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11 Proven Tips To Get More Social Media Followers

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11 Proven Tips To Get More Social Media Followers

If you’re serious about growing your social media following, you’ve come to the right place.

In 2020, over 3.6 billion people worldwide were using social media, with that number projected to increase to nearly 4.41 billion by 2025.

That’s a lot of potential consumers to reach.

Your following can not only impact the decision of people trying to decide whether or not to follow you, but also social media influencers and other businesses who might be willing to collaborate if you have a strong enough following to make the endeavor worthwhile.

Curating a large following can benefit you and your business even beyond the constraints of any given social media platform. In fact, social sharing sites can help to boost SEO and drive traffic directly to your website.

Seems like a worthwhile investment, right?

These tips are not listed in any particular order. They’re all important, but you may find that certain methods make more sense for your brand and business model.

1. Build A Strong Brand Identity

Whether it’s a certified business or a personal brand, you should still have a cohesive brand identity. This goes far beyond simply slapping a logo into your profile picture and calling it a day.

Your brand’s identity should emanate through every post. Decide on your predominant color scheme, filters, graphic designs, tone, etc. Everything you post and comment on should be a reflection of your brand’s voice. People are drawn to brands that have an identity.

Take, for example, Splat Hair Dye. Since this brand is all about color, it’s no surprise that bright, vibrant colors would be a critical part of their branding.

The unicorn and rainbow emoji in their bio immediately tell you they have a fun, whimsical voice.

And although they rely largely on user-generated content (we’ll get to that point in a minute), the images featured on their Instagram page still feel cohesive to the overall branding.

They also have a link directly to the main website in their bio and created a unique hashtag to encourage engagement (another point we’ll visit shortly).

What is your brand’s voice?

Is it fun and colorful with an upbeat, casual tone? Or is it more serious with a muted color scheme?

Once you make those foundational marketing decisions, you’ll be able to start building a brand that people will recognize.

2. Follow Relevant Accounts

Just like any healthy relationship, there has to be give and take – meaning you’ll gain followers if you’re a follower yourself.

That doesn’t mean an instant follow-back for anyone who likes your account. Think of it more like networking.

Who is posting great content that inspires you? Who might be an influential brand advocate you could partner with down the road?

Some ideas to find relevant accounts you can follow:

  • Groups and Communities: Facebook, LinkedIn, Reddit, and other networks allow you to easily find and join groups. While this is a great tool for content ideas and finding new accounts to follow, contributing to these groups can also be a fantastic way to gain exposure for your brand.
  • See Who Influencers Are Following: Especially pay attention to influencers who have a positive follow-to-following ratio, meaning they have a lot of followers but are selective about those they choose to follow back. The people they follow are likely to be high quality.
  • “Best People to Follow” Lists: These lists are published online for various industries and areas of interest. While they can be great resources, they aren’t always carefully curated, so use caution and vet these potential influencers before you follow them. (Example: Top SEO Experts to Follow)

3. Actively Engage With Your Followers

If you’re on a date and you spend the entire dinner talking about yourself without giving your partner a chance to get a single word into the conversation, chances are you won’t be having a second date.

The same principle applies to social media.

Instead of treating your social media platforms as nonstop advertising campaigns, invite connections and conversations. Reply to comments on your posts and encourage genuine discussions.

4. Post Share-Worthy Content

If people are going to follow you, they expect you to post content that excites and engages. Followers should want to reshare your posts!

Some of the post types that earn frequent shares include:

Opinions

While it’s risky to express a strong opinion about an issue, it can gain a lot of engagement. Just be sure you back up any claims with evidence to support your case, and tread lightly on sensitive issues that might backfire and negatively affect your brand.

Trends

You should be on top of your industry’s trends and forecasts, and if you can be a reliable source of what’s current, you’ll become a go-to for updates.

News

Delivering breaking news stories is one of the best ways to stay relevant, but it does require some serious time and dedication to stay one step ahead and consistently be one of the first sources to cover the story.

