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Pinterest Reports Increasing Usage and Revenue in Latest Performance Update

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Pinterest Reports Increasing Usage and Revenue in Latest Performance Update

Pinterest has posted its latest performance update, showing increases in both users and revenue, neither in a major swing, in broader terms, but both, most importantly, pointing upwards once again.

First off, on users – Pinterest added 12 million more users in the quarter, taking it back up to 445 million monthly actives, which is exactly where it was at this time last year.

As you can see, Pinterest saw the most growth in the ‘Rest of World’ category, though it also added 3 million users in both the US and Europe as well. That’s still below the 98 million North American users it had last year, but any growth is a positive, after three periods of decline in its most lucrative market.

Pinterest Q3 2022

This is the key area that Pinterest needs to improve, because while it is growing in other regions, which points to future opportunity, you can see how significant the divide is between the value of US and other users.

Pinterest credits its rising usage to increased video engagement, with video content supply in the app increasing 3x YoY. Idea Pins, its Stories-like option, has been a big winner in this respect, while Pinterest is also looking to latch onto the live-stream commerce trend, which hasn’t taken hold in western markets yet, but could develop into a key opportunity for the commerce-focused app.

That would also open up new revenue pathways – and on that front, Pinterest brought in $685 million in Q3, up 8% YoY.

Pinterest Q3 2022

Pinterest is still in the process of expanding access to its ad tools, with Pinterest ads only recently launched in Argentina, Chile, and Colombia.

That’s obviously a crucial step in maximizing its revenue potential, and it’ll take time to see these increased investments come to fruition.

But they are investments – which Pinterest is also increasing:

Pinterest Q3 2022

The company increased both Research and Development and Sales and Marketing spend, which again, points to coming opportunities, and Pinterest’s confidence in smoother sailing ahead.

Also important:

“In Q3, Gen Z users grew double digits year over year, accelerating from Q2.”

If Pinterest can enhance its appeal to younger users, that could make it a more valuable tool for the latest trends, which could be a big tick in its favor.

Today’s report is also the first under former Google commerce chief Bill Ready, who was appointed CEO of Pinterest back in June. And Ready says that he’s pleased with the numbers:

“Despite the challenging macro environment, we are delivering performance and a distinct value proposition to advertisers, reaching users across the full funnel. Through clear focus on increasing engagement that delights our users, we are deepening our monetization per user, and building personalized and relevant experiences that go from inspiration and intent to action.”

Of course, that’s pretty much what he has to say, so no big revelation there, but the trends do suggest that Pinterest is making a comeback, of sorts.

It’s another incline in the roller-coaster that’s been Pinterest’s performance over the past two years.

After seeing a huge increase in activity at the start of the pandemic, with the lockdowns pushing people towards online shopping, many predicted that this would establish a new norm, and that Pinterest, with its focus on being essentially a digital shopping mall, would be a key beneficiary of this new shift.

But as the lockdowns eased, shopping habits largely returned to the norm, and Pinterest’s user count dropped – from a peak of 478 million at the start of 2021, to 431 by the end of that year.

As noted, those numbers are now inching their way back up again, largely due to global expansion, and it’s difficult to now predict what Pinterest’s expected baseline growth and usage stats should be.

Of course, in a wider scope, and based on trends, eCommerce sales are only going to keep rising, which should see Pinterest win out, and have it well positioned to be a key conduit between many creators and customers, all around the world.

The potential in this respect is big, and it is definitely worth taking note of the latest Pin trends and audience behaviors in relation to your business, especially as its audience count continues to rise.

Whether you use it or not, its clear that Pinterest is improving its value for millions of people. And as that continues, that’ll also facilitate all new opportunities, for a range of brands.

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Things May Finally Be Looking Up for Meta Stock

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Things May Finally Be Looking Up for Meta Stock

Last year was brutal for Meta Platforms (META 3.01%). The Facebook, Instagram, WhatsApp, and Messenger parent’s ad revenue suffered as a weak macroeconomic environment and changes to ad tracking and measurement on Apple‘s mobile operating system combined to create a significant headwind.

This headwind wreaked havoc on the stock, with shares of the tech company declining 65% last year. But The Wall Street Journal reported on Friday that there may be some signs of improvement in Meta’s business — something that could prove to be a catalyst for the stock.

Here’s a look at why 2023 could be a decent year for Meta’s business and possibly its stock, too.

Meta’s nightmare 2022

It’s not surprising that Meta’s stock took a beating last year. The bad news started early in 2022, when Meta reported its fourth-quarter 2021 results and said first-quarter revenue growth would slow dramatically due to Apple’s iOS changes, a weak macroeconomic environment, and a shift of user engagement within the company’s apps to its TikTok-like Reels format, which was monetizing at a lower rate than its more mature formats. 

These trends largely persisted throughout 2022, as revenue growth decelerated dramatically in Q1 and turned negative by Q2. Revenue growth continued to decline on a year-over-year basis in Q3, and management said it expected fourth-quarter revenue to decline between 3% and 11% year over year. The midpoint of this range would be worse than the company’s 4% revenue decline in Q3.

A turnaround may be underway

While Meta’s performance was dismal last year, management emphasized on several occasions that it was confident it could turn things around eventually. In particular, the social media company believed it would be able to build out solutions to make its ad tracking and measurement less reliant on Apple’s mobile operating system’s capabilities. Further, Meta said throughout the year that even though its Reels format may be a headwind today, it would become a tailwind as the company improved its monetization.

Based on a report from WSJ on Friday, Meta has been making progress on these fronts. Investment in artificial intelligence tools to improve ad-targeting and forecasting and a shift to ad products that are less reliant on Apple’s mobile operating system are paying off, WSJ reports. “Executives told employees in October that Meta expected to begin rebounding from Apple’s change as soon as that quarter, which ended Dec. 31,” wrote WSJ‘s Jeff Horwitz and Salvador Rodriguez, citing “internal documents” at Meta.

Of course, it’s still impossible to know what Meta’s fourth-quarter results may look like. We’ll find out when the company reports fourth-quarter results on Feb. 1. It’s worth noting that Meta’s third-quarter report was released toward the end of October — the same month WSJ said executives reported these improvements to employees, and almost a month into Q4. Management, therefore, likely attempted to conservatively bake in any improvements it was seeing into its fourth-quarter revenue guidance.

While it’s possible Meta surprises to the upside for its fourth-quarter 2022 results, the internal documents WSJ cites at least provide an encouraging backdrop for a potential turnaround in the company’s top-line trajectory in 2023.

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool’s board of directors. Daniel Sparks has no position in any of the stocks mentioned. His clients may own shares of the companies mentioned. The Motley Fool has positions in and recommends Apple and Meta Platforms. The Motley Fool recommends the following options: long March 2023 $120 calls on Apple and short March 2023 $130 calls on Apple. The Motley Fool has a disclosure policy.

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?

This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.

The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

Twitter marketing calendar 2023

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.

Either way, it may help in your process, as you map out your 2023 approach.

In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.

As per Twitter:

We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s also this:

Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.

It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.

You can check out Twitter’s 2023 marketing calendar here.



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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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