You know them, you love them, and yes, you hate them.
Pop-ups! They’re a content marketer’s best friend with an average conversion rate of 11.09%.
So, this article aims to clear up some of the uncertainty surrounding pop-ups and SEO.
Here are seven tips for using pop-ups without harming your SEO.
1. Understand Which Interstitials Are No-Goes
Note that “interstitial” is a broad term that can be widely applied to most pop-ups, overlays, and modals, but not all interstitials are considered equally intrusive.
As a general rule of thumb, if your interstitials are spammy, difficult to dismiss, or diminish your users’ experience, your mobile page may be devalued.
And, because Google’s indexing is now mobile-first, this may hurt your positions in the SERPs more than you realize.
The following are all examples of interstitials that make your content less accessible:
- Content-covering pop-ups that users are forced to close to continue reading.
- Standalone interstitials must be dismissed before users can access your content.
- Deceptive page layouts whose above-the-fold portion looks like an interstitial.
You should also avoid ads that Google’s known to dislike and has penalized in the past, including:
- Classic interstitial ads and splash ads that interrupt users as they navigate between pages and/or before they reach your homepage.
- New window pop-ups that open as soon as a user clicks on your page.
- Welcome mats, new window pop-ups, and other intrusive ads.
- Overlay modals that are difficult to close and/or easily redirect visitors who accidentally click on them.
- Intrusive lightbox ads and pop-ups.
Furthermore, Google’s John Mueller confirmed that interstitials triggered by exit intent are still allowed.
However, be careful about relying too heavily on these. Annoying your visitors is never a good idea.
2. Continue Using Non-Intrusive Interstitials
Google doesn’t penalize non-intrusive interstitials.
These include anything you’re legally required to display to restrict content or keep your users informed, such as age verification interstitials and cookie use notifications.
Other pop-ups, such as banner ads, slide-ins, inlines and tabs, that take up a reasonable portion of the screen (15% or less is recommended) are also OK, as long as they’re easy to dismiss.
If you aren’t sure whether your interstitials are considered intrusive, I recommend avoiding full-screen overlays, welcome mats, and ad modals.
Whenever possible, try to switch to top banners and slide-in boxes that allow users to continue viewing your content and don’t disrupt UX too much.
3. Switch To Timed Pop-ups
If you absolutely must continue to use pop-ups and overlays, you can try to redesign them to be as non-intrusive as possible.
One of the biggest things you can change is the timing of your interstitials.
For example, instead of displaying a pop-up as soon as a user lands on your page, time your pop-up for when users have finished your blog post.
You can also limit how long pop-ups are displayed – a pop-up that automatically closes after three seconds of user inaction is better than one that never closes on its own.
Of course, the challenge with this type of interstitial is that timed pop-ups are only as effective as your content.
If your content isn’t compelling enough to keep users on-site, clicking through your pages and reading your content, then consider investing in your content marketing before you start plugging it with ads.
4. Watch Out For “Gray Area” Interstitials
Some interstitials impacted by Google’s interstitial penalty might surprise you.
For example, Mueller confirmed that language selection pop-ups on international sites might be devalued, because “yes, those are popups/interstitials too.”
Carefully monitor your page performance if you’re using these or other “gray area” interstitials, such as sticky sidebars, related posts, share buttons, live chat boxes, and coupon pop-ups.
While I don’t expect these to negatively impact SEO, it’s better to be safe than sorry.
5. Use Permitted (But Intrusive) Pop-ups Cautiously
Some ads are definitely interruptive but aren’t penalized.
These “gray area” pop-ups are permitted, but be warned that Google could crackdown on them in the future (they’re certainly moving in that direction):
- Page-to-page interstitials: According to Mueller, Google’s interstitial penalty only devalues interstitials that pop up when moving from SERP to a site page, but interstitials between site pages are still fine. However, we know that Google values good UX, and page-to-page interstitials certainly are not good UX.
- Interstitials triggered by exit intent: Mueller also confirmed that pop-ups triggered by exit intent aren’t punished by the new update. Simply put a no-index tag in your code to avoid landing on the wrong side of the interstitial penalty.
Fair warning if you decide to use these interstitials: They may be penalized at some point in the (near) future, even though nothing in the new algorithm update targets these interstitials.
The only three constants in this world are death, taxes, and Google making changes for better UX.
6. You Can Still Use Intrusive Ads On Desktop
Some websites have found a band-aid solution to the interstitial penalty, which is to hide pop-ups on mobile devices and continue to use them exclusively for desktop visitors.
Many pop-up plugins include smart targeting options that allow you to only display your ads on specific platforms.
Some website platforms such as Wix also allow you to hide potentially intrusive pop-ups on all mobile devices.
Again, however, pop-ups that are intrusive and diminish your UX could be punished under a future update.
