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Facebook Tests New Options to Add Motion Effects to Still Images in Feed

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Facebook is testing some new visual effects options for still images posted to News Feed, which add simulated, video-like movement to your pictures.

Facebook visual effects for still images

As you can see in these screenshots, shared by social media expert Matt Navarra, the new options provide two sets of visual effects tools for your still image uploads:

  • ‘Layout’ provides different presentation styles for multi-image posts (which Facebook started rolling out back in July)
  • ‘Motion’ adds basic movement to your images

When you apply a motion option, it then creates a new type of image, which zooms or focuses like a video.

It’s similar to the ‘Animate’ option that Facebook added for Stories posts back in April, which provides the same types of options in Facebook Stories frames. Facebook also added simulated 3D for still image uploads in February, providing another way to add another, moving element to your still pictures.

The logic is that users are more likely to engage with moving content, like video, as opposed to still images, and in order to keep more people posting, and more people scrolling through, Facebook’s looking to provide more eye-catching, engaging tools like this to maximize user interest.

The effects themselves are fairly basic, but they could be worth considering, and they could also provide another element for brand Pages to consider in their product visuals and other uploads – provided they don’t get overused and start to look tacky.

But they’re not available to all users as yet. Some users have access to the new visual tools, but they don’t appear to be widely available at this stage. We’ve asked Facebook for confirmation on the roll out, and we’ll update this post if/when we hear back.

It’s another consideration for your still image uploads, which could add a little extra to your feed. It’s not ground-breaking or game-changing in any way, but another handy option that could help boost engagement.

Socialmediatoday.com

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Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

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Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

Messaging has become an increasingly important connective tool for many businesses and consumers, with more than 20 billion messages now sent between people and brands on Messenger alone every month. It’s convenient, generally sees quick response, and is available within the apps that people are already comfortable with for their direct interactions. In fact, 64% of people now say they would prefer to message rather than call a business.

With this in mind, Meta recently partnered with the Boston Consulting Group on a survey of more than 6,500 respondents across the APAC region, in order to glean more insight into how APAC users are looking to use messaging for brand queries, and how businesses can better align with these shifts.

The 29-page report, which you can download here, includes a range of valuable insights into the importance, and value, of messaging interactions. Here’s a look at some of the key notes:

First off, the report looks at the growing adoption of business messaging, and how that’s changed throughout the pandemic.

The global lockdowns led to a significant boost in eCommerce activity, and as such, it’s little surprise to see the reliance on business messaging rise in recent years. But that’s also a key trend of note for brands – as more consumers conduct more of their interactions via messaging, and other online means, that, in turn, increases their expectation of the same options from other businesses.

The report also provides a somewhat surprising look at how often people are messaging with brands:

Meta messaging report

That’s a lot of activity, which seems more impactful than the raw numbers, in terms of messaging volume. A lot of consumers are interacting with brands every other day, so it’s not just that they’re using this as a supplementary connection channel, it’s fast becoming an essential connector for businesses.

The report also looks at the different ways in which brands can use messaging within their process:

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Meta messaging report
Meta messaging report

As well as the key pain points for consumers when messaging with brands:

Meta messaging report

There are some interesting insights here, worth factoring into your planning. Really, if you’re not offering direct messaging as a connective option, or optimizing for it, you’re likely missing out. And while this data is APAC specific, most of these trends would likely hold in other regions as well, which could give you some food for thought for your planning, particularly as we head into the holiday sales push.

You can download Meta’s full ‘Business Messaging: The Quiet Channel Revolution across Tech’ report here.

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