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11 Proven Tips To Get More Social Media Followers



11 Proven Tips To Get More Social Media Followers

If you’re serious about growing your social media following, you’ve come to the right place.

In 2020, over 3.6 billion people worldwide were using social media, with that number projected to increase to nearly 4.41 billion by 2025.

That’s a lot of potential consumers to reach.

Your following can not only impact the decision of people trying to decide whether or not to follow you, but also social media influencers and other businesses who might be willing to collaborate if you have a strong enough following to make the endeavor worthwhile.

Curating a large following can benefit you and your business even beyond the constraints of any given social media platform. In fact, social sharing sites can help to boost SEO and drive traffic directly to your website.

Seems like a worthwhile investment, right?

These tips are not listed in any particular order. They’re all important, but you may find that certain methods make more sense for your brand and business model.

1. Build A Strong Brand Identity

Whether it’s a certified business or a personal brand, you should still have a cohesive brand identity. This goes far beyond simply slapping a logo into your profile picture and calling it a day.

Your brand’s identity should emanate through every post. Decide on your predominant color scheme, filters, graphic designs, tone, etc. Everything you post and comment on should be a reflection of your brand’s voice. People are drawn to brands that have an identity.

Take, for example, Splat Hair Dye. Since this brand is all about color, it’s no surprise that bright, vibrant colors would be a critical part of their branding.

The unicorn and rainbow emoji in their bio immediately tell you they have a fun, whimsical voice.

And although they rely largely on user-generated content (we’ll get to that point in a minute), the images featured on their Instagram page still feel cohesive to the overall branding.

They also have a link directly to the main website in their bio and created a unique hashtag to encourage engagement (another point we’ll visit shortly).

What is your brand’s voice?

Is it fun and colorful with an upbeat, casual tone? Or is it more serious with a muted color scheme?

Once you make those foundational marketing decisions, you’ll be able to start building a brand that people will recognize.

2. Follow Relevant Accounts

Just like any healthy relationship, there has to be give and take – meaning you’ll gain followers if you’re a follower yourself.

That doesn’t mean an instant follow-back for anyone who likes your account. Think of it more like networking.

Who is posting great content that inspires you? Who might be an influential brand advocate you could partner with down the road?

Some ideas to find relevant accounts you can follow:

  • Groups and Communities: Facebook, LinkedIn, Reddit, and other networks allow you to easily find and join groups. While this is a great tool for content ideas and finding new accounts to follow, contributing to these groups can also be a fantastic way to gain exposure for your brand.
  • See Who Influencers Are Following: Especially pay attention to influencers who have a positive follow-to-following ratio, meaning they have a lot of followers but are selective about those they choose to follow back. The people they follow are likely to be high quality.
  • “Best People to Follow” Lists: These lists are published online for various industries and areas of interest. While they can be great resources, they aren’t always carefully curated, so use caution and vet these potential influencers before you follow them. (Example: Top SEO Experts to Follow)

3. Actively Engage With Your Followers

If you’re on a date and you spend the entire dinner talking about yourself without giving your partner a chance to get a single word into the conversation, chances are you won’t be having a second date.

The same principle applies to social media.

Instead of treating your social media platforms as nonstop advertising campaigns, invite connections and conversations. Reply to comments on your posts and encourage genuine discussions.

4. Post Share-Worthy Content

If people are going to follow you, they expect you to post content that excites and engages. Followers should want to reshare your posts!

Some of the post types that earn frequent shares include:


While it’s risky to express a strong opinion about an issue, it can gain a lot of engagement. Just be sure you back up any claims with evidence to support your case, and tread lightly on sensitive issues that might backfire and negatively affect your brand.


You should be on top of your industry’s trends and forecasts, and if you can be a reliable source of what’s current, you’ll become a go-to for updates.


Delivering breaking news stories is one of the best ways to stay relevant, but it does require some serious time and dedication to stay one step ahead and consistently be one of the first sources to cover the story.


Whether you’re verifying or challenging somebody’s argument, people respond to data. Creating citable data is great for both social media shares and SEO.

Cute/Humorous Content

There’s no denying it – cute and funny rake in reactions. People love animals, babies, kids, humor, insightful quotes, and anything else that brings a smile to someone’s face.