I recommend you find more permanent solutions than temporarily hiding your mobile pop-ups.
7. Restrict Pop-ups To Sources Other Than Google Organic Search
Another “gray area” that you could exploit is to only put pop-ups in front of visitors moving between site pages or finding your website through sources other than Google organic search results.
According to Mueller, these won’t be impacted by the new algorithm update:
“What we’re looking for is really interstitials that show up on the interaction between the search click and going through the page and seeing the content. So, that’s kind of the place we’re looking for those interstitials.
What you do afterward, like if someone clicks on stuff within your website or closes the tab or something like that, then that’s kind of between you and the user.”
Of course, if organic search drives a lot of your traffic and it’s working to generate leads, don’t feel too pressured to switch.
Remember that the new interstitial penalty is just one signal among hundreds, and an interstitial ad or two won’t sink a website that’s otherwise chock-full of useful content.
So, here we are, years later, websites are still using pop-ups on mobile and ranking well!
Even if this is news to you, you can breathe a sigh of relief – you probably haven’t been deeply affected by this update.
But if you think Google’s mobile interstitials penalty may have hit your site, check out this article on how to recover.
Featured Image: McLittle Stock/Shutterstock
A Simple (But Complete) Guide
Making money via blogging is real. Whether you’ve just started a blog or have been running one for a while, implementing tried and tested tips can greatly help you increase your blogging income. And that’s what you came here for.
But before that, here’s my story.
I started blogging in 2012 (when “Blogspot” was a thing). Over the years, I’ve started and run multiple blogs. While a few have been successful, a lot of them failed.
However, blogging has changed my life completely. It has helped me generate side income, get freelance writing opportunities like this one from Ahrefs, job offers, and more.
And I’m super excited to share everything with you in this guide, which I’ve divided into two parts.
Let’s dive into the first.
Many people who start blogging believe they need huge amounts of traffic to earn a decent income. However, that’s not true.
High traffic doesn’t necessarily translate to higher income.
No matter what niche you’re in, focusing on driving traffic that you can monetize is critical. You can do this in four steps.
Step 1. Choose a profitable niche
Today, people blog about everything, including knitting. But not all niches are profitable.
For example, niches like making money online, finance, and health are more profitable than gardening and outdoor sports.
However, it’s also a fact that the most profitable niches are often the most competitive, and choosing them may lower the chances of your success.
Hence, the first step before starting a blog is to check if the niche is profitable and how competitive it is.
Look for affiliate programs
One quick way to determine if a niche is profitable is by checking the number of affiliate programs in it. You can do this via a quick search on Google. Try searching for niche + affiliate programs, e.g., “knitting affiliate programs.”
You can also check the top blogs in the niche and see if they’re:
- Selling any digital products.
- Promoting any product as an affiliate.
- Providing consultancy services.
Check the competition
Choosing a less competitive niche has multiple advantages. For example, it can help you attract organic traffic faster. Here’s how to do it.
1. Look up the topics you want to write about on Ahrefs’ Content Explorer.
2. Switch to the “Websites” tab to see the top 100 websites that cover the topic.
4. Check the Keyword Difficulty (KD) score, Cost Per Click (CPC), and traffic for each of the top 50–100 non-branded keywords.
If you’re still confused about which niche to pick, we recently covered the six best niches for affiliate marketing that are both profitable and uncompetitive.
Write what you’re passionate about
More than the profitability and competition of the niche, your passion for the niche plays a huge role in the success of your blog.
When you’re passionate about something, you can write effortlessly for a long period of time without worrying about traffic and revenue. It also gives you a competitive edge, as the published articles will be unique and impactful (because they will contain your personal experience).
To summarize, you should choose a niche that:
- Is profitable.
- Has low or medium competition.
- Is something you’re passionate about (most important!).
Step 2. Develop the right mindset
Developing great content takes a lot of time. So even if you’ve chosen the perfect niche, it will take a long time for you to build an audience that you can monetize to generate blogging income.
Hence, compared to something, e.g., freelance writing, where you earn money after every article you write, a blog requires a lot of consistent hard work and time.
This is why having the right mindset is critical. Here’s my advice to anyone looking to start a blog:
- Start a blog for the long haul, as it can take multiple years to see any significant results
- Block a time (e.g., around 30 minutes) every day for blogging
- Focus on content quality and promotion rather than revenue in the early stages
- Don’t blog full-time unless you have a predictable income coming in every month and/or have a comfortable emergency fund
Step 3. Build credibility
Whether you’re promoting an affiliate product or an ebook, readers will be much more likely to convert when they trust you.
Building credibility may seem more important in a few niches (e.g., health and fitness). But if you’re serious about growing your blogging income, you should focus on credibility too.
