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Snapchat Posts Strong Results in Q2, Including a Record Increase in Revenue

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snapchat posts strong results in q2 including a record increase in revenue

Snapchat has published its latest earnings results, posting a solid increase in active users and a significant jump in revenue, as the platform continues to refine its offerings and establish its industry niche.

First off, on users – Snapchat added 13 million more daily actives in Q2, rising to 293 million, which represents a 23% increase, year-over-year.

Snapchat Q2 2021

After a period of shaky usage results following the launch of Instagram Stories, which replicated one of the app’s core functionalities, Snapchat has since worked on its re-aligning its focus on helping friends maintain more direct connection, which has seen the app re-gain its growth momentum, and boost overall usage.

Snapchat’s seeing its most significant growth in India, represented in the ‘Rest of World’ chart above, where the app’s improved Android version has caught on, particularly in the wake of the TikTok ban in the region.

Snap has sought to capitalize on this by adding Indian-specific content, with 24 new Indian Discover Channels added in the quarter, while it’s also gaining traction in the market with its TikTok-replica ‘Spotlight‘, which, once again, has seen continued growth in usage.

Snapchat Spotlight growth

A key element of Spotlight’s growth has been Snapchat’s creator payouts for top content, which started at $1 million per day, but have since been revised down to ‘millions per month’ instead. Some Spotlight creators have reported frustrations with getting their Spotlight payments, but the additional lure of being paid purely for content had made Spotlight an attractive option, helping to boost Snap usage.

But that funding won’t be sustainable forever, with the added costs boosting Snapchat’s ‘Cost of Revenue’ significantly in the first half of the year.

Snapchat Q2 2021

Given this, Snap’s hoping to eventually transition away from its Spotlight payouts, with the introduction of a new fan donation process through Snap Tokens, which could make Spotlight a more self-sustaining eco-system.

Will creators stick around without the lure of millions in ‘prize’ money for their creations? It seems that Snap’s going to soon find out. 

On the revenue front, Snap posted a huge 116% YoY increase to $982 million for the period.

Snapchat Q2 2021

As you can see, that’s a big jump on Q1, and even the busier Q4 period. Shares in Snap rose 13.9% as a result, with the market buoyed by the unexpectedly big increase.

Of particular note were Snapchat’s average revenue per user (ARPU) stats, which showed that the company is making ground in all markets.

Snapchat ARPU stats

The biggest positive here is the chasing trend. Snap’s US ARPU is far higher, but it’s businesses offerings are far more established in the US, and the fact that European numbers are now rising is a good sign for its future prospects, with its ‘Rest of the World’ figures also likely to catch up, based on that trend.  

Indeed, Snap has highlighted its expanded opportunities in a separate investor presentation, with this graphic showing its potential for expansion, based on these trends. 

Snapchat growth potential

Over time, Snapchat has the potential to see significant expansion in these regions, with the platform only now looking to push its operations in many areas to the next level. As it further establishes its base, and expands its local impact, the potential is there for huge growth.

Snapchat penetration

For marketers, that’s a key point – Snap’s reach and influence among younger audiences is massive, and it seems to be catching on with this segment in more and more regions.

Among other stats and notes, Snap also says that its Games element is seeing more usage, with 30 million users now playing games in the app every month. 

Snapchat games usage

Snap’s also looking to further expand its Discover programming, in line with user demand – and on this front, Snap really is leading the way in terms of next-generation video programming, that aligns with evolving consumption habits.

Snapchat Q2 2021

The short, episodic nature of Discover content seems to hold more appeal with younger viewers, who’ve grown up watching YouTube clips. And with that, Snap could be building the next generation of TV content, at least in terms of snackable, quick-hitter shows that can be consumed anywhere and at any time.

Snap also notes that its new camera scan options are gaining traction with users:

“We introduced several new categories for Scan, including fashion and food, which is already used by more than 170 million Snapchatters every month to identify dog breeds and plants, discover recipes, and shop for clothing.”

But that last point is where Snap’s really looking. The next phase of Snapchat will likely see it lean more into AR and digital clothing, with sponsored digital items available in the app, and new AR sizing tools to help convert those items into real-world purchases.

Snap is surprisingly well-advanced on the AR front, considering its far better resourced competition in the space. In fact, in many ways, its actually leading the charge, with its connection to younger users, and alignment with rising trends, potentially seeing it better placed to facilitate AR adoption than other, bigger providers.

Which will become a bigger consideration as its next-gen Spectacles come into play.

AR is the next level for Snap, and while it’s seeing positive and improving response to its existing tools, and its evolving Discover programming, if it can harness that same enthusiasm and translate it into the next stage for AR, that could open up a range of major opportunities for the app.

It seems like it’s on the right track, with these results underlining its efforts.

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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