Ahead of Internet Safety Month in June, TikTok has outlined a range of new online safety tips, created in conjunction with various partner advisers, while it’s also developing a new cybersecurity toolkit for families to help drive home the online safety message.
The main push is its core safety tips – working with ConnectSafely, the Family Online Safety Institute (FOSI), National Cybersecurity Alliance (NCA), Identity Theft Resource Center (ITRC), and the Global Cyber Alliance (GCA), TikTok has developed five key rules to help users stay safe when browsing and interacting online.
TikTok’s key tips are:
- Surf smart – Use caution when connecting to unsecured public Wi-Fi on the go. Be sure to set strong, unique passwords on all accounts, and enable 2-step verification for an added layer of security
- Keep it all in the family – Check out TikTok’s easy-to-use safety and privacy controls with tools to customize your online experience
- Catch the right fish – Phishing is a tactic used to trick people into giving up personal information. Avoid opening, downloading, or clicking links and attachments from unrecognized senders
- Leave no trace – Keep all devices and apps updated with the latest software and offload unused apps. Before trading in devices, back up personal data like photos or videos, and erase all content and settings to keep personal information private
- Play, watch, and learn together – Download apps, watch videos, play games, and stay engaged as a family to foster camaraderie across generations
TikTok also refers people to its New User Guide for more in-depth notes on how to use TikTok safely, and access its privacy and safety features.
TikTok’s also launched a dedicated Summertime safety tips in-app Discover page, which will showcase a range of basic safety tools and security tips from popular TikTok creators and experts.
In addition to this, TikTok is also developing a new security toolkit, in association with the Global Cyber Alliance (GCA), which will provide a step-by-step overview as to how people can instill strong cybersecurity habits.
Internet safety is a key concern for parents, likely more so now than ever, given the increased time that kids have spent online over the past two years, as we dealt with the pandemic. That’s still not over, and many youngsters have now also developed a reliance on digital apps to stay connected with friends, which further underlines the need for cybersecurity education and training, where possible, to keep them safe.
I know I don’t feel 100% comfortable letting my kids roam around online, which is why initiatives like this are so important, and with the information coming from TikTok itself, the trending app of the moment, that could make the lessons resonate even more with youngsters, ensuring that they take them in.
It’s a good initiative from TikTok, with even these basic five rules providing solid guidance for online safety.
You can read more about TikTok’s Internet Safety Month initiatives here.
LinkedIn Launches ‘Document Ads’, Offline Conversion Data Integration and More
LinkedIn has announced some new ad tools to help you maximize your LinkedIn campaigns, including Document Ads, offline conversion data integration, and a new Media Library for storing and sourcing ad content.
First off, on Document Ads – as it sounds, LinkedIn will now enable advertisers to promote long-form documents direct in user feeds, which can also be made available via sign-up to maximize response data.
As you can see in this example, LinkedIn’s Document Ads provide a preview in the feed (three pages in this instance), in order to entice users to download the full research piece.
If you choose to add a lead-gen form, you can gather more insight about the people who are interested in your documents, while you can also make your document free to download from the promoted update, with LinkedIn then able to provide data on which members downloaded it.
The format could help marketers capitalize on the popularity of LinkedIn’s Carousel posting option, which enables users to share a document in a post that users can then scroll through in-stream.
LinkedIn made Carousel posts available as an official option back in July, though users had actually been creating their own document carousels for some time, by uploading a PDF as a post attachment, which essentially facilitates the same functionality.
And the format has proven to be effective. According to insights from SocialInsider, native documents and Carousels generate 3x more clicks than any other type of content in the app (even video posts).
Given this, Document Ads could be a good addition, likely worthy of an experiment the next time you have a longer piece to share in the app.
LinkedIn’s also added the capacity to include Offline Conversion data within your ad process in the app.
“Offline Conversions enables you to connect the offline conversions you track via other tools directly to LinkedIn. You can manually upload CSV files directly to Campaign Manager or leverage a LinkedIn Marketing Partner. Supported partners include Adverity, HubSpot, LeadsBridge, LiveRamp, and Make.”
The process enables you to include additional performance data, like in-person transactions, phone calls, or sales in your CRM, within your LinkedIn campaign measurement and optimization process. Which could be a good way to improve response, based on data matching, helping to better focus LinkedIn’s targeting on the right elements.
Finally, LinkedIn’s also adding a new Media Library option, where you’ll be able to save all of the media elements that you use in your LinkedIn campaigns.
“The media library is a single location for uploading, managing, and selecting media for ad creation, which helps you save time, drive better performance, and improve collaboration.”
Similar to media library options in other apps, LinkedIn will now provide a repository for your ad creative, which will then make it easier to reuse and repurpose ad content in new campaigns.
“You can create up to five ads at once; all you have to do is select the image or video you want to use (or re-use) from the media library and each will become its own ad. Since any marketer with the necessary permissions can access an account’s media library, it also makes collaborating with teammates within a single account much easier.”
Advertisers will be able to access the Media Library within the campaign creation process for single image ads and video ads, though you won’t be able to access it outside of this.
Some worthy additions, which could help to enhance your LinkedIn marketing approach.
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