Also, building trust among your readers takes time. However, you can get started by:
- Creating a good About Us page. Try telling your true story (as Pat Flynn has done in the example below) and why readers should trust what you write. We’ve briefly explained how Wirecutter does it in our SEO case study.
- Showcasing comments and shout-outs from readers.
- Sharing website metrics like monthly visitors, number of email subscribers, and students (if you sell a digital product).
- Showcasing websites you’ve been featured in (also in an example below).
Step 4. Focus on building an email list
Email is not just another distribution channel.
Email subscribers are your true fans. And whether you want to promote a blog, launch a new course, or plug an ebook, there’s no better way to launch and drive traffic than by sharing the content with your email subscribers.
You can get started on building an email list by adding a blog subscription box in the sidebar or promoting an email newsletter. A few other popular ways of building an email list are by:
- Providing checklists as content upgrades (see example below).
- Launching an email course.
Before getting into the different monetization ways, here are some things you should keep in mind before leveraging them:
- While diversifying your blogging income is important, you don’t need to capitalize on all the different ways.
- Try focusing on one monetization method at a time.
- Never scrape off a monetization method until you’ve given it enough time.
That being said, here are the six main ways to make money blogging:
- Affiliate marketing
- Selling digital products
- Paid communities
- Consulting and freelance writing
Let’s look into each of these in more detail.
Let’s start with the most popular monetization method: advertising. Most bloggers start their journey by leveraging ad networks—the most popular being Google AdSense—to generate income.
How do bloggers make money through advertising?
Most advertising platforms pay a fee for every thousand impressions, also known as CPM (cost per mille). This depends on various factors like the user’s location, type of ad, and the advertiser.
For example, impressions from geographies like the U.S. and U.K. will earn you a higher advertising income compared to impressions from Asia.
- Most ad platforms give you limited control over the type of advertisements you want to show your readers.
- Advertisements also hurt the user experience of the reader. This can be minimized by placing the ads in the right places and reducing the number of ads per page.
- When compared to other monetization methods like affiliate marketing, income from advertising per visitor is the smallest.
Featured website – Search Engine Journal
Search Engine Journal is a popular blog in the SEO niche that leverages advertisements as a monetization channel. Since the majority of its content is about marketing and SEO news, advertisements make a lot of sense for the blog.
2. Affiliate marketing
Affiliate marketing is the most effective monetization method bloggers can leverage to generate income. Unlike advertisements where you get a few dollars per thousand impressions, affiliate programs pay you up to 90% of the total sales generated through your referral link.
From Amazon to GoDaddy, many companies have affiliate programs. And joining most of them is fairly simple.
How does affiliate marketing work?
When you join any affiliate program, you’re given a unique referral link. Any sale generated through this link is attributed to you for a certain period of time (usually one to two months).
Companies pay a percentage of the total sales generated from your link in the form of affiliate revenue. This is usually a fixed percentage that can increase upon negotiation or when you’ve successfully reached a certain milestone.
For example, if you run a blog about gardening, you can recommend gardening equipment by sharing Amazon affiliate links.
Recommended reading: Affiliate Marketing for Beginners: What It Is + How to Succeed
Best practices to follow
While joining an affiliate program and promoting a certain product are fairly simple, here are a few additional best practices that you should know:
- Before joining any affiliate program, be sure to read the guidelines to understand things such as commission, minimum payout threshold, and more.
- You should track your affiliate links using WordPress plugins like Pretty Links or other similar tools.
- You should ensure all affiliate links have nofollow or sponsored attributes. This is an SEO best practice.
- For authentic and detailed product reviews, try to use the product yourself if possible. Most software affiliate programs are open to providing free access to the tools for a limited time. You can also survey your readers to gain insights.
Featured website – RyRob.com
Ryan Robinson runs RyRob.com, a popular blog in the “make money online” niche. Affiliate marketing is one of the primary ways he earns revenue through his blog.
Most of the sales are generated through reviews of blogging tools and web hosting companies. You can read one of his latest blog income reports to gain more insights.
If you’ve been blogging for a while, you may have already received inquiries for sponsorships. This may be in the form of sponsored articles, newsletter sponsorships, advertisement banners, and more.
Sponsorships are a great way bloggers can earn money. However, finding a sponsor is difficult, especially when you’re just starting out.
To get sponsors consistently, you need to build a strong brand and have good traffic and engagement numbers to show.
How do sponsorships work?
Most bloggers are paid a one-time fee for publishing a sponsored article or for a newsletter placement (as shown in the example below).
The fee is often based on the reach the blog/newsletter can provide. For newsletter sponsorships, for example, sponsors look at relevancy and metrics like active email subscribers, average open rate, and click rate.
If you run a newsletter, you should consider monetizing it through email sponsorships.