Data

Whether you’re verifying or challenging somebody’s argument, people respond to data. Creating citable data is great for both social media shares and SEO.

Cute/Humorous Content

There’s no denying it – cute and funny rake in reactions. People love animals, babies, kids, humor, insightful quotes, and anything else that brings a smile to someone’s face.

Think of creative ways to incorporate this type of subject matter into your brand while staying aligned with your established tone.

5. Create A Calendar To Schedule Strategically

The key is to strike a balance between posting frequently enough to stay relevant but not posting so much that you’re spamming newsfeeds and becoming a nuisance.

In addition to planning out your social media calendar, consider investing in tools that will allow you to schedule posts ahead of time – preferably in a single dashboard, so you don’t have to worry about forgetting to post on time.

6. Cross-Market Across Your Other Social And Marketing Platforms

Are you utilizing every opportunity to connect your audiences? At the very least, your website and newsletter should have links to your social platforms.

You might also consider promoting awareness of one platform on another. For example, a tweet encouraging people to follow and use a special hashtag you created on Instagram for an event.

7. Choose Targeted Hashtags

Hashtags can be a great way for new followers to discover you, but try to focus more on specific hashtags and less on generic ones that are inundated with too much competition.

For example, #love has more than two billion photos connected to it on Instagram. Your post is going to be buried immediately.

Make sure your hashtags are more targeted so they’re actually working in your favor. You can search for hashtags being used in relevant posts or try a tool such as Hashtagify to get analytical data and alternative suggestions.

In this example, adding another word to “love” to make it more specific (#lovegardening) is a much more feasible hashtag to target.

You can also create your own brand-specific hashtags, like Splat did with #splatsquad, to encourage their followers to share photos. This is a great way to bring in user-generated content.

Hashtag search on InstagramScreenshot from Instagram.com, September 2021

8. Seek Out Press Features, Interviews, And Speaking Opportunities

Having a notable presence in the real world can make a big impact on your followers in the digital world.

Every presentation is an opportunity to reach someone who might like what you had to say and then actively seek your social account to hear more.

These types of thought leadership opportunities can be a great way to build links to your website, too.

9. Build Partnership Campaigns With Companies And Brand Advocates

Joint content campaigns between non-competing companies can generate fantastic exposure.

And the best part? You have the potential to tap into a brand-new audience. An ideal partnership will mutually benefit both brands by allowing each to gain new followers and overall exposure from the other.

Influencers and brand advocates are another huge opportunity. User-generated content, especially from partnerships with prominent influencers, can generate high engagement. Contests, drawings, and affiliate flash sales are also popular.

10. Utilize Analytical Data To Tailor Your Strategy

Understanding the performance of your content can help you make better strategic choices.

This can include which type of post is performing best with your current audience, what time of day translates to the most views, what demographics you’re primarily reaching, et cetera.

Don’t ignore this data! It can provide valuable insight into what you’re doing right and where you could use improvement.

Many platforms offer their own analytics tools, but you can also invest in free or paid third-party tools such as Sprout, Hootsuite, Buffer, Later, and many more options.

11. Loop Your Customer Service Team Into The Plan

An active social media account inevitably invites customer complaints.

In 2017, only 12% of customers with complaints reached out via email, live chat, and social media, but that percentage rose to 43% in 2020, according to the Wall Street Journal. And of those unhappy customers, 55% who reached out on social media never received a response.

Because these negative comments are being posted on a public forum, your reply is going to be under close scrutiny. Potential customers will be watching to see how you take care of your existing customers.

It’s a good idea to loop your customer service team into your social media plan, either by coordinating with them to stay informed on company policies and resolutions or by plugging your Customer Experience team into the fold so they can reply directly to unhappy customers.

Cultivating A Strong Community Of Organic Followers

Remember, growing followers organically is a time-consuming endeavor. If you find a “hack” that promises staggering results overnight, it’s likely a scam.

