ByteDance’s TikTok app, which has gained hundreds of millions of users in India with its short-form videos, is facing criticism in its biggest overseas market after disturbing videos surfaced on the platform.
Phrases such as BanTikTok, DeleteTikTok, and BlockTikTok have trended on Twitter in India in the past three weeks after numerous users expressed disgust over some videos that were circulating on Chinese giant ByteDance’s jewel app.
The backlash has resulted in millions of Indians giving the app a one-star rating on its Google Play Store listing and posting poor reviews that are critical of the app. The app’s overall rating globally has tanked from 4.5 as of earlier this month to as low as 1.2 — until Google intervened.
A Google spokesperson said the company removed millions of negative TikTok reviews that users had posted as a corrective action to curb spam abuse. After this correction, TikTok’s rating has recovered slightly to as high as 1.6 — in Europe, it currently sits at 1.4.
At one time, the overall “sentiment” of the app that, in part, describes a user’s satisfaction with the app based on its reviews, dropped from 86% to 39%, mobile insight firm Apptopia told TechCrunch.
Outrages over an app is not a new phenomenon. In India itself, there have been a handful of cases including an incident when an alleged remark made by Snapchat co-founder upset many Indians, many of whom mistakenly deleted — and left poor ratings for — Snapdeal e-commerce app.
But the new incident, which snowballed after Faizal Siddiqui (a social media influencer) posted a spoof video of an acid attack (for which he has since apologized), has put TikTok’s content moderation efforts on spotlight in India, where its app reached 200 million users late last year.
Maneka Sanjay Gandhi, an Indian politician, claimed that TikTok — as well as the executive who sees the app’s operation in India — has not listened to the feedback and refused to take down derogatory videos and hold people who posted those clips accountable despite her reports.
In a statement, a TikTok spokesperson said, “keeping people on TikTok safe is a top priority and we make it clear in our Term of Service and Community Guidelines that clearly outlines what is not acceptable on our platform. As per the policy, we do not allow content that risks safety of others, promotes physical harm or glorifies violence against women. The behaviour in question violates our guidelines and we have taken down content, suspended the account, and are working with law enforcement agencies as appropriate.”
But ByteDance did not reveal how many content moderators it had in India and how proactively it removes objectionable videos — or if it does. This isn’t the first time when ByteDance’s efforts have come under scrutiny in India.
Best ASO Tips To Boost Your App Search In 2022
You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.
The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.
Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.
Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…
Start with Your Application Name
The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.
Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.
You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.
Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.
Urge Users to Leave Reviews
You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.
We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.
Zero in on Your Application Depiction
Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.
Incorporate Appealings Screen Captures
Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.
There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.
Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.
Pay for App Store or Play Store
As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.
Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.
You can employ a group of App Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.
We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.
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