Best practices to follow
- Be sure to disclose when an article is sponsored
- Share your honest feedback when writing a sponsored post/review because it’s not worth losing the trust of your followers
In the past few years, more companies have been leveraging sponsorships to generate brand awareness and leads. Here’s an example of Ahrefs collaborating with Harry Dry, who runs MarketingExamples.
4. Selling digital products
Selling digital products is a great monetization method to generate blogging income, especially when you’ve built a strong brand. Alongside its scalability, you don’t need to worry about the challenges that come with selling physical products, e.g., shipping.
The best part about selling digital products is that you create them once and sell them forever (while making minor changes).
Here are some popular digital products that bloggers sell:
- Online and cohort-based courses
If you want to experiment with digital products, start by launching an ebook. Unlike a course, writing and then publishing an ebook are comparatively easier to do.
Harsh Agarwal, the person behind the popular blogging blog, ShoutMeLoud, launched multiple ebooks in the past. One of them is “The Handbook to Affiliate Marketing.”
The ebook was launched a few years ago. Since then, it has generated a consistent monthly income for Harsh. After publishing it, he just had to spend a few hours every year refreshing the content.
Online and cohort-based courses
Online learning has exploded, and the recent pandemic has fueled its growth further. People want to learn from their favorite creators who’ve already made it big in a particular niche.
Most successful bloggers run online courses, and it’s also often their top three income sources. For example, Ryan promotes the course “Built to Blog” on his blog, RyRob.com.
Even though courses are more impactful and valuable, the sad truth is most students don’t complete courses.
If that’s also your experience, try cohort-based courses. Unlike prerecorded courses, these courses are online where a batch of students are taught at a time.
Featured cohort-based course – PTYA
Ali Abdaal runs a successful cohort-based course known as Part-Time YouTuber Academy, where he teaches students how to start and grow their YouTube channels from 0K to 10K subscribers.
Printables and more
You can also sell printables on your blog, including cheat sheets, planners, and other templates, to generate revenue. You can also sell digital versions of such content—similar to what Marijana Kostelac does on her blog, Freelance Bold.
5. Paid communities
As bloggers, you may already have thousands of engaged followers whom you describe as your “true fans.”
While you may be interacting with them through comments and emails, you can take it a step further by starting a paid community.
Featured community – Peak Freelance
Elise Dopson started Peak Freelance, a community for freelance writers. Being a successful freelance writer and having contributed to websites like CoSchedule and Shopify, she decided to share her knowledge with other freelance writers—especially those just starting out.
Starting a paid community is a great way for her to share her knowledge in exchange for a small monthly fee.
Today, communities are more than a platform to get questions answered. You can organize monthly Ask Me Anything (AMA) sessions, host other influencers from the industry, and more.
For example, alongside the membership, Elise grants members access to monthly town halls, private podcasts, a data library (containing statistics), and more.
If you’re starting out, you can build a free community and plan to monetize it later.
The secret to any thriving community is that it genuinely needs to add value.
If you already run a paid community, you can look at scaling it by hiring a dedicated resource who assists you with onboarding, organizing events, flagging spam content, and more.
Best practices for starting a paid community
Before you build your paid community, here are a few things to keep in mind. It’s important to:
- Create a community guideline and ensure it’s shared with all members. On Slack, you can create workflows that trigger a warning message when certain keywords are detected.
- Accept members who can truly benefit from the community.
- Onboard new members, but don’t forget to also take feedback from existing members and implement the changes.
6. Consulting and freelance writing
If you’ve been blogging for a while, you may have already received emails from companies seeking your services—be it for consultancy or freelance writing.
In many ways, a blog is a reflection of you and your skills. It is by far the most powerful way to showcase your skills and knowledge.
I still remember getting inquiries for freelance writing services just after publishing the first few articles on my blog.
Key steps to follow
Here are a few steps you can follow to get started:
First, create a dedicated page sharing details about your services. Highlight it by adding a section on the homepage and the menu bar.
Second, you can increase credibility by adding testimonials and logos of your previous clients and work samples.
Lastly, to filter your leads and get the right ones, make sure to ask different questions such as industry, budget, exact requirements, goals, and more. I love to use Typeform to capture such details, but there are many alternatives out there that are equally good.
To ensure you generate quality leads, provide all the important details of your service, including the process you follow. You can also answer frequently asked questions.
If you have the bandwidth, offering consultancy or freelance writing services can be a great way to diversify and grow your blogging income.
Blogging is much more than just a way to earn passive income. It greatly impacts your personal and professional life in different ways.
I’m a living example. My blog has helped me to contribute to websites like Ahrefs’ blog, which was a far-fetched dream a few years ago.
While often overlooked, writing blogs can open new avenues for opportunities, help you learn new skills, improve your craft, get you speaker opportunities, and more.
Got questions? Ping me on Twitter.
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