Think of creative ways to incorporate this type of subject matter into your brand while staying aligned with your established tone.

5. Create A Calendar To Schedule Strategically

The key is to strike a balance between posting frequently enough to stay relevant but not posting so much that you’re spamming newsfeeds and becoming a nuisance.

In addition to planning out your social media calendar, consider investing in tools that will allow you to schedule posts ahead of time – preferably in a single dashboard, so you don’t have to worry about forgetting to post on time.

6. Cross-Market Across Your Other Social And Marketing Platforms

Are you utilizing every opportunity to connect your audiences? At the very least, your website and newsletter should have links to your social platforms.

You might also consider promoting awareness of one platform on another. For example, a tweet encouraging people to follow and use a special hashtag you created on Instagram for an event.

7. Choose Targeted Hashtags

Hashtags can be a great way for new followers to discover you, but try to focus more on specific hashtags and less on generic ones that are inundated with too much competition.

For example, #love has more than two billion photos connected to it on Instagram. Your post is going to be buried immediately.

Make sure your hashtags are more targeted so they’re actually working in your favor. You can search for hashtags being used in relevant posts or try a tool such as Hashtagify to get analytical data and alternative suggestions.

In this example, adding another word to “love” to make it more specific (#lovegardening) is a much more feasible hashtag to target.

You can also create your own brand-specific hashtags, like Splat did with #splatsquad, to encourage their followers to share photos. This is a great way to bring in user-generated content.

Hashtag search on InstagramScreenshot from, September 2021

8. Seek Out Press Features, Interviews, And Speaking Opportunities

Having a notable presence in the real world can make a big impact on your followers in the digital world.

Every presentation is an opportunity to reach someone who might like what you had to say and then actively seek your social account to hear more.

These types of thought leadership opportunities can be a great way to build links to your website, too.

9. Build Partnership Campaigns With Companies And Brand Advocates

Joint content campaigns between non-competing companies can generate fantastic exposure.

And the best part? You have the potential to tap into a brand-new audience. An ideal partnership will mutually benefit both brands by allowing each to gain new followers and overall exposure from the other.

Influencers and brand advocates are another huge opportunity. User-generated content, especially from partnerships with prominent influencers, can generate high engagement. Contests, drawings, and affiliate flash sales are also popular.

10. Utilize Analytical Data To Tailor Your Strategy

Understanding the performance of your content can help you make better strategic choices.

This can include which type of post is performing best with your current audience, what time of day translates to the most views, what demographics you’re primarily reaching, et cetera.

Don’t ignore this data! It can provide valuable insight into what you’re doing right and where you could use improvement.

Many platforms offer their own analytics tools, but you can also invest in free or paid third-party tools such as Sprout, Hootsuite, Buffer, Later, and many more options.

11. Loop Your Customer Service Team Into The Plan

An active social media account inevitably invites customer complaints.

In 2017, only 12% of customers with complaints reached out via email, live chat, and social media, but that percentage rose to 43% in 2020, according to the Wall Street Journal. And of those unhappy customers, 55% who reached out on social media never received a response.

Because these negative comments are being posted on a public forum, your reply is going to be under close scrutiny. Potential customers will be watching to see how you take care of your existing customers.

It’s a good idea to loop your customer service team into your social media plan, either by coordinating with them to stay informed on company policies and resolutions or by plugging your Customer Experience team into the fold so they can reply directly to unhappy customers.

Cultivating A Strong Community Of Organic Followers

Remember, growing followers organically is a time-consuming endeavor. If you find a “hack” that promises staggering results overnight, it’s likely a scam.

Fake followers aren’t going to benefit your brand in the long run. Social media platforms have become adept at identifying bots and fake accounts and then purging them, meaning you’ve wasted your money and have nothing to show for it.

Even worse, fake followers who don’t interact with your content can hurt your brand’s credibility when real people are looking at your account.

The purpose of gaining followers is to increase ROI and create genuine buzz about your business or products that results in people sharing, discussing, shopping, and engaging with your brand.

Fake followers won’t accomplish any of those goals.

You’re running a marathon, not a sprint. Put in the time and effort and it will pay off.

Image by Alexander Bahena

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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