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Instagram’s Testing AR Elements Within Stories and its New NFT Display Features

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Instagram's Testing AR Elements Within Stories and its New NFT Display Features

AR stickers on Instagram – what would that look like?

Looks like we’ll soon find out, with Instagram testing new AR stickers and text within Stories, which would enable you to place 3D objects into real world scenes.

As you can see in these examples, shared by app researcher Alessandro Paluzzi, Instagram’s developing a range of AR elements for Instagram Stories, which will essentially add animated, digital objects that you can overlay on your physical space.

They look similar to Snapchat’s World Lenses, which it launched back in 2017.

As you can see in this clip, Snapchat’s World Lenses enable you to add virtual objects into your real world scenes, which seems to be how Instagram’s AR stickers will also interact in physical space. Snapchat also added an AR free drawing tool in 2019, which provides similar functionality.

So it’s not a revolutionary idea, as such, as Snap implemented similar tools several years back, but they haven’t been available to Instagram’s billion-plus users before, which is, in itself, a big step.

Instagram’s also looking to incorporate another AR element, with its new NFT display options also including a ‘See in AR’ feature.

Instagram AR NFTs

As explained by Meta:

“For the first time, you’ll be able to display 2D NFTs you own anywhere you want using mobile AR. And when you do, you’ll experience an entirely new pride of ownership in those digital items because you’ll be able to see them and share them in the physical places you’re in every day.

Well, sort of. They’re obviously not really there, in the physical space, and you’ll only be able to see your AR NFTs through the Instagram camera. But it could add another perspective to digital artworks, and provide more context as to how that object might look in, say, your living room, as shown here.

Which then leads into the next stage:

“While we’re starting with simple AR display and sharing, this will be a key step towards enabling fully AR and 3D-native immersive NFTs in the future, like virtual items and accessories, sculptures, clothing, and more.

So the broader view is that these initial AR elements on IG will lead people through to the next level of engagement with digital items, which will then help to usher in its broader metaverse experiences, where virtual objects will play a bigger role in how you interact.

AR elements within Stories are another part of this, which is essentially Meta’s effort to bring these elements into the mainstream – so while it may seem like a small addition in isolation, it will play a part in the broader plan to transport users through to the metaverse experience.

Instagram hasn’t provided any detail on a full rollout of its AR elements as yet, with the ‘See in AR’ option only available to ‘a small number of Instagram creators and collectors’. But you can expect to see more on this soon, as Meta continues to seek new ways to merge its current audiences over to the metaverse space. 



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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check out the infographic below to learn more.

How to Successfully Use Social Media: A Small Business Guide for Beginners

Sprout Social

 

 

 

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings.

First off, on users, Pinterest added five million more active users – most of them coming from Europe – within the final measurement period of last year.

That’s a good sign for Pinterest, which actually lost users in early 2021, after the COVID-induced boom in eCommerce activity of the previous year, which saw the platform post record high usage numbers.

Many analysts and businesses seemed convinced that the COVID boost to online shopping would hold, even after the pandemic ended. That lead to companies like Meta, Google, Amazon and Twitter investing big into commerce solutions – but many of the staff they put on were eventually culled in the most recent round of lay-offs, because once physical stores re-opened, people actually did go back to shopping as normal, as opposed to continuing to rely on online options.

Pinterest felt that the most, but now, it’s steadily building back up again, as it continues to refine its solutions around evolving shopping behaviors. Which includes video content.

Pinterest’s big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display.

Pinterest Ideas Festival updates

The emphasis on this format has helped boost the platform’s appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year.

“Gen Z sessions grew much faster year over year than sessions from older demographics, while nearly half of all new videos pinned in Q4 were from Gen Z users.”

Pinterest also says that sessions continued to grow faster than MAUs, an indicator that it’s driving better engagement overall, while it also increased its overall video supply by 30%, another marker of the popularity of Idea Pins.

Because you can’t post video as a native pin anymore, only in Idea Pins (or paid ads), underlining the focus on the format, and Pinterest’s evolving usage.  

On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4.

Pinterest Q4 2022

As you can see in this chart, Pinterest’s revenue is climbing steadily, though its revenue splits remain concerning:

Pinterest Q4 2022

Or maybe you see this as an opportunity, with Pinterest still able to potentially eek out a lot more revenue from regions outside of the North American market. Definitely, it’s got some work to do in that ‘Rest of World’ bracket.

But Pinterest is still developing, and is still expanding its ad and business offerings into new regions. So there is, indeed, potential there – yet the size of the gap here is a concern.

Still, there is growth, slowly but surely, and maybe, if you’re a believer, you can see more ways for Pinterest to generate much bigger revenues moving forward.

Pinterest remains focused on shopping, and highlighting relevant products to users, with its ever-evolving recommendation engine providing better content matches to more users every day. It’s also investing in live-stream shopping, a trend that all platforms hope will catch on in western markets, while it’s developing more presentation tools for Idea Pins to capitalize on that engagement.

In combination, these approaches are working – but at the same time, usage growth in your local market may have stalled, going on these charts.

And of course, while overall growth is interesting, what marketers want to know is whether their customers are there.

For this, you can use Pinterest Trends, which enables you to search for the most popular Pin trends by region.

Pinterest Trends

Tap into these with Idea Pins and you’ll likely be on the right path, based on these latest insights from the app.

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