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Marry Your Passion With Your Curiosity: Panelists Discuss Building Your Brand in Leadup to Super Bowl LVII

Published

2 years ago

February 12, 2023

Fans in every color jersey of the rainbow internationally will tune into Super Bowl LVIII this Sunday. Ahead of the game, NBCU Academy partnered with PNE Showcase and Arizona State University to bring students and professionals an inside look at the people who color outside the lines for the National Football league.

The three powerhouses co-hosted the Building and Being Your Brand seminar in hopes of helping students and other national professionals identify their brand and the best ways to communicate the pillars of their brand to the masses.

There are just under 4,000 people employed by the NFL, which makes for hundreds of job paths within the league. As the panel began, NFL international marketing and player relations manager Emily Wirtz spoke about how her roots in Germany translated into the role she has now.

The first door opened for Wirtz in the NFL was as a digital video editor and producer. Wirtz transparently admitted she did not feel qualified for the job but with an extra push from her father, she decided to still go after the interview.

“My dad told me that even if I do not land the job, it will at least be good interview practice,” Wirtz said.

RELATED: How to watch Super Bowl 2023

Wirtz still thanks her father to this day. Her video supervisor learned she spoke German and instantly recommended her for a role within the NFL’s global expansion. She would go on to execute the first NFL game in Germany. Germany’s first official exposure to American football at the highest level sold out of millions of tickets in three minutes.

“When we are on the way to these international games in London, Germany and Mexico City, the NFL staff, we’re usually on a big bus or van,” Wirtz said. “In the van it’s about 40 of us and we’re literally trying to find a fan in one of the jerseys of all 32 teams. When we see someone we are like Chargers, Rams or whatever the team is! Every international game I’ve been to, all 5, we’ve been able to spot someone in each jersey.”

By showing up as her authentic self, Wirtz was able to leverage her job. All five of the panelists promoted a “helmet-off” approach to the game. This idea promotes getting to know the stories of the players to help advance the game.

Director of NFL college and club social marketing Sana Merchant-Rupani discussed taking on tasks that require you to grow. Before joining the league, Merchant-Rupani worked in digital marketing at Empire State Realty Trust. In the position, she was tasked with creating an Instagram presence for the company.

Merchant-Rupani had no experience with Instagram when taking on this task but it directly led her into her current role.

“You have to marry your passion with your curiosity,” Merchant-Rupani said.

Senior manager of NFL game operations Karley Berry further emphasized Merchant-Rupani’s message by presenting the contrast. Berry posited that if a job is presented to someone and they check off all the job requirements, then the job is not for them.

The entire audience was initially confused by the statement but as Berry went on, she explained you must take a job that will offer you something new and will leave you with an extra skill you did not have going into the position.

Prior to stepping into the game operations realm, Berry took her first step into the football world when she was a recruiting assistant at Penn State University.

Growing up around Nittany Lion football her entire life, she knew the brand of the university’s football team. While in State College, PA, she challenged the recruitment staff to go after men with outstanding character.

“When we would go on home visits, I would make sure to pay attention,” Berry said. Berry wanted to be intentional with her tactics and believed the best players were those that were good people on and off the field.

Merchant-Rupani, Berry and Wirtz all used elements of their personal brand to succeed in their current spaces to get to their dream work destination. This message was passed on to the audience through painting their journey through experiences.

“We all know about Patrick Mahomes. There are other stories,” senior manager of NFL social marketing Jordan Dolbin said.

RELATED: Chiefs Super Bowl history

Dolbin called on storytellers to push their limits. She wanted to ensure she was challenging audience members to go beneath the surface of the performers with the best stat numbers.

She brought up a story she came across during her Super Bowl preparation that was a “where are they now’ approach to telling the stories of all the players that caught interceptions against Maholmes in high school.

“Now, that is the story I will remember when this is all over,” Dolbin said.

Cincinnati Bengals special teamer Trayveon Williams added his experience to the panel, emphasizing exploring his other interests outside of football. He also commended today’s players for the tenacity in their approach to leaving a legacy outside of football.

The panel agreed collectively their main reason for taking time away from all the Super Bowl work obligations and festivities was to provide the representation they did not see while carving out their career paths.

NBCU Academy will be virtually hosting the Next Level Summit on March 22, 2023.

Author’s Note: Alexis Davis is currently in her last semesters in Walter Cronkite’s School of Journalism and Mass Communication at Arizona State University. She received her bachelor’s from North Carolina A&T State University in multimedia journalism in May 2022. Davis is a featured writer for the MEAC conference. Davis also switches between play-by-play announcer, analyst and sideline reporter for the PAC-12 conference’s app. She also hosts a podcast focusing on international basketball players and their fashion experiences called What’s in Your Bag?

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12 Proven Methods to Make Money Blogging in 2024

Published

4 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

6 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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