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Facing sexist, racist abuse, Canada leader seeks to spark reckoning

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Mary Simon, a former diplomat and native rights activist, is the first member of the country's Indigenous community to serve as the representative of the British crown and the official head of state

Mary Simon, a former diplomat and native rights activist, is the first member of the country’s Indigenous community to serve as the representative of the British crown and the official head of state – Copyright KCNA VIA KNS/AFP/File STR

Marion THIBAUT

Faced with a stream of vicious insults on social media, Canada’s first Indigenous governor general Mary Simon has decided to turn her pain into a learning moment for her country and launch a fight against racism and misogyny online.

“For me, it’s important to call it out and bring it out and address these threats every day,” Simon told AFP in a recent phone interview.

She added: “I felt that because the comments directed at me became personal and attacked my identity that it was enough to open up the conversation in Canada.”

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Simon, a former diplomat and native rights activist, is the first member of the country’s Indigenous community to serve as the representative of the British crown and the official head of state.

Simon’s duties as governor general are largely ceremonial, but she also has an important symbolic role as Commander-in-Chief of the Armed Forces as well as summoning and dissolving parliament.

Her appointment in 2021 marked a symbolic step as Canada grapples with a dark history of systematic mistreatment of its native peoples — and she addressed the public in Inuktitut, one of Canada’s main Inuit languages, alongside English when she was named.

– ‘Trash’ –

Several weeks ago Simon chose to publish some of the violent messages she has received online. She was called a “treacherous bitch,” “a worthless piece of meat” and “trash,” among other things.

“Every day, we were bombarded with harmful words, attacks against my identity as a woman, as a woman of a certain age, and as an Inuk,” said Simon, who is 75. “Unfortunately, I know very well I am not alone.”

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Simon says she is encouraged by how Canadian society has responded to her campaign.

“There’s been a big reaction to the fact that I opened this up in a public way. And a lot of people are responding and saying, ‘Enough is enough,’ you know, so hopefully we can move this forward.”

Last month, on International Women’s Day, Simon hosted a roundtable with women from across the globe to discuss ways of combating online harassment.

In the interview, Simon stressed that while the government has a role to play so do big tech and civil society.

“Big industries have a role,” she said. “Communities have a role. So I think this is the beginning of a conversation.”

– ‘Renewed relationship’ –

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Simon, who comes from the Inuit people in the Nunavik province in northern Quebec said such abuse takes a heavy toll on girls and women — especially those in high-level positions — and ethnic minorities, adding that women are targeted more than men.

Hate campaigns have “devastating impacts on civic engagement, confidence and mental health, and can limit women’s professional pursuits,” she said.

Simon believes that racist attacks against her demonstrate the country still has a long way to go to atone for past abuses and find peace.

“Reconciliation is a process really, it’s a lifelong commitment to improve our relationship in Canada amongst different cultures and different peoples, especially with Indigenous peoples,” Simon said.

Indigenous Canadians experience higher levels of poverty and have a lower life expectancy than fellow countrymen, and are more often victims of violent crime, substance abuse and incarceration.

In recent years, Canada has been engaged in a painful reckoning with its dark colonial past after the discovery of hundreds of mass graves at the sites of residential schools where Indigenous children were forcibly enrolled.

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Many were physically and sexually abused, and thousands are believed to have died of disease, malnutrition or neglect. 

Simon expressed hope the nation was truly serious about reconciling.

“I think there was a reawakening of Canadians to work on this renewed relationship,” Simon said.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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