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Meta Showcases New VR Games, New Control Options, at Gaming Showcase Event

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Meta Showcases New VR Games, New Control Options, at Gaming Showcase Event

As Meta continues its push into VR, as part of its broader metaverse shift, gaming will be a key connective element, with the trends and habits established among burgeoning gaming culture set to play a critical role in ushering in the next stage of immersive connection and engagement.

Which is why Meta’s VR gaming element is important – and today, at its Gaming Showcase event, Meta has shared the latest VR gaming titles and additions, while also demonstrating improvements in hand tracking and control, which could have much broader applications in the space.

In terms of games, Meta has announced several coming titles that will no doubt generate big interest:

  • Among US VR – The smash hit game comes to your VR headset
  • NFL Pro Era – The first officially-licensed NFL for VR
  • Beat Saber Electronic Mixtape – A new addition for the popular VR franchise
  • Resident Evil 4 – The FPS classic comes to VR

Meta CEO Mark Zuckerberg also unveiled a new Ghostbusters VR game, which puts you in a proton pack for virtual ghost wrangling action.

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The idea is that, aside from offering sheer entertainment value, these titles will also advance VR adoption, while also facilitating next level control and interaction, which will help to better integrate VR engagement.

Indeed, among other additions, Meta’s CTO Andrew Bosworth also showcased Meta’s advanced hand-tracking process, which will eventually enable a broader range of control options in the virtual environment.

On one hand, these new games and systems will help to increase VR adoption – and it’ll really only take a single killer VR game to massively boost VR take-up. But on the other, these tools and updates will help to establish new norms for VR control and access, which will help gamers migrate into Meta’s advancing VR worlds, and as noted, will help to usher in the next stage of the metaverse.

Gaming is already the most influential cultural element for the next generation of consumers, and in five, ten years time, when these habitual gamers, who use game worlds for everything from socialization to shopping, are shifting into the workforce, that will be when Meta’s VR worlds really start to take off.

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It’s a similar principle that Meta has used with its Facebook Workplace platform – because people are now so familiar and so used to engaging within Facebook, and the various tools and functions available to them on the platform, by integrating that into a work setting, that reduces training time, and makes it much easier for companies to maximize productivity.

VR will follow a similar process – once gamers are accustomed to the controls and systems, they’ll then be more easily able to adapt the same into broader applications.

So while these games may be fun now, there is a broader purpose here – and given the increased reliance on games as a social element amid the pandemic, now is the best time to be making a push on this front, while also boosting adoption of Meta’s VR headsets.

Of course, there are also concerns with motion sickness, and the psychological impacts of more immersive VR worlds, especially for games like Resident Evil and Grand Theft Auto, another popular title in development.

Remember when, back in the day, when there were major concerns around the effects of people playing DOOM, and other first-person shooter-type games? Various studies have shown different levels of psychological impact from such games, and you can only assume that those will be exacerbated by more immersive in-game worlds like these.

That’ll be another front for Meta to monitor, and you can bet that it will come under fire once again, especially if it looks to push these new titles without significant consideration for potential harm.  

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But right now, we’re on the cusp of the next stage. It may not seem like the metaverse is close to being a reality just yet, but it’s getting closer, and titles and advances like this point to the future of online engagement.

Meta says that all of the new games showcased at today’s event will be released within the next year.




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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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