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How to Use LinkedIn to Highlight Your Brand Culture, and Attract the Right Candidates [Infographic]

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How to Use LinkedIn to Highlight Your Brand Culture, and Attract the Right Candidates [Infographic]

With economic activity gradually ramping up as we move through the pandemic, that’ll also spark a new push for increased recruitment activity, in order to cater to increasing demand.

But another side-effect of the pandemic has been the broader shift in accepted workplace norms, with more people now accustomed to working from home, and the additional flexibility that it can bring, and others reassessing their career paths in search of a more meaningful role.

Within this, employer branding becomes a critical component, and a key platform for employer branding is LinkedIn, where users go to learn about the latest industry trends and shifts.

LinkedIn’s already published a guide to effective employer branding approaches, and today, it’s shared a new overview of how one brand, NerdWallet, has used its platform to help amplify its brand values and connect with more aligned candidates.

There’s not a heap of specific data insights here, but as a general overview, it may help to get you thinking about how you can use LinkedIn, and other social apps, to reinforce your brand ethos and showcase your culture.

You can read LinkedIn’s full NerdWallet case study report here.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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