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EU launches ‘illegal content’ probe into Elon Musk’s X

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Musk's X rebuffs disinfo claims on Israel violence

Social media’s X. — © AFP Daniel LEAL

Daniel ARONSSOHN

The EU announced “formal infringement proceedings” against Elon Musk’s platform X on Monday, under a law designed to combat disinformation and hate after identifying suspect posts related to Hamas’s October 7 attack in Israel.

The action against the company formerly known as Twitter is the first against a major online platform since Brussels implemented the Digital Services Act (DSA), a sweeping piece of European Union legislation that strengthens online companies’ responsibility for content moderation.

“Today’s opening of formal proceedings against X makes it clear that, with the DSA, the time of big online platforms behaving like they are ‘too big to care’ has come to an end,” said the bloc’s digital enforcer, EU commissioner Thierry Breton.

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“We will now start an in-depth investigation of X’s compliance with the DSA obligations concerning countering the dissemination and amplification of illegal content and disinformation in the EU, transparency of the platforms and design of the user interface.”

X, in a statement on its platform, said it “remains committed to complying with the Digital Services Act and is cooperating with the regulatory process”.

The European Commission said a preliminary information-gathering investigation it launched against X in October, which included looking at “the dissemination of illegal content in the context of Hamas’ terrorist attacks against Israel”, led to Monday’s probe.

On the basis of that information, “the Commission has decided to open formal infringement proceedings against X under the Digital Services Act”, it said.

The formal probe will examine four areas: the dissemination of illegal content; the effectiveness of X’s efforts to combat disinformation; suspected restrictions on giving researchers access to its data; and suspected deceptive practices — known as “dark patterns” — related to its “Blue Tick” subscriptions.

In the event of proven infringements, the DSA carries penalties that can include fines going up to six percent of an online company’s global revenues.

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– Disinformation –

For serious and repeated violations, the EU can ban a platform operating in the 27-nation bloc.

The commission said that, under the formal probe against X, it would now “continue to gather evidence, for example by sending additional requests for information, conducting interviews or inspections”.

It noted that the proceedings gave it powers to order X to undertake interim or remedial steps, pending the conclusion of the probe.

There is no deadline for the proceedings to wrap up.

Weeks after starting its initial information-gathering exercise against X, the commission also launched preliminary investigations along the same lines against TikTok, YouTube and Facebook owner Meta.

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Those investigations also looked at how the platforms handled disinformation and illegal content related to the Hamas attack.

The Hamas attack on October 7 killed around 1,140 people in Israel, most of them civilians, and took an estimated 250 people hostage, of whom 105 have been released and several killed, according to the latest Israeli figures.

Israel retaliated with an intense bombardment of the Gaza Strip, which is controlled by Hamas.

More than 19,400 Palestinians, mostly women and children, have been killed in the Gaza Strip in Israeli bombardments since October 7, according to the Hamas government’s health ministry, and much of the besieged territory has been reduced to rubble.

– Extremists and conspiracy theorists –

In September, Brussels raised concerns over X’s disinfo-fighting capacities after noting its bad score in that regard in a pilot study of several platforms.

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Since buying Twitter for $44 billion in October 2022, Musk has gutted its content moderation staff, and reinstated accounts of banned extremists and conspiracy theorists.

Musk’s company is now worth less than half of what he paid for it — around $19 billion, according to internal documents sent to staff and reported by tech publication The Verge.

In its statement responding to the EU’s infringement probe, X said: “It is important that this process remains free of political influence and follows the law.”

It said it was “focused on creating a safe and inclusive environment for all users on our platform, while protecting freedom of expression”.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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