Fake followers aren’t going to benefit your brand in the long run. Social media platforms have become adept at identifying bots and fake accounts and then purging them, meaning you’ve wasted your money and have nothing to show for it.

Even worse, fake followers who don’t interact with your content can hurt your brand’s credibility when real people are looking at your account.

The purpose of gaining followers is to increase ROI and create genuine buzz about your business or products that results in people sharing, discussing, shopping, and engaging with your brand.

Fake followers won’t accomplish any of those goals.

You’re running a marathon, not a sprint. Put in the time and effort and it will pay off.


Image by Alexander Bahena

Searchenginejournal.com

1 Comment

1 Comment

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Twitter Outlines New Platform Rules Which Emphasize Reduced Reach, as Opposed to Suspensions

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Twitter Outlines New Platform Rules Which Emphasize Reduced Reach, as Opposed to Suspensions

After reinstating thousands of previously suspended accounts, as part of new chief Elon Musk’s ‘amnesty’ initiative, Twitter has now outlined how it will be enforcing its rules from now on, which includes less restrictive measures for some violations.

As explained by Twitter:

“We have been proactively reinstating previously suspended accounts […] We did not reinstate accounts that engaged in illegal activity, threats of harm or violence, large-scale spam and platform manipulation, or when there was no recent appeal to have the account reinstated. Going forward, we will take less severe actions, such as limiting the reach of policy-violating Tweets or asking you to remove Tweets before you can continue using your account.”

This is in line with Musk’s previously stated ‘freedom of speech, not freedom of reach’ approach, which will see Twitter leaning more towards leaving content active in the app, but reducing its impact algorithmically, if it breaks any rules.

Which means a lot of tweets that would have previously been deemed violative will now remain in the app, and while Musk notes that no ads will be displayed against such content, that could be difficult to enforce, given the way the tweet timeline functions.

But it does align with Musk’s free speech approach, and reduces the onus on Twitter, to some degree, in moderating speech. It will still need to assess each instance, case-by-case, but users themselves will be less aware of penalties – though Musk has also flagged adding more notifications and explainers to outline any reach penalties as well.

“Account suspension will be reserved for severe or ongoing, repeat violations of our policies. Severe violations include but are not limited to: engaging in illegal content or activity, inciting or threatening violence or harm, privacy violations, platform manipulation or spam, and engaging in targeted harassment of our users.

Which still means that a lot of content that these users had been suspended for previously would still result in suspension now, and it leaves a lot up to Twitter management in allocating severity of impact in certain actions.

How do you definitively measure threats of violence or harm, for example? Former President Donald Trump was sanctioned under this policy, but many, including Musk, were critical of Twitter’s decision to do so, given that Trump is an elected representative.

In other nations, too, Twitter has been pressured to remove tweets under these policies, and it’ll be interesting to see how Twitter 2.0 handles such, given its stated more lax approach to moderation, despite its rules remaining largely the same.

Already, questions have been raised on this front – Twitter recently removed links to a BBC documentary that’s critical of the Indian Government, at the request of India’s PM. Twitter hasn’t offered any official explanation for the action, but with Musk also working with the Indian Government to secure partnerships for his other business, Tesla, questions have been raised as to how he will manage both impacts concurrently.

In essence, Twitter’s approach has changed when it chooses to do so, but the rules, as such, will effectively be governed by Musk himself. And as we’ve already seen, he will make drastic rules changes based on personal agendas and experience.

Twitter says that, starting February 1st, any previously suspended users will be able to appeal their suspension, and be evaluated under its new criteria for reinstatement.

It’s also targeting February for a launch of its new account penalties notifications.



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4 new social media features you need to know about this week

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New social media features to know this week


Social media never stands still. Every week there are new features — and it’s hard for the busy comms pro to stay up-to-date on it all.

We’ve got you covered.

Here’s what you need to know about this week.

