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Google Further Postpones Third-Party Cookie Deprecation In Chrome

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Close-up of a document with a grid and a red stamp that reads "delayed" over the word "status" due to Chrome's deprecation of third-party cookies.

Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and regulators.

The announcement was made in Google and the UK’s Competition and Markets Authority (CMA) joint quarterly report on the Privacy Sandbox initiative, scheduled for release on April 26.

Chrome’s Third-Party Cookie Phaseout Pushed To 2025

Google states it “will not complete third-party cookie deprecation during the second half of Q4” this year as planned.

Instead, the tech giant aims to begin deprecating third-party cookies in Chrome “starting early next year,” assuming an agreement can be reached with the CMA and the UK’s Information Commissioner’s Office (ICO).

The statement reads:

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“We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem. It’s also critical that the CMA has sufficient time to review all evidence, including results from industry tests, which the CMA has asked market participants to provide by the end of June.”

Continued Engagement With Regulators

Google reiterated its commitment to “engaging closely with the CMA and ICO” throughout the process and hopes to conclude discussions this year.

This marks the third delay to Google’s plan to deprecate third-party cookies, initially aiming for a Q3 2023 phaseout before pushing it back to late 2024.

The postponements reflect the challenges in transitioning away from cross-site user tracking while balancing privacy and advertiser interests.

Transition Period & Impact

In January, Chrome began restricting third-party cookie access for 1% of users globally. This percentage was expected to gradually increase until 100% of users were covered by Q3 2024.

However, the latest delay gives websites and services more time to migrate away from third-party cookie dependencies through Google’s limited “deprecation trials” program.

The trials offer temporary cookie access extensions until December 27, 2024, for non-advertising use cases that can demonstrate direct user impact and functional breakage.

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While easing the transition, the trials have strict eligibility rules. Advertising-related services are ineligible, and origins matching known ad-related domains are rejected.

Google states the program aims to address functional issues rather than relieve general data collection inconveniences.

Publisher & Advertiser Implications

The repeated delays highlight the potential disruption for digital publishers and advertisers relying on third-party cookie tracking.

Industry groups have raised concerns that restricting cross-site tracking could push websites toward more opaque privacy-invasive practices.

However, privacy advocates view the phaseout as crucial in preventing covert user profiling across the web.

With the latest postponement, all parties have more time to prepare for the eventual loss of third-party cookies and adopt Google’s proposed Privacy Sandbox APIs as replacements.

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Featured Image: Novikov Aleksey/Shutterstock

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How To Write ChatGPT Prompts To Get The Best Results

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How To Write ChatGPT Prompts To Get The Best Results

ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals.

However, the prompts you provide largely determine the quality of the output.

To unlock the full potential of ChatGPT and create content that resonates with your audience and search engines, writing effective prompts is crucial.

In this comprehensive guide, we’ll explore the art of writing prompts for ChatGPT, covering everything from basic techniques to advanced strategies for layering prompts and generating high-quality, SEO-friendly content.

Writing Prompts For ChatGPT

What Is A ChatGPT Prompt?

A ChatGPT prompt is an instruction or discussion topic a user provides for the ChatGPT AI model to respond to.

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The prompt can be a question, statement, or any other stimulus to spark creativity, reflection, or engagement.

Users can use the prompt to generate ideas, share their thoughts, or start a conversation.

ChatGPT prompts are designed to be open-ended and can be customized based on the user’s preferences and interests.

How To Write Prompts For ChatGPT

Start by giving ChatGPT a writing prompt, such as, “Write a short story about a person who discovers they have a superpower.”

ChatGPT will then generate a response based on your prompt. Depending on the prompt’s complexity and the level of detail you requested, the answer may be a few sentences or several paragraphs long.

Use the ChatGPT-generated response as a starting point for your writing. You can take the ideas and concepts presented in the answer and expand upon them, adding your own unique spin to the story.

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If you want to generate additional ideas, try asking ChatGPT follow-up questions related to your original prompt.

For example, you could ask, “What challenges might the person face in exploring their newfound superpower?” Or, “How might the person’s relationships with others be affected by their superpower?”

Remember that ChatGPT’s answers are generated by artificial intelligence and may not always be perfect or exactly what you want.

However, they can still be a great source of inspiration and help you start writing.

Must-Have GPTs Assistant

I recommend installing the WebBrowser Assistant created by the OpenAI Team. This tool allows you to add relevant Bing results to your ChatGPT prompts.

This assistant adds the first web results to your ChatGPT prompts for more accurate and up-to-date conversations.

