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Honestly, How Does A Blog Help A Law Firm?

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The Real Cost Of SEO

There has been an exponential rise of blogging over the years. According to research, approximately 70 million blog posts are published monthly by WordPress users alone. In the end, it is safe to say that blogging is still the main avenue for people to receive their information online, and a way for businesses to showcase their expertise and authority. Blogging is a great way for many businesses, including law firms, to drive traffic to their websites. Consider how you can utilize blogging to showcase to potential clients and Google your trustworthiness and experience with your specific legal area.

Law Firm Marketing

Each occupation has a unique marketing plan, and law is no different. Law firm marketing is a set of marketing strategies that can help law firms attract new clients. The more familiar you are with law firm marketing, the easier it will be for you to connect with your clients online. One of the most effective methods of law firm marketing is through the development of strong content marketing. Content marketing involves using written content such as legal blogs to establish your authority.

Legal Blogging
Legal blogging is creating blog posts that are centered around a specific practice area. Several topics can be discussed through legal blogs from specific questions, to an understanding of the entire legal practice area. Blogging can help your law firm by building trust with your clients, keeping you engaged with your current clients, increasing search engine rankings, solving your client’s legal issues, and more.

Building Trust With Your Clients
Your clients may not be familiar with your particular practice area. Your legal blog posts can help educate them on the subject and establish your credibility simultaneously.

Keeping You Engaged With Your Current Clients
The more consistently you place content on your website, the more engaged you can remain with your current clients. Your blog posts are a great way for you to remind your current clients of your legal services without hounding them. Providing consistent content also showcases to Google that you are a trustworthy authority in your area of legal expertise.

Increasing Search Engine Rankings

Many websites want to use SEO tactics to be the top search result on the search engine results page. The content you write on your website can help increase your search engine rankings and potentially lead to more clients.

Solving Your Client’s Legal Issues
Your clients may have questions about the legal process. Your blog posts can answer your client’s questions and provide value to them. When your potential clients are ready to seek legal services, they will remember to come to you based on the answers you provided in your blog posts.

How to Write The Best Legal Blogs
Here are some ways you can make blogging work for your law firm.

Think of Content Ideas
First, come up with a list of relevant blog topics for your clients. One of the best ways to brainstorm content ideas is to center them around your practice areas and the common questions your new potential clients typically ask.

To help your website rank high in search engines, you will want to include keywords that your potential clients will use. The keywords that you use must be relevant to your client’s questions. Consider Googling your topics or investing in a keyword tool to help you determine the best keywords for your content that will best reach your target audience.

Keyword Research Tools
Fortunately, keyword research tools can help you narrow down the most popular words and phrases. You can search for the best keyword research tools on Google, use keyword research tools such as SEMRush, KW Finder, Ubersuggest or Keywords Everywhere. You can also consider working with a digital marketing agency that specializes in legal content.

Create a Content Strategy For Your Law Firm
Besides the topics you choose for your blog, consistency will play a huge role in increasing your search rankings on Google. The more consistently you blog on a particular topic, your website will continue to increase its ranking in search engine results. You will want to create a practical schedule where you can upload your blog posts consistently. If you need to, create a content calendar where you can select the number of blog posts you’ll post on your website weekly or monthly. The more organized your content strategy is, the easier it will be for you to publish your blog posts on your law firm’s website.

Focus on Relevant Content
There is so much content that you can blog about on your website. In addition to the practice areas, you can write about the legal process, how clients can interact with insurance companies and the latest updates on new laws. When you write blogs that are centered on relevant content, it is more likely that your potential clients will be interested in reading them. Consider topics your clients will be interested in reading when thinking of your blog topics. Even if the topics are centered around your practice area, cater them to what you believe your clients should know about your practice area.

Promote Your Content
You can use your social media platforms to introduce a larger number of clients to your law firm’s blogs. Your social media posts can be used to bring awareness to the content on your website. Introducing your blog posts on your social media platforms can help you reach a wider range of potential clients and keep your law firm top of mind consistently.

Digital Marketing Next Steps
One of the best ways to improve your law firm website’s ranking in the search engines is to publish content regularly via a blog. Blog content can make a world of difference in showing potential clients your experience in your specific practice area. Posting consistent content also showcases to Google that you are a trustworthy source that deserves to be at the top of search engines.


The Real Cost Of SEOAnnette Choti, Esq. graduated from law school 20 years ago, and is the Founder of Law Quill, a legal digital marketing agency focused on small and solo law firms. Annette wrote the bestselling book Click Magnet: The Ultimate Digital Marketing Guide For Law Firms, and hosts the podcast Legal Marketing Lounge. She is a sought-after keynote and CLE speaker throughout the United States and Canada. Annette used to do theatre and professional comedy, which is not so different from the legal field if we are all being honest. Annette can be found on LinkedIn or at at annette@lawquill.com.

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TikTok announces $1.5 bn deal to restart Indonesia online shopping business

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TikTok has around a billion montly users and its growth among young people far outstrips its competitors

TikTok has around a billion montly users and its growth among young people far outstrips its competitors – Copyright AFP/File SEBASTIEN BOZON

Chinese-owned short video app TikTok on Monday announced a $1.5 billion investment in GoTo group in a deal that would allow it to restart its online shop in Indonesia, the companies said in a statement.

