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YouTube Adds New Shorts Shelf to ‘Trending’ Tab to Highlight the Top Shorts Clips

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YouTube Adds New Shorts Shelf to 'Trending' Tab to Highlight the Top Shorts Clips

As it works to lean into the short-form video trend, YouTube has announced the addition of a new Shorts shelf display on the Trending page, which will highlight the best performing Shorts clips, in your region, at any given time.

As explained by YouTube:

“We’ve launched a Shorts shelf on the Trending page that will surface the most popular shorts by location. Shorts videos will be filtered out of trending results and will instead appear as a shelf. The goal here is to improve the user experience of the Trending page.”

As you can see in the example, the update will put more specific focus on the most popular Shorts clips, which should help to drive more traffic to the top content.

It’ll also assist in your research efforts, and understanding what people in your target market are watching on Shorts. And given the rising popularity of the option (Shorts clips have already surpassed 5 trillion cumulative views), it could be a good way to keep a finger on the pulse, and develop your own Shorts approach in the app.

YouTube also added a Shorts Shelf in channel displays earlier this year.

In addition to this, YouTube’s also rolling out new Shorts tabs on desktop, tablet and the web, which will provide more ways for users to engage with Shorts clips.

Up till now, only the mobile app has had a dedicated Shorts section, but again, with the popularity of the option on the rise, YouTube’s now looking to integrate Shorts into all forms of the app.

Despite TikTok’s ongoing growth, YouTube remains the biggest threat to its ongoing success, with its more advanced monetization process working as a key lure for creators who may eventually feel constrained by TikTok’s more limited money-making options.

On TikTok, creators are reliant on its Creator Fund and eCommerce or brand partnerships, but on YouTube, creators can use Shorts as a supplement to their main channel, which then drives more people back to their longer-form content, within which they can sign up for in-stream and pre-roll ads to monetize their work.

In other words, on YouTube, you can get paid, consistently, for simply being a creator, while on TikTok, you’ll eventually need to move into other forms of sponsored content or product endorsement to generate anywhere near the same revenue levels.

That could become a key sticking point, and while TikTok is still establishing alternate forms of monetization, YouTube is likely already stealing away some of its top talent with its more advanced monetization structure.

YouTube paid creators close to $15 billion in 2021. TikTok, meanwhile, generated around $4.6 billion in total.

Shorts may not be as good as TikTok, but as an additional avenue for driving traffic, that may not actually matter in the end.

YouTube’s new Shorts shelf in Trending is rolling out to users in the US, the UK, Canada, Australia, Brazil, Germany, India, France, Indonesia and MENA, with more regions to follow.


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TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

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TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

With a need to expand its advertising business, TikTok is now fully focused on the output of long-form videos.

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.

According to the …



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X Adds Option To Embed Videos in Isolation From Posts

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X Adds Option To Embed Videos in Isolation From Posts

Next time you go to embed an X post, you may notice a new step:

Now, X will enable you to choose whether you want to embed the video element in isolation, or the whole post, as normal.

And if you do choose to embed just the video (or GIF), it’ll look like this:

Which could be a helpful way to present X-originated video on third-party websites, and add context to, say, your blog post, without the clutter of the full X framing.

But it could also reduce brand exposure for X, which is likely why Twitter didn’t enable this before, though it did once provide an “embedded video widget” which essentially served the same purpose.

X embeds

Twitter gradually seemed to phase that out as the platform evolved, and there’s no specific reason that I can find as to why it removed it as an option. But either way, now, it’s back, so you have more options for using X-originated content, and putting more focus on video elements specifically.

Though I don’t know why they didn’t also take the opportunity to remove the ‘Tweet’ reference. Since the re-brand to X, the platform seems to have gone to little effort to weed out all the tweet and bird terminology, but then again, with 80% fewer staff, that’s probably understandable as well.



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TikTok stars are using Fanova to generate income from social media

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TikTok stars are using Fanova to generate income from social media

Image courtesy of Fanova

Opinions expressed by Digital Journal contributors are their own.

In recent years, Latin American influencers and content creators have witnessed a remarkable surge in popularity. Despite boasting substantial and highly engaged fan bases, these influencers often find themselves in the shadows, overlooked for lucrative brand deals and partnerships. This oversight is especially pronounced, given their substantial influence over a diverse, global audience.

The moment is ripe for these creators to carve out a dedicated space where they can effectively monetize their exceptional talents. Such a platform would empower Latin American influencers and create fresh opportunities for profound collaborations and enhanced engagement with audiences worldwide.

This is where Fanova comes into play, revolutionizing the Latin American creator economy. In an environment where the creator market is still in its nascent stage, and many talented individuals remain underserved, Fanova is pioneering a new era for creators to make real money doing what they love.

Latin America’s creative minds have often found their potential hindered by a lack of opportunities. Fanova is here to break the barriers and provide a platform that allows them to monetize their content and recognize the value of their unique talents. The creator economy in the region is brimming with untapped potential, and Fanova seeks to unleash it. Creators with massive, loyal followings often find themselves unable to monetize their social media presence effectively or are overlooked by brand deals. Fanova aims to change that narrative.

With Fanova, creators have the freedom to set their monthly subscription prices, giving them the ability to provide exclusive content to their most devoted fans while ensuring a steady, reliable income month after month. Additionally, they have the flexibility to establish their own pricing for direct messages, creating a direct avenue for intimate one-on-one interactions with their followers.

By using Fanova, creators can deepen their connection with their audience by sharing a wide range of captivating content, such as behind-the-scenes glimpses, travel adventures, workout routines, insightful blogs, engaging podcasts, exclusive photos, and much more. It’s a dynamic platform that enables creators to monetize their craft and foster a stronger, more personal bond with their fan base.

Fanova is attracting top talent in the Latin American creator economy. Melissa Andress recently joined the platform. Renowned as @melissaandress on Instagram and @melipandaa on TikTok, Melissa boasts a significant and dedicated following of 1.6M and 13.7M followers, respectively. She uses Fanova to share daily behind-the-scenes of her life with her followers, treating it like a private story.

“I was immediately interested in the general concept of this platform: having a place to document behind-the-scenes content and not relying solely on brand deals seemed great to me,” Melissa explained.

Her impressive online presence has contributed to Fanova’s success in a significant way. Her engagement and credibility have introduced countless new creators and users to the platform.

Fanova is already leaving its mark in the Latin American creator economy, having attracted 150 creators. Even more impressive, Fanova has paid out over $100,000 to these creators. This is not just a promise; it’s a proven reality.

Fanova is a clean subscription platform, so nudity and explicit content is not permitted. The platform employs a team of moderators as well as artificial intelligence to monitor content.

For creators in Latin America, Fanova represents a new beginning. It’s an opportunity to be part of a transformative journey where your passion can be your paycheck. It’s a place where talent meets technology, and creators are valued. The new application is leading the charge to monetize content in Latin America, one passion at a time. For more information, visit www.fanova.io.



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