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How to Use LinkedIn to Highlight Your Brand Culture, and Attract the Right Candidates [Infographic]

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How to Use LinkedIn to Highlight Your Brand Culture, and Attract the Right Candidates [Infographic]

With economic activity gradually ramping up as we move through the pandemic, that’ll also spark a new push for increased recruitment activity, in order to cater to increasing demand.

But another side-effect of the pandemic has been the broader shift in accepted workplace norms, with more people now accustomed to working from home, and the additional flexibility that it can bring, and others reassessing their career paths in search of a more meaningful role.

Within this, employer branding becomes a critical component, and a key platform for employer branding is LinkedIn, where users go to learn about the latest industry trends and shifts.

LinkedIn’s already published a guide to effective employer branding approaches, and today, it’s shared a new overview of how one brand, NerdWallet, has used its platform to help amplify its brand values and connect with more aligned candidates.

There’s not a heap of specific data insights here, but as a general overview, it may help to get you thinking about how you can use LinkedIn, and other social apps, to reinforce your brand ethos and showcase your culture.

You can read LinkedIn’s full NerdWallet case study report here.

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Instagram’s Testing New DM Labels to Help Manage Customer Interactions in the App

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Instagram’s Testing New DM Labels to Help Manage Customer Interactions in the App

This could be handy – Instagram’s developing a new set of message labels for business accounts, which would make it easier to manage customer interactions in your DMs.

As you can see in this example, posted by Sachin Shah, Instagram’s looking to add five new labels for your IG Direct messages, in order to help businesses better manage their interactions in the app.

Those five labels are:

  • Flag
  • Booked
  • Ordered
  • Paid
  • Shipped

That could be particularly helpful for SMBs who don’t have access to more complex CRM features, providing a simple way to stay on top of critical interactions for your brand.

The new labels would add to Instagram’s existing business DM features, including welcome messages and saved replies. Businesses on Facebook can also add similar labels to their chats, though they’re slightly different in application to these more specific tags.

And with over a billion people messaging businesses across Meta’s apps every week, and Meta looking to provide more ways to maximize connection and opportunity through its platforms, it makes sense for IG to lean into these behaviors where it can, and provide more tools to facilitate commerce and business engagement.

The new labels are in limited testing at present – we’ll keep you updated on any progress.



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