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Best Times to Post on Social Media Right Now

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As the coronavirus outbreak continues to disrupt everyday life, the times people are active on social media are drastically shifting.

With that being the case, all previous recommendations regarding the best times to post on social media are out the window.

Sprout Social has reviewed recent data to revise its recommendations for 2020, taking into account how peoples’ usage of social media has changed.

“Overall, we found that the best times to post have shifted somewhat as more aspects of work and life move online-first.

In some cases, we found that these times have shifted more in just the last few weeks of changed behavior than they did from 2019 to early 2020.”

Here are the current, updated best times to post on social media right now.

Best Times to Post on Facebook

Activity on Facebook is now consistently high throughout every weekday.

Previously, activity peaked on Wednesday from 11 a.m. and 1-2 p.m,, making that the best time to post on Facebook.

Now, peoples’ Facebook activity is sustained throughout the week.

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There’s actually a daily peak at 11 a.m. compared to the rest of the day.

Knowing that, Sprout Social now says the best times to post on Facebook are Monday, Wednesday and Friday from 10–11 a.m.

Best Times to Post on Instagram

Instagram’s activity is now much more concentrated in the work day,

Previously, Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m. were identified as the best times to post.

Now there’s less early morning activity, as well as a sharp drop-off after 6pm.

Therefore, mid-afternoon has been identified as an ideal time to post.

Specifically – Monday, Tuesday and Friday at 11 a.m. and Tuesday at 2 p.m. are the best times to post on Instagram.

Another interesting shift when it comes to Instagram activity is that weekends, especially Sundays, were traditionally the worst times to post.

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Now, Instagram users are highly active on weekends from 9 a.m. to 5 p.m.

So it sounds like any day/time is a good time to post on Instagram, as long as it’s before 6 p.m.

Best Times to Post on Twitter

Perhaps due to the ongoing use of Twitter to check the latest news, Twitter usage patterns have remained relatively consistent.

According to Sprout Social, the current best time to post on Twitter is Friday 7–9 a.m., with 9 a.m. showing the peak of activity.

That’s only a slight change from what was previously identified as the best time – Wednesday and Friday at 9 a.m.

Best Times to Post on LinkedIn

Compared to the dramatic shift in Facebook and Instagram activity, user behavior on LinkedIn has remained largely similar.

That’s likely due to the nature of LinkedIn being a more professionally oriented network.

The current best times to post on LinkedIn are:

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  • Wednesday at 3 p.m
  • Thursday at 9–10 a.m.
  • Friday from 11 a.m.-noon.

In addition, the hours of regular weekday activity now begin and end a little later in the day.

Now, LinkedIn engagement begins around 8 a.m. rather than 7 a.m. every day.

Engagement tends to level off around 4 p.m. rather than 3 p.m.

Those changes could be attributed to changes related to remote working and the lack of morning commutes.

Keep in Mind – Things Can Change

It’s important to keep in mind this data reflects how people are using social media today.

That means these recommendations could shift even further depending on how the pandemic situation escalates over the coming weeks and months.

For more data on current social media trends, see Sprout Social’s full report here.

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SOCIAL

Twitter Launches New ‘Twitter Create’ Mini-Site to Highlight Monetization Opportunities for Creators

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Twitter Launches New 'Twitter Create' Mini-Site to Highlight Monetization Opportunities for Creators

Creators are the new currency for social media networks, with every platform now working to sweeten its deal in order to keep the top creative talent posting to their apps, and keep their fans coming back to check in on the latest.

And today, Twitter’s taking its latest step in working to boost its creator appeal, with the launch of a new Twitter Create mini-site, which will host a range of tips, insights and examples designed to help creators maximize their Twitter presence.

The new site, which you can check out here, includes specific sections for creators in different verticals to help guide them on how to maximize their Twitter presence.

Tap on ‘Podcasters’, for example, and you’re taken to a dedicated page of tips for how to promote your show, including notes on which specific Twitter products you can utilize.

Twitter Create

Obviously, given the focus on monetization, Twitter’s newer offerings, like Super Follows and Spaces are the main push, with each providing new ways to make money from what you do in the app.

Scroll down further in any topic stream and you’ll find case studies, notes, and other blog posts that can help to guide you in the right direction.

Twitter Create

The site provides a good overview of Twitter’s various monetization avenues, in nine different categories, while there’s also a range of blog posts and notes that can help to guide your tweet approach.

Twitter’s monetization tools, thus far, haven’t really caught on, with Twitter Blue not yet becoming a key contributor to the platform’s revenue, and other offerings also, based on Twitter’s most recent performance update, failing to drive any significant income for the company.

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But they do offer opportunity, and there are some users that are indeed driving significant benefit from these additions. The trick for Twitter now is to help creators maximize take-up, and build their own offerings to better incentivize people to pay for content, which is not a habitual behavior in the app.

That’s been a key challenge for its creator monetization tools thus far – people have always been able to read your tweets for free, why would they start paying for the privilege now? That hesitation seems to be a key tipping point that Twitter needs to overcome, and up till now, it’s been reliant on the creators themselves to come up with more compelling subscription offerings, in order to add value to their platform presence.

This new platform aims to provide more specific guidance on this element, which could make it a valuable resource for those considering their add-on options to incentivize subscribers, while newer additions like Super Follower Only Spaces provide more, simple add-on tools that can push creators in the right direction as to how they can enhance their Twitter presence for a paying audience.

Which is really what needs to happen. People aren’t going to pay for your tweets, no matter how witty you may think you are, but they will pay for exclusives and additional engagement offerings that can make them more aligned to your presence.

Up till now, Twitter hasn’t been great at articulating this, hence the low take-up of these tools. But this new platform provides more direct guidance, which could provide a boost for its monetization tools.

You can check out the new Twitter Create mini-site here.

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