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Snapchat Acquires ‘TikTok for Music Creation’ App Voisey

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Snapchat is looking to get ahead of the next creator shift by acquiring rising music creation app Voisey, which enables users to create their own tracks using a range of vocal effects.

Voisey

As you can see from these screenshots, Voisey‘s UI looks a lot like TikTok, and it has indeed been described as ‘TikTok for music creation’.

Users can upload their own beats to the Voisey app, or record vocal tracks over previously uploaded backing track options. When you go to record your voice, Voisey provides a range of vocal effects tools to enhance your sound – YouTuber Katia Holliday posted a tutorial on the app earlier this year.

You can see how Voisey would appeal to the TikTok crowd – essentially, through the effects and tracks, Voisey can make almost anyone sound like a professional musician. Which seems like a natural extension from TikTok’s lip-synching and dancing pastiche.

And now, Snapchat is in control of the app. What Snapchat plans to do with Voisey is unclear, but it would make sense to see Snap add Voisey elements into its main app, and tap into the likely next shift towards music creation on the back of the TikTok trend.

Snap’s team has proven time and time again that it knows how to stay ahead of the curve, and lead the way on key trends, and in this sense, Voisey seems to be a good fit, which could help Snap boost interest – either by combining Voisey into Snapchat or boosting the app through its established frameworks.

It’s also another step into voice tools for Snapchat. Last week, TechCrunch reported that Snapchat had also acquired Voca.ai, which builds AI-based voice assistants for customer support services. 

Maybe, Snap plans to get a lot more people talking to their Snapchat app – and with the rising use of voice assistants, and reliance on voice for search queries, maybe Snap is looking to tap into another key habitual shift of the next generation of consumers.

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We won’t know until Snap reveals more, but it’s an interesting move for the company – and definitely, given the popularity of Voisey among younger audiences, the brand fit makes a lot of sense.

Socialmediatoday.com

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UK teen died after ‘negative effects of online content’: coroner

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Molly Russell was exposed to online material 'that may have influenced her in a negative way'

Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG

A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.

Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.

The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.

Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.

Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.

“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.

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“At this point, I just want to say however dark it seems, there is always hope.

“I hope that this will be an important step in bringing about much needed change,” he added.

The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.

A visibly angry Sanders asked Elizabeth Lagone, the head of health and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.

“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.

Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.

Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.

Children’s charity NSPCC said the ruling “must be a turning point”.

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“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.

“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.

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