LinkedIn

Social media sleuth Matt Navarra reported on Twitter that LinkedIn will soon make the newsletters you subscribe to through the site visible to other users.

This should aid newsletter discovery by adding in an element of social proof: if it’s good enough for this person I like and respect, it’s good enough for me. It also might be anopportunity to get your toe in the water with LinkedIn’s newsletter features.

Instagram

After admitting they went a little crazy on Reels and ignored their bread and butter of photographs, Instagram continues to refine its platform and algorithm. Although there were big changes over the last few weeks, these newer changes are subtler but still significant.

 

 

First, the animated avatars will be more prominent on profiles. Users can now choose to flip between the cartoony, waving avatar and their more traditional profile picture, rather than picking one or the other, TechCrunch reported, seemingly part of a push to incorporate metaverse-esque elements into the app.

Instagram also appears to have added an option to include a lead form on business profiles. We say “appears” because, as Social Media Today reports, the feature is not yet listed as an official feature, though it has rolled out broadly.

The feature will allow businesses to use standard forms or customize their own, including multiple choice questions or short answer.

Twitter

In the chaotic world of Twitter updates, this week is fairly staid — with a useful feature for advertisers.

The platform will roll out the ability to promote tweets among search results. As Twitter’s announcement points out, someone actively searching for a term could signal stronger intent than someone merely passively scrolling a feed.

Which of these new features are you most interested in? That LinkedIn newsletter tool could be great for spreading the word — and for discovering new reads.

Allison Carter is executive editor of PR Daily. Follow her on Twitter or LinkedIn.

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Twitter Tests Expanded Emoji Reaction Options in DMs

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Twitter Tests Expanded Emoji Reaction Options in DMs

Twitter’s looking to give users a broader set of emoji reactions for their DMs, while also, potentially, enabling personalization of your quick reactions display in the app.

As you can see in these mock-ups, shared by Twitter designer Andrea Conway, Twitter’s testing a new search option within the reaction pop-up in DMs which would enable you to use any other emoji as a reaction to a message.

An extension of this would also be the capacity to update the reactions that are immediately displayed to whatever you choose.

Twitter DM reactions

It’s not a game-changer by any means, but it could provide more ways to interact via DMs, and with more interactions switching to messaging, and more private exchanges, it could be a way for Twitter to better lean into this trend, and facilitate a broader array of response options in-stream.

Twitter’s working on a range of updates as it looks to drive more engagement and usage, including tweet view counts, updated Bookmarks, a new ‘For You’ algorithm, and more. Elon Musk has said that he can envision Twitter reaching a billion users per month by next year, but for that to happen, the platform needs to update its systems to show people more of what they like, and keep them coming back – which is what all of these smaller updates, ideally, build to in a broader approach.

But that’s a pretty steep hill to climb.

Last week, Twitter reported that it’s now up to 253 million daily active users, an increase on the 238 million that it reported in July last year. Daily and monthly active usage is not directly comparable, of course, but when Twitter was reporting monthly actives, its peak was around 330 million, back in 2019.

Twitter MAU chart

As noted in the chart, Twitter switched from reporting monthly active users to daily actives in 2019, but looking at the two measurements, it’s hard to imagine that Twitter’s monthly active usage is any more than 100m over its current DAU stats.

That means that Twitter has likely never reached more than 350 million active users – yet Musk believes that he can best that by close to 200% in a matter of months.

Seems unlikely – even at current growth rates since Musk took over at the app, Twitter would only be looking at around 500 million users, optimistically, by the end of 2024.

If it can maintain that. More recent insight from Twitter has suggested that user activity has declined since those early post-Musk purchase highs – but maybe, through a range of updates and tweaks, there could be a way for Musk and Co. to maximize usage growth, beyond what seems possible, based on the stats.

We’ll find out, and as it pushes for that next level, you can expect to see more updates and tweaks like this, with enhanced engagement in mind.  



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