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It is very easy to install in only two clicks. (Click on Start Chat.)

Screenshot from ChatGPT, April 2024

For example, if I ask, “Who is Vincent Terrasi?,” ChatGPT has no answer.

With WebBrower Assistant, the assistant creates a new prompt with the first Bing results, and now ChatGPT knows who Vincent Terrasi is.

Enabling reverse prompt engineeringScreenshot from ChatGPT, March 2023

You can test other GPT assistants available in the GPTs search engine if you want to use Google results.

Master Reverse Prompt Engineering

ChatGPT can be an excellent tool for reverse engineering prompts because it generates natural and engaging responses to any given input.

By analyzing the prompts generated by ChatGPT, it is possible to gain insight into the model’s underlying thought processes and decision-making strategies.

One key benefit of using ChatGPT to reverse engineer prompts is that the model is highly transparent in its decision-making.

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This means that the reasoning and logic behind each response can be traced, making it easier to understand how the model arrives at its conclusions.

Once you’ve done this a few times for different types of content, you’ll gain insight into crafting more effective prompts.

Prepare Your ChatGPT For Generating Prompts

First, activate the reverse prompt engineering.

  • Type the following prompt: “Enable Reverse Prompt Engineering? By Reverse Prompt Engineering I mean creating a prompt from a given text.”
Enabling reverse prompt engineeringScreenshot from ChatGPT, March 2023

ChatGPT is now ready to generate your prompt. You can test the product description in a new chatbot session and evaluate the generated prompt.

  • Type: “Create a very technical reverse prompt engineering template for a product description about iPhone 11.”
Reverse Prompt engineering via WebChatGPTScreenshot from ChatGPT, March 2023

The result is amazing. You can test with a full text that you want to reproduce. Here is an example of a prompt for selling a Kindle on Amazon.

  • Type: “Reverse Prompt engineer the following {product), capture the writing style and the length of the text :
    product =”
Reverse prompt engineering: Amazon productScreenshot from ChatGPT, March 2023

I tested it on an SEJ blog post. Enjoy the analysis – it is excellent.

  • Type: “Reverse Prompt engineer the following {text}, capture the tone and writing style of the {text} to include in the prompt :
    text = all text coming from https://www.searchenginejournal.com/google-bard-training-data/478941/”
Reverse prompt engineering an SEJ blog postScreenshot from ChatGPT, March 2023

But be careful not to use ChatGPT to generate your texts. It is just a personal assistant.

Go Deeper

Prompts and examples for SEO:

  • Keyword research and content ideas prompt: “Provide a list of 20 long-tail keyword ideas related to ‘local SEO strategies’ along with brief content topic descriptions for each keyword.”
  • Optimizing content for featured snippets prompt: “Write a 40-50 word paragraph optimized for the query ‘what is the featured snippet in Google search’ that could potentially earn the featured snippet.”
  • Creating meta descriptions prompt: “Draft a compelling meta description for the following blog post title: ’10 Technical SEO Factors You Can’t Ignore in 2024′.”

Important Considerations:

  • Always Fact-Check: While ChatGPT can be a helpful tool, it’s crucial to remember that it may generate inaccurate or fabricated information. Always verify any facts, statistics, or quotes generated by ChatGPT before incorporating them into your content.
  • Maintain Control and Creativity: Use ChatGPT as a tool to assist your writing, not replace it. Don’t rely on it to do your thinking or create content from scratch. Your unique perspective and creativity are essential for producing high-quality, engaging content.
  • Iteration is Key: Refine and revise the outputs generated by ChatGPT to ensure they align with your voice, style, and intended message.

Additional Prompts for Rewording and SEO:
– Rewrite this sentence to be more concise and impactful.
– Suggest alternative phrasing for this section to improve clarity.
– Identify opportunities to incorporate relevant internal and external links.
– Analyze the keyword density and suggest improvements for better SEO.

Remember, while ChatGPT can be a valuable tool, it’s essential to use it responsibly and maintain control over your content creation process.

Experiment And Refine Your Prompting Techniques

Writing effective prompts for ChatGPT is an essential skill for any SEO professional who wants to harness the power of AI-generated content.

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Hopefully, the insights and examples shared in this article can inspire you and help guide you to crafting stronger prompts that yield high-quality content.

Remember to experiment with layering prompts, iterating on the output, and continually refining your prompting techniques.

This will help you stay ahead of the curve in the ever-changing world of SEO.

More resources: 


Featured Image: Tapati Rinchumrus/Shutterstock

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