Under the deal, TikTok Shop will be merged into GoTo’s Tokopedia, and TikTok will have a controlling stake in that entity.

“TikTok has committed to invest over US$1.5 billion in the enlarged entity over time, to provide future funding required by the business, without additional dilution to GoTo,” the Indonesian firm said.

“TikTok, Tokopedia and GoTo will transform Indonesia’s e-commerce sector, creating millions of new job opportunities over the next five years.”

“The strategic partnership will commence with a pilot period carried out in close consultation with and supervision by the relevant regulators,” GoTo said, adding that it expected the deal to close in 2024.

TikTok in October shut down its online shop in Indonesia, one of its biggest markets.

That came days after Southeast Asia’s largest economy banned sales on social media to protect millions of small businesses.

The regulation means social media firms cannot conduct direct transactions but only promote products on their platforms in Indonesia, the first country in the region to act against TikTok’s growing popularity as an e-commerce site.

Indonesia’s e-commerce market is dominated by platforms such as Tokopedia, Shopee and Lazada but TikTok Shop gained a significant market share since launching in 2021.

Indonesia, with 125 million users, is TikTok’s second-largest global market after the United States, according to company figures.

The Indonesian ban came after calls grew for regulation governing social media and e-commerce, with offline sellers seeing their livelihoods threatened by the sale of cheaper products on TikTok Shop and other platforms.

The regulation was yet another setback for TikTok, which has faced intense scrutiny in the United States and other nations in recent months over users’ data security and the company’s alleged ties to the Chinese government.

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TikTok spends $1.5B on Tokopedia JV to get around Jakarta social e-commerce ban

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TikTok spends $1.5B on Tokopedia JV to get around Jakarta social e-commerce ban

Just two months ago, ByteDance-owned TikTok abruptly closed its shopping platform in Indonesia to comply with surprise regulations from the Southeast Asian country’s government. Jakarta ordered social media companies like TikTok and Facebook to stop selling goods on their platforms, demanding a separation of social media and e-commerce services.

TikTok now seems to have found a way to revive its e-commerce dreams in Indonesia by spending billions to start a joint venture with Indonesian tech giant GoTo. On Monday, the two companies announced that TikTok Shop will now be available on GoTo’s Tokopedia platform.

“Tokopedia and TikTok Shop Indonesia’s businesses will be combined under the existing PT Tokopedia entity in which TikTok will take a controlling stake. The shopping features within the TikTok app in Indonesia will be operated and maintained by the enlarged entity,” TikTok said in a statement Monday.

TikTok will invest over $1.5 billion into Tokopedia, taking a 75% stake in the platform. GoTo will remain an ecosystem partner to Tokopedia and receive an “ongoing revenue stream from Tokopedia commensurate with its scale and growth,” but will not be required to continue funding the platform. Further funding from TikTok also won’t reduce GoTo’s remaining 25% stake.

Getting back into the Indonesian ecommerce market will be a win for TikTok. Indonesia, which is the platform’s largest market outside of the U.S., is key to Tiktok’s online shopping aspirations. In June, CEO Shou Zi Chew pledged to “invest billions in Indonesia and Southeast Asia over the next few years.”

ByteDance wants to replicate its Chinese e-commerce successaround the globe. Last year, consumers spent in China 1.41 trillion yuan ($196 billion) on products sold on Douyin, the version of TikTok for the Chinese market, The Information reported in January. ByteDance, through TikTok, is expanding its online shopping services in both Southeast Asia and the U.S. Yet the company is struggling to win over American consumers: The Information reported in August that U.S. shoppers are spending just $4 million a day, equivalent to $1.4 billion over a whole year, on goods sold on the social media platform. (TikTok officially launched TikTok Shop in the U.S. in September, though sellers have complained about a flood of low-quality products on the platform).

Before Indonesia imposed its ban in September, the country’s president, Joko Widodo, complained that social media platforms were threatening local micro-, small- and medium-sized enterprises. Government officials also accused TikTok of engaging in predatory pricing.

GoTo’s deal with TikTok means the Indonesian tech giant is giving up its majority ownership of Tokopedia . Tokopedia started in 2008 and grew to be one of Indonesia’s largest e-commerce platforms. The company merged with ride-hailing startup GoJek in 2021, becoming GoTo Group. The company debuted on Jakarta’s stock exchange in April last year.

Yet the company has struggled to wow investors since then. GoTo has yet to make a profit since becoming a public company. The tech firm reported 2.4 trillion Indonesian rupiah ($147 million) in net losses last quarter, significantly less than the 6.7 trillion rupiah ($428 million) it lost this time last year.

Investors do not appear to be thrilled by the news of GoTo’s TikTok partnership. Shares fell by over 19% by 2:30pm Indonesia time on Monday, erasing gains made late last week as rumors began to build of the new partnership.

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?

The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.

TCM breaks things down into the following categories:

  • Innocent
  • Sage
  • Explorer
  • Ruler
  • Creator
  • Caregiver
  • Lover
  • Hero
  • Everyman
  • Magician
  • Jester
  • Outlaw

Check out the infographic for more information.

A version of this post was first published on the Red Website Design blog.

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