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Musk Cuts Staff, De-Lists Twitter from the Stock Exchange on Day 1 as Chief

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Musk Will Seek Evidence from Twitter’s Former Product Chief as He Looks to Exit His Takeover Deal

So, Elon Musk is now the ‘Chief Twit’ as he says, with the billionaire taking ownership of the platform late Thursday, and for now at least, appointing himself as interim CEO. Whether he stays on as chief, or appoints somebody else to that role, remains to be seen, but thus far, it does appear as though Musk plans to take a hands-on role in re-aligning the app in his vision.

Though what exactly that vision is remains unclear.

Musk’s first order of business was to fire several top execs, including CEO Parag Agrawal, clearing house of those whom he clearly didn’t get along with throughout the takeover process. Among them was also the platform’s head of policy Vijaya Gadde, who’s played a key role in many of Twitter’s biggest moderation and safety decisions over the past 10 years – it was Gadde, for example, who made the call to ban former US President Donald Trump from the app.

The loss of so much experience will hurt the company, no doubt. But Musk, of course, has an alternative view on what Twitter should be, so they were unlikely to ever see eye-to-eye anyway. And the departing execs will take home millions in payouts, which should soften the blow, before they’re re-appointed at another tech firm in similar roles.

Musk’s second key order of business, however, following those initial exec cuts, was to take Twitter private.

As reported by The New York Times:

“As part of buying Twitter, Mr. Musk is merging the social media company with X Holdings, a corporate entity that he established in Delaware to handle the deal. X is buying out all of Twitter’s stock and will control the service, and Mr. Musk will control the holding company. Twitter will be delisted from the New York Stock Exchange and its shares will no longer trade on public markets as of Nov. 8, according to a securities filing.”

Thus, Twitter will no longer be a listed entity, and will no longer have to provide performance updates, so we won’t know exactly how many users Twitter has, how its latest subscription tools are performing, how its costs and expenses are rising. Some of these details will still be available, but they won’t be officially reported every quarter, which will reduce insight into the Musk Era at the app.

De-listing will also see the dissolution of Twitter’s current board of directors, with Musk to appoint a new board at some stage. Who he appoints here could also point to his future plans, which, again, remain relatively vague, outside of a few key hints.

To recap, Musk has said, or at least implied, that his priorities will be:

  • Eliminating bots
  • Expanding the rules around what users can say in the app (within the law)
  • Open sourcing feed algorithms
  • Increasing paying subscribers

Each of these elements will have variable impacts, though more recently, Musk has also sought to reassure advertisers that there won’t be any major changes to how they operate, as a means to keep that income stream flowing.

But eventually, Musk wants to reduce the platform’s reliance on ads, and make subscriptions a bigger part of Twitter’s income.

In one exchange with Twitter employees this week, Musk reiterated his plan to boost subscription intake to 50% of the platform’s revenue, which he also views as a potential solution to the app’s bot problem.

Musk has floated this concept in the past, that by lowering the price of Twitter’s subscription offering Twitter Blue to $2 per month, and giving every paying subscriber a blue checkmark (or similar marker), that would make it less tenable for bot companies to keep making more profiles, because eventually, all the real human accounts would be verified, making the bots easier to spot.

But as with almost everything that he says, Musk has switched his thinking on this too:

Maybe, then, Musk simply plans to start charging businesses to use the app – though that could also be a hard sell if, as expected, he starts bringing back previously banned users, like Trump, with a range of advertisers already planning to boycott the app if that happens.

It’s impossible to know the direction that Musk will take things, because I don’t think he knows, while Musk habitually revises his thinking, then denies that he ever suggested anything else.

In any event, we’ll likely have to wait for a little bit longer to see what’s coming, because Twitter has paused all site changes till November 1st due to the Musk takeover, and the potential for rogue employees to make changes on the way out the door.

But some staff are already being let go, and Musk could reinstate any user at any time. Right now, Musk says that he’s ‘digging into’ Twitter’s bans and shadowbans, to get the bottom of what’s happening on this front.

After that, nobody knows what will come next for the app.

UPDATE: Musk says that Twitter will form a new ‘content moderation council’ to decide on what can and can’t be posted to the app.

Which sounds a lot like Meta’s Oversight Board, which provides alternative means to review the decisions of Meta’s moderation team. The Oversight Board even reviewed the company’s decision to ban former US President Donald Trump (and found it to be the right one), which, seemingly, will be one of the first tasks allocated to Musk’s similar council, which will be established, presumably, soon.

Again, it seems like a bit of a back-track from Musk, now that the reality of dealing with proper content moderation is in his lap. Musk has loudly and repeatedly criticized Twitter’s past moderation efforts, and while the council approach is likely the right way to go, in ensuring independent experts are consulted to advise on such, as opposed to just going free for all, it’s still a shift from his gung-ho approach from the peanut gallery.

I’m also not sure that it bodes well for Musk’s future plans for the app. Most of the ideas that Musk has touted for reforming Twitter, and building it into a social media powerhouse, have been tried and tested many times before, by every other app in the space. Musk has suggested making Twitter more of a utility tool, like Chinese messaging apps, he’s suggested replicating the addictiveness of TikTok by updating Twitter’s algorithms, he’s talking about getting more people to pay to use the platform.

Like, yeah, every social app has considered these ideas, every platform has tried these things at different times. They haven’t worked.

The fact that Musk, once again, is falling back on concepts that have been already been tried doesn’t seem to suggest that he’s going to be bringing a lot of fresh takes to the app.

As per Musk, no major decisions on reinstatements, like the unbanning of Donald Trump, will happen before the council is established. So you’ll have to wait a little longer for the next